Next Generation EVs
Our Triple 10 Challenge leverages Shell’s advanced thermal management fluids to unlock more efficient and sustainable e-mobility. Follow our journey as we co-engineer with leading automotive partners and push the boundaries of EV design thinking.
Triple 10 Challenge
The Triple 10 Challenge is Shell’s bold new benchmark for next-generation EVs - targeting three breakthroughs that together unlock faster, cleaner, and more accessible electric mobility. Working with leading partners, Shell has set out 3 ambitious goals within a single EV:
Charge Faster
A sub 10 minute charge time
Go Further
An economy of 10 km/kWHr
Drive Cleaner
A lifecycle CO2 footprint of 10 tonnes
Why does it matter? More efficient charging removes barriers to EV adoption and keeps pace with combustion refuelling times. Greater efficiency means more range from smaller, lighter batteries – helping reduce cost and material impact. And by designing for lower total emissions, Shell’s Thermal Fluids are helping EVs to deliver on sustainability across their full lifecycle.
Read the transcript
Read the transcript
Title: NZBD Long Form Film
Duration: 2.19 minutes
Description:
Shell is collaborating with industry leaders to design a crossover concept car that addresses common electric vehicle concerns through the Triple 10 Challenge.
The video highlights the technical hurdles of EV adoption, such as range anxiety and charging times, and introduces Shell’s "Triple 10 Challenge." This initiative aims to achieve a sub-10-minute charge, a 10km/kWh efficiency, and a 10-tonne CO2 lifecycle footprint.
Through the use of advanced thermal fluids and lightweight materials, Shell and its partners are working to prove that electric vehicles can be made more efficient, sustainable, and affordable. The film showcases the engineering and testing processes behind this innovative project.
NZBD Long Form Film Transcript
[Background music plays]
Atmospheric, driving, and optimistic electronic music with a steady beat.
Narrator
At Shell, we’re forging paths to an electric vehicle future that’s more efficient, more convenient, and more sustainable.
[Visuals]
Cuts: Blurred trees from a car window, aerial views of vast highway interchanges, and a vehicle traveling through a dense forest.
[Text displays]
Building the future
[Visuals]
A person unplugs an EV from a charging point; a white car drives along a winding road through a forest.
Narrator
But as it stands today, drivers have some concerns around charging and range anxiety in switching to electric vehicles.
[Visuals]
A man leans against a green car whilst it charges. A woman leans against a car and an empty tank graphic appears. Over the shoulder shot of a couple driving an electric vehicle.
[Narrator]
To alleviate these, electric vehicles are being built with bigger batteries to ease range constraints, but the extra weight brings design and performance challenges along with heightened costs.
[Visuals]
Shot of battery packs. Cuts of close up of engineers working.
[Narrator]
We think there’s an alternative.
[Text displays]: Rising to the challenge.
[Visuals]
Car driving on the motorway sandwiched between fields at sunset.
[Narrator]
That’s why we’re teaming up with industry leaders to design and build an innovative crossover concept car that proves EVs can be made to be lighter, more efficient, sustainable, and affordable. Using cutting-edge and readily available technologies…
[Visuals]
Engineers in a high-tech workshop examine carbon-fiber components, build a vehicle frame, and inspect details on computers.
[Narrator]
Introducing Shell’s Triple 10 Challenge. Three ambitions, one solution.
[Visuals]
[Text displays]: Triple 10 Challenge
[Text displays]: Charge faster | Go further | Drive cleaner
[Narrator]
A sub 10-minute charge time. An economy of 10 kilometers per kilowatt-hour. And a lifecycle CO2 footprint of 10 tonnes.
[Visuals]
[Text displays]: Sub 10-minute charge
[Visuals]: A man waits for his car to charge
[Text displays]: 10km/kWh
[Visuals]: Aerial footage of a car driving through a green landscape.
[Text displays]: 10-tonne CO2 footprint
[Visuals]: Aerial footage of a car driving through a forest landscape.
[Narrator]
While it’s challenging to achieve each one on their own…
[Visuals]
Engineers work on the car frame in a factory setting.
[Narrator]
…it’s even harder to make all three work in one car. It’s a big ask, but it’s one we’re tackling head-on
[Video footage / Text display]
Splitscreen triptych of the Triple 10 Challenge.
[Text display]
Top Left: Charge Faster
Top Right: Go Further
Bottom: Drive Cleaner
[Visuals]
Top Left: Charger goes into an electric vehicle at sunset.
Top Right: Aerial footage of a car driving through a hilly setting at sunset.
Bottom: Upwards view of blue sky with fluffy white clouds moving across.
[Narrator]
Shell’s thermal fluid is already proven to rapidly cool battery cells to facilitate fast charging.
[Video footage]
The engineer pours thermal fluid and places it into a machine.
[Narrator]
The innovative single-circuit design cools the battery and all electrical driveline components to improve powertrain design, operational economy, and cost efficiency.
[Text displays]: Innovation
[Visuals]
Technicians monitor digital data on large screens; blue thermal fluid is poured into a laboratory beaker.
[Visuals]
[Text displays]: Improve powertrain design
[Text displays]: Operational economy
[Text displays]: Cost efficiency
Narrator
The economy will be enhanced using lightweight components and the environmental footprint is kept small by the careful selection of recycled bio-derived materials.
[Visuals]
Close-up shots of high-performance composite materials and recycled fabrics.
[Narrator]
Shell has led the way in friction and thermal management for over a century.
[Visuals]
A montage of Shell’s heritage in engineering and modern laboratory testing.
[Narrator]
This innovative concept car enabled by our immersive thermal fluid shows that our commitment to technology and innovation is as strong as ever.
[Visuals]
Shell’s thermal fluid pack and pouring fluid from a test tube; an engineer inspects the vehicle frame.
[Narrator]
At Shell, we’re ready to redefine mobility, to accelerate the race to a net-zero future.
[Text displays]: Join the journey
[Visuals]
Montage of interior shots of families driving their cars, followed by engineers doing a simulation test drive.
[Narrator]
We believe that in collaboration with world-class partners, we can take on the Triple 10 Challenge and offer sustainable alternatives for the future.
[Visuals]
[Text displays]: HORIBA MIRA, RML GROUP, EMPEL SYSTEMS, PENTAXIA, Carbon ThreeSixty, engys, CHASESTEAD, SHD composites
Shot of Shell Recharge centre.
[Narrator]
We invite you to join us on this journey today.
[Visuals]
Montage of aerial shots of a vehicle driving along a straight road with seasonal changes to the scenery.
[Text displays]
The Triple 10 Challenge appears
The Shell Pecten logo appears.
Powering E-Motion logo appears
Immersive Cooling. Singular Simplicity.
Shell EV-Plus Thermal Fluids play a key role in providing direct, full-contact cooling for the Triple Ten Challenge powertrain and helping to enable sub-10-minute charging. Our products meet the thermal and friction needs of EVs with simplicity, operational economy and cost efficiency.
Our Partners
Horiba Mira
The engineering and testing expertise helped Shell validate its EV-Plus thermal fluid for electric vehicles, showing it can cool all EV powertrain components and support faster charging, improved performance and simpler design.
RML
They bring advanced EV and battery system expertise to the Triple 10 Challenge. Working with Shell, they helped develop a compact battery pack that charges from 10-80% in under 10 minutes using Shell EV‑Plus thermal fluid
Empel
Advanced electric motor and power-electronics technology helps support electrification by enabling high-performance, efficient electric drive solutions, complementing Shell’s EV products and services in powering electric mobility.
Chasestead
Pentaxia
Engys
Carbon360
Bee Lighting
Transcal
Linktrim
The Triple 10 Challenge
Join the race to rewrite EV performance
A bold new benchmark for mass-market EVs: a sub-10-minute charging, energy efficiency of 10 km per kWh, and a lifecycle CO₂ footprint of 10 tonnes. Shell is co-developing with world-class partners to transform the performance of the next-generation of EVs.
FAQs
There are plenty of cars that can charge from 10-80% in under 10 minutes already?
There are plenty of cars that can charge from 10-80% in under 10 minutes already?
Typically, Electric Vehicles (EVs) capable of a 10-minute charge require ultra-rapid chargers exceeding 300kW. However, the Triple Ten Challenge concept car takes a different approach. By pairing a smaller battery with Shell’s advanced thermal fluid, the system manages heat much more effectively than conventional base-plate cooled cells. This superior cooling allows a higher electrical current to safely flow through each cell. As a result, the vehicle achieves greater overall efficiency and can complete its 10-minute charge using standard 175kW chargers, which are widely available on today's public charging networks.
You’re not the first with immersion cooling for batteries - what makes Shell Thermal Management Fluid distinctive?
You’re not the first with immersion cooling for batteries - what makes Shell Thermal Management Fluid distinctive?
Shell’s Thermal Fluid has demonstrated through rigorous independent validation to have successfully rejected all the collected heat using a standard, off-the-shelf radiator. This proves our specialised fluid can be a highly suitable replacement for traditional Water-Ethylene-Glycol coolants to cool the immersed battery, motor, and power electronics.
Our Thermal Fluid has proven potential to unlock the thermal management needs required for next-generation battery designs.
What are the top benefits of an immersion fluid over other battery cooling technologies?
What are the top benefits of an immersion fluid over other battery cooling technologies?
Simplified Design & Manufacturing: It moves BEV design from “a patchwork of cooling systems” to an elegant single fluid, single-circuit system. When implemented, this can help simplify manufacturing, reduce the number of required components, and streamline the supply chain.
Reduces Cost & Weight: By eliminating components (like dedicated WEG circuits, pumps and reservoirs), the system reduces overall vehicle weight, which in turn drives operational economy and cost-efficiency.
Enables Ultra-Fast Charging (UFC): Shell’s thermal fluid specially designed for advanced thermal management of EVs is the key enabler for sub-10-minute charging (from 10% to 80%). We have now proven this same fluid can also handle all other powertrain cooling needs simultaneously.
Boosts Performance: The system promotes enhanced vehicle performance and allows for optimal drivetrain operation.
What do you hope to achieve from the Triple 10 Challenge?
What do you hope to achieve from the Triple 10 Challenge?
Our goal is to prove to the industry that Shell’s advanced thermal fluids can unlock entirely new levels of performance in EV thermal management.
Building on the real-world data and experience we’re gathering from the Triple Ten Challenge concept car, we hope to partner with OEMs and battery suppliers to share our expertise. Together, we want to collaborate on the development of next-generation EVs that are lighter, highly efficient, simpler to manufacture, and more cost-effective.
