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Shell Global
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Becoming a Shell Licensee

We’re unbeatable together. Let’s form a winning partnership to help your business grow.

Bringing Shell Mobility and Convenience to your market

Whether you are expanding an existing retail business or developing a new mobility network, Shell Brand Licensing provides access to the expertise, tools and support needed to bring your ambitions to life.

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Who is eligible?

We want to work with organisations with a strong commitment to customer service, operational excellence and long-term growth.

Any relevant experience in fuel retail, convenience retail or mobility-related sectors can be beneficial, particularly for organisations with experience as fuel retail operators or within wider mobility and convenience retail environments.

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What can you expect?

From your very first conversation with Shell, our team works with you to truly understand your business needs, market conditions and growth ambitions.

Successful applicants will receive ongoing support in branding, fuels, retail operations, customer experience, marketing, network development and commercial best practice, supported by Shell’s expertise in retail fuel network development and mobility retail growth solutions.

You'll also have dedicated Shell contacts and subject matter experts who work alongside you as your business grows.

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“If you want to grow your mobility retail network with one of the industry's most recognised brands, Shell Mobility and Convenience Brand Licensing can help create new opportunities for your business. Our goal is to build long-term partnerships that generate value for both our licensees and Shell.”

A word from Flavia Ribeiro Pessanha - Director and Board Member Shell Brands International and General Manager Shell Licensed Markets
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Ready to take the next step?

Contact our team to discuss opportunities in your market and learn more about becoming a Shell licensee.

Contact our Brand Licensing team

Inside Shell Mobility Brand Licensing

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Shell Mobility & Convenience Brand Licensing

Did you know, one in every three Shell fuel stations around the world is managed and operated by a Shell Retail Licensee?

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Why Shell Mobility?

Discover how Shell Mobility and Convenience Brand Licensing can help your business grow.

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Licensee testimonials

Find out why Shell is the world's #1 mobility retailer.