Shell is the world’s #1 mobility retailer

Shell is the world’s largest mobility retailer, by number of sites, with 45 thousand service stations operating in close to 80 countries. This is more sites than McDonalds or Zara, Carrefour, Starbucks and GAP put together. We operate different models across these markets, including full ownership of retail sites, Retail Brand Licensing, Wholesale, and Dealer models.

BENEFITS OF CHOOSING SHELL

  • Red Ferrari on a Shell forecourt

    HIGH-QUALITY FUELS

    Shell has spent over 100 years developing innovative fuels and fuels technology that boost engine performance and efficiency. Shell V-Power is the bestselling premium fuel in the world, accounting for close to 20% of Shell’s Global Retail volume.

  • Shell Select shop and deli on a Shell site

    NON-FUELS RETAIL

    Shell is the world’s largest mobility retailer, selling $6 billion of convenience retail products, and 250 million cups of coffee annually. We provide you with what you need to run a highly profitable shop or convenience store, alongside our fuel offerings.

  • EXPERIENCE

    EXPERIENCE

    You can tap into the benefits of over a hundred years’ experience in the energy business and share in the prestige of the Shell brand.

  • EXCELLENCE

    EXCELLENCE

    Shell’s success is driven by a reputation for premium service and quality products, which can deliver compelling results for Licensees.

  • EXPERTISE

    EXPERTISE

    Our position as a thought leader in the energy industry means that, as a partner, you will benefit from that focus on finding the best possible solutions to consumers’ needs.

  • TECHNOLOGY

    TECHNOLOGY

    We are committed to collaborating with our Licensees to shape all of our futures, and meet the next generation retail challenge head-on with an award winning digital ecosystem and new ways to communicate with customers1.

  • INNOVATION

    INNOVATION

    Continued investment in new technologies, fuel formulations and global partnerships will protect your future too. By providing the energy to power the vehicles of tomorrow, Shell will help you to continue to grow your business.

What our Licensees say

86% of our Licensee are “very satisfied/satisfied” and 91% tell us they recommend Shell as a business partner2

Licensee testimonials

1 Shell App: Gold Award for Best Mobile App experience in EMEA in Dec 2017 by Mobile Marketing Association; GLOMO Award Winner for Best use of mobile for Retail, Brands & Commerce in Feb 2017 by Mobile World Congress –GSMA.
2 Shell Voice of Licensee survey, November 2020