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New Energy Challenge

The New Energy Challenge (NEC) helps technology-focused startups and scaleups to develop innovative technologies that promote sustainability and shape the future of the energy sector.

Tomorrow’s energy system needs breakthrough ideas and new technologies, and passionate entrepreneurs with innovative approaches to take on the challenges of the energy transition.

What is the New Energy Challenge (NEC)?

The NEC is an annual open innovation competition that connects promising global startups and scaleups in the energy sector with stakeholders to accelerate the decarbonisation of energy systems.

Competition finalists gain access to investors and experts during the final phase of the challenge, unlocking the knowledge, contacts, and support needed to advance their companies and products.

Who organises the NEC?

The NEC is jointly organised by Rockstart

, Shell, Unknown Group, and YES!Delft.

Who can take part in the challenge?

The challenge is open to entrepreneurs from around the world who are developing advanced technologies and disruptive solutions that could be vital to meeting future energy needs.

Find out more about the New Energy Challenge

What is Shell’s role?

Shell believes in the power of collaboration in innovation. We work closely with a wide range of partners, including academic institutions, research institutes, start-ups, scale-ups, and a select portfolio of ventures we invest in.

The NEC enables Shell to identify technologies with the potential to significantly impact the future of energy, and support innovators and entrepreneurs to affordably prove the viability of their technologies.

Some of the participating startups may be selected by Shell to join the Shell GameChanger programme, receive investment from Shell Ventures, or collaborate directly with Shell businesses at a later stage, subject to compliance with applicable laws, regulations, and Shell’s internal policies.

Since its launch in 2016, the NEC has provided dozens of innovative entrepreneurs with expert coaching and guidance, helping them to take their ideas to the next level.

Page last updated: 20/05/2025

Read the transcript

Title: {New Energy Challenge 2024 Aftermovie}

Duration: {1:56} minutes

Description: 

{Aftermovie of the New Energy Challenge finals event in November 2024}

{In 2024, the ninth edition of the New Energy Challenge (NEC) was jointly organised by Shell, YES!Delft, Rockstart, and Unknown Group. This year's NEC focused on discovering innovative energy and battery technologies, aiming to enhance industrial demand-side flexibility and improve energy forecasting. The finals event, held at Slush in Helsinki in November 2024, is captured in this aftermovie.}

{New Energy Challenge 2024 Aftermovie} Transcript

[Background music plays throughout]

{Bright, uplifting music}

[Text displays]

{New Energy Challenge}

[Visuals]

{Video footage of finalists standing together in groups socialising}

[Text displays]

{More than 150 applications / 12 finalists / From across the globe}

[Visuals]

{Snapshots of finalists in Helsinki}

[Text displays]

{Finalists / Pitching sessions, Helsinki}

[Visuals]

{Video footage of Nathan Cooley, Adena Energy, being interviewed}

[Conversation/ speech Title]

{Co-Founder and CEO, Adena Energy}

{Nathan Cooley} 

{Really lucky to be here in Helsinki. I see the NEC as a great opportunity to understand how to work with large entities and finding commercial opportunities.}

[Visuals]

{Video footage of Shell GM Commercial Innovation Partnerships, Akilah LeBlanc, addressing the finalists}

[Visuals]

{Video footage of Leon Baade and Dr Eveline van der Maas, 8inks, being interviewed}

[Conversation/ speech Title]

{Customer Program Manager, 8inks}

{Dr. Eveline van der Maas}

{It’s always great to see so many startups tackling different parts of the energy transition and seeing what other players in the market are doing.}

[Visuals]

{Video footage of David Chang, CloudReady, being interviewed}

[Conversation/ speech Title]

{Founder and CEO, CloudReady}

{David Chang} 

{During the process we shaped our solution.}

[Visuals]

{Video footage of jury sessions}

[Visuals]

{Video footage of Brian Morin, Soteria, being interviewed}

[Conversation/ speech Title]

{Founder and CEO, Soteria}

{Brian Morin}

{We were assigned a mentor and he’s done a really good job helping us think about: How do larger companies think? How do we interact with the different stakeholders and make what we’re doing a success for them?}

[Visuals]

{Snapshots of startups at NEC networking event}

[Visuals]

{Video footage of Scott McNally, RedoxBlox, being interviewed}

[Conversation/ speech Title]

{Vice President of Business Development, RedoxBlox}

{Scott McNally}

{I’ve been really encouraged by the collaborative nature, by Rockstart, by Shell… We all want to solve the same problem.}

[Visuals]

{Snapshots from jury sessions and networking event}

[Visuals]

{Video footage of Alpha Wang, TerraQuanta, being interviewed}

[Conversation/ speech Title]

{Founder and CEO, TerraQuanta}

{Alpha Wang} 

{I made a lot of new friends working in the same industry globally.}

[Visuals]

{Video footage of jury sessions}

[Visuals]

{Video footage of Tarvo Õng, FuseBox Energy, being interviewed}

[Conversation/ speech Title]

{CEO, FuseBox Energy}

{Tarvo Õng} 

{People from Shell were involved really, and they really worked with us.}

[Visuals]

{Video footage of one of the stages at the Slush event in Helsinki, with lasers shining into the audience}

[Text displays]

{The Jury / Slush Event, Helsinki}

[Visuals]

{Video footage and snapshots of Slush event}

[Visuals]

{Video footage of Ilsa Maria Sillekens, Shell, being interviewed}

[Conversation/ speech Title]

{Team Lead Industrial Energy Management, Shell}

{Ilsa Maria Sillekens} 

{My impression of the startups and their solutions – very high quality with their ideas on what’s next and what is required to take it to the next level.}

[Visuals]

{Snapshots of Akilah LeBlanc, Shell, from the jury sessions}

[Visuals]

{Video footage of Akilah LeBlanc, Shell, being interviewed}

[Conversation/ speech Title]

{GM Commercial Innovation Partnerships, Shell}

{Akilah LeBlanc}

{I’m always really impressed by the intellectual horsepower of the people that are thinking about solutions to the energy transition.}

[Visuals]

{Video footage of Akilah LeBlanc and Jermaine Saaltink, Shell, at Slush}

[Visuals]

{Video footage of Jan Geert van Hall, YES!Delft, being interviewed}

[Conversation/ speech Title]

{Investment Director, YES!Delft}

{Jan Geert van Hall} 

{This is actually a very nice opportunity to get to, sort of, test in real life how your potential customers will look at your product.}

[Visuals]

{Snapshots of jury sessions}

[Visuals]

{Video footage of Max ter Horst, Rockstart, being interviewed}

[Conversation/ speech Title]

{Managing Partner, Rockstart Energy Fund}

{Max ter Horst}

{A unique opportunity for each startup participating. In the end, if you want to be successful in the energy transition, you need scale.}

[Visuals]

{Snapshot of Noah Paul, Unknown Group, in jury session}

[Visuals]

{Video footage of Noah Paul, Unknown Group, being interviewed}

[Conversation/ speech Title]

{Investment Associate, Unknown Group}

{Noah Paul} 

{Connecting the right dots and getting people at the right table is the value in the end, from an impact perspective.}

[Visuals]

{Video footage of jury sessions}

[Visuals]

{Video footage of Jermaine Saaltink, Shell, being interviewed}

[Conversation/ speech Title]

{Investment Principle, Shell Ventures}

{Jermaine Saaltink}

{High energy, high conviction… I got a total buzz out of it.}

[Visuals]

{Video footage of restaurant tables set up in interior courtyard}

[Text displays]

{Winners / NEC Celebration Gala, Helsinki}

[Visuals]

{Video footage of finalists talking at dinner tables; snapshots of Frederick Lessmann, Hyperheat, holding an NEC trophy}

[Visuals]

{Video footage of Frederick Lessmann, HyperHeat, being interviewed}

[Conversation/ speech Title]

{Co-Founder and CEO, HyperHeat}

{Frederick Lessmann}

{We are very thankful that we could win this challenge. We’re looking on the way ahead to do some very interesting collaboration with Shell.}

[Visuals]

{Video footage of performance of live Kantele music at gala dinner}

[Visuals]

{Video footage of Frederick Lessmann, HyperHeat, and Tanner Behrend, Edgecom Energy, talking at gala dinner, and Tanner accepting his award}

[Visuals]

{Video footage of Tanner Behrend, Edgecom Energy, being interviewed}

[Conversation/ speech Title]

{Strategic Growth Manager, Edgecom Energy}

{Tanner Behrend}

{Getting that stamp of approval in terms of seeing that alignment between what we’re working on and what Shell views as challenges on a much larger, global scale, I think is super validating.}

[Visuals]

{Snapshots of Tanner Behrend holding his award}

[Visuals]

{Video footage of New Energy Challenge cohort cheering}

[Text displays]

{New Energy Challenge}

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