The energy market is changing globally. This is driven by growing energy demand and an urgent need to curb emissions. Attitudes too are changing, and the demands placed by businesses and households in relation to energy supply are evolving. From energy producers, asset owners, traders, wholesalers and large industrial customers to individual households, our customers are seeking increasingly efficient, innovative and cleaner energy solutions. Through our Shell Energy brand, we offer customers the reliability, simplicity, scale and innovation to help them navigate and find energy solutions that best suit their needs.
The brand encompasses two complementary, yet distinct, business units, which together give breadth in energy supply and guide customers to a better energy future. In addition to an established Energy Marketing & Trading business serving customers in Europe, the Americas, Asia and Australia, the Shell Energy brand now extends to the residential sector with the recent home energy launch in Great Britain. This builds on our strength in cleaner energy solutions to offer a genuine alternative for residential customers and guide them towards a better energy future.