Drive On

Title: Lewis Hamilton - Unleashing the Power Within

Duration: 0:30 minutes

Description:

A dynamic collaboration with Scuderia Ferrari Official Driver Lewis Hamilton. In this short film, Lewis shares how he mentally prepares for every race by visualizing the track and digging deeper within himself – unlocking strength and power, just like how Shell Helix Ultra works deep inside your engine.

{Lewis Hamilton – Unleashing the Power Within} Transcript 

[Background music plays]

{Ominous music begins and slowly builds.}

[Visuals]

{Video footage}

A close-up of Lewis’ face as he looks downward, then turns his head to the left and gazes off-screen. The glowing Shell pecten fades in and out around him.}

{Lewis Hamilton}

{Before every race day}

[Text displays]

{Shell Helix logo appears in the bottom left corner and remains until the packshot appears.}

[Visuals]

{Video footage}

{Lewis walks slowly wearing sunglasses. Cut to an aerial shot of a Scuderia Ferrari car taking a turn. Cut to a close-up of the car accelerating around the corner.}

[Background music plays]

{Music intensifies. Engine SFX builds as the Ferrari car whips around the corner.}

{Lewis Hamilton}

{I visualize every bend and corner.}

[Visuals]

{Video footage}

{Rapid cuts of Lewis suiting up in his racing uniform and yellow helmet.}

[Background music plays]

{Music builds with subtle piano melodies.}

{Lewis Hamilton}

{Driving the track in my mind}

[Visuals]

{Video footage}

{The Ferrari car races under a bridge displaying the Shell Helix logo and Shell pecten. Cut to the car emerging from the bridge. Lewis walks into the Shell garage wearing his yellow helmet, talking with a mechanic as others work around the car. He climbs into the car. Camera zooms in on Lewis seated inside while work continues. Shot cuts to the outside of the garage as the door begins to close.}

[Background music plays]

{Music intensifies, building toward a crescendo. Car SFX echoes as the car races under the bridge. Engine-like sound grows powerful and fast-paced.}

{Lewis Hamilton}

{It’s only by digging deeper within myself that I find the strength to push beyond my limits}

[Visuals]

{Video footage}

{Lewis’ car is lowered to the ground. Cut to a close-up of the “Oil In: Shell Helix” sign on the vehicle.}

[Background music plays]

{ Upbeat tempo continues.]

{Lewis Hamilton}

{Shell Helix does the same for your engine.}

[Visuals]

{Video footage}

{Shell Helix Ultra branding on top of traffic lights as the third light turns red. A dial is turned inside the car, with the Ferrari logo. Wide shot of the car speeding around a corner, then cutting to a close-up.}

[Background music plays]

{Upbeat music continues. Click SFX as the light turns red and the dial is switched. Engine SFX roar and tires screech as the car speeds off.}

{Lewis Hamilton}

{Working deeper.}

[Visuals]

{Animated sequence}

{Shell Helix logo fades, and a Shell Helix Ultra packshot appears on a red background with an illuminating aura.}

{Video footage}

{Quick cut: car driving right to left, then around a corner and off-screen.}

[Background music plays]

{Music fades with echoing effects. Engine and tire SFX continue as the car drives off.}

{Lewis Hamilton}

{It unlocks more power with every drive.}

[Text displays]

{Unleash the power within. *Refer to www.shell.com/ShellHelixTC}

{Animated sequence}

{The 75-Year Logo and Shell Pecten x Scuderia Ferrari Partnership logo appear on a red background. The animation zooms into the Shell Pecten and transitions to a white background, where the Pecten logo sits in the center with a ripple effect.}

[Background music plays]

{Shell’s mnemonic pecten sound plays.}

[Text displays]

{#DriveOn.}

Title: Charles Leclerc – Unleashing the Power Within 

Duration: 0:30 minute

Description:

A powerful video collaboration with Scuderia Ferrari Official Driver, Charles Leclerc. In this short film, Charles shares how he prepares for each race by finding his inner strength to unlock his full potential, just like Shell Helix Ultra works deep inside your engine.

{Charles Leclerc – Unleashing the Power Within} Transcript

[Background music plays]

{Ominous music begins and gradually builds.}

[Visuals]

{Video footage}

{A close-up of Charles’ face as he looks to the right, deep in thought. The glowing Shell pecten logo fades in and out around him. Cut to Charles wearing headphones, twirling a pen, and staring off to the left.}

{Charles Leclerc}             

{Before every race day, I am fully focused on the challenge ahead.}

[Text displays]

{Shell Helix logo appears in the bottom left corner and remains until the packshot appears.}

[Visuals]

{Video footage}

{A car races from a distance. Cut to a closer angle as it speeds off-screen. Switch to a head-on shot of the car approaching the camera. Then, Charles exhales deeply while staring into the lens. Quick cuts of Charles suiting up—donning his race suit and helmet. Finally, a wide shot of the car speeding away into the distance.}

[Background music plays]

{Music builds slowly; soft piano notes begin. Engine SFX grow louder as the car accelerates.}

{Charles Leclerc}             

{When I go deeper, I find the inner strength to push beyond my limits for success.}

[Visuals]

{Video footage}

{Charles slowly gets into his car. A tight shot zooms in on his helmet. Cut to the Shell garage door closing with mechanics working in the background. Then, Charles sits in his car while Lewis Hamilton looks on. Cut to a close-up of the “Oil In: Shell Helix” sign on the vehicle.}

[Background music plays]

{Music intensifies, building to a crescendo. A switch SFX triggers. The sound becomes powerful and fast-paced, resembling an engine roar.}

{Charles Leclerc}             

{Shell Helix has the same ability.}

[Visuals]

{Video footage}

{Shell Helix Ultra branding appears on top of traffic lights; the third light flashes red. Close-up of Charles' eyes. A dial is turned inside the car, with the Ferrari logo. Cut to dynamic shots of the car launching forward.}

[Background music plays]

{Upbeat tempo music. Clicking SFX as the traffic light turns red and the dial is activated. Engine starts, tires screech as the car speeds off.}

{Charles Leclerc}             

{Working deep within the engine.}

[Visuals]

{Animated sequence}

{The Shell Helix logo disappears. A Shell Helix Ultra packshot appears on a red background, surrounded by a glowing aura.}

{Video footage}

{Quick cut: car driving right to left, then rounding a corner and disappearing from view.}

[Background music plays]

{Music begins to fade with a soft echo. Engine and tire SFX continue as the car speeds off.}

{Charles Leclerc]             

{To release more power on every drive.}

[Text displays]

{Unleash the power within. *Refer to www.shell.com/ShellHelixTC}

{Animated sequence}

{The 75-Year Logo and Shell Pecten x Scuderia Ferrari Partnership logo appear on a red background. The animation zooms into the Shell Pecten and transitions to a white background, where the Pecten logo sits in the center with a ripple effect.}

[Background music plays]

{Shell’s mnemonic pecten sound plays.}

[Text displays]

{#DriveOn.}