Metals Sustainability Viewpoints

Title: Metals Industry Viewpoint with Clare Broadbent, World Steel Association

Duration: 1:19 minutes

Description: 

An industry expert Q&A video with Clare Broadbent, Head of Sustainaility at the World Steel Association, discussing what the steel sector can do to operate sustainably throughout the supply chain.

Metals Industry Viewpoint with Clare Broadbent, World Steel Association

[Background music plays]

Soft, uplifting piano music

[Visuals]

A worms-eye view of a forest of pine trees, with a sun filled sky visible through the gaps in the trees.

[Text displays]

Metals Industry Viewpoint with Clare Broadbent, World Steel Association

Visual transition to a white background with a Shell pecten in the bottom left-hand corner

[Text displays]

How can the steel industry operate sustainably throughout the supply chain?

[Visuals]

Visual transition to a front facing camera on speaker, Clare Broadbent

[Title of speaker]

Clare Broadbent

Head of Sustainability at World Steel Association

Clare Broadbent

So, within the steel industry our focus on sustainability

[Visuals]

Visual transition to a video of a steel furnace with steel bars being heated

Clare Broadbent

throughout the supply chain is based on probably three main principles.

[Visuals]

Visual transition back to front facing camera on Clare Broadbent
Clare Broadbent

Firstly, taking a full lifecycle approach

[Text displays]

Full lifecycle approach

Clare Broadbent

from raw material extraction all the way through to the consumer

[Visuals]

Visual transition to full screen footage of two people dressed in high-vis jackets and yellow hard hats, walking past scrap metal waiting to be recycled against a backdrop of blue skies.

Clare Broadbent

And to the end of life and to recycling.

[Visuals]

Visual transition back to front facing camera on Clare Broadbent

Clare Broadbent

The second one would be probably on circular economy

[Text displays]

Circular economy

[Visuals]

Visual transition to full screen footage of the back of a male operator, moving steel coil using a yellow claw crane.

Clare Broadbent

making sure we design products which can be easily reused, dismantled

[Visuals]

Visual transition back to front facing camera on Clare Broadbent

Clare Broadbent

and then finally recycled.

And the third thing I would say is

[Visuals]

Visual transition back to a full screen footage of the worms-eye view of a forest of pine trees, with a sun filled sky visible through the gaps in the trees.

Clare Broadbent

yes, sure we need to consider all the aspects related to climate change and what we need to do as an industry. But there are many other topics out there that we need to

[Visuals]

Visual transition back to front facing camera on Clare Broadbent.

Clare Broadbent

make sure we don’t forget about, such as water, health and safety, bio-diversity

[Text displays]

Water, health and safety, bio-diversity

[Visuals]

Visual transition back of a female employee with a dark-brown low ponytail, in a high-vis jacket and white long-sleeved shirt, using her right hand to place a white hard hat on her head, against a blurred sun-lit background.

Clare Broadbent

and the rights of employees. And local human rights.

Visual transition to a white background with a Shell pecten in the bottom left-hand corner

[Text displays]

How is the steel industry using new technologies to decarbonise?

[Visuals]

Visual transition back to front facing camera on Clare Broadbent.

[Text displays]

Portfolio of solutions

Clare Broadbent

There's a portfolio of solutions that the industry can use to decarbonise.

This includes carbon capture and usage, carbon capture and storage,

[Visuals]

Visual transition to an aerial view of a biofuel plant amongst grassland

Clare Broadbent

the use of hydrogen,

the use of biomass,

[Visuals]

Visual transition to a series of wind turbines with blades spinning in unison against a dry, mountainous backdrop with blue skies.

Clare Broadbent

the use of renewable energies

[Visuals]

Visual transition back to front facing camera on Clare Broadbent.

Clare Broadbent

and the use of alternative electricity sources.

Visual transition to a white background

[Text displays]

Find out more about Shell Lubricant Solutions and Sustainability

Visit Shell.com/LubricantSolutionsSustainability

Sound of Shell Sonic Plays

[Visuals]

Visual transition to a white background with the coloured Shell Lubricant Solutions logo

Title: Metals Industry Viewpoint Greg Morris, Metals Sector Grease Product Application Specialist (Americas) at Shell

Duration: 1:06 minutes

Description: 

An industry expert Q&A video with Greg Morris, Metals Sector Grease Product Application Specialist (Americas) at Shell, discussing how the metals sector can improve its operational efficiency whilst becoming more sustainable.

Metals Industry Viewpoint with Greg Morris, Metals Sector Grease Product Application Specialist (Americas) at Shell

[Background music plays]

Soft, uplifting piano music

[Visuals]

A full screen elevated view of a lush green valley overlooking crop rows, bushes and trees. The camera is moving forwards towards a misty backdrop with flocks of birds intermittently crossing the screen. There is a village of houses to the left hand-side. The sky is white against a misty backdrop.

[Text displays]

Metals Industry Viewpoint with Greg Morris, Metals Sector Grease Product Application Specialist (Americas) at Shell

Visual transition to a white background with a Shell pecten in the bottom left-hand corner

[Text displays]

How can the metals sector improve operational efficiency and work to become more sustainable?

[Visuals]

Front facing camera on speaker, Greg Morris

[Text displays]

Greg Morris

Metals Sector Grease Product Application Specialist (Americas) at Shell

Operational efficiency and sustainability are actually tied together.

[Visuals]

Visual transition to ground level footage entering a manufacturing plant over a black and white diagonally striped threshold. The camera slowly pans across a glossy white floor towards stacks of red and silver barrels.

Greg Morris

Product selection has a huge impact

[Visuals]

Visual transition to footage of stacks of red barrels within a warehouse adjacent to the entrance, where a forklift truck is stationary.

Greg Morris

on both sides of the operational efficiency ratio.

[Visuals]

Visual transition to close up footage of the objective lenses of a microscope. A person with blue nitrile gloves is positioning a microscope slide beneath the microscope.

So choosing the correct product

[Visuals]

Visual transition to a full screen, close up image of a man’s face, looking through the eye lens of a microscope.

Greg Morris

will reduce consumption

[Visuals]

Visual transition to aerial view footage of a forest lined road. Within the forest there is a river with gushing water, running through the centre. The camera slowly zooms inwards towards the river, and then pans to the left.

Greg Morris

and carbon footprint, carbon intensity, it enhances reliability. And it also reduces the overall lubricant consumed

[Visuals]

Front facing camera on speaker, Greg Morris

Greg Morris

per tonne produced. On the flip side

[Visuals]

Visual transition to a full screen image of workers in yellow hard hats and navy boilersuits walking briskly into a dimly lit plant.

Greg Morris

using high quality products

[Visuals]

Visual transition to a smoke filled room, with the three workers in yellow hard hats and navy boilersuits walking towards the camera through the smoke. Two of the workmen are visible, and both men are wearing safety goggles and earplugs. The Shell pecten is visible on one of their hardhats.

Greg Morris

and energy efficient products reduces overall cost

[Visuals]

Visual transition to a full screen image of a woman’s arm and hand, wearing a ring, placed on a large tree trunk with the camera panning upwards along the trunk towards the top of the tree until the woman’s hand is no longer visible.

Greg Morris

and energy consumption which also reduces carbon intensity.

[Visuals]

Visual transition to a white background with a Shell pecten in the bottom left-hand corner

[Text displays]

How can innovation in greases help the sector improve its productivity?

[Visuals]

Front facing camera on speaker, Greg Morris

Greg Morris

Innovations in grease have allowed us to increase grease life

[Visuals]

Full screen view of a machine cutting a steel slab. The steel slab is red hot and it is dark in the factory.

Greg Morris

enhance reliability and component protection

[Visuals]

Full screen view of the machine cutting the steel slab as shown previously. The camera zooms inwards to focus on the machinery.

Greg Morris

 whilst simultaneously

[Visuals]

Full screen footage of a man in a suit presenting in a glass boardroom to his colleagues, with a bar graph on the screen, using his hands to gesture towards the on-screen graph. The camera is filming through the glass door to the boardroom, slowly panning around the area of the room.

Greg Morris

reduce power consumption and reducing the cost side of the business.

Visual transition to a white background

[Text displays]

Find out more about Shell Lubricant Solutions and Sustainability

Visit Shell.com/LubricantSolutionsSustainability

Sound of Shell Sonic Plays

[Visuals]

Visual transition to a white background with the coloured Shell Lubricant Solutions logo

Title: Metals Industry Viewpoint, with Paul Robinson, CRU Group Commodities Business Intelligence company

Duration: 0:50 minutes

Description: 

An industry expert Q&A video with Paul Robinson, CRU Group Commodities Business Intelligence company, highlighting how the metals industry can look to improve operational efficiency and work to become more sustainable.

Metals Industry Viewpoint with Paul Robinson, CRU Group Commodities Business Intelligence company

[Background music plays]

Soft, uplifting piano music

[Visuals]

High level footage of a wind turbine with turning blades against a backdrop of blue cloud filled skies and acres of golden crops and fields. The camera slowly pans backwards away from the turbine.

[Text displays]

Metals Industry Viewpoint with Paul Robinson, CRU Group Commodities Business Intelligence company

Visual transition to a white background with a Shell pecten in the bottom left-hand corner

[Text displays]

How can the metals sector improve operational efficiency and work to become more sustainable?

[Title of speaker]

Paul Robinson

Director of CRU Group

[Visuals]

Front facing camera on speaker, Paul Robinson

An important step for the sector to future-proof its operations

[Visuals]

Visual transition to an aerial view of a black car driving along a road lined by grass-filled fields with a lake in the distance. The camera moves over the road, zooming in towards the lake.

Paul Robinson

is to really look at its local environmental footprint.

[Visuals]

Visual transition to inside a steel mill, with gaps in the roofing exposing daylight. The camera slowly pans across a steaming steel production line

Paul Robinson

So, managing and reducing

[Visuals]

Visual transition to a zoomed in shot of the steaming steel production line

[Text displays]

reducing waste

Paul Robinson

more effectively

[Visuals]

Visual transition to inside of warehouse, with a strip of paneling removed exposing daylight.  Streams of water sprinkling down from steel-making equipment.

[Text displays]

Water usage

Paul Robinson

looking at water usage throughout operations

[Visuals]

Visual transition to a silhouette of a person wearing a wide brimmed sunhat, against a golden sun-lit backdrop, casting a net. A silhouette of a small fishing boat is also visible.

Paul Robinson

and of course getting

[Visuals]

Visual transition to a man in a white shirt walking through trees towards sunlight.

[Text displays]

Local communities

Paul Robinson

closer to the local communities

[Visuals]

Visual transition to a white background with a Shell pecten in the bottom left-hand corner

[Text displays]

How can the metal industry become more sustainable?

[Visuals]

Visual Transition to a front facing camera on speaker, Paul Robinson

[Text displays]

Improve transparency and new technology

Paul Robinson

The sector must improve its transparency in operations and decision-making. Whilst also investing in new technology.

[Visuals]

Visual transition to footage of a series of solar panels. The camera scans along the panels, moving towards the sun at sunset, against a backdrop of a cloud filled sky.

Paul Robinson

Such as renewable energy

[Visuals]

Visual transition to footage to an outdoor hydrogen plant against a backdrop of rotating turbines with blue skies in the background.

Paul Robinson

or hydrogen fuels

[Visuals]

Visual Transition to a front facing camera on speaker, Paul Robinson

Paul Robinson

to reduce overall emissions.

[Text displays]

Find out more about Shell Lubricant Solutions and Sustainability

Visit Shell.com/LubricantSolutionsSustainability

Sound of Shell Sonic Plays

[Visuals]

Visual transition to a white background with the coloured Shell Lubricant Solutions logo

Title: Metals Industry Viewpoint with Jason Cao, Metals Sector Lubricants Product Application Specialist (Asia-Pacific) at Shell

Duration: 1:35 minutes

Description: 

An industry expert Q&A video with Jason Cao, Metals Sector Lubricants Product Application Specialist (Asia-Pacific) at Shell, discussing the importance of lubricants in the metal sector and how to improve operational efficiency whilst becoming more sustainable

Metals Industry Viewpoint with Jason Cao, Metals Sector Lubricants Product Application Specialist (Asia-Pacific) at Shell

[Background music plays]

Soft, uplifting piano music

[Visuals]

A full screen view of a steel plant, panning a charging ladle moving hot metal to the basic oxygen furnace from one side of the shot to the other.

[Text displays]

Metals Industry Viewpoint with Jason Cao, Metals Sector Lubricants Product Application Specialist (Asia-Pacific) at Shell

Visual transition to a white background with a Shell pecten in the bottom left-hand corner

[Text displays]

Why are lubricants so important in the metals sector?

[Visuals]

Front facing camera on speaker, Jason Cao

Jason Cao

Metals Sector Lubricants Product Application Specialist (Asia-Pacific) at Shell

Jason Cao

Lubricants play a very important role in equipment

[Visuals]

Visual transition to footage inside of steel plant with a hot slab in the plate mill reheating furnace

Jason Cao

and the metals industry is a heavy user of key equipment such as hydraulic systems, MORGOIL® oil systems and the compressor systems.

[Visuals]

Visual transition to ladle moving hot metal to the basic oxygen furnace and retracting.

Jason Cao

They all need high-quality lubricants to meet the tough demands

[Visuals]

Visual transition to front facing camera on speaker, Jason Cao

Jason Cao

to meet the tough demands of metal production.

[Visuals]

Visual transition to a workman in a blue boiler suit with a white hard hat branded with a Shell pecten. The workman is walking across an elevated platform, holding a clipboard overseeing the operations. The workman walks past the camera until only his back is visible.

Jason Cao

Companies that use the right lubricants and

[Visuals]

Visual transition to a forward facing shot of the workman from the previous frame, to a forward facing angle, as he continues to walk across the elevated platform, monitoring operations.

Jason Cao

work with right partner, like Shell, can reduce
[Visuals]

Visual transition to front facing camera on speaker, Jason Cao

Jason Cao

energy consumption, prevent equipment wear and extend equipment life.

[Visuals]

Visual transition to a white background with a Shell pecten in the bottom left-hand corner

[Text displays]

How can the metals sector improve operational efficiency and work to become more sustainable?

[Visuals]

Visual transition to front facing camera on speaker, Jason Cao

Jason Cao

If metal producers want to create the ideal economic benefits, they must focus on reducing their costs and increasing efficiency

[Visuals]

Visual transition to a yellow crane moving scrap metal waste onto a large scrapheap with a blue sky backdrop.

Jason Cao

With a circular economy in mind, the sector needs to establish ecological and green enterprises.
[Visuals]

Visual transition to front facing camera on speaker, Jason Cao

Jason Cao

This can be achieved sustainably in several ways by using their resources more efficiently to minimise energy consumption.

[Visuals]

Visual transition of quarry equipment transporting a load of iron ore, moving across a site. The vehicle drives past a mound of rocks

Jason Cao

By using alternative resources such as iron ore and other natural

[Visuals]

Visual transition to a back facing angle of quarry equipment transporting a load of iron ore, moving across a site, driving away from the camera.

Jason Cao

mineral resources

[Visuals]

Visual transition to front facing camera on speaker, Jason Cao

Jason Cao

as well as renewable materials such as the scrap steel in the steel mill dust.
[Visuals]

Visual transition to footage of a wind farm, with turbines propelling against grassy hills and a sunset backdrop.

Jason Cao

By switching from non-renewable energy to new energy sources

[Visuals]

Visual transition to an aerial footage of solar panels on green grass. The camera slowly pans backwards away from the panels.

Jason Cao

such as hydrogen and solar.

[Text displays]

Find out more about Shell Lubricant Solutions and Sustainability

Visit Shell.com/LubricantSolutionsSustainability

Sound of Shell Sonic Plays

[Visuals]

Visual transition to a white background with the coloured Shell Lubricant Solutions logo