Our programme offering

Our programme offering

The Shell StartUp Engine programme is looking to support startups working in areas such as renewables, energy storage, smart grids, electric mobility, energy trading, smart cities and smart homes.

Our programme provides access to mentors, subject matter experts, learning opportunities from peers, access to a world class accelerator (Startupbootcamp), a global alumni network, and tailored support sessions, that include:

Early stage startups

Early stage startups

  • Embracing the lean startup mindset

    Embracing the lean startup mindset

  • Designing and validating a working business model

    Designing and validating a working business model

  • Building a value proposition for your products and customers

    Building a value proposition for your products and customers

  • Understanding successful customer development

    Understanding successful customer development

  • Designing and validating experiments tailored to your business

    Designing and validating experiments tailored to your business

  • Creating a MVP & knowing when to pivot for your startup

    Creating a MVP & knowing when to pivot for your startup

  • Undertaking customer testing & creating continuous feedback loops

    Undertaking customer testing & creating continuous feedback loops

  • Selling your value proposition through customers & investor communications

    Selling your value proposition through customers & investor communications

Later stage startups

Later stage startups

  • Identifying the technology infrastructure & resources for your startup

    Identifying the technology infrastructure & resources for your startup

  • Creating a successful brand presence using best-practice design principles

    Creating a successful brand presence using best-practice design principles

  • Customer-centric brand building through marketing best-principles

    Customer-centric brand building through marketing best-principles

  • Ensuring your product is market-ready

    Ensuring your product is market-ready

  • Successfully communicating your startup value proposition to your core audience

    Successfully communicating your startup value proposition to your core audience

  • Developing a business strategy, growing sales and best practice negotiation for startups

    Developing a business strategy, growing sales and best practice negotiation for startups

  • Ensuring your business is investment-ready

    Ensuring your business is investment-ready

Shell start up connect map

A global initiative, operating across key regions

The Shell StartUp Engine is a global initiative and we are present in various countries across the world, with more locations offering the programme in the future.

Shell’s innovation footprint is always expanding and you can view some of our current innovation initiatives below:

  • Shell StartUp Engine - UK, France, Singapore
  • Shell E4, India
  • New Energy Challenge, The Netherlands
  • Shell Ventures (Global)
  • Shell GameChanger (Global)
  • Shell TechWorks (United States)
  • Shell LiveWIRE (Global)

About our programme

Learn more about Shell StartUp Engine and what it means for you

Join our programme

Want to be a part of our programme? Find out what we are looking for

Explore our global innovation ecosystem