Our operating models
Shell operates four retail models – each one selected to optimise delivery within a specific geographical area:
About Shell Retail
Shell Retail is the world’s number one mobility retailer1. We’re proud to serve 30 million customers a day, processing 11 billion transactions a year across 44, 000 stations in more than 75 countries.
1By number of stations
Becoming a Shell Licensee
Every Shell Retail Licensee benefits from a unique combination of our global brand strength, winning fuels technology, convenience retail leadership, tailored operational support and trusted licensing experience.
Our proven expertise in mobility retailing means you have an expert by your side, every step of the way. We’ll offer all the support you need to help grow a new franchise operation from the ground up or convert your existing retail network to the Shell brand. It’s the reason 85% of our licensees are “very satisfied” and 90% would recommend Shell as a business partner1.
1Shell Voice of Licensee survey, July 2018
