Shell Silk Alkane:

Title: 1222219 Shell Silk Alkane video animation

Duration: 2:23 minutes

Description: 

Shell Silk Alkane is an innovative range of emollients for personal care and cosmetic product formulations.

Shell Silk Alkane offers an elegant, silicone oil-free, mineral oil-free solution for a wide range of applications such as skin care, sun care, lip care, make up remover and hair conditioner.
1222219 Shell Silk Alkane video animation Transcript

[Background music plays]

{Music is bright, consisting of two notes alternating rapidly before a drum fill comes in}

[Animated sequence]

On a pale pink background, with a silk pattern, a darker pink dot with a yellow outline appears and grows quickly to form a circle containing the words “The Silk Spot” against a deeper pink silk background.

The silk pattern continues to move across from right to left, and the central part starts to swirl clockwise before a small white ring appears in the centre, rapidly expanding outwards to fill the screen with a white background on which are arranged a brightly lit selection of cosmetics bottles, jars and dispensers, seen from above. The yellow circle outline shrinks and disappears at the centre of the screen, as the perspective shifts downwards to view the group of cosmetics containers from the side, and a teal tab appears at the lower left of the screen and lengthens to reach halfway across the screen. White text appears on this tab as it is spoken on the voiceover by a female voice, and the white turntable on which the containers are placed starts to spin slowly.

[Text displays/is spoken]

“Shell Silk Alkane is an innovative range of emollients for personal care and cosmetic product formulations.”

[Animated sequence continues]

A new background, featuring swirls of a pale brown thick creamy liquid, comes in from right to left, to cover the entire screen, as the teal tab briefly clears before a new one appears in the same place and lengthens to reach about two-thirds of the way across the screen. White text appears on this tab as it is spoken, and the creamy liquid ripples in the background as a pale ring appears and expands rapidly outwards before disappearing and leaving the liquid background slightly pinker.

[Text displays/is spoken]

“Emollients help deliver actives and stabilise pigments.”

[Video sequence]

The scene changes, from right to left, to a close-up video of someone moisturising their hands, against an off-white background. A partially transparent white panel, with rounded corners, appears towards the left of the screen and extending over approximately two-thirds of the screen. On this tab, a radar chart appears, with heading “The Shell Silk Alkane sensory profile” and 11 axes labelled as follows, starting at 12 o’clock and moving clockwise: Absorbency, Gloss, Slipperiness, Stickiness, Smoothness, Residue Amount, Gloss, Slipperiness, Stickiness, Smoothness, Residue Amount. An orange plot then appears, representing the characteristics of Shell Silk Alkane G3, followed by a teal plot for Shell Silk Alkane G6 and a purple plot for Shell Silk Alkane G10. For all three products, the chart indicates low stickiness, medium residue amount and relatively high gloss, slipperiness and smoothness.

“They define a product’s sensory appeal, create …”

[Video sequence continues]

The scene changes to a close-up of someone’s face having cream massaged into the skin by another person.

A teal tab, with white text, appears at the lower left of the screen.

[Text displays/is spoken]

“… luxurious textures, …”

The tab disappears, briefly.

 “… and support …”

Another teal tab appears, with white text.

[Text displays/is spoken]

“… consumer well-being.”

[Animated sequence]

The scene changes, from the centre outwards, to a background featuring swirls of an off-white thick creamy liquid.

“Choosing an emollient requires balancing …”

A partly transparent white rectangular panel, with rounded edges and a teal outline, appears in the lower centre of the screen. Black icons and text appear on this panel, from left to right, as the same text is spoken.

An icon depicting the outlines of three figures appears.

[Text displays/is spoken]

“consumer expectations, …”

An icon depicting a checklist appears.

The background image changes, from right to left, to a high-key photographic image of a young female scientist, in white lab coat, safety glasses and blue nitrile gloves, pipetting a clear liquid into a test tube.

[Text displays/is spoken]

“regulatory standards, …”

An icon depicting a selection of cosmetics bottles and containers appears.

[Text displays/is spoken]

“and practical formulation needs.”

[Video sequence]

The image changes again, from right to left, to a slow-motion video of a woman with striking eye make-up pipetting a clear liquid onto the skin over her cheekbone. A teal tab appears at the lower left of the screen and lengthens to reach halfway across the screen. White text appears on this tab as it is spoken on the voiceover.

[Text displays/is spoken]

“Shell Silk Alkane offers an elegant, silicone oil-free, mineral oil-free solution.”

[Animated sequence]

A pale circle appears in the centre of the screen, before expanding outwards in ring form as it becomes more opaque, finishing as a peach-coloured background on which we see a pot containing a white liquid, viewed from above. Occasionally, droplets of liquid enter the pot, at top left, causing outward ripples. A square teal panel, with rounded edges, appears at the left of the screen. An icon appears on this panel, consisting of the words “European Green Deal” in white, outlined by a partial circle ending in a leaf.

“It aligns with the European Green Deal ambition and is …”

The icon clears and is replaced by a Vegan Verified logo as another droplet of liquid falls into the pot.

“… vegan verified.”

[Video sequence]

The scene changes, from the centre outwards, to a slow-motion video of a clear, colourless liquid being pipetted into a glass container in front of a blurred background featuring a close-up of a microscope. A teal tab appears at the lower left and extends about two-thirds of the way across the screen. White text appears on this tab as it is spoken.

“Derived from our proprietary Gas-to-Liquids technology, Shell Silk Alkanes are synthetic fluids with stable chemistry, predictable properties and consistent quality.”

[Video sequence continues]

The scene changes, from right to left, to a slow-motion video of a close-up of a scientist pipetting clear liquid into an array of test tubes. A series of circular coloured panels, with white outlines, appear in the lower half of the screen, from left to right. These panels feature white icons and text, comprising key phrases from the voiceover.

A pale red circle appears, with an icon depicting a pair of hands holding a shield with a tick on it, and the words “safe by design”.

“Safe by design, virtually free from manufacturing impurities and …”

A beige circle appears, with an icon depicting a crossed-out benzene molecule, and the words “no aromatic hydrocarbons”.

“polycyclic aromatic hydrocarbons, they deliver high purity and…”

[Animated sequence]

The background image fades out and is replaced by a high-key 3D animation of a ball-and-stick model of an unspecified alkane molecule.

A golden-yellow circle appears, with an icon depicting a droplet and ripples, and the words “high purity”.

A green circle appears, with an icon depicting a tick next to a conical flask containing a liquid, and the words “pharmaceutical quality”.

“pharmaceutical quality for sensitive applications.”

[Animated sequence continues]

The scene changes to a high-key photorealistic animation of a pipette extracting clear, colourless liquid from a transparent container, viewed from above.

“Shell Silk Alkane strikes the perfect balance of …”

A series of circular coloured panels, with white outlines, appear in the lower half of the screen, from left to right. These panels feature white icons and text, comprising key phrases from the voiceover.

A pale red circle appears, with an icon depicting a group of diamond shapes with curved sides, and the words “sensory elegance”.

“sensory elegance, …”

A purple circle appears, with an icon depicting a shield with a tick on it, and the words “functional performance”.

“ functional performance, and …”

A golden-yellow circle appears, with an icon depicting a selection of cosmetics bottles and containers, and the words “application versatility”.

“application versatility, …”

A green circle appears, with an icon depicting a ring of three leaves, and the words “readily biodegradable”.

“while being readily biodegradable.”

[Footnote]

Biodegradability tested according to OECD Guideline 301 B.

[Video sequence]

The scene changes to a slow-motion video of a woman massaging cream or lotion into her shoulder. A teal tab appears at the lower left of the screen and lengthens to reach about two-thirds of the way across the screen. White text appears on this tab as it is spoken.

[Text displays/is spoken]

“Shell Silk Alkane leaves a silky, smooth and soft finish.”

[Video sequence continues]

The scene changes, from the centre outwards, to a slow-motion video of a smiling young woman splashing her face with water.

A series of circular coloured panels, with white outlines, appear in the lower half of the screen, from left to right. These panels feature white icons and text, comprising key phrases from the voiceover.

“They also support skin hydration and…”

A teal circle appears, with an icon depicting liquid droplets passing through a barrier, and the word “hydrate”.

The scene changes to a video of a young man massaging a white cream into his face in a bathroom, as a pale red circle appears, with an icon depicting a finger touching a surface, and the word “smooth”.

“… smoothing, help …”

A golden-yellow circle appears, with an icon depicting two hands facing each other, and the word “preserve”.

“… preserve skin barrier integrity and …”

The scene changes to a close-up video of a young woman with brown eyes massaging a cream or lotion into her facial skin, as a green circle appears, with an icon depicting a shield with a tick on it next to arrows bouncing off a barrier, and the word “protect”.

“… protect the skin from external damage.”

[Video sequence continues]

The scene changes, from right to left, to a slow-motion video of a young woman in a beige vest top brushing her long, straight brown hair.

“Shell Silk Alkanes enhance hair manageability with …”

A teal circle appears, with an icon depicting wavy lines and curved-sided diamonds, and the word “anti-frizz”.

“… anti-frizz …”

The scene changes to a slow-motion close-up video of a comb being pulled through blonde hair.

A beige circle appears, with an icon depicting curved lines around a hair in its follicle, and the word “anti-static”.

“… and anti-static effects, …”

A golden-yellow circle appears, with an icon depicting a hair in its follicle, with a line breaking it in two, and the words “reduced breakage”.

“… reducing breakage and …”

A green circle appears, with an icon depicting a split hair in its follicle, and the words “split ends”.

“… split ends.”

[Animated sequence]

The scene changes to depict a background of a pale liquid, with vertical white lines dividing the screen into four. Starting from the left, a small teal rectangular panel, with rounded edges and a white outline, appears in each of the four sections. White text appears on these tabs, respectively: G3, G6, G10 and G18.

“Available in four viscosities to suit diverse formulation needs, …”

The scene changes, from right to left, to a high-key image of a bathroom shelf carrying a selection of white cosmetic bottles and containers, as well as a glass bowl with a brush.

“… they are the perfect partner for a wide range of …”

The scene changes to a slow-motion video of a young woman with brown eyes massaging a cream or lotion into her face.

“… applications such as skin care, …”

The scene changes to a video of a woman rubbing sun scream into her shoulder on a beach.

“… sun care, …”

The scene changes to a slow-motion close-up video of a woman applying lip balm or lip gloss.

“… lip care, …”

The scene changes to a slow-motion close-up video of a woman removing her eye make-up while looking in a mirror.

“… make up remover and …”

The scene changes to a video, from the back, of a woman using both hands to move her long straight brown hair.

“… hair conditioner.”

[Video sequence continues]

The scene changes, from right to left, to a slow-motion close-up video of a scientist, wearing a white lab coat and blue nitrile gloves, swirling a conical flask containing a clear liquid, in front of a microscope with other laboratory glassware in the foreground.

“Shell Silk Alkanes…”

A small teal rectangular panel, with rounded corners, appears at the lower right of the screen. On this panel appears white text with the words “fragrance free”.

“ … support fragrance-free, …”

A similar, but slightly more high-key, image slides in from the right to take up approximately three-quarters of the screen. In this image, the scientist is wearing pink gloves. The teal panel remains, and the words are replaced with “waterless” and then by “leave-in”.

“… waterless, leave-in, and …”

Another slow-motion video, this time a close-up of a scientist wearing blue gloves and pouring a clear, colourless liquid from a beaker into a round-bottomed flask, slides in from the right to take up approximately half of the screen. The teal panel remains, and the words are replaced with “minimalist formulation”.

“… minimalist formulations.”

The teal panel disappears.

“They are …”

The teal panel reappears, with the words “hot- and cold-process friendly”.

“… hot- and cold-process friendly …”

Another video slides in from the right to take up approximately a quarter of the screen. It features a close-up of a beaker of clear, colourless liquid being agitated using an electric stirring device.

The teal panel disappears, and then reappears with the words “good compatibility”.

“… and have good compatibility …”

The teal panel disappears.

“… with other ingredients.”

[Animated sequence]

The scene changes, from the centre of the screen outwards, to a rippling white silk background.

Black and teal wording appears on the screen, followed by the Shell Silk Alkane logo, and is spoken on the voiceover:

“Let us help you Discover The Silk Spot …”

[website address]

www.shell.com/shell-silk-alkane

“… with Shell Silk Alkane.”

Shell pecten piano notes play and the video ends.