
Our programme offering
The Shell StartUp Engine programme is looking to support startups working in areas such as renewables, energy storage, smart grids, electric mobility, energy trading, smart cities and smart homes.
Our programme provides access to mentors, subject matter experts, learning opportunities from peers, access to a world class accelerator (Startupbootcamp), a global alumni network, and tailored support sessions, that include:

Early stage startups
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Designing and validating a working business model
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Building a value proposition for your products and customers
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Understanding successful customer development
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Designing and validating experiments tailored to your business
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Creating a MVP & knowing when to pivot for your startup
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Undertaking customer testing & creating continuous feedback loops
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Selling your value proposition through customers & investor communications

Later stage startups
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Identifying the technology infrastructure & resources for your startup
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Creating a successful brand presence using best-practice design principles
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Customer-centric brand building through marketing best-principles
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Ensuring your product is market-ready
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Successfully communicating your startup value proposition to your core audience
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Developing a business strategy, growing sales and best practice negotiation for startups
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Ensuring your business is investment-ready

A global initiative, operating across key regions
The Shell StartUp Engine is a global initiative and we are present in various countries across the world, with more locations offering the programme in the future.
Shell’s innovation footprint is always expanding and you can view some of our current innovation initiatives below:
- Shell StartUp Engine - UK, France, Singapore
- Shell E4, India
- New Energy Challenge, The Netherlands
- Shell Ventures (Global)
- Shell GameChanger (Global)
- Shell TechWorks (United States)
- Shell LiveWIRE (Global)
About our programme
Learn more about Shell StartUp Engine and what it means for you
Join our programme
Want to be a part of our programme? Find out what we are looking for
Explore our global innovation ecosystem