Helping farmers in China's Sichuan Province
How a partnership between Shell and non-government organisation Mercy Corps helped local farmers with their business and agricultural practices.
In Sichuan Province, China, Shell has partnered with Mercy Corps and other non-government organisations to assist 150 small-holder farmers who were affected by our operations.
A two-year advice and training programme was launched in 2014 to help the farmers improve their long-term livelihoods. It advised and trained farmers on agricultural practices for better-quality crops including seed selection, pest control and planting techniques. Business-focused workshops offered a foundation in marketing, accounting and sales promotion.
As a result, farmers planted higher-value black peanuts and sweet potatoes and expanded their sales reach with a new online store. In 2015, they almost doubled their revenue: their black peanuts are now sold nationwide and are popular with customers in big cities along the eastern coast.
The high quality of their sweet potatoes has earned them a sales agreement with a food processing plant.
The livelihood programme is part of Shell’s global strategic partnership with Mercy Corps, which is seeking to transform how companies and non-government organisations can benefit by working together.
How Shell and Mercy Corps are helping local farmers (Film footage and main image: Mercy Corps)
Shell Mercy Corps partnership, China
Duration: 1:02 minutes
In Sichuan Province, China, Shell has partnered with Mercy Corps and other non-government organisations to provide local farmers with advice and training to help improve agricultural practices, business management and marketing.
[Background music plays]
Instrumental music with strings, increasing in intensity, then gentling towards the end.
Farmers near our operations in China’s Sichuan Province had one of their best harvest seasons in many years.
Aerial footage of the hills and vegetation of China’s Sichuan Province, cutting to slightly panning footage of green fields.
Their farm revenue almost doubled.
Thanks to a community livelihoods programme set up by Shell, Mercy Corps and local partners in 2014
Slightly panning footage of a man working with a farming hand implement amongst his crops.
Advice and training helped improve agricultural practices, business management and marketing
Footage of a classroom scene, an instructor standing in front of the screen at the front of the class, gesturing towards the projected graphics on the screen. Close-up of a diary being paged through. Footage of an instructor standing in front of a flipchart, marker in hand, as she teaches.
More valuable crops such as black peanuts and sweet potatoes are now grown and sold
Four successive graphics appear onscreen.
- Two piles of black peanuts, one with shells, one without.
- A pile of peanuts in shell at frame-left and a small bowl of peanuts in shell alongside at frame-right.
- Nine unpeeled sweet potatoes
- One unpeeled sweet potato sliced into four pieces.
A new online store reaches customers nationwide
Rear view close up of someone holding a smartphone in their hands with an app open onscreen, cutting to a closer view of the open app with data displaying onscreen.
Agreements have been signed with a food processing plant
Footage of two men standing beside a scale in a room also containing a cupboard and marketing materials displayed on the walls. One man is holding a sack open while the other man tips peanuts from the bucket he is holding into the open sack.
Boosting the farmers’ revenue and helping to stimulate local economic growth
Footage of the two men in the setting previously described, sealing a box with tape, and one of the men stacks it on top of another box.
The programme is part of a global partnership between Shell and Mercy Corps
Footage of a classroom setting with the instructor walking amongst the students in the class while carrying a large piece of flipchart paper with writing on it.
Seeking new ways for NGOs and companies to work together for mutual benefits
Front view of a class of students/farmers, seated in rows. This cuts to more footage of a slightly more spacious classroom setting, this time with students seated in groups around tables, data displaying on the white screen at the front of the class.
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