Shell and Nissan E.DAMS renew partnership in formula e electric vehicle racing
Shell and Nissan e.dams have announced the renewal of their partnership in the Formula E electric vehicle racing championship.
Shell Nissan Renewal 2021
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Read the transcript
Title: Shell Nissan Renewal 2021
Duration: 01:53 minutes
Description:
This video is an announcement of the multi-year deal between Shell & Nismo, reaffirming Shell’s commitment to Formula E alongside Nissan e.dams.
Shell_and_Nissan_e.dams_Formula_E_Partnership_Renewal_Video Transcript
[Animated sequence]
We open with a Nissan e.dams Formula E car on a track, zooming around a corner, and goes into slow-motion.
[Background music plays]
Melodic ambient music with a gentle beat plays throughout.
[Animated sequence]
An image of a Nissan e.dams Formula E car in front of different places where 2021 races were held comes on screen.
[On screen text]
Partnership: Since 2018, we’ve believed in the strength of a successful partnership
[Animated Graphics]
Various images appear on screen such as crops of the Nissan e.dams car, driver Sebastien Buemi, a wind turbine and a Shell Recharge point.
[Image onscreen]
An image of the Nissan e.dams cars in the garage at a race weekend.
[On screen text]
Innovation: Shell and Nissan will continue to innovate and collaborate for maximum performance on track thanks to Shell E-fluids.
[Video footage]
We cut to footage close-up shots of the Nissan e.dams Formula E car from various angles followed by footage of Wind Turbine from above.
[On screen text]
Net Zero Ambition: Shell and Nissan are committed to achieving net zero both at and beyond the race circuit.
[Image onscreen]
An image of a Shell Recharge Station on a forecourt appears.
[On screen text]
Shell Recharge is leading the charge to provide fast, reliable and convenient EV charging solutions to customers, at home or on the go.
[Animated Graphics]
Below the image we see a Nissan e.dams Formula E race car move from right to left.
[Video footage]
We see a Nissan LEAF car driving into a Shell forecourt to the Electric Vehicle Charging Point and getting charged.
[Audio & on screen text]
We hear the voice of István Kapitány who says: Electric vehicles are at the forefront of modern mobility
[Video footage]
We cut to footage of István Kapitány. He is sitting in his office chair speaking directly to the camera. He is wearing a white Shell Recharge uniform. His name and title “Global Executive Vice President for Mobility at Shell” is in the lower left part of the screen.
[Audio]
and Formula E is at the forefront of the EV technology. This is why we are absolutely thrilled to be extending our partnership with Nissan e.dams, one of the sport’s most successful teams. Of course, this partnership is about winning races, but more importantly for us at Shell Mobility it’s also about combining the power and creativity of two market-leading, forward-thinking companies to develop world-class innovations that we can then bring to our customers on our forecourts.
[Video footage]
We cut to footage of Tommaso Volpe. He is wearing a black coat and white undershirt. His name and title “Nissan Global Motorsport Director” is in the lower left part of the screen. Behind him, we see the outside premises of the Nissan building.
[Audio]
It’s an honour that Shell continues to be our partner for Season 8 and beyond. Their work in developing e-fluids is key for the efficiency of our powertrain and ultimately for the performance of our team, as well as their role as a leader in the EV industry, which is perfectly aligned with our scope in Formula E and our ambitions in the sport.
[Graphics and on screen text]
We see illustrations of the future Shell EV forecourt in London with on-screen text that reads: Growing our global network to 500K chargers by 2025
[Video footage]
We cut to a sign of Nissan e.dams, Sebastien Buemi sitting in his Nissan e.dams Formula E car.
[Video footage]
We cut to footage of Sebastian Buemi. He is wearing a black shirt. His name and title “Nissan e.dams Formula E driver” is in the lower left part of the screen.
[Audio]
Delivering innovation from the race-track to the roads so we can race together for a more sustainable future.
[Video footage]
We cut to footage of Maximilian Guenther. He is wearing a black shirt with white lining and red sleeves. His name and title “Nissan e.dams Formula E driver” is in the lower left part of the screen.
[Audio]
The partnership between Shell and Nissan e.dams will continue to explore opportunities and provide greater performance to the team.
[Graphics and on screen text]
A Nissan e.dams Formula E car graphic appears and moves from left to right with the text “Racing together for the future” which then moves to a blank white screen with the Shell pecten in the centre and the Nissan e.dams logo in the top right corner of the screen.
Shell and Nissan e.dams have announced the renewal of their partnership in the Formula E electric vehicle racing championship.
Shell will continue working with Nissan’s e.dams racing team to develop high-performance E-transmission fluids aimed at helping drivers and their electric vehicles (EVs) to win on the track. Shell and Nissan hope to take the innovations from the racetrack to the road, allowing all electric vehicle users to benefit from improved EV efficiency and a better driving experience.
Shell and Nissan’s e.dams team have been partners since 2018, and today’s announcement means they will continue working together for at least three more years.
The renewed partnership will help both companies achieve their net-zero ambitions. Shell has a target to become a net-zero emissions energy business by 2050, in step with society’s progress towards achieving the goals of the Paris Agreement on climate change. Investing in infrastructure for charging electric vehicles plays an important part in Shell’s Powering Progress strategy. Shell currently operates more than 80,000 charge points globally and aims to increase this to around 500,000 by 2025.
“EVs are at the forefront of modern mobility, and Formula E is at the forefront of EV technology. This is why we are absolutely thrilled to be extending our partnership with Nissan e.dams, one of the sport’s most successful teams. Not only will we be providing them with cutting-edge, high-performance E-fluids and E-greases for use on the track, but the knowledge we gain can then be used to inform development of our road-going products, helping us to achieve our goal of being the world’s leading full-spectrum mobility company,” said István Kapitány, Executive Vice President for Mobility at Shell. “This partnership is about winning races, and about combining the power and creativity of two market-leading, forward-thinking companies to develop world-class innovations that we can then bring to our customers.”
“As we move forward into Season 8 and beyond we’re delighted to continue our collaboration with Shell, whose advanced range of E-fluids plays such an important role in keeping our powertrain as efficient as possible. We look forward to more success with Shell as a valued partner in our Formula E racing efforts,” explained Tommaso Volpe, Nissan Global Motorsport Director.
Shell Lubricants is investing in developing products to optimise the performance of road-going electric vehicles. Their current range includes E-transmission fluid, E-thermal fluid and E-grease, all specifically formulated to optimise the performance of EVs.
“Our aim at Shell is to use our position as the world’s leading fuels retailer and lubricants supplier to become the world’s leading E-mobility retailer as well,” said Kapitány. “This partnership with Nissan e.dams, and the innovation we can expect from it, marks another valuable step towards this goal.”
The first race of Season 8 of the ABB FIA Formula E World Championship is scheduled to take place in Diriyah, Saudi Arabia on 28 January, 2022.
Shell’s partnership with Nissan e.dams will encompass the introduction of the new Gen3 Formula E car, in which drivers will compete from Season 9 onwards.
Notes to editors
- The Formula E world championship was launched in 2014.
- Formula E cars share the same chassis and battery. Teams can develop their own powertrain, gearbox and software to run the car.
- In January 2021 Nissan set the goal to achieve carbon neutrality across the company’s operations and the life cycle of its products by 2050. Nissan is aiming for 100% of its all-new vehicle offerings to be electrified in the key markets of Japan, China, the USA and Europe by the early 2030s.
- Nissan introduced the world’s first mass-market electric car, the Nissan LEAF, in 2010.
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