The road to a more efficient and responsible fleet
Explore a comprehensive range of solutions to optimise your fleet and help meet your sustainability goals. As an integrated energy company already on the journey to decarbonisation, we offer a range of tools and strategies to avoid, reduce and compensate for your emissions – wherever you are starting from.
Drive your fleet to lower emissions with a tailored decarbonisation roadmap built for you
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Read the transcript
Title: SFS_SHORTS_10_ACCELERATE TO ZERO_ 20260424_AB
Duration: 00:01:55
Description:
Video discussing Shell’s Accelerate to Zero strategy.
SFS_SHORTS_10_ACCELERATE TO ZERO_ 20260424_AB Transcript
[Video Footage]
The narrator in the filming studio, the clapper board is used and the footage begins, with the narrator superimposed onto the footage. A van is parked in a bay and a Shell branded background appears with text.
[Text Displays]
Accelerate to Zero
A to Z
NARRATOR: So what is Accelerate to Zero? Accelerate to Zero, or A to Z helps you reduce fleet emissions without the headache.
[Video Footage]
Footage of vans, driving on the road in different settings.
[Text Displays]
Avoid
Reduce
Compensate
NARRATOR: Wherever you're starting from, we help you avoid, reduce, compensate for your emissions and help you understand your impact. One smart step at a time.
[Video Footage]
The narrator, superimposed over footage of a Shell Recharge facility.
[Text Displays]
1 Avoid emissions
NARRATOR: Number one: avoid emissions.
[Video Footage]
Shell employees working in different scenarios.
NARRATOR: Plan before you leave. Our decarbonisation glide path study shows what switching to lower emission vehicles could look like.
[Video Footage]
Footage of large electric vehicles being charged in bays.
NARRATOR: We know every fleet is unique, so our solutions are designed to fit your specific needs.
[Video Footage]
A Shell BioLNG facility.
[Text Displays]
2 Reduce emissions
NARRATOR: Number two: reduce emissions.
[Video Footage]
Footage of Shell refuelling stations with people driving and using the facilities.
NARRATOR: Give your fleet a boost and start reducing your CO2 equivalent today. We offer options like Shell FuelSave, designed to help keep your engine clean.
[Video Footage]
A box being opened with a Shell renewable diesel kit inside.
[Text Displays]
Hydrotreated
Vegetable
Oil
Hydroprocessed
Esters
Fatty
Acids
NARRATOR: Shell Renewable Diesel, comprised of 100% HVO or HEFA, which offers less lifecycle CO2 equivalent emissions compared to conventional diesel…
[Video Footage]
Four boxes showing footage of the different kinds of Shell fuel stations.
NARRATOR: …and a mosaic of fuels helping you go that extra mile.
[Video Footage]
A laptop with a spreadsheet on the screen.
[Text Displays]
3 Compensate emissions
NARRATOR: Number three: compensate emissions.
[Video Footage]
Aerial footage of vehicles driving on roads, and an HGV facility.
NARRATOR: For situations where further reduction or avoidance of your fleet CO2 emissions is unfeasible. You can compensate with carbon credits.
[Video Footage]
A man, sitting in front of multiple computer monitors.
[Text Displays]
4 Understand your data
NARRATOR: And number four: understand your data.
[Video Footage]
A Shell user interface on the screen of a laptop.
NARRATOR: Clear data. No yawns.
[Video Footage]
The narrator sitting in a chair with a laptop, yawning.
People sitting at laptops, looking at Shell insights.
NARRATOR: Simple emission insights that actually make sense…
[Video Footage]
A Shell Card being used to pay at a pay point.
NARRATOR: …and help you make better choices.
[Video Footage]
Aerial footage of cars on a road and Shell fuel facilities.
NARRATOR: Accelerate to Zero. Wherever you are on your journey, our solutions can support lower carbon fleets without the fuss. Powered by Shell Card, trusted by fleets on the road.
[Video Footage]
The outline of the Shell logo appears on a white background. It expands outwards and the colour version of the logo appears within this outline, along with text.
[Text Displays]
Shell Fleet Solutions
Find out more at www.shell.com/A2Z
Information correct at time of publication. Products and services may vary by market. Terms and conditions apply. Visit your local Shell website more information. Availability and product offering may differ by country or region. Use of third party brands does not imply endorsement unless explicitly stated.
Shell’s Accelerate to Zero (A2Z) programme can help support your journey to a low-emission fleet. Whether your goal is to Avoid, Reduce or Compensate for life cycle emissions, we can help you and your business with a mix of products, insights and support – tailored to your business needs.
Find your route towards fleet decarbonisation
Avoid Emissions
Ready to go electric? Avoid vehicle fleet emissions by adopting solutions that are emission-free when used. Such as, using renewable energy to power your Electric Vehicles and buildings. At Fleet Solutions, we provide EV Charging for all fleet types – from depot charging to office integrations and even home charging for employees though our trusted partnerships. When recharging at Shell Recharge, we offer 100% certified renewable energy1.
Reduce Emissions
We appreciate there is no single solution for all fleets, and a complete transition is unlikely to happen overnight. You can reduce your vehicle fleet emissions by making use of lower-carbon fuels and technologies. We offer a range of lower-carbon fuels and solutions that can help reduce your life cycle CO₂e emissions10.
Compensate for your unavoidable Emissions
For situations where further reduction or avoidance of your fleet’s CO2 emissions isn’t feasible, through the use of Carbon Credits7,8 fleets can help lower their CO2e emissions10.
Explore our solutions for fleet decarbonisation
Disclaimers
Disclaimers
1. 100% renewable energy is not available in all markets. Our renewable electricity is certified, which means that all of the electricity Shell purchases to supply our Shell Recharge sites is matched with the equivalent amount of units from 100% renewable sources.
2. The actual savings are highly dependent on the customer use case, other customer inputs such as energy prices, cost of infrastructure, and geography. The Total Cost of Ownership (TCO) reduction figures presented herein are estimates derived using Shell’s TCO calculation model. Energy savings are estimated using the Gridcog web-based tool for energy optimisation.
3. Helps to clean and protect key fuel system components such as intake valves and/or fuel injectors from the build up of performance robbing deposits. Shell gasoline compared with typical market average deposit level. Shell diesel compared with industry standard reference fuel. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style. No guarantees provided. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style. No guarantees provided.
4. Shell Renewable Diesel is derived from allocated waste or residue non-food and non-feed biofuel feedstocks compliant with the RED II directive including but not limited to feedstocks listed under the Annex IX-A and IX-B [Link].
5. When switching from diesel. Based on Shell’s operability studies and market experience to date. Vehicle handbook and/or label at the fuel tank socket must be checked for OEM approval. Not applicable for passenger cars.
6. Based on OEM Data. Applies to all LNG ICE road engines
7. We aim to support high quality carbon credit projects that help make a positive impact by helping to avoid or reduce emissions, and often delivering other co-benefits such as improved biodiversity, protection of wildlife and support for local communities. As part of our commitment to supporting high quality projects, we only offer carbon credits that hold independent third-party accreditation under an internationally recognised standard (e.g. Verra, Gold Standard, American Carbon Registry) and undertake our own enhanced due diligence processes to assess projects against Shell's quality markers.
8. The term “Product with carbon credits” does not imply that the product is a substitute for switching to low-emission energy solutions or reducing fossil fuel usage. Although carbon credits aim to compensate for CO2 emissions, actual emissions will still be released into the atmosphere. These carbon credits have been generated in accordance with international carbon standards, but the compensation is based on best available estimates and may not be exact. Shell businesses encourage their customers to focus first on emissions that can be avoided or reduced and only then compensate the remaining emissions through the purchase and retirement of voluntary carbon credits.“Product with carbon credits” indicates that Shell will engage in a transaction where an amount of CO2 equivalent to the estimated emissions from the product’s lifecycle including raw material extraction, transport, production, distribution and usage / end-of-life is intended to be compensated through the purchase and retirement of carbon credits. As the full lifecycle emissions cannot be calculated, the compensation is based on best available estimates.
9. Based on OM646LA engine test compared with ACEA C3 specification
10. CO2e (CO2 equivalent) refers to CO2, CH4, N2O.
11. The reduced GHG emissions are calculated by comparing the LNG Well-to-Wheel emissions for the High Pressure Direct Injection (HPDI) engine from the “Greenhouse Gas Intensity of Natural Gas” study by Thinkstep for NGVA Europe (2017). This was compared to a GHG baseline intensity of 90 gCO2e/MJ on a Well-to-Wheel basis, which is representative of a European Union market B7 diesel. The carbon intensity of the B7 diesel is calculated by Shell using emission factors from the JEC Well-to-Tank report v5. (European Commission, Joint Research Centre, Prussi, M., Yugo, M., De Prada, L., et al., JEC well-to-tank report V5 : JEC well-to-wheels analysis : well-to-wheels analysis of future automotive fuels and powertrains in the European context, Publications Office, 2020, https://data.europa.eu/doi/10.2760/959137).
Tools and services to help you on your journey to a lower emissions fleet
Whether you’re starting your fleet transition journey or want to understand when your transition is going to have TCO benefits, our tools and services can help. They provide guidance on when to take steps to avoid fleet emissions or whether to continue to reduce and compensate for your life-cycle emissions.
Shell Glidepath Study
Shell’s Decarbonisation Glidepath study helps heavy-duty (HDV) and light commercial vehicle fleet (LCV) operators understand how switching to low-emission vehicles could be operationalised in their fleet. It highlights the challenges, emissions impact and costs of different scenarios over a period, so you can choose the best path based on data, potential savings and strategic goals.
Glidepath outcome graph details
Glidepath outcome graph details
Graphic 1: title: Complete and fast electrification
two bullet points: Sharp decrease in emissions in 2030 due to grid reinforcement in 2029. 13% of current emissions in 2030.
Graphic 2 - Title: Intermediate electrification
Two bullet points: harp decrease in emissions in 2030 due to grid reinforcement in 2029. 40% of current emissions 2030.
Graphic 3 - Title: Minimal electrification
Two bullet points: harp decrease in emissions in 2030 due to grid reinforcement in 2029. 61% of current emissions 2030.
View the latest news and views about the decarbonisation journey
Transcript
Transcript
Hear from Euan Moir, UK Head of Fleet Solutions on How fleets can avoid, reduce and compensate for carbon emissions with Shell Fleet Solutions.
Learn more about how we are helping fleets accelerate to zero with Shell Fleet Solutions.
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How Shell Fleet Solutions is helping G4S reduce it’s fleet emissions
As G4S looks to achieve net zero by 2050 , leading security and facilities firm G4S is working to reduce its fleet emissions. Watch the video to see how its strategic collaboration with Shell Fleet Solutions, through Accelerate to Zero, is helping G4S to achieve its environmental goals – all while making fleet management easier and more efficient.
Navigating roadblocks in the long-haul road freight industry
Watch as two experts share the top challenges faced by the industry today. Patrick Carré, SVP Mobility & Convenience Europe & South. Africa at Shell, and Franck Leveque, Vice President for Mobility Group at Frost & Sullivan, discuss the key findings from their joint whitepaper ‘Navigating Roadblocks in the Long-Haul Road Freight Industry’.
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Transcript
Decoding fleet decarbonisation: How to use data to choose the right energy solutions and accelerate your net-zero journey
Unlock the power of your fleet data to build the right decarbonisation roadmap for your business. Read our new report to discover how to use your fleet’s data to make informed decisions and support your choice of energy solutions. Find out how your data – from vehicle telematics to the data from your mobility payment solutions - can be gathered and analysed by fleet operators to reveal actionable insights that can guide your decarbonisation strategy.
Fleet Decarbonisation: How to drive cost efficiencies by unlocking value
Find out how to find cost efficiencies when decarbonising your fleet and the benefits of investing in low- and zero-carbon solutions. Read our report to learn how you can model the total cost of ownership (TCO) of the electric vehicles (EVs) your fleet needs, map your future charging needs against your existing operations, move one step closer to net-zero emissions by exploring interim solutions, and find out why working with a mobility partner across all three can help to take the complexity out of managing your fleet’s decarbonisation journey.
Read the ‘How to drive cost efficiencies by unlocking value’ report
