Shell tops global lubricants market for 19ᵗʰ consecutive year

Kline ranks Shell as the #1 global lubricants supplier based on finished lubricants sales volumes across automotive and industrial segments worldwide. According to the report, Shell has maintained its leading position with global market share at 11.6%, with global sales in 2024 being split almost evenly between the three segments: 37% consumer automotive, 32% industrial, and 31% commercial automotive.

The report provides a comprehensive, in-depth analysis of automotive and industrial finished lubricants products. The report assesses the use of lubricants across end use industries, trade classes and emerging market trends such as electric vehicles (EVs) and immersion cooling fluids (ICFs) in both the digital and energy infrastructure. Shell has once again held its number one ranking for all three lubricants categories: consumer automotive, commercial automotive and industrial.

Jason Wong, Global Executive Vice President Shell Lubricants, said:

“At nineteen consecutive years of leadership as the number one global supplier of finished lubricants, we remain focused on the ability of lubricants to power progress across consumer, commercial and industrial applications.

Our aim is to become the most customer-focused energy marketer and trader, and we continue to invest in premium, high-efficiency products. These offerings create long-term value in areas where we have market leadership and competitive advantages.”

Sushmita Dutta, Senior Project Manager at Kline, commented:

“To maintain the number one position in the global lubricants market for nineteen consecutive years is a remarkable achievement. Our analysis shows that Shell’s success is built on a consistent strategy: investing in technologically advanced, premium products and building lasting relationships with customers across all sectors."

Shell’s global leadership position and competitive advantage has been driven by investments in premium and differentiated products including Shell Helix passenger car motor oil, Shell Rimula truck and heavy-duty engine oils, and Shell Tellus and Shell Gadus for the industrial sectors, which are all preferred brands in many major markets.

In 2025, Shell Helix Ultra became one of the first brands to upgrade to the latest API SQ specifications, reinforcing Shell’s technology leadership in engine performance and protection. This milestone was followed by the launch of Shell Advance Ultra with API SP, Shell’s most advanced motorcycle and scooter engine oil, which is trusted globally and the only premium motorcycle oil recommended by Ducati Corse. Shell also renewed its decade-long partnership with BMW M Motorsport, underscoring its commitment to pushing lubricant technology boundaries.

Beyond automotive, Shell introduced DLC Fluid S3, a cutting-edge Direct Liquid Cooling solution for high-performance computing and AI. In May, Shell Lubricants achieved an industry first when its immersion cooling fluids became the first to receive Intel certification, enabling their use in data centers worldwide.

To find out more about Shell’s capabilities and leadership in lubricants, please see the infographic.

Click here to download the infographic (PDF, 2 MB)

Notes to Editors

The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications across 175 countries.

Kline + Company is a global market intelligence and advisory firm with core competencies in the Chemicals, Energy, and Beauty sectors. With more than six decades of experience, Kline empowers clients to make informed decisions that drive business growth with an unparalleled depth of industry expertise, extensive research capabilities, and data-driven insights.