Together, we’ll help you deliver a rewarding customer experience that will drive footfall, boost revenue and increase your margins, all while reducing operational costs and risk. Our global expertise, combined with your local knowledge, will empower you to become a successful, profitable retailer under the banner of the world’s largest mobility retail brand. 

quote-accelerate-business-growth

Whether you are looking to boost the position of your existing retail network by rebranding to Shell – or expand your network into new territories, Shell can help you build a compelling business proposition that could take your enterprise to the next level.

Martin Lustenberger, General Manager Shell Retail Licensed Markets

Why choose us?

The power of our brand

The power of our brand

One of the world’s biggest and best-known retail brands, Shell serves over 30 million customers a day all around the globe. We know that more than one in five customers worldwide would prefer to visit a Shell fuel station1.

As a Shell Licensee, you’ll enjoy all the commercial advantage of a powerful retail brand you’ll be proud to represent, with access to our branded marketing campaigns, promotions and all-round support.

1Source: Shell Brand Preference Tracking

Premium fuels

Premium fuels

As the number one premium fuels brand in the world,1 you can be assured you’re offering your customers the highest value branded fuels and retail products with every purchase.

Like most franchise models, the Shell Retail License model delivers compelling results for our Licensees. Our market success is driven by our reputation for superior service and quality products. Which is why Shell Retail Licensees can enjoy greater volume sales and higher margins.2

Based on volumes

2 Based on experience and data from licensees rebranding to Shell

World-class retail licensing

World-class retail licensing

Our proactive licensee support teams and Shell brand license managers provide real business value, helping you redesign your fuel station and store layout, enabling you to achieve the high operation standards, volume and margin growth the Shell brand is known for. 

Innovating for tomorrow

Innovating for tomorrow

At Shell we’re deeply committed to collaborating with all our licensees to shape the future of convenience retailing. We’ll help you meet the next-generation retail challenge head-on with our award-winning digital ecosystem and innovative retail approach.

Fuels of the future

Fuels of the future

Even as the world transitions to a low-carbon future, demand for energy never slows. The company is helping to build infrastructure for hydrogen-powered vehicles. An example is the nationwide network of refueling points the H2 Mobility joint venture is developing in Germany. And we are involved with battery charging, with projects including the roll-out of Shell Recharge points on the company’s forecourts. Another example is our acquisition of NewMotion, the owner of one of Europe’s largest electric vehicle charging networks. As we evolve from a ‘fuels’ to a ‘mobility’ retailer we’re opening new opportunities for Shell Retail Licensees in the forecourt of the future.