Shell Mobility & Convenience Brand Licensing
Drive growth with Shell's brand and partnership – whether you have a network of mobility locations or want to invest in mobility retail.
Unlock new retail opportunities through Shell Mobility and Convenience Brand Licensing
Shell Mobility and Convenience Brand Licensing enables organisations to establish and grow Shell-branded mobility and convenience retail networks in selected markets where Shell does not have a direct retail presence.
This opportunity is designed for organisations looking to develop or expand a mobility retail network at country or territory level. Many of our licensees bring their own existing fuel retail experience and infrastructure, while others are looking to establish new mobility retail networks, backed by Shell’s global expertise.
Through a Shell Brand Licensing partnership, licensees can combine their local market knowledge and retail capabilities with Shell’s global brand strength, proven retail expertise, customer propositions and operational support to build successful mobility businesses.
Looking to become a Shell Dealer or Retailer?
If you operate within an existing Shell retail market and are interested in becoming a Shell Dealer or Retailer, explore our Shell Dealer and Retailer opportunities page.
How can Shell Brand Licensing help grow your business?
Together, Shell and licensees work to create mobility retail networks that meet evolving customer needs. From initial market development through to launch and ongoing growth, our Brand Licensing model gives licensees access to the capabilities, tools and support needed to build a successful mobility and convenience retail business.
You’ll benefit from:
- Working with one of the world's most recognised brands and the world's #1 mobility retailer
- Proven customer, fuels, convenience retail and operational expertise and exclusive partnerships
- Shell Recharge EV charging solutions and future mobility capabilities
- Global marketing campaigns, retail programmes and activation support
- A worldwide network of Shell licensees sharing knowledge and experience
Premium fuels designed to deliver growth
As mobility continues to evolve, fuels remain an important part of the customer offer. Licensees benefit from access to Shell’s fuels expertise, including Shell V-Power, supported by more than a century of technical innovations and formulation development.
High-quality fuels help build customer trust, encourage repeat visits and support long-term network performance.
Turning mobility retail sites into high-performing retail destinations
Today’s customers expect more than fuel. They want convenience, quality products and a seamless, all-in-one retail experience.
We support licensees in building and operating high-performing convenience businesses through proven retail concepts, Shell Café and Food and Beverage offers, merchandising guidance, planograms, promotional campaigns and category management expertise.
By leveraging data, advanced analytics and AI, we help optimise performance, strengthen compliance and create retail destinations that encourage repeat visits and increase basket spend.
How can Shell Brand Licensing help your business prepare for the future of EV mobility?
As mobility evolves and customer expectations change, offerings such as Shell BioLNG, Shell Renewable Diesel and Shell Recharge support licensee networks with lower-carbon solutions, advanced EV charging technology and integrated mobility infrastructure.
By combining traditional fuels with electric mobility offers, licensees can serve a broader customer base and position their networks for successful, scalable long-term growth.
Global campaigns designed to drive local retail performance
Licensees get exclusive access to Shell’s suite of global marketing assets, millions of dollars’ worth of campaigns, retail activation and promotional programmes – rigorously developed by Shell and implemented worldwide.
From brand campaigns to customer engagement initiatives, our marketing support helps strengthen your local market performance through proven retail branding solutions while benefitting from the power of one of the world’s largest brands.
Strong operational performance is built on consistency
Shell provides detailed global guidance on health, safety, security and environment (HSSE), operational excellence, retail site operations and customer experience standards, helping licensees create safe, reliable and high-quality environments for both their customers and employees.
Ready to explore Shell Mobility and Convenience Brand Licensing?
Connect with our team and discover how Shell Mobility and Convenience Brand Licensing can help grow your business.
