Asian drivers recognise impact of motor oil on fuel efficiency
Mar 23, 2015
In a survey of 5,000 people across five Asian countries – China, India, Pakistan, Singapore and Vietnam – Shell discovered that nine out of ten Asian drivers are aware that a high-quality motor oil can help improve their vehicle’s fuel efficiency. China (98%) was the highest, while Singapore (70%) was the lowest.
While findings vary by country, the numbers also showed that 87% of all those surveyed knew the importance of choosing the right type of motor oil suitable for their respective vehicles. Eight in ten chose their brand or type of motor oil according to the recommendations of their mechanic or vehicle manufacturer. In India, 66% followed their vehicle manufacturer’s recommendation while in Singapore, 53% followed their mechanic’s recommendation.
A majority of drivers surveyed (six out of ten) also said that they leave the task of changing their oil to professional mechanics at private or original equipment manufacturer (OEM)-approved workshops. Vietnamese drivers are more likely to have their oil changed at a private workshop (47%) than at OEM workshops (23%).
Interestingly, six out of ten drivers said they were not aware of the difference between synthetic and conventional mineral motor oils. In particular, a greater proportion (70%) of drivers in Pakistan and Vietnam said they did not know the difference between these two types of motor oils. With advancing engine technology, more and more vehicle manufacturers are recommending fully synthetic motor oils over conventional motor oils.
“It’s great to see that most drivers in Asia are already aware of the importance of choosing a high- quality motor oil for their vehicles. We believe that they can get even more from their motor oils. In particular, we believe synthetic motor oils can play a role, as they can help provide better engine protection and thereby, improve fuel economy.
This is why Shell developed Shell PurePlus Technology. Our Shell Helix Ultra and Shell Advance Ultra ranges are underpinned by this advanced synthetic technology, offering motorists the latest and most innovative motor oil solutions today,” said Goh Swee Chen, Vice President, Shell Lubricants Asia Pacific.
Shell Asia Media Relations: Sonia Meyer +65 68809104, firstname.lastname@example.org
Shell Lubricants Global: Oliver Lim +65 97278960, email@example.com
Notes to Editors:
- The survey was conducted from December 2014 to January 2015 by an independent research firm and targeted 1,000 drivers of both cars and motorcycles in each of the five countries (China, India, Pakistan, Singapore and Vietnam), aged 18-40, living in both urban and suburban areas. The study aimed to find out Asian drivers’ knowledge relating to their vehicles’ motor oil. The 5,000 respondents, spread out across the five countries were also asked about their oil changing practices.
- In China, 98% of motorists recognise the positive impact of a high-quality motor oil to their vehicle’s fuel efficiency, the same number (98%) also know the importance of choosing the right type of lubricant for their vehicles. 52% said they did not know the difference between synthetic and mineral motor oil. 54% have their oil changed by a professional mechanic, either at an OEM-approved or private workshop. 44% choose their motor oil according to the vehicle manufacturer, as compared to 31%, who follow their mechanic’s recommendations.
- In India, 85% of motorists recognise the positive impact of a high-quality motor oil to their vehicle’s fuel efficiency, while 83% knew the importance of choosing the right type of lubricant for their vehicles. 51% said they did not know the difference between synthetic and mineral motor oil. 66% have their oil changed by a professional mechanic, either at an OEM-approved or private workshop. 66% choose their motor oil according to the vehicle manufacturer, as compared to 23%, who follow their mechanic’s recommendations.
- In Pakistan, 90% of motorists recognise the positive impact of a high-quality motor oil to their vehicle’s fuel efficiency, while 92% knew the importance of choosing the right type of lubricant for their vehicles. 70% said they did not know the difference between synthetic and mineral motor oil. 58% have their oil changed by a professional mechanic, either at an OEM-approved or private workshop. 54% choose their motor oil by following mechanic’s recommendations, as compared to 21%, who follow their vehicle manufacturer’s recommendations.
- In Singapore, 70% of motorists recognise the positive impact of a high-quality motor oil to their vehicle’s fuel efficiency, while 73% knew the importance of choosing the right type of lubricant for their vehicles. 67% said they did not know the difference between synthetic and mineral motor oil. 71% have their oil changed by a professional mechanic, either at an OEM-approved or private workshop. 53% choose their motor oil by following mechanic’s recommendations, as compared to 32%, who follow their vehicle manufacturer’s recommendations.
- In Vietnam, 89% of motorists recognise the positive impact of a high-quality motor oil to their vehicle’s fuel efficiency, as well as the importance of choosing the right type of lubricant for their vehicles. 71% said they did not know the difference between synthetic and mineral motor oil. 70% have their oil changed by a professional mechanic, either at an OEM-approved or private workshop. 56% choose their motor oil according to the vehicle manufacturer, as compared to 32%, who follow their mechanic’s recommendations.
- While natural products are usually considered to be “better” than synthetic ones, this is not the case for motor oils. Synthetic oils are manufactured from crude oil or gas using advanced chemical processes. This is in contrast to mineral (conventional) oils, which are complex mixtures of naturally occurring hydrocarbons found in crude oil. For motor oils it is widely accepted that synthetic products have better properties than their natural counterparts – and fewer of their shortcomings.
- Synthetic motor oils perform better than conventional mineral oils in low and high temperatures, and are less susceptible to oil breakdown. This leads to better protection of the vehicle’s engine components, ultimately leading to better fuel efficiency.
- During 2014, we launched Shell Helix Ultra with Shell PurePlus Technology in over 100 markets around the world. Shell Helix Ultra is the only passenger car motor oil brand blended exclusively with base oil made from natural gas. In early 2015, Shell began the roll out of its latest innovation in motorcycle oil, Shell Advance Ultra with PurePlus Technology – a synthetic motorcycle oil blended with base oil made from natural gas.
- Shell’s fully synthetic premium products are formulated to have benefits such as helping to increase fuel efficiency, helping to better clean engines and extend oil drain intervals or time between oil changes. For example, using Shell’s top-of-the-line motor oil Shell Helix Ultra with PurePlus Technology can improve fuel efficiency of up to 3%1. Its unique blend of additives also leads to less oil evaporation from the engine of up to 50%2, which means that drivers do not need to top up their motor oil as frequently.
- Shell provides global accessibility to its leading products with a strong global lubricants supply chain network of nine base oil manufacturing plants, 50 lubricant blending plants and 18 specialist grease plants. Shell currently operates 18 lubricant blending plants in Asia, located in China, India, Japan, Korea, Malaysia, Philippines, Singapore, Thailand and Vietnam. We currently have two new plants under construction, one in China and one in Indonesia. These plants are located to better serve our customers.
- To provide Shell PurePlus Technology enabled motor oils around the world, Shell integrated its supply chain with its gas value chain in Pearl GTL, Qatar. This world-scale facility is the largest source of GTL products and the only commercial source of GTL base oil today.
1Based on ACEA M 111 fuel economy results compared with the industry reference oil
2Based on NOACK volatility test and equipment manufacturers’ requirements
About Shell Lubricants
The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering.
Shell’s portfolio of lubricant brands includes Pennzoil, Quaker State, Shell Helix, Shell Rotella, Shell Tellus and Shell Rimula. We are active across the full lubricant supply chain. We manufacture base oils in eight plants, blend base oils with additives to make lubricants in over 50 plants, distribute, market and sell lubricants in over 100 countries.
We also provide technical and business support to customers. We offer lubricant-related services in addition to our product range.
These include: Shell LubeMatch –the market leading product on-line recommendation tool, Shell LubeAdvisor - helps customers to select the right lubricant through highly trained Shell technical staff as well as online tools, and Shell LubeAnalyst - an early warning system that enables customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance and avoid potential lost business through equipment failure.
Shell’s world-class technology works to deliver value to our customers. Innovation, product application and technical collaboration are at the heart of Shell lubricants. We have leading lubricants research centres in China, Germany, Japan (in a joint venture with Showa Shell), and the USA.
We invest significantly in technology and work closely with our customers to develop innovative lubricants.
We have a patent portfolio with 150 + patent series for lubricants, base oils and greases; more than 200 scientists and lubricants engineers dedicated to lubricants research and development. Customer benefits include lower maintenance costs, longer equipment life and reduced energy consumption.
One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.
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