Shell To Be BMW Recommended Oil Supplier
Nov 4, 2014
Shell premium engine and motorcycle oils to be supplied for BMW service-fills in more than 140 countries.
Shell today announces that it has been chosen by BMW AG as its only recommended global supplier for aftermarket engine oils for the following BMW brands: BMW, BMW i, BMW M, MINI and BMW Motorrad.
From the start of 2015, premium engine oils manufactured by Shell will be available to customers at BMW's network of more than 3,500 dealers, in more than 140 countries, including China, Germany, Russia, South Africa, South Korea, the UK and the USA.
The collaboration means that Shell will produce and supply BMW’s branded engine oils. These products will meet the latest BMW engine specifications and are underpinned by Shell’s PurePlus Technology. Shell PurePlus Technology is a breakthrough in how engine oils are formulated. It is a patented gas-to-liquid (GTL) process, developed over 40 years of research, which converts natural gas into a crystal-clear base oil.
Base oil, usually made from crude oil, is the main component of finished oils and plays a vital role in the quality of the finished engine oil. The base oil is produced at the Pearl GTL plant in Qatar, a partnership between Shell and Qatar Petroleum. From 2015, BMW service customers can benefit from the integration of Shell’s global lubricants supply chain with its gas value chain in Qatar.
Mark Gainsborough, Executive Vice President for Shell Lubricants, said: “We are honoured to become the BMW’s recommended supplier of aftermarket engine oil. We look forward to jointly supplying, distributing and marketing these oils, as of start 2015. ”
“This is recognition of the benefits of Shell’s engine oil expertise and cutting-edge technology by one of the world’s leading premium manufacturer of automobiles and motorcycles. This includes an acknowledgment of the value of our most recent innovation: Shell PurePlus Technology for premium engine oils.”
“This deal brings two leading brands together to offer the best of performance and technology to BMW service customers. Both companies have a very strong commitment to premium products and services, giving us much in common.”
Shell Global Media Relations: +44 207 934 5550
Shell Lubricants Global: Mary B. Walsh, +32 2508 9587, firstname.lastname@example.org
NOTES TO EDITORS
- Aftermarket or service-fill oils refers to any oils put in any vehicles such as a car or motorcycle, during the after-sales service for the general upkeep of a vehicle in its lifetime.
- Genuine (parts) Oils are OEM owned branded oils such as Original BMW, Motorrad and MINI Engine Oils. They are specially formulated to meet specific needs of a given OEMs different vehicle components.
- The motor oil industry is moving towards increased use of synthetic oils over mineral oils because of the improved performance benefits offered in line with stringent emission regulations and fuel efficiency demands. Synthetic oils are manufactured from crude oil or gas using advanced chemical processes. This is in contrast to mineral base oils, which are complex mixtures of naturally occurring hydrocarbons found in crude oil.
- Base oil produced using Shell PurePlus Technology is a high-quality API Group III synthetic base oil. This innovative component provides a superior molecular structure which can help to: extend engine life, reduce maintenance costs, reduce oil consumption, maintain fuel economy and enable better cleanliness.
- Shell’s world-class engine oil technology has enabled the development of oils that improve performance, help to improve fuel economy and extend engine life. Oils with lower viscosity can help lower fuel consumption, but they must also provide the right levels of engine protection and durability. Premium engine oils, containing Shell PurePlus Technology and proprietary advanced additive technology, are specifically designed to allow drivers to get the most from their modern engines.
- Shell provides global accessibility to its leading products with a strong global lubricants supply chain network of 9 base oil manufacturing plants, 50 lubricant blending plants and 18 specialist grease plants. To provide Shell PurePlus Technology enabled motor oils around the world, Shell integrated its supply chain with its gas value chain in Pearl GTL, Qatar. This world-scale facility is the largest source of GTL products and the only commercial source of GTL base oil today.
- After three years of intense testing, the Scuderia Ferrari F1 teams’ new Ferrari V6 engine is racing on a bespoke Shell Helix Ultra motor oil containing Shell PurePlus Technology. It cleans and lubricates the engine, which helps to minimise frictional losses and ensures that the maximum amount of fuel energy reaches the wheels throughout the race. It also helps to deliver improved fuel economy – which has become even more important with the limitation on fuel (100kg per race) enforced by the 2014 technical regulations. Shell Helix Ultra with PurePlus Technology is also the only motor oil recommended by Ferrari for all of its road cars.
About Shell Lubricants
The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering. Shell’s portfolio of lubricant brands includes Pennzoil, Quaker State, Shell Helix, Shell Rotella, Shell Tellus and Shell Rimula. We are active across the full lubricant supply chain. We manufacture base oils in eight plants, blend base oils with additives to make lubricants in over 50 plants, distribute, market and sell lubricants in over 100 countries.
We also provide technical and business support to customers. We offer lubricant-related services in addition to our product range. These include: Shell LubeMatch –the market leading product on-line recommendation tool, Shell LubeAdvisor - helps customers to select the right lubricant through highly trained Shell technical staff as well as online tools, and Shell LubeAnalyst - an early warning system that enables customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance and avoid potential lost business through equipment failure.
Shell’s world-class technology works to deliver value to our customers. Innovation, product application and technical collaboration are at the heart of Shell lubricants. We have leading lubricants research centres in China, Germany, Japan (in a joint venture with Showa Shell), and the USA. We invest significantly in technology and work closely with our customers to develop innovative lubricants. We have a patent portfolio with 150 + patent series for lubricants, base oils and greases; more than 200 scientists and lubricants engineers dedicated to lubricants research and development.
Customer benefits include lower maintenance costs, longer equipment life and reduced energy consumption. One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.
Royal Dutch Shell plc
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