Buildings in the city skyline



By 2050, the world’s population could grow by 2 billion and reach 9.7 billion. 70% of the population is expected to live in cities. As the world continues to urbanise, we need to address the way cities produce and use energy, to address greenhouse gas (GHG) emissions and allow society to successfully accelerate the energy transition.

The innovative technologies, such as data science, machine learning, Internet of Things (IoT), blockchain, and AI, offered by the start-up community, are leading the pathway to a cleaner-energy future for cities. Shell, together with CogX, is looking for this kind of novel, out-of-the-box solutions to systematically integrate the energy generation and storage in cities, on a significant scale.


Top three finalist start-ups The winner
  • Live onstage pitch of their start-up/solution to a team of industry experts and investors at the CogX festival on June 13-15 in London, including Shell GameChanger and Shell Ventures Investors
  • In addition, the COGX festival will provide 4 gold festival passes to each finalist start-up to attend all three days of the COGX festival including access to networking side events and as well a PR Masterclass on ‘PR for Startups - How to Cut-through’.

All entrants will receive a Networking and Expo pass to COGX festival.

The competition is now closed for submissions

DOWNLOAD Competition Details

Competition timeline:

Date Competition stage
5th April 2022 Competition open for submissions 
15th May 2022 Submissions deadline
27th May 2022 Top three startups announced
14th June 2022 Winners announced; selected start-ups pitch their ideas on stage during CogX Festival in London.


Our partners

  •  Cogx logo

    COGX Festival

    CogX Festival brings together the world’s largest gathering of CEOs, Entrepreneurs, Academics, Artists, Activists & Policy Makers working to realise the biggest transformational opportunities of our time.

  •  Shell ai logo

    Digitalisation will play a vital role in helping the energy industry to tackle climate change. It is helping Shell to accelerate towards our target of becoming a net-zero emissions energy business by 2050, in step with society’s progress towards achieving the goals of the Paris Agreement. is a programme to advance AI across Shell and the energy industry, building collaborative ecosystems, leading cutting edge research and driving industry standards.



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Are you passionate about novel solutions that could impact the energy future? Sign up for our digital and AI competitions.

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