High angled European toll booth with cars passing through.

Driving business efficiency with simplified tolling across Europe

With increased consumer demand for deliveries at home and a high dependence on keeping our grocery stores and pharmacies restocked, many fleets are operating at maximum capacity. Conversely, fleets servicing other industries like the automotive industry, are facing tough times.

By Emmanuel Mignot, GM Fleet Solutions Europe at Shell on May 21, 2020

With increased consumer demand for deliveries at home and a high dependence on keeping our grocery stores and pharmacies restocked, many fleets are operating at maximum capacity. Conversely, fleets servicing other industries like the automotive industry, are facing tough times.

There’s never been a more important time for fleet managers to look at how they can drive maximum efficiency, save money and stay ahead of the game – especially during this time of economic uncertainty. Whether it’s implementing a simplified tolling solution or investing in the right technology to reduce admin, cut costs and give drivers peace of mind, the time is now to explore all options.

A simplified tolling solution to improve efficiency and reduce costs

Today, one of the key challenges for European fleets is navigating the complex and often confusing tolling system. With more than 100 different road tolls in 30 countries with national road charging schemes, this can be costly and a time drain for many fleet managers and drivers. The European Electronic Tolling Service (EETS), governed by a dedicated European Commission Directive, aims to simplify tolling through road network interoperability.

Finding the right solution and partner is key to ensuring you meet your efficiency goals. Consider the number of on-board units (OBUs) that differ by toll road provider. The right partner should have the coverage that can meet your geographical needs – cutting out the complexity and cost by only matching your business with the OBUs you need. Shell’s experience in toll payment solutions and strong relationships with toll providers enables us to offer customers the widest coverage in Europe, across 27 countries and counting.

A seamless and automated toll payment service can also reduce the risk of fines and enable drivers to avoid queues at toll plazas – giving them more time to concentrate on the road.

Aerial shot of quiet toll booth near Lisbon in Portugal
Aerial shot of quiet toll booth near Lisbon in Portugal

Ready for the future fleet of Europe

As we move into a data-driven era of fleet management, operators that will succeed are those that embrace and adopt an integrated and scalable approach to the collection, management and use of data. With the developments in toll management across Europe, fleet managers have the opportunity to integrate other technologies, including telematics and fleet management platforms to gain benefits and remain competitive. The fleets which use this integrated data effectively will see benefits ranging from a 10-15% increase in productivity to a reduction in fuel costs of anything up to 25%1. Benefits that are very much welcomed in today’s challenging economic landscape.

To take advantage of this type of integration, fleets need to make sure they work with an experienced partner. One that understands the complexities of fleet management, the technical expertise to integrate data across solutions and can provide a futureproof solution. An integrated fleet solution such as Shell’s that provides a single platform for tolling, tracking and fuel services – can help to streamline and ensure easy access to the data that matters.

With tolling regulation and fleet technologies constantly evolving, the key to success in driving business efficiency is working with a viable long-term fleet solution partner that’s ready to adapt to any and all developments – whatever the future brings.

Vehicles crossing a river on a bridge in Biggesee, Germany
Vehicles crossing a river on a bridge in Biggesee, Germany