Redefining clean

Shell FuelSave Diesel and Premium Fuels are put to the Ultimate Test:
Duration: 3:26 minutes
Description:
We put our latest Shell Fuelsave Diesel and Premium Lubricants to the test at Greenmot, an independent test centre.
See how using our incredible replaced with Shell technology innovative products can help make your fleet more efficient. Listen to our experts describe the process of the rigorous testing and the incredible results.

Shell FuelSave Diesel and Premium Fuels are put to the Ultimate Test Transcript

[Background music plays]
Bright, uplifting music is playing in the background
[B-roll footage]
A Truck driving down a road
[Voiceover]
The choices you make can have a big impact

Scene transition
[B-roll footage]
A close up of the wheel of a truck driving on a wet road
[Voiceover]
On your efficiency

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[B-roll footage]
A side on shot of a truck driving down a desert terrain road.
[Voiceover]
On your profits

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[B-roll footage]
An angled head on shot of a truck driving down a road.
[Voiceover]
And all you need, is one amazing fuel

Scene transition
[B-roll footage]
An arial view of a truck driving in highway traffic that transitions into a shot showing bottles of multiple Shell Fuel oils on a table.
Scene transition
[B-roll footage]
A gloved hand holding up a bottle of Shell FuelSave Diesel
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[B-roll footage]
Three women in a lab holding and inspecting tubes of oil
[Voiceover]
and incredible lubricants

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[B-roll footage]
Oil being poured into a metallic container
[Voiceover]
Shell has spent five years developing

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[B-roll footage]
A shot showing a Shell worker pouring oil into a metallic container
[Voiceover]
Shell FuelSave Diesel

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[B-roll footage]
A woman in a Shell lab coat inspecting a component in a laboratory office
[Voiceover]
making sure that you get Shell's best performance.

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[B-roll footage]
A side shot of a man working in a lab
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[B-roll footage]
Oil being poured in a tube
[Text displays]
Our Best Performance For Less
Scene transition
[Voiceover]
The innovative formulation is designed

[Text displays]
Our Best Performance For Less

Scene transition
[B-roll footage]
Side shot of a truck driving down the right-hand side of an empty motorway
[Text displays]
Designed To Clean More Thoroughly

[Voiceover]
Is designed to clean more thoroughly than ever before

[Voiceover]
So that even the most demanding modern engines
Scene transition
[B-roll footage]
Side shot of a truck driving towards a tunnel at night
[Voiceover]
as well as older ones can benefit from it

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[B-roll footage]
Front view of a white truck in a depot

[Voiceover]
But we didn't stop there.

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[B-roll footage]
A mechanic using a tool on an engine

[Voiceover]
We wanted to test how Shell's exclusive

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[B-roll footage]
A forward pan shot of a warehouse isle containing a storage of barrels that transitions into a person opening a component then to a scene with a lot of people in lab coats assessing cables.

[Voiceover]
fuel formulation and premium lubricants technology

Scene transition
[B-roll footage]
Three people with hard hats standing outside of a plant which then transitions into a scene of two people walking and conversing outside of a plant. Then transitions into a scene with three people looking at screens and finally transitions to a scene with four people standing wearing hard hats and green high visibility vests.
[Voiceover]
can work together to give our customers the best results.

Scene transition
[B-roll footage]
Ariel shot of two trucks turning onto a road that transitions into a shot of Jo Thomson, Diesel Fuel Development Lead at Shell speaking
[speech]
Jo Thomson, Diesel Fuel Development Lead at Shell
{Jo Thomson}
We've conducted a wide range of internal tests

to optimise each of our product formulations
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[B-roll footage]
A device mixing oil

{Jo Thomson}
and we are very pleased with the results.

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[B-roll footage]
A close up of the front left wheel of a truck rotating that transitions into a mechanic in a garage working on a trucks wheel

{Jo Thomson}
However, we wanted to put our best fuel and lubricants

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[B-roll footage]
A man in a lab working transitioning to a mechanic in a lab using a wrench

{Jo Thomson}
through further rigorous testing by “external industry experts”

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[B-roll footage]
A front view shot of a mechanic working on a truck wheel transitioning into a shot of Jo Thomson speaking

{Jo Thomson}
to impartially assess combined product performance.

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[B-roll footage]
A shot from behind showing Jo Thomson and a man walking into a room

{Jo Thomson}
That's why we've worked with Greenmot,

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[B-roll footage]
A shot showing the “Greenmot” logo at the top of a door, that transitions into a shot panning forward in a room then out to show the Greenmot building outside

{Jo Thomson}
an independent, innovative and renowned test center located in France.

Scene transition
[B-roll footage]
A black truck driving into a Greenmot test depot transitioning into a shot of Jo and a man looking at a screen in an office. The scene then transitions into a side shot of Jo and the man next to a machine.
{Jo Thomson}
They have state-of-the-art equipment and highly skilled engineers

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[B-roll footage]
A group of 3 Greenmot workers on a table looking at a screen. The scene then transitions into a shot of a black truck in a depot
{Jo Thomson}
able to carry out the precision tests we need

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[B-roll footage]
A machine rapidly turning the wheels on the truck. The scene then transitions into a shot of a hand holding a fuel pump.

{Jo Thomson}
to demonstrate that the combination of Shell FuelSave Diesel

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[B-roll footage]
A shot showing a hand tightening a Shell oil barrel

{Jo Thomson}
and our premium lubricants

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[B-roll footage]
Side shot of a white truck driving down a road with blades of grass covering the bottom of the shot

{Jo Thomson}
can really make a difference to vehicle performance,

compared to regular products...

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[B-roll footage]
A hand carrying a metal container of Diesel

{Jo Thomson}
which, by the way, included

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[B-roll footage]
A close up shot of a measured jug full of oil

{Jo Thomson}
some of our mainstream grades.

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[B-roll footage]
A shot of a man pouring the metal container full of diesel into a tube.

{Jo Thomson}
Because we don't like to make life easy for ourselves.

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[B-roll footage]
A shot of a hand removing a lid and placing a filter into the opening, this then transitions into a man pouring oil into the opening

[Speech]
Vincent Castaignede, Senior Test Engineer at GreenMot
{Vincent Castaignede}
We are glad that Shell entrusted us

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[B-roll footage]
A shot of Vincent Castaignede standing and talking to the camera

{Vincent Castaignede}
to test their latest fuel formulation

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[B-roll footage]
A shot of diesel being poured into a red filter that transitions into a gloved hand pouring fluid into a machine

{Vincent Castaignede}
together with premium engine, gearbox and transmission oil.

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[B-roll footage]
Workers toggling with components

{Vincent Castaignede}
We set out to independently determine the fuel economy,

[Text displays]
Fuel Economy Power Acceleration Benefits

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[B-roll footage]
A man looking at a screen showing data that transitions into a man standing looking at data

{Vincent Castaignede}
power and acceleration benefits of Shell FuelSave Diesel

and Shell's high-performance lubricants.

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[B-roll footage]
A shot of a man placing a device inside the drivers side of a truck, which transitions into the man working on the truck with the device

{Vincent Castaignede}
To do this, we employ the latest technology

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[B-roll footage]
A shot of a device with a blue, red and green light flashing that transitions to a shide shot of the front of a black truck

{Vincent Castaignede}
heavy duty truck featuring a turbo-charged engine

[Text displays]
Turbo-charged HD Engine Emissions Class Euro VI

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[B-roll footage]
A wheel being spun rapidly

{Vincent Castaignede}
with the newest Emissions Class Euro VI.

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[B-roll footage]
Three men in an office looking at screens which transitions into a front shot of a black truck

[Text displays]
20 Tonnes

{Vincent Castaignede}
And we loaded it with 20 tonnes

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[B-roll footage]
A finger pointing at a graph on a screen

[Text displays]
200 Hours

{Vincent Castaignede}
and ran it for approximately 200 hours

under a range of conditions to emulate real life usage.

Scene transition
[B-roll footage]
A vertical three split screen showing a truck in traffic, a truck on a country road and a truck driving through a tunnel. Then transitions in to a horizontal split screen that shows a truck driving in traffic on both sides.

{Vincent Castaignede}
To make sure our measurements were representative of real-world-driving

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[B-roll footage]
A shot of a rotating device that changes into a screen displaying data and a graph
[Text displays]
World Harmonized Vehicle Cycles
{Vincent Castaignede}
we used an industry test cycle to determine the truck’s fuel economy

during urban, rural and highway driving conditions.

Scene transition
[B-roll footage]
A three split screen of trucks that transitions in to one shot of a truck driving down a highway
{Vincent Castaignede}
And we pushed the truck to its limits

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[B-roll footage]
The front of a black truck that transitions into a device rotating the trucks wheel rapidly

{Vincent Castaignede}
to measure power and acceleration performance under the conditions

Scene transition
[B-roll footage]
A man fitting a device into the front seat of a truck. Transitions into a shot of a man looking at two monitors displaying data, then back to the device rotating the wheel rapidly. Lastly a hand turning a page.

{Vincent Castaignede}
where you need those benefits most.

We made multiple measurements

to ensure the accuracy of the results.

[Text displays]
The Results

{Vincent Castaignede}
We measured improvements in the truck's

performance in all of our tests

Scene transition
[B-roll footage]
A shot from behind show Jo and Vincent conversing next to a Greenmot machine. This then transitions into a shot of a device rotating the trucks wheel rapidly.

[Voiceover]
When using Shell FuelSave Diesel and Shell premium lubricants

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[B-roll footage]
A shot of the front of a black truck

[Text displays]
Greater Fuel Efficiency, helping to reduce total cost of ownership

[Voiceover]
in World Harmonised Vehicle Cycle fuel economy tests,

Scene transition
[B-roll footage]
Fuel bubbling in a glass container

[Text displays]
Average 0.94L/100km up to 1.6L/100km saved

[Voiceover]
the truck used less fuel under all conditions,

Scene transition
[B-roll footage]
A birds eye view shot of a truck driving in a depot which transitions into a shot inside a truck showing the wing mirror as it is being driven.

[Voiceover]
delivering the best savings under urban driving conditions,

which could help fleet owners reduce their total cost of ownership.

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[B-roll footage]
A truck driving on a road in a field

[Text displays]
Improved vehicle performance over a wide range of driving conditions
Help to reduce fuel consumptions and therefore total cost of ownership

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[B-roll footage]
A shot showing the windscreen wiper in a truck that transitions into a red truck driving down a road.

[Text displays]
1.4% quicker acceleration
1.2% more power during acceleration

[Voiceover]
And the improved power and responsiveness measured could help drivers

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[B-roll footage]
A shot of a truck driving down a highway that transitions into a birds eye view shot of a truck driving down a highway

[Voiceover]
to get on to highways and haul loads uphill more easily.

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[B-roll footage]
A shot showing a person walking into a Shell service station

[Voiceover]
Help to get more out of your fleet

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[B-roll footage]
Multiple shots of people shaking hands, giving high fives and fist bumping.

[Voiceover]
with Shell FuelSave Diesel and Shell premium lubricants.

[Animated sequence]
Shell Pecten animation

[Background music plays]
Shell Jingle plays at the end

Title: The importance of a clean engine
Subtitle: Leading Fuel innovation

Duration: 3:48 minutes

Description:

Explaining the benefits of IDID of Shell FuelSave Diesel

{ The importance of a clean engine } Transcript

[Shell Logo appears on the screen. The logo fades.]

{Voice over}

The current dynamic market environment is putting the performance of businesses and their assets to the test.

[High angle wide shot of an industrial estate – on a sunny day – with three different businesses in it. Each has its vehicles parked outside: a row of tractors, a row of lorries and row of dump trucks are visible]

{Voice over} 

Your vehicles and equipment are your livelihood, and in order to thrive, you need to look after them so that they remain reliable, even under the harshest conditions.

[Crane down towards the dump trucks. As we get closer to them, the sunlight catches the windscreen one of them, creating a lens flare, which points towards the front of the vehicle where the engine is.]

[The vehicle fades out leaving a 3D modern engine suspended in midair.]

{Voice over}

Driven by the need to improve operating efficiency and reduce emissions, diesel engines are constantly advancing. And these sophisticated systems require additional protection and care so they can perform at their best.

[We zoom in to reveal a section of the whole combustion system in midair as it’s operating.]

{Voice over}

Fuel choice is paramount to protecting the complex components in modern diesel engines.

[We see the anatomy of a FUEL INJECTOR suspended in midair as it's operating at high speed. ]

{Voice over}

At the heart of the engine is a critical element: the FUEL INJECTOR of the high-precision fuel-injection system. It operates at a level of pressure that was unheard of a few years ago.

[It breaks apart – in a slow motion explosion – into an array of its constituent parts: nozzle; nozzle housing; needle; rod & spring; sleeve & locating pins; injector body; command piston; solenoid; control valve; control valve spring & washer. ]

{Voice over}

Over time, deposits can build up on injector nozzles. Deposits can also build up in various places INSIDE THE FUEL INJECTOR: on the INJECTOR NEEDLE, the COMMAND PISTON, the CONTROL VALVE and the CONTROL VALVE SPRING & WASHER.

[The INJECTOR NEEDLE, COMMAND PISTON, CONTROL VALVE and the CONTROL VALVE SPRING & WASHER become partly spoiled with a WHITE substance.]

{Voice over}

These deposits are called INTERNAL DIESEL INJECTOR DEPOSITS… hidden enemies more common and serious than they may seem.

IDIDs can be sticky, waxy, or lacquer-like.

IDIDs can impact the movement of the INJECTOR NEEDLE and the flow of fuel

[Cut to the anatomy of a FUEL INJECTOR system suspended in midair as it's operating. Movement of the INJECTOR NEEDLE slows as the deposits restrict movement.]

{Voice over}

And this can have a significant, often unexpected impact on the performance of the injection system, the engine…

[Cut back to the whole combustion system, this time showing all of the cylinders but with vibration and audible misfiring. ]

[Crane down from a Birdseye view of a quarry to a wide shot of a DUMP TRUCK against aforeboding sky of dark clouds as the sun is setting. There’s a pile of rubble in it, and a large pile of rubble and a digger next to it. ]

{Voice over}

and, in turn, your vehicle. Because IDIDs build up inside the injector and are not visible upon standard injector inspection, it’s important to know and understand the common symptoms associated with them.

[A high angle shot of the front of the DUMP TRUCK from the top of a steep incline. The vehicle is stationary at first and then moves up incline in the quarry towards the camera position.]

{Voice over}

Some can be sudden and unexpected, such as difficulty starting the cold engine…

[As the vehicle begins moving upwards, the engine gets louder.]

{Voice over}

Others can show up gradually, such as rough idling, increased engine noise and vibration.

If not addressed, IDIDs can cause a number of fleet- and business-related challenges, disrupting your operations and generating unnecessary costs:

[A flashing RED warning light appears on the screen.]

[Pan up to reveal a clear blue sky,]

[The various impacts appear – one at a time before fading – as animated text (see captions) on different parts of the screen.]

{Voice over}

Impacts on your business from IDIDs can include:

Unplanned downtime and maintenance costs.

Injector replacement or refurbishment.

Reduced vehicle reliability.

Worsening emissions from impaired combustion.

And, in the worst cases, engine failure and vehicle breakdown.

[Cut to the anatomy of a FUEL INJECTOR system suspended in midair as it's operating. ]

{Voice over}

So what can you do to keep your engines and vehicles in optimum operating condition so they can drive your business forward?

[The slow movement of the soiled INJECTOR NEEDLE becomes fast again as Shell FuelSave Diesel – shown as yellow balls suspended in liquid – moves through the FUEL INJECTOR, cleaning the soiled INJECTOR NEEDLE, which gradually gets cleaned up.]

{Voice over}

Choose Shell FuelSave Diesel with its new, dual- action detergent technology. Shell FuelSave Diesel now contains a brand new unique formula for deeper cleaning action. It’s especially designed to tackle the hidden enemies of your injection system and engines, like IDIDs.

New Shell FuelSave Diesel actively removes injector nozzle deposits and the hidden IDIDs with regular use and prevents future build-up, making it suitable for both older and newer vehicles.

[A clear and blue as the animated text appears and then disappears (see 160-190)

{Voice over}

With the deeper cleaning action of our new fuel, you could benefit from:

Better fuel economy.

Smooth engine start and reliable vehicle performance.

Protection against injector sticking or malfunction.

And less engine noise and vibration.

[Pan down to a full DUMP TRUCK, kissed by the early rays of light from the rising sun, sets off, taking the last of the large pile of rubble.]

{Voice over}

So all in all, you could benefit from lower operating costs and healthier engines, to help boost your business.

[As it moves away, we can see the sun slowly rising.]

[Fade out to Shell logo.]

Title: The importance of a clean engine
Subtitle: Leading Fuel innovation

Duration: 3:48 minutes

Description:

Explaining the benefits of IDID of Shell FuelSave Diesel

{ The importance of a clean engine } Transcript

[Shell Logo appears on the screen. The logo fades.]

{Voice over}

The current dynamic market environment is putting the performance of businesses and their assets to the test.

[High angle wide shot of an industrial estate – on a sunny day – with three different businesses in it. Each has its vehicles parked outside: a row of tractors, a row of lorries and row of dump trucks are visible]

{Voice over}

Your vehicles and equipment are your livelihood, and in order to thrive, you need to look after them so that they remain reliable, even under the harshest conditions.

[Crane down towards the dump trucks. As we get closer to them, the sunlight catches the windscreen one of them, creating a lens flare, which points towards the front of the vehicle where the engine is.]

[The vehicle fades out leaving a 3D modern engine suspended in midair.]

{Voice over}

Driven by the need to improve operating efficiency and reduce emissions, diesel engines are constantly advancing. And these sophisticated systems require additional protection and care so they can perform at their best.

[We zoom in to reveal a section of the whole combustion system in midair as it’s operating.]

{Voice over}

Fuel choice is paramount to protecting the complex components in modern diesel engines.

[We see the anatomy of a FUEL INJECTOR suspended in midair as it's operating at high speed. ]

{Voice over}

At the heart of the engine is a critical element: the FUEL INJECTOR of the high-precision fuel-injection system. It operates at a level of pressure that was unheard of a few years ago.

[It breaks apart – in a slow motion explosion – into an array of its constituent parts: nozzle; nozzle housing; needle; rod & spring; sleeve & locating pins; injector body; command piston; solenoid; control valve; control valve spring & washer. ]

{Voice over}

Over time, deposits can build up on injector nozzles. Deposits can also build up in various places INSIDE THE FUEL INJECTOR: on the INJECTOR NEEDLE, the COMMAND PISTON, the CONTROL VALVE and the CONTROL VALVE SPRING & WASHER.

[The INJECTOR NEEDLE, COMMAND PISTON, CONTROL VALVE and the CONTROL VALVE SPRING & WASHER become partly spoiled with a WHITE substance.]

{Voice over}

These deposits are called INTERNAL DIESEL INJECTOR DEPOSITS… hidden enemies more common and serious than they may seem.

IDIDs can be sticky, waxy, or lacquer-like.

IDIDs can impact the movement of the INJECTOR NEEDLE and the flow of fuel

[Cut to the anatomy of a FUEL INJECTOR system suspended in midair as it's operating. Movement of the INJECTOR NEEDLE slows as the deposits restrict movement.]

{Voice over}

And this can have a significant, often unexpected impact on the performance of the injection system, the engine…

[Cut back to the whole combustion system, this time showing all of the cylinders but with vibration and audible misfiring. ]

[Crane down from a Birdseye view of a quarry to a wide shot of a DUMP TRUCK against aforeboding sky of dark clouds as the sun is setting. There’s a pile of rubble in it, and a large pile of rubble and a digger next to it. ]

{Voice over}

and, in turn, your vehicle. Because IDIDs build up inside the injector and are not visible upon standard injector inspection, it’s important to know and understand the common symptoms associated with them.

[A high angle shot of the front of the DUMP TRUCK from the top of a steep incline. The vehicle is stationary at first and then moves up incline in the quarry towards the camera position.]

{Voice over}

Some can be sudden and unexpected, such as difficulty starting the cold engine…

[As the vehicle begins moving upwards, the engine gets louder.]

{Voice over}

Others can show up gradually, such as rough idling, increased engine noise and vibration.

If not addressed, IDIDs can cause a number of fleet- and business-related challenges, disrupting your operations and generating unnecessary costs:

[A flashing RED warning light appears on the screen.]

[Pan up to reveal a clear blue sky,]

[The various impacts appear – one at a time before fading – as animated text (see captions) on different parts of the screen.]

{Voice over}

Impacts on your business from IDIDs can include:

Unplanned downtime and maintenance costs.

Injector replacement or refurbishment.

Reduced vehicle reliability.

Worsening emissions from impaired combustion.

And, in the worst cases, engine failure and vehicle breakdown.

[Cut to the anatomy of a FUEL INJECTOR system suspended in midair as it's operating. ]

{Voice over}

So what can you do to keep your engines and vehicles in optimum operating condition so they can drive your business forward?

[The slow movement of the soiled INJECTOR NEEDLE becomes fast again as Shell FuelSave Diesel – shown as yellow balls suspended in liquid – moves through the FUEL INJECTOR, cleaning the soiled INJECTOR NEEDLE, which gradually gets cleaned up.]

{Voice over}

Choose Shell FuelSave Diesel with its new, dual- action detergent technology. Shell FuelSave Diesel now contains a brand new unique formula for deeper cleaning action. It’s especially designed to tackle the hidden enemies of your injection system and engines, like IDIDs.

New Shell FuelSave Diesel actively removes injector nozzle deposits and the hidden IDIDs with regular use and prevents future build-up, making it suitable for both older and newer vehicles.

[A clear and blue as the animated text appears and then disappears (see 160-190)

{Voice over}

With the deeper cleaning action of our new fuel, you could benefit from:

Better fuel economy.

Smooth engine start and reliable vehicle performance.

Protection against injector sticking or malfunction.

And less engine noise and vibration.

[Pan down to a full DUMP TRUCK, kissed by the early rays of light from the rising sun, sets off, taking the last of the large pile of rubble.]

{Voice over}

So all in all, you could benefit from lower operating costs and healthier engines, to help boost your business.

[As it moves away, we can see the sun slowly rising.]

[Fade out to Shell logo.]

Title: The importance of a clean engine
Subtitle: Leading Fuel innovation

Duration: 4:00 minutes

Description:

Explaining the overall benefits of Shell FuelSave Diesel: Injector cleanliness, Corrosion, Dehazing, Antifoam

{ The importance of a clean engine } Transcript

[Shell Logo appears on the screen. The logo fades.]

The importance of a clean engine

Leading Fuel innovation

{Voice over}

The current dynamic market environment is putting the performance of businesses and their assets to the test.

[High angle wide shot of an industrial estate – on a sunny day – split into two parts. Outside the first part is a row of parked freight lorries. We zoom in and fly over the lorries.]

{Voice over}

Your vehicles and equipment are your livelihood, and in order to thrive, you need to look after them so that they remain reliable, even under the harshest conditions

[Cut back to high angle shot and zoom in to the other section before entering one of the buildings to see a row of parked dump trucks]

{Voice over}

Driven by the need to improve operating efficiency and reduce emissions, diesel engines are constantly advancing. And these sophisticated systems require additional protection and care so they can perform at their best; therefore, fuel choice is key.

[Focus on one truck as it fades out leaving a 3D modern engine suspended in midair.]

{Voice over}

There are five essential areas where Shell FuelSave Diesel can help to meet your business challenges. These are: MORE TORQUE, BETTER FUEL ECONOMY, VEHICLE RELIABILITY, CORROSION PROTECTION and FASTER AND CLEANER REFUELLING.

Let’s consider the first 2 of these areas, by heading into the heart of the engine…

[We zoom in to reveal a section of the whole combustion system in midair as it’s operating.]

[Focus on the fuel injector]

[We see a FUEL INJECTOR suspended in midair as it's operating at normal speed.]

{Voice over}

Here we find a critical element: the FUEL INJECTOR, which operates at a level of pressure that was unheard of a few years ago.

[Show close up of a nozzle as it becomes caked in dirt that partially blocks some of the holes.]

{Voice over}

Over time, deposits can build up on the nozzles of fuel injectors, impairing fuel spray and leading to inefficient combustion.

[Zoom out to show an uneven spray pattern.]

[Show a dump truck struggling to drive uphill in a quarry with a full load.]

{Voice over}

This in turn decreases fuel efficiency, and therefore increases fuel consumption and tailpipe CO2 emissions. It can also lead to increased black smoke and reduced vehicle power when you need it most.

[Cut to the dump trucks parked in the building. They are dirty from use.]

{Voice over}

Over time and across a fleet of vehicles, the impact on your business could be significant.

[Show the fuel moving into and out of the fuel injector ]

{Voice over}

The advanced, deep cleaning technology in Shell FuelSave Diesel is designed to get to work from the first tankful to clean fuel injectors and then keep them clean.

[Shot of freight lorry driving in the middle lane of a motorway in the Swiss Alps.]

{Voice over}

Through this powerful action, Shell FuelSave Diesel helps to improve fuel economy and recover lost power, so you can get more out of your vehicle.

[Cut to a wide shot of a Dump truck stranded half way up a hill in a quarry. Fly around the vehicle slowly.]

{Voice over}

The third key performance area is VEHICLE RELIABILITY.

[Zoom in as the vehicle fades leaving the fuel tank suspended in midair. Part of it becomes translucent showing that the light- yellow fuel inside the tank is contaminated with particles of brown organic matter.]

{Voice over}

When bio-components are used, the fuel can degrade and sludge can build up, leading to reduced vehicle reliability and higher operating costs.

[The fuel in the tank changes to a slightly darker colour and the brown organic matter mostly disappears.]

{Voice over}

Shell FuelSave Diesel helps to improve oxidation stability and keep fuel more stable in the presence of bio-components while its dehazing action enables good water separation and easier housekeeping.

[Cut shot of dump truck exiting a cloud of dust as it drives at full speed uphill with a full load.]

{Voice over}

So, Shell FuelSave Diesel is designed for peace of mind, helping to ensure your vehicle’s performance, even in the most challenging environments.

[Zoom in from wide shot of lorry on motorway (from EGR film). Vehicle fades except for the fuel tank (and the pipes feeding in and out of it), half of which becomes translucent as we zoom in to a close-up view of the tank, which is half full of regular diesel.]

{Voice over}

The fourth key performance area is CORROSION PROTECTION.

[Corrosion appears inside parts of the tank and pipes.]

{Voice over}

In the presence of water and oxygen, rust can form on metal parts.

[Cut to a new, empty tank that has a matte surface with no erosion. As the tank fills up with SFSD, a thin translucent/shiny layer appears on the surface.]

{Voice over}

To help prevent this, Shell FuelSave Diesel is formulated for corrosion protection, by forming a protective layer on metal surfaces. This contributes to reduced maintenance and reduced risk of breakdown.

[Zoom out of the fuel tank to reveal a wide shot of the lorry, which is now in a filling station.]

{Voice over}

The fifth key performance area is FASTER AND CLEANER REFUELLING.

[Two fuel pump counters – one branded as shell fuel save diesel, the other as regular diesel – next to each other.]

{Voice over}

Shell FuelSave Diesel’s anti-foam agent reduces refuelling time and the risk of spillage,

[Translucent view of the tank and zoom in showing the regular light yellow fuel falling into the tank from above. It’s foaming a lot and not rising towards the camera

helping you to minimise the time at the pump when your vehicle is not on the road, delivering its cargo.

[The two fuel pump counters are moving at the normal pace until the unbranded one (regular fuel) suddenly stops at 360 litres, while the Shell FuelSave Diesel goes up to 400 litres]

[A full DUMP TRUCK, kissed by the early rays of light from the rising sun, sets off, taking the last of the large pile of rubble.]

{Voice over}

So all in all, you could benefit from:

Lower fuel and operating costs

Better vehicle reliability

[Cut to a fixed shot – camera attached to the side of the lorry – as it’s moving on a now empty motorway. ]

{Voice over}

And reduced down and idle time,

to help boost your business.

[Fade out to Shell logo + sound of Shell]