Shell and BMW deepen collaboration
Feb 16, 2015
Shell premium motor oils Shell Helix Ultra and Pennzoil Platinum to power BMW Motorsport and Shell V-Power becomes the premium fuel recommended by BMW M Automobiles
Shell is expanding its collaboration with the BMW AG, following on from being named the recommended supplier of genuine BMW engine oil and BMW Group’s only recommended global supplier for aftermarket motor oils. Shell Lubricants – Shell Helix Ultra and Pennzoil Platinum – joins forces with BMW Motorsport as its premium technology partner and exclusive supplier of premium motor oils. And Shell V-Power will be the recommended fuel for the BMW M Automobiles.
The lubricants’ partnership spans Deutsche Tourenwagen Masters (DTM), the TUDOR United SportsCar Championship (USCC) and the 24-hour race at the Nürburgring-Nordschleife circuit (Germany) covering races in Austria, Canada, Germany, the Netherlands, Russia and the USA.
The types of racing covered are varied: ranging from the well-established sedan-racing DTM series, which is among the most popular touring car series in the world, to the newbie USCC series, only in its second season, combining a heritage of road and endurance racing in North America, and not forgetting the pure endurance of the Nürburgring 24-hour race. Shell’s involvement in motor racing helps Shell to develop its range of products for the everyday motorist: this new link up strengthens this commitment.
The fuels alliance means Shell V-Power Gasoline and Shell V-Power Diesel are recommended for the BMW M Automobiles recognising more than 100 years heritage in innovation and fuels leadership. With its unique formulations designed to actively clean and protect vital engine parts, Shell V-Power is seen as an ideal partner for BMW M Automobiles, BMWs pinnacle of technology.
Speaking on the tie-up, Mark Gainsborough, Shell Executive Vice President said, “Shell has passion for motor racing, as demonstrated by our long standing involvement in the international motorsport arena. We are excited to be expanding this involvement as BMW Motorsport’s partner, in addition to being the BMW Group’s recommended supplier of aftermarket engine oils.
The partnership with BMW highlights the significant contribution that our brands such as Shell Helix Ultra and Pennzoil Platinum motor oils and Shell V-Power fuels can make to the performance of BMW cars both on and off the track. This collaboration will enable two like-minded companies to push the boundaries of both motor oil, fuel and engine development - hopefully for the ultimate benefit of the everyday car driver.”
Motor oils are crucial in ensuring engine durability and enabling vehicle efficiency and performance. Their cleansing, friction reduction and temperature control properties are important contributors to durability and performance. Evolving motorsport race rules have made the use of premium oils even more vital for an ambitious race team such as BMW. For example each DTM manufacturer is only permitted nine engines to last the full 2015 season. In pre-season testing, BMW Motorsport has already seen enhanced performance benefits to the engine from using Shell Helix Ultra with PurePlus Technology.
“Everyone at BMW Motorsport is delighted that we can count on the support of Shell in the future, both in DTM and USCC, as well as the Nürburgring 24 Hours,” said BMW Motorsport Director Jens Marquardt. “Shell Helix Ultra and Pennzoil Platinum as products are perfectly suited to our motorsport projects. We are putting our faith in these high-performance motor oils, and hope that the new partnership will allow us to lay the foundation for great success together on the racetrack.”
Shell will allocate a dedicated team of engineers, who will work alongside BMW Motorsport engineers. They will apply decades of motorsport experience to develop a bespoke blend of motor oil for the BMW M4 DTM car. This development will be on-going during testing and the race season.
Shell Global Media Relations: +44 207 934 5550
Shell Motorsport: Nick Garton, Nick@crunchcommunications.co.uk,
+44 (0) 207 384 6199
Shell Lubricants Global: Mary B. Walsh, +322478402938, firstname.lastname@example.org
Notes to Editors:
- See BMW announcement of this news: www.press.bmwgroup-sport.com
- All motor/engine oils used in BMW Motorsport will contain Shell PurePlus Technology; a revolutionary gas-to-liquids process which has been forty years in the making and enables the creation of motor oil from natural gas instead of crude oil. This creates a finished product that can deliver enhanced cleansing and engine protection, resulting in greater efficiency.
- Shell V-Power Gasoline and Shell V-Power Diesel are unique premium fuels formulated to deliver improved performance through advanced technology. Created in 1998 to meet growing demand from customers for a performance fuel, Shell V-Power fuels are designed to enhance engine power by actively protecting your engine. Shell V-Power Gasoline fuels, developed in cooperation with Ferrari, are available to customers in 66 countries around the world.
- Shell is, since start 2015, BMW Group’s only recommended global supplier for aftermarket engine oils for the brands: BMW, MINI and BMW Motorrad brands. Premium engine oils manufactured by Shell are available to customers at BMW’s network of more than 3,500 dealers in over 140 countries.
- Shell Helix Ultra and Pennzoil branding will appear on the race cars, driver’s overalls and on other promotional items including the driver helmets and the BMW Motorsport website.
About Shell Lubricants
The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering. Shell’s portfolio of lubricant brands includes Pennzoil, Quaker State, Shell Helix, Shell Rotella, Shell Tellus and Shell Rimula. We are active across the full lubricant supply chain. We manufacture base oils in eight plants, blend base oils with additives to make lubricants in over 50 plants, distribute, market and sell lubricants in over 100 countries.
We also provide technical and business support to customers. We offer lubricant-related services in addition to our product range. These include: Shell LubeMatch –the market leading product on-line recommendation tool, Shell LubeAdvisor - helps customers to select the right lubricant through highly trained Shell technical staff as well as online tools, and Shell LubeAnalyst - an early warning system that enables customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance and avoid potential lost business through equipment failure.
Shell’s world-class technology works to deliver value to our customers. Innovation, product application and technical collaboration are at the heart of Shell lubricants. We have leading lubricants research centres in China, Germany, Japan (in a joint venture with Showa Shell), and the USA. We invest significantly in technology and work closely with our customers to develop innovative lubricants.
We have a patent portfolio with 150 + patent series for lubricants, base oils and greases; more than 200 scientists and lubricants engineers dedicated to lubricants research and development. Customer benefits include lower maintenance costs, longer equipment life and reduced energy consumption. One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari.
These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.
Royal Dutch Shell plc
Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 70 countries and territories with businesses including oil and gas exploration and production; production and marketing of liquefied natural gas and gas to liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects. For further information, visit www.shell.com
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In light of these risks, results could differ materially from those stated, implied or inferred from the forward looking statements contained in this announcement.
The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this presentation “Shell”, “Shell group” and “Royal Dutch Shell” are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to subsidiaries in general or to those who work for them.
These expressions are also used where no useful purpose is served by identifying the particular company or companies. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this presentation refer to companies over which Royal Dutch Shell plc either directly or indirectly has control. Companies over which Shell has joint control are generally referred to “joint ventures” and companies over which Shell has significant influence but neither control nor joint control are referred to as “associates”.
In this presentation, joint ventures and associates may also be referred to as “equity-accounted investments”. The term “Shell interest” is used for convenience to indicate the direct and/or indirect ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.