The power of our brand
One of the world’s biggest and best-known retail brands, Shell serves over 30 million customers a day all around the globe. We know that more than one in five customers worldwide would prefer to visit a Shell fuel station1.
As a Shell Licensee, you’ll enjoy all the commercial advantage of a powerful retail brand you’ll be proud to represent, with access to our branded marketing campaigns, promotions and all-round support.
1Source: Shell Brand Preference Tracking
As the number one premium fuels brand in the world,1 you can be assured you’re offering your customers the highest value branded fuels and retail products with every purchase.
Like most franchise models, the Shell Retail License model delivers compelling results for our Licensees. Our market success is driven by our reputation for superior service and quality products. Which is why Shell Retail Licensees can enjoy greater volume sales and higher margins.2
1 Based on volumes
2 Based on experience and data from licensees rebranding to Shell
World-class retail licensing
Our proactive licensee support teams and Shell brand license managers provide real business value, helping you redesign your fuel station and store layout, enabling you to achieve the high operation standards, volume and margin growth the Shell brand is known for.
Innovating for tomorrow
At Shell we’re deeply committed to collaborating with all our licensees to shape the future of convenience retailing. We’ll help you meet the next-generation retail challenge head-on with our award-winning digital ecosystem and innovative retail approach.
Fuels of the future
Even as the world transitions to a low-carbon future, demand for energy never slows. The company is helping to build infrastructure for hydrogen-powered vehicles. An example is the nationwide network of refueling points the H2 Mobility joint venture is developing in Germany. And we are involved with battery charging, with projects including the roll-out of Shell Recharge points on the company’s forecourts. Another example is our acquisition of NewMotion, the owner of one of Europe’s largest electric vehicle charging networks. As we evolve from a ‘fuels’ to a ‘mobility’ retailer we’re opening new opportunities for Shell Retail Licensees in the forecourt of the future.