Hyundai recommends Shell as preferred aftermarket oil supplier for another five years
Jan 30, 2015
Today Hyundai Motor Company (HMC) and Shell Lubricants announced the renewal, for another five years, of their agreement for Shell to be recommended as the preferred aftermarket motor oil supplier for Hyundai vehicles worldwide. Branded motor oils manufactured by Shell will be recommended in Hyundai workshops and made available to customers in over 70 countries. The companies have now been cooperating for a decade.
Roger Moulding, Vice President of Shell Global Marketing and Global Key Accounts, said: “This agreement means we will continue to supply and jointly develop high-quality motor oils for Hyundai customers underpinned by Shell’s technology leadership.
It allows us to create value for both parties through deeper collaboration – be it in products, aftermarket services, marketing or technology. By leveraging the strengths of the two global brands, we aspire to offer Hyundai customers the best aftermarket care and service experience around the world.”
The recommendation covers a full range of Shell Helix products including the latest Shell Helix Ultra with PurePlus Technology. In North America, Quaker State (owned by Shell) branded lubricants will be the brand recommended by Hyundai. The agreement also includes co-branded motor oils available in markets in Asia such as China, India or Indonesia as well as Brazil in South America, with new markets to be added in Europe soon.
Tak Uk Im, Executive Vice President and Chief Operating Officerat Hyundai Motor Company, said: “This agreement with Shell is broad in scope, supporting the needs of our global aftermarket supply chain, as well as giving rise to new technical collaborations and joint marketing initiatives.The common factor in all of these activities is our desire to maximise customer satisfaction in the aftermarket experience.
Shell will be a leading partner for us as we implement and enhance our aftermarket strategy over the coming years, helping to drive the qualitative growth of the international Hyundai business.”
Shell and Hyundai have agreed to jointly invest in motor oil marketing and customer satisfaction programmes as part of this deal. This is on top of the aftermarket service programmes that Shell cooperated with Hyundai to exclusively provide the most convenient service options for Hyundai customers.
These include free car health checks via the Before Service Programme and quick oil change and service via the Quick Service Programme. Shell and Hyundai will also continue to collaborate on technology and innovation – developing new motor oil formulations to meet the needs of Hyundai’s expanding range of vehicles. Motor oils have significant potential to amplify efficiency gains in current and future engines.
Shell and Hyundai are also collaborating on the race track. In 2014 Shell and Hyundai Motorsport became technical partners in the FIA World Rally Championships. In fact, in its debut year the Hyundai Shell World Rally Team exceeded the modest targets it had set for the season. The team secured a memorable 1-2 in Rallye Deutschland; scored podiums in three events – Mexico, Poland and Germany; and took 12 stage wins along the way.
Shell Global Media Relations: +44 207 934 5550
Shell Lubricants Global: Mallika Desai, +65 9729 2377, firstname.lastname@example.org
Notes to Editors:
- Aftermarket or service-fill oils refers to any oils put in any vehicles such as a car or motorcycle, during the after-sales service for the general upkeep of a vehicle in its lifetime.
- Shell has been the preferred lubricant supplier for Hyundai worldwide since 2005.
- The renewed global lubricants agreement will see a Shell pecten engine sticker on all exported Hyundai vehicle engines and increased visibility of the Shell recommendation in car owner manuals.
- Other than Hyundai, Shell recently became BMW AG’s recommended global supplier for aftermarket engine oils for BMW, BMW i, BMW M, MINI and BMW Motorrad brands. From the start of 2015, premium engine oils manufactured by Shell will be available to customers at BMW's network of more than 3,500 dealers, in more than 140 countries, including China, Germany, Russia, South Africa, South Korea, the UK and the USA.
- Shell ensures global accessibility to its leading products with a strong global lubricants supply chain network of 8 base oil manufacturing plants, 50 lubricant blending plants and 18 specialist grease plants.
About Shell Lubricants
The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering.
Shell’s portfolio of lubricant brands includes Pennzoil, Quaker State, Shell Helix, Shell Rotella, Shell Tellus and Shell Rimula. We are active across the full lubricant supply chain. We manufacture base oils in eight plants, blend base oils with additives to make lubricants in over 50 plants, distribute, market and sell lubricants in over 100 countries.
We also provide technical and business support to customers. We offer lubricant-related services in addition to our product range. These include: Shell LubeMatch –the market leading product on-line recommendation tool, Shell LubeAdvisor - helps customers to select the right lubricant through highly trained Shell technical staff as well as online tools, and Shell LubeAnalyst - an early warning system that enables customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance and avoid potential lost business through equipment failure.
Shell’s worldclass technology works to deliver value to our customers. Innovation, product application and technical collaboration are at the heart of Shell lubricants. We have leading lubricants research centres in China, Germany, Japan (in a joint venture with Showa Shell), and the USA. We invest significantly in technology and work closely with our customers to develop innovative lubricants. We have a patent portfolio with 150 + patent series for lubricants, base oils and greases; more than 200 scientists and lubricants engineers dedicated to lubricants research and development.
Customer benefits include lower maintenance costs, longer equipment life and reduced energy consumption. One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.
Royal Dutch Shell plc
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