Shell branded fuel retailing returns to El Salvador with Puma Energy
The Shell brand will soon re-enter the El Salvador fuel retailing market following a brand licensing agreement signed between Shell Brands International AG (“Shell”) and Puma El Salvador, S.A. de C.V. (“Puma Energy”). Puma Energy will rebrand part of its network with Shell offering quality fuels and products to Salvadoran consumers from 2024.
The partnership will combine Puma Energy’s strong presence in El Salvador with Shell’s extensive experience as the global leader in Mobility and proven experience in bringing fuels, lubricants and services to motorists worldwide.
This brand license agreement will give Salvadoran consumers access to Shell’s premium fuel and lubricant portfolio, together with comprehensive offers in lower-emission fuels and convenience retail.
Stations in San Salvador and other major cities will be the first in El Salvador to adopt the Shell brand, with the target of completing a strong nationwide presence of 60 Shell branded mobility sites over time.
In addition to the Shell branded network, Puma Energy will continue to operate a network of Puma branded sites in El Salvador offering its products. The announcement follows a similar brand license agreement in Honduras between Shell and PETRHOSA (a Puma Energy company), which was announced earlier in the year, and is expected to see over 100 Shell branded sites operated there.
István Kapitány, Global Executive Vice President of Shell Mobility said: "We are delighted to be extending our partnership with Puma Energy to bring Shell’s quality products and services to El Salvador. Every day, millions of drivers around the world visit Shell service stations for our premium V-Power fuels and great convenience retail offers; and I hope that Salvadoran consumers will enjoy the experience of visiting a Shell station. Brand licensing is a key part of our strategy to grow the Shell brand presence in Latin America and around the world."
Jose Antonio Alfaro, Puma’s Regional Retail Manager said: "We are excited to be partnering with Shell to expand our portfolio of brands in El Salvador. The partnership will combine the strength of Shell’s global brand with Puma Energy’s deep-rooted market presence and experience in the country. Customers will benefit from more choice and a wider network of Shell and Puma branded retail sites across El Salvador.”
Enquiries
Shell UK / International Media Relations:
+44 20 7934 5550
Shell Americas Media Relations:
+1 832 337 4355
Puma Energy:
+44 7765 000 529
Notes to editor
About Shell Mobility:
Shell is the world's largest mobility retailer and is one of the largest single-branded retailers of any kind on the planet. It currently has a presence in over 80 markets with more than 46,000 mobility locations serving more than 32 million customers every day. Shell has more than a century of experience in fuels innovation. The Shell V-Power Racing fuel used in Ferrari cars when they race on the track contains 99% of the same type of compounds found in the Shell V-Power road fuels that will be launching for customers in El Salvador. With Shell Recharge present in around 30 markets, Shell is also a global leader in electric vehicle (EV) charging. Shell currently has over 40,000 public EV charge points globally at service stations, mobility hubs, on-street and at destinations like supermarkets, and expects to have around 200,000 by 2030.
About Puma El Salvador:
Puma Energy operates 120 sites across El Salvador, including 50 Super7 Convenience stores. Other than the sites which will now be branded Shell, Puma Energy will retain its Puma Energy sites in El Salvador offering its products and services including: Top Tier certified high performance gasolines, Super 7 convenience stores and its Puma Pris loyalty program. Around the world Puma Energy operates around 2000 retail sites and across Latin America Puma Energy operates nearly 1200 service stations including around 360 convenience stores.
“ PUMA EL SALVADOR, S.A. DE C.V. is a Shell licensee and uses Shell trade marks under licence. The views expressed in this release or statement are made by PUMA EL SALVADOR, S.A. DE C.V., and are not made on behalf of, nor do they necessarily reflect the views of, any company of the Shell Group of Companies.”
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