Energise the Future

Title: {Energise the future with Shell’s transformer liquid portfolio}

Duration: {2:41} minutes

Description:

{An introduction to the Shell MIDEL portfolio of advanced transformer liquids and the role of transformers in a series of different settings.}

[Energise the future with Shell’s transformer liquid portfolio]

[Background sound effect]

{A clock ticking away seconds, which is slowly replaced by gentle, uplifting background music that continues to almost the end of the video.}

[Animated sequence]

{Bird’s-eye view of a city, with the highest points of many buildings being intersected by electric blue lines. The picture revolves as the camera zooms out slowly.}

[Voiceover]

{The world is changing…}

[Animated sequence]

{Cityscape replaced by the planet at night, showing the northern hemisphere with sources of light on countries and continents. Superimposed are many examples of social media – e.g. YouTube videos, WhatsApp messages, emojis – popping up from and disappearing into bits of the planet. The planet rotates.}

[Voiceover]

{…faster than ever.}

[Visual transition]

{Planet replaced by video footage of several wind turbines at sea at dawn/dusk.}

[Voiceover]

{How we generate, manage…}

[Visual transition]

{Turbines replaced by video footage of a battery storage and transformer site in a field.}

[Voiceover]

{…and consume electricity…}

[Visual transition]

{Field replaced by video footage of aerial view of several car parking spaces. A car reverses into a bay marked for electric charging.}

[Voiceover]

{…is transforming.}

[Visual transition]

{Car park replaced by video footage of domestic electric thermometer dial, a hand turns the temperature down.}

[Visual transition]

{Dial replaced by video footage of a family outside their house getting into a car.}

[Voiceover]

{Driven by aspiration,…}

[Visual transition]

{Car replaced by video footage of a young woman at home at night working on her computer.}

[Voiceover]

{…necessity,…}

[Visual transition]

{Woman replaced by video footage of a close-up of a woman in the daytime speaking to an Alexa device.}

[Voiceover]

{…and innovation.}

[Visual transition]

{Woman replaced by video footage of an internal worker with a tablet checking a transformer’s power bank.}

[Voiceover]

{But in this evolution lies complexity.}

[Visual transition]

{Worker replaced by an aerial video footage of a large pedestrianised city roundabout at night. Video speeded up so dozens of cars using the roundabout are represented by the streaks of light created by their lights and the dots of people walking about the roundabout. The shot zooms out slowly.}

[Voiceover]

{How do we power a future that demands resilience, safety…}

[Visual transition]

{Roundabout replaced by video footage of a city park on a sunny day. A stop-motion video shows many people using the park.}

[Voiceover]

{…and improved sustainability?}

[Visual transition]

{Park replaced by video footage of close-up of a transporter on a cloudy day.}

[Voiceover]

{One critical element…}

[Visual transition]

{Close-up replaced by video footage of a worker working on a transformer on a sunny day, with some clouds in the sky. Camera zooms out slowly.}

[Voiceover]

{…is the electrical transformer:…}

[Visual transition]

{Worker replaced by an aerial video of a large transformer site on the edge of a cityscape. Camera pans right.}

[Voiceover]

{…silent, steady…}

[Visual transition]

{Site replaced by an aerial video of a smaller, rural transformer site. Camera pans left.}

[Voiceover]

{…indispensable.}

[Visual transition]

{Site replaced by an aerial video of a city’s industrial area next to a river at dusk/dawn. Camera slowly pans in.}

[Voiceover]

{They are the beating heart of any power network.}

[Visual transition]

{Industrial area replaced by video footage of a transformer next to a train platform on a winter’s day, viewed as if from a passing train. Camera pans right.}

[Voiceover]

{Hidden in plain sight,…}

[Visual transition]

{Platform replaced by video footage of a transformer site next to a city road on a sunny day, as if viewed from a passing car. Camera pans right.}

[Voiceover]

{…transformers connect our lives to the energy we depend on…}

[Visual transition]

{Car view replaced by video footage of a transformer and pole amongst trees silhouetted against an autumn evening sky. Light cloud cover scuds across the sky, speeded up.}

[Voiceover]

{…every moment of every day}

[Visual transition]

{Scene fades out to be replaced by aerial video footage of a transformer site next to a dam. Blue electric lines are superimposed over pylon wires and waves of blue energy pulsate out of the pylons towards rows of battery storage and over the water towards the dam as the footage pans around the site.}

[Voiceover]

{However, global power grids are now facing their toughest challenges.}

[Visual transition]

{Dam replaced by a split screen of four video closeups: a finger pressing a button on an electrical appliance, a hand pressing a button on a control panel, a hand turning on a light switch (appears again later in the video) and a hand plugging an electric charger into a car (appears again later in the video).}

[Voiceover]

{Uptime demands are relentless…}

[Visual transition]

{Closeups replaced by video footage of a single transformer on a pole silhouetted against a summer sky, with the sun shining down.}

[Voiceover]

{…and grids need to be resilient…}

[Visual transition]

{Silhouette replaced by video footage of transformers on an urban street in a storm, with trees being blown by wind and lashed by rain.}

[Voiceover]

{…whatever the weather}

[Visual transition]

{Storm replaced by video footage of from inside a car during a blizzard, with deep snow along the edges of the road and partially covering transformers on poles at the road side.}

[Visual transition]

{Snow scene replaced by video footage of part of a transformer site next to a river. Superimposed on a structure are the words “7 Affordable and clean energy” with an icon of a power switch inside a sun. Superimposed under the water are the words “14 Life below water” underlined by a water icon.}

[Voiceover]

{And the energy transition?}

[Visual transition]

{Scene changes to an aerial video of the same site as the previous footage, but directly above, showing the same underwater text and icon as before: “14 Life below water”.

[Voiceover]

{It’s forcing society to rethink…}

[Visual transition]

{Water scene replaced by aerial video footage of a worker climbing up to the top of a wind turbine in a field on a summer’s day. The text “7 Affordable and clean energy” with an icon of a power switch inside a sun is superimposed on the structure next to him.}

[Voiceover]

{…every piece of the power equation.}

[Visual transition]

{Turbine replaced by video footage of a sign inside a nondescript large industrial building, with the text “12 Responsible consumption and production” with an infinity icon superimposed on a sheet of metal suspended by a factory overhead crane system.}

[Voiceover]

{But the right materials…}

[Visual transition]

{Crane replaced by video footage of an apartment block and other blocks and houses in the evening, with the yellow text “11 Sustainable cities and communities” and an icon of a city superimposed on the side of the apartment block.}

[Voiceover]

{…can make a difference}

[Video footage continues]

{The camera continues to pan right to show a second apartment block with the text “9 Industry, innovation and infrastructure” with a three-cube icon superimposed on it in orange and white.}

[Visual transition]

{Screen goes white. Then a close-up video footage of laboratory technicians looking at microscopes appears.}

[Voiceover]

{From Shell, an expanded…}

[Visual transition]

{Microscope footage replaced by animation of a below- and above-surface representation of a clear liquid moving in a white space.}

[Voiceover]

{…transformer liquids portfolio, developed to…}

[Visual transition]

{Liquid animation replaced by video footage of three office workers discussing footage of a transformer shown on a large monitor}

[Voiceover]

{…address today’s challenges and tomorrow’s possibilities}

[Animated sequence]

{Screen goes white and a sequence of a transformer slowly spinning from the centre to the left of the screen appears.}

[Animated sequence]

{Red and Green Shell MIDEL logo appears next to the transformer.}

[Text display]

{Shell

MIDEL}

[Animated sequence]

{Green text appears below the logo.}

[Text display]

{Synthetic & Natural

Ester Liquids}

[Voiceover]

{Shell MIDEL esters are a proven alternative insulator…}

[Animated sequence]

{Black text and a yellow and white fire icon appear below the previous text}

[Text display]

{Fire Safe /

K-class liquid

[Voiceover]

{…to conventional liquids…}

[Animated sequence]

{Black text and a yellow and white biodegradable icon appear below the previous text.}

[Text display]

{Readily Biodegradable}

[Voiceover]

{…offering enhanced fire…}

[Animated sequence]

{Black text and a yellow and white dollar icon appear below the previous text}

[Text display]

{Lower substation

footprint & costs}

[Voiceover]

{…and environmental protection.}

[Animated sequence]

{Text disappears and is replaced by the Shell Diala red and blue logo.}

[Text display]

{Shell

Diala}

[Voiceover]

{Shell Diala…}

[Animated sequence]

{Blue text appears below the previous text.}

[Text display]

{Gas-to-Liquid

Transformer Oils}

[Voiceover]

{…gas-to-liquid transformer oils…}

[Animated sequence]

{Black text with a yellow and white enhanced performance icon appears below previous text}

[Text display]

{Enhanced

Performance}

[Voiceover]

{…deliver enhanced performance…}

[Animated sequence]

{Black text with a yellow and white oxidation stability icon appear below previous text.}

[Text displays]

{Improved Oxidation

Stability}

[Voiceover]

{and extended oil…}

[Animated sequence]

{Black text with a yellow and white oil life icon appear below previous text}

[Text display]

{Extended Oil Life}

[Voiceover]

{…life}

[Visual transition]

{Screen goes white and is replaced by speeded-up video footage of a transformer site silhouetted against an autumn sky at dusk, with a bank of clouds obscuring a blue sky as the sun sinks below the horizon.}

[Voiceover]

{Shell’s transformer liquid…}

[Visual transition]

{Sunset footage replaced by speeded-up aerial video footage of a large energy plant at night. The shot zooms out and the camera circles right.}

[Voiceover]

{…technology is trusted worldwide by industry.}

[Visual transition]

{Plant footage replaced by internal video footage of workers at a large power station console. Camera pans out.}

[Voiceover]

{And grids that can’t afford to fail, they are already…}

[Visual transition]

{Console footage replaced by video footage of part of a transformer and wind turbine on a cloudless day.}

[Voiceover]

{…supporting the energy transition…}

[Visual transition]

{Turbine footage replaced by aerial video footage of a large outdoors liquid-cooled battery storage site in the daytime. Camera pans out towards the viewer.}

[Voiceover]

{…to deliver where it matters most.}

[Visual transition]

{Battery footage replaced by same footage as the earlier footage of a transformer site next to a river, but without superimposed text and icons. Camera pans forward.}

[Animated sequence]

{River footage replaced by a colourless close-up of static liquid, the image revolves in a white space.}

[Voiceover]

{Our expanded transformer liquid portfolio…}

[Visual transition]

{Liquid replaced by close-up video footage of a partially obscured worker looking at a microscope. The camera pans to slowly show all of the worker’s face.}

[Voiceover]

{…is underpinned by decades of recognised…}

[Visual transition]

{Microscope footage replaced by video footage of a laboratory technician inspecting a beaker of yellow liquid in her gloved hands.}

[Voiceover]

{…technology leadership,…}

[Visual transition]

{Technician footage replaced by video footage of a site worker silhouetted by a power plant in the evening.}

[Voiceover]

{…transformer applications expertise…}

[Visual transition]

{Site worker footage replaced by video footage of an office worker in front of several computer monitors in his office at night. On the screens can be seen a map and a graphic of wind turbines.}

[Voiceover]

{…and a clear way forward to support the global power sector…}

[Visual transition]

{Computer footage replaced by video footage of two workers in hard hats and hi-vis jackets in front of a bank of computer monitors.}

[Voiceover]

{…in addressing its challenges,…}

[Visual transition]

{High-vis footage replaced by close-up video footage of a hand pressing a domestic light switch.}

[Voiceover]

{…because behind every light that turns on…}

[Visual transition]

{The previous footage becomes brighter as an unseen light is turned on.}

[Visual transition]

{Hand footage replaced by close-up of video footage of a hand plugging a battery charger into a vehicle.}

[Voiceover]

{…every vehicle that charges…}

[Visual transition]

{Screen goes black. Video footage of a series of ceiling lights coming on, one after the other, turning the black screen into a corridor with computer power banks either side being illuminated as the camera pans away from a door seen at the end of the corridor.}

[Voiceover]

{…and every business that powers forward…}

[Visual transition]

{Corridor footage replaced by video footage of a transformer in the daytime. Camera begins to circle around the transformer.}

[Voiceover]

{…there’s a transformer working quietly in the background.}

[Visual transition]

{Transformer footage replaced by video footage showing close-up of a transformer on a poll silhouetted against an evening sky with two apartment blocks and the moon in the background.}

[Visual transition]

{Moon footage replaced by video footage showing an entire transformer with the sun shining down on it. The camera slowly circles around it.}

[Voiceover]

{And at Shell, we aim to ensure the transformers we all…}

[Visual transition]

{Entire footage replaced by video footage of three cars driving around different roads in a winding network of country roads, surrounded by low trees and wind turbines, with a body of water in the background and a crepuscular sun almost breaking through clouds above it.}

[Voiceover]

{…depend on…}

[Animated sequence]

{The same road network footage has the foremost turbine have an effect suggesting the energy it is creating appears in a broken white circle around its blades and a blue line of energy similar to that earlier comes out from the base of the turbine and shoots out along one of the roads whilst a white line drawing appears at the base of the turbine, like a beacon of energy next to it. As the blue line touches a road junction, all the roadsides are lit up by a similar blue line and energy pulsates up and down them.}

[Voiceover]

{…are ready for whatever the future holds.}

[Animated sequence]

{Road footage replaced by representation of a yellow liquid in granular form, with dots of liquid rising from the gently undulating mass, illuminated by a light in a formless blackness.}

[Voiceover]

{A portfolio of fluids with the…}

[Animated sequence]

{White text appears on the screen.}

[Text displays]

{The Power to Transform}

[Voiceover]

{…power to transform…}

[Visual transition]

{Screen goes white and is replaced by a top line of red text and a bottom line of black text inside two overlapping golden circles, with golden lines going to the edges of the screen.}

[Text displays]

{Energise the Future

Advanced Transformer Liquids}

[Voiceover]

{…and to energise the future.}

[Animated sequence]

{A line of red text appears below the circles.}

[Text displays]

{shell.com/energise}

[Background sound effect]

{The background music fades away.}

[Animated sequence]

{Screen goes white, and the Shell pecten appears, with contoured ripples on the background radiating from it as the Shell pecten music notes play.}