Shell and Maserati Launch Exclusive Co-branded Motor Oil
Oct 12, 2017
Shell and Maserati announced that they have launched Shell Helix Ultra Maserati 5W-40, a new bespoke co-branded motor oil which will be the only products recommended by Maserati for Maserati engines in key markets globally.
In addition, Maserati has extended its existing relationship with Shell, as its sole lubricants supplier for both factory engine fill and service fill, until 2020. This now means that every car leaving Maserati’s factories in Modena and Turin, Italy will have a first fill of this new product. Maserati’s discerning customers can therefore be confident that their Maserati car is continuously serviced with a top-quality motor oil manufactured by Shell right from factory through to service fill at one of the 450 authorised Maserati dealerships around the world.
“This new co-branded motor oil is a visible demonstration of Maserati’s and Shell’s shared passion for performance and excellence. That’s why it’s the only motor oil that we will recommend for Maserati engines,” said Gianluca Pivetti, Head of Powertrain Gasoline Platforms at Maserati.
Richard Jory, Shell’s Global Vice President for Lubricants Key Accounts, adds, “This launch takes our collaboration with Maserati to the next level, giving Maserati’s customers access to a first-class co-branded product endorsed by Maserati - Shell Helix Ultra Maserati, which ensures that their high-performance engines are protected by a motor oil featuring the latest in lubricants innovation, Shell PurePlus Technology.”
Shell Helix Ultra Maserati uses Shell’s unique gas-to-liquid (GTL)-based PurePlus Technology and is formulated to help optimise the performance of Maserati engines by stabilising lubricity under extreme temperatures and providing excellent oxidation protection. In layman’s terms this means better engine protection against wear and corrosion.
Maserati’s customers can benefit from one of the most innovative lubricant formulations in the industry, developed by Shell to give the high performance and engine protection that Maserati engines require. This product will be exclusively available in Maserati dealerships in over 70 countries.
Shell and Maserati’s collaboration dates back to 2007, when both agreed to enter into a technical and commercial cooperation agreement. Since then, Maserati has recommended Shell Helix Ultra in all its vehicles.
Shell Lubricants Global:
Mary B. Walsh, +32478402938, email@example.com
Notes to Editors
- Shell’s world-class engine oil technology has enabled the development of engine oils that improve performance, help to improve fuel economy and extend engine life. Premium engine oils, containing Shell PurePlus Technology and proprietary advanced additive technology, are specifically designed to allow drivers to get the most from their modern engines.
- Shell PurePlus Technology is a breakthrough in how passenger vehicle engine oils are formulated. It is a patented gas-to-liquid (GTL) process, developed over 40 years of research, which converts natural gas into crystal clear base oil. Base oil, usually made from crude oil, is the main component of finished oils and plays a vital role in the quality of the finished passenger vehicle engine oil. The base oil is produced at the Pearl GTL plant in Qatar, a partnership between Shell and Qatar Petroleum.
- The passenger vehicle motor oil industry is increasingly moving towards synthetic oils over mineral oils because of the improved performance benefits offered in line with stringent emission regulations and fuel efficiency demands.
- Synthetic oils are manufactured from crude oil or gas using advanced chemical processes. This is in contrast to mineral base oils, which are complex mixtures of naturally occurring hydrocarbons found in crude oil.
- Shell provides global accessibility to its leading products with a strong global lubricants supply chain network of 7 base oil manufacturing plants, over 40 lubricant blending plants and 15 specialist grease plants.
About Shell Lubricants
The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering. Shell’s portfolio of lubricant brands includes Pennzoil, Quaker State, Shell Helix, Shell Rotella, Shell Tellus and Shell Rimula. We are active across the full lubricant supply chain. We manufacture base oils in seven plants; blend base oils with additives to make lubricants in over 40 plants; distribute, market and sell lubricants in over 100 countries. We also provide technical and business support to customers. We offer lubricant-related services in addition to our product range. These include: Shell LubeMatch –the market leading product on-line recommendation tool, Shell LubeAdvisor - helps customers to select the right lubricant through highly trained Shell technical staff as well as online tools, and Shell LubeAnalyst - an early warning system that enables customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance and avoid potential lost business through equipment failure. Shell’s world-class technology works to deliver value to our customers. Innovation, product application and technical collaboration are at the heart of Shell lubricants. We have leading lubricants research centres in China, Germany, Japan (in a joint venture with Showa Shell), and the USA. We invest significantly in technology and work closely with our customers to develop innovative lubricants. We have a patent portfolio with 150 + patent series for lubricants, base oils and greases; more than 200 scientists and lubricants engineers dedicated to lubricants research and development. Customer benefits include lower maintenance costs, longer equipment life and reduced energy consumption. One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari and BMW Motorsport. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.
Royal Dutch Shell plc
Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 70 countries and territories with businesses including oil and gas exploration and production; production and marketing of liquefied natural gas and gas to liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects. For further information, visit www.shell.com
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