
Shell StartUp Engine
The Shell StartUp Engine (SSE) is a flagship innovation programme for early to mid-stage clean energy startups looking to develop their capabilities and power business growth.

Powering clean energy startups
Our innovation programme is dedicated to helping clean energy startups build the expertise needed to power business growth and better position themselves to achieve commercial success.
A global network of opportunities
Running in multiple countries, our programme provides access to unique resources and networks across locations including mentors, subject matter experts, coaches, programme alumni and other relevant ecosystem partners.
The credibility of Shell
As an energy company leading the transition to a low carbon future, Shell provides startups that take part in the programme with the credibility needed to build trust with customers, partners and investors globally.
Powering the future of energy together
Access Shell’s expertise, networks and resources through the Shell StartUp Engine programme
Take part in a programme curriculum that offers executive meetups with investors and industry leaders
Join a global network of experts, startup mentors, and alumni
Be part of the Startupbootcamp entrepreneur ecosystem. Startupbootcamp (SBC) is our programme delivery partner
Rodrigo Oliveira, CEO of Green Mining (Shell StartUp Engine Brazil 2022)“It was a unique opportunity to have access to high quality content and to have access to an unparalleled network of mentors from all over the world.”
A global initiative, operating across key regions
Our programmes can be found in some of the world’s most exciting startup hubs.

Programme industry focuses
Startups are developing multiple solutions to support the change to a net-zero future. The Shell StartUp Engine accelerator programme focuses on these key energy transition themes:
Carbon capture / reduction
Circular economy
Customer connectivity solutions
Digital solutions
Electrifications
Energy efficiency
Future of mobility
New energies
Renewables
Waste reduction
Highlight: The programme in action (Shell StartUp Engine Brazil)
Video Transcript
Video Transcript
Title: Shell StartUp Engine – The programme in action (Shell StartUp Engine Brazil)
Duration: 4:04
Description: Video highlighting Shell StartUp Brazil
[Background music plays]
Atmospheric, ambitious, inspiring sound of Shell track.
[Graphic Display]
Shell Pecten appears on a photographic background showing a white modern sat on a body of water with a bridge in the background.
[Text displayed]
Portuguese language – Apresenta
Presenting
[Video footage]
Screen switches to a close up shot of Kauan Von Novack against a blurred background. He is looking off camera to the left of the screen
[Text displayed]
Kauan Von Novack
Portuguese language – Director da Startupbootcamp
Director of Startupbootcamp
[Kauan Von Novak]
It’s really hard to be a startup on your own. It’s like being a startup in the desert.
[Video footage]
Camera switches to a close up shot of a male against a blurred background working on a laptop and then to a male sat in a chair typing on his mobile phone, This man is wearing a face mask. The screen then switches to a live action shot of a lady on her laptop.
[Voice of Kauan Von Novak]
You may have the capital and the technology but if you’re alone the journey is much harder.
[Video footage]
Camera switches to a close up shot of Victor Frange.
[Text displayed]
Victor Frange
BeepBeep
[Victor Frange]
If small business owners approach a corporation, who do we talk to?
[Video footage]
Camera switches to a close up shot of André Fauri.
[Text displayed]
André Fauri
BeepBeep
[André Fauri]
We have ideas, fight for them and take our startups up to a point but there comes a point where we need backing.
[Video footage]
Camera pans across a live action shot of modern white building, then shows a banner which has text on in the Portuguese language, Shell StartUp Engine, A Energia do amanhã, the energy of tomorrow demo day and then pans across various other banners saying the same thing.
[Video footage]
Camera switches to a close up shot of Glauco Paiva who is looking off camera to the right.
[Text displayed]
Glauco Paiva
Portuguese language - Gerente Executivo de Comunicação Corporativa Shell Brasil
Executive Manager of Corporate Communications, Shell Brazil
[Glauco Paiva]
The Shell StartUp Engine is a global social investment program.
[Video footage]
Camera switches to a close up shot of Maria Angert who is looking off camera to the right.
[Text displayed]
Maria Angert
Portuguese language - Gerente Executivo de Performance Social Shell Brasil
Executive Manager of Social Performance Shell Brazil
[Maria Angert]
It’s a new program in Brazil and the world.
[Video footage]
Camera switches to a close up shot of Marcela Calil who is looking off camera to the right.
[Text displayed]
Marcela Calil
Portuguese language - Assessora de Investimento Social Shell Brasil
Shell Brazil Social Investment Advisor
[Marcela Calil]
We look for disruptive startups that think outside the box.
[Video footage]
Camera transitions between multiple close up shots of 10 people, 6 males and 4 females, who are all looking at the camera.
[Voiceover]
Out of over 150 enterprises previously selected, 10 were chosen and underwent improvement coaching and analysis.
[Video footage]
Camera switches to a close up shot of Marcela Calil who is looking off camera to the right.
[Marcela Calil]
They went through an acceleration program with us.
[Video footage]
Camera switches to a medium close up shot of Flavio Rodrigues who is looking off camera to the right.
[Text displayed]
Flavio Rodrigues
Portuguese language - Vice-presidente de Relações Corporativas Shell Brasil
Vice President of Corporate Relations Shell Brazil
[Flavio Rodrigues]
To increase the chances of startups becoming prosperous businesses.
[Video footage]
Camera switches to a close up shot of Glauco Paiva who is looking off camera to the right.
[Glauco Paiva]
The themes this year were plastic circularity, smart cities and renewable energies.
[Video footage]
Camera switches to a close up shot of Marcela Calil who is looking off camera to the right.
[Marcela Calil]
We believe in these innovative ideas.
[Video footage]
Camera switches to a close up shot of Maria Angert who is looking off camera to the left and then quickly transitions between shots showing marketing materials relating to a number of the startups.
[Maria Angert]
These startups have brough amazing projects.
[Video footage]
Camera switches to a close up shot of Marcela Calil who is looking off camera to the right.
[Marcela Calil]
To help us design a more sustainable future.
[Video footage]
Camera switches to a close up shot of Glauco Paiva who is looking off camera to the right and then quickly transitions through shots of various activities going on during the demo day; people on computers, hands on a sound deck, microphones and people sitting in an auditorium. In these shots, most people are wearing face masks.
[Glauco Paiva]
With the aim of driving progress, which is obviously the main theme of Shell’s latest strategic update.
[Text displayed]
Portuguese language - Este evento foi realizado após a liberação do uso de máscaras em espaços fechados.
This event was made after the indoor mask mandate was revoked.
[Video footage]
Camera transitions as if a person is walking towards the stage where a male is standing and talking to the audience.
[Video footage]
Camera transitions to a medium close up shot of Glauco Paiva on stage giving a talk to an audience.
[Voiceover]
We’re at an event for the culmination of this program.
[Video footage]
Camera transitions to a shot of a male and a female walking up on to the stage and then transitions through various live action shots of different people on the stage talking to an audience and then shots of the audience listening to the people speaking.
[Voiceover]
We’re receiving the 10 startups that will make their pitches and presentations.
[Voiceover]
It’s a showcase. We present these startups, now accelerated to our partners and stakeholders.
[Voiceover]
A diverse audience: it’s for investors, interested parties, college students.
[Voiceover]
You see there’s a future to be built through the solutions they bring.
[Video footage]
The Camera continues to transition through various live action shots of different people on the stage talking to an audience and then shots of the audience listening to the people speaking, then lands on a live action shot of a particular male speaking on stage with large format banners behind him with Portuguese text on, Shell StartUp Engine, A Energia do amanhã, the energy of tomorrow demo day. The middle banner says No Brasil.
[Voiceover]
Less that 2% of materials are recycled.
[Video footage]
The camera switches to a female speaking on stage with large format banners behind her with Portuguese text on, Shell StartUp Engine, A Energia do amanhã, the energy of tomorrow demo day. The middle banner says Eloé, as infinitas possibilidades de energia em um so lugar, the infinite possibilities of energy in one place.
[Voiceover]
Infinite energy possibilities in a single place.
[Video footage]
The camera switches to a female speaking on stage with large format banners behind her with Portuguese text on, Shell StartUp Engine, A Energia do amanhã, the energy of tomorrow demo day. The middle banner shows an illustration of a lady holding a phone out and then Portuguese language text about NINA.
[Voiceover]
Make it so that data yields returns.
[Video footage]
The camera switches to a male speaking on stage with large format banners behind him with Portuguese text on, Shell StartUp Engine, A Energia do amanhã, the energy of tomorrow demo day. The middle banner shows a logo for FiberLink and the message, join us in our journey.
[Voiceover]
The commitment and hope of new generations.
[Video footage]
The camera switches to a female speaking on stage with large format banners behind her with Portuguese text on, Shell StartUp Engine, A Energia do amanhã, the energy of tomorrow demo day. The middle banner shows a numbers 7, 11 13 and 12 of the Sustainable Development Goals and has the word alignment above them.
[Voiceover]
The production of clean accessible energy.
[Video footage]
The camera switches to a male speaking on stage with large format banners behind him with Portuguese text on, Shell StartUp Engine, A Energia do amanhã, the energy of tomorrow demo day. The middle banner shows information on another of the startups.
[Voiceover]
The conservation of biodiversity.
[Video footage]
The camera switches to a live action shot of an audience clapping.
[Video footage]
Screen switches to a close up shot of Kauan Von Novack against a blurred background. He is looking off camera to the left of the screen
[Kauan Von Novak]
You could give a startup a bucket of money,
[Video footage]
The camera transitions through various live action shots of people at the demo day chatting, looking at computer screens, TV screens and being photographed.
[Kauan Von Novak]
But some doors can’t be opened by money alone. When a partner on the size and scale of Shell says “let’s speed this up together” and assists us in the methodology, it’s fantastic.
[Video footage]
Camera switches to a close up shot of Victor Frange.
[Victor Frange]
The programs are crucial.
[Video footage]
Camera switches to a medium close up shot of Lucas Nicoleti who is looking off camera to the right. It then transitions to live action shots of Lucas talking to different people.
[Text displayed]
Lucas Nicoleti
Portuguese language - Ecomilhas
Ecomiles
[Lucas Nicoleti]
We wouldn’t have gotten an investment without Shell.
[Video footage]
Camera switches to a medium close up shot of Simony César who is looking off camera to the left. It then transitions to live action shots of Simony talking to different people.
[Text displayed]
Simony César
NINA
[Simony César]
Today’s event took place in the Museum of Tomorrow. Someone came to me with a sponsor from the museum interested in a partnership.
[Video footage]
Camera switches to a medium close up shot of Felipe Cardoso who is looking off camera to the right. It then transitions to a close up shot of Felipe talking.
[Text displayed]
Felipe Cardoso
Eco Panplas
[Felipe Cardoso]
I got important contacts and networking in the Americas, Europe and the Middle East.
[Video footage]
Camera switches to a medium close up shot of Lucas Bastos who is looking off camera to the right. It then transitions to live action shots of Lucas talking to different people.
[Text displayed]
Lucas Bastos
Horus
[Lucas Bastos]
It’s a global program with foreign accelerators participating and Shell Executives to mentor us.
[Video footage]
Camera switches to a medium close up shot of Tania Leites who is looking off camera to the right. It then transitions to live action shots of Tania talking to different people.
[Text displayed]
Tania Leites
Eloé Energy
[Lucas Bastos]
There’s marketing, strategy, financial, and legal advice. We don’t usually think about those things, but we learned to throughout the program.
[Video footage]
Camera switches to a medium close up shot of Franciele Félix and another male who are both looking off camera to the right. It then transitions to live action shots of Franciele talking to different people.
[Text displayed]
Franciele Félix
Pypiv
[Franciele Félix]
It not only gave us exposure to attract more people, it also helped us to talk to clients and approach new ones.
[Video footage]
Camera switches to a medium close up shot of Rodrigo Oliveira who is looking off camera to the left. It then transitions to live action shots of Rodrigo talking to different people.
[Text displayed]
Rodrigo Oliveira
Green Mining
[Rodrigo Oliveira]
We employed all the knowledge passed down so we could communicate with digital media. From the 30 downloads we got when we launched the platform to over 1,400 downloads now.
[Video footage]
Camera switches to a medium close up shot of Victor Melo and Franciele Félix who are both looking off camera to the right. It then transitions to live action shots of Victor talking to different people.
[Text displayed]
Victor Melo
Pypiv
[Victor Melo]
The Shell brand in huge. We were one of the 10 selected startups in the first Shell StartUp Engine program, and the impact was huge.
[Video footage]
Camera switches to a medium close up shot of Fernando Marin. It then transitions to live action shots of Fernando talking to different people.
[Text displayed]
Fernando Marin
Clean Ocean Tech
[Fernando Marin]
Shell StartUp Engine’s program is fabulous.
[Video footage]
Camera switches to a medium close up shot of Diogo Seixas.
[Text displayed]
Diogo Seixas
Atlas Power
[Diogo Seixas]
By far it was the best, the most professional program I’ve been in.
[Video footage]
Camera switches to a medium close up shot of Fernando Marin.
[Fernando Marin]
The best acceleration ever.
[Video footage]
Camera switches to a medium close up shot of Lucas Bastos.
[Lucas Bastos]
The best we’ve participated in.
[Video footage]
Camera switches to a medium close up shot of Victor Melo and Franciele Félix who are both standing by a large format banner and pointing to the words Shell StartUp Engine.
[Video footage]
Camera transitions through various live action shots of all the above people from the startups being photographed individually and together. The camera then focuses in on each of their smiling faces. The cameral shot ends on a close up shot of a mobile phone being held and taking a photo of the whole group.
[Shell mnemonic]
[Graphic Display]
The screen fades to white and the Shell pecten appears.
Do these describe you?
We are looking for entrepreneurs, founders, and teams who passionately believe in the power of innovation to accelerate the energy transition.
A successful applicant will have a clearly defined value proposition and point of differentiation in the industry, and a team that is open to mentoring.
A novel business proposition
A business that is operating in a field that is aligned with the programme focus areas
A clearly defined customer problem and solution
A complementary team of more than three people who are open to mentoring and coaching
Eligibility Criteria for startups applying:
- Should be pre-series A
- Can have technology that is tested/proven, but may or may not be commercialised
- May have conducted pilots
- May have more than one paying customer
- Must be commercially focused - profit or not for profit startup
- Should be based and registered in the country in which the programme is present
- Revenue USD $0-50M
- 0-250 Staff
- Balance sheet USD $ 0-50M
- Operating for less than 5 years