Fleet Focus: Insights and News

Title: How to help reduce fleet emissions and boost fleet performance

Duration: 42:49 minutes

Description: 

In this Shell Fleet Solutions webinar, industry experts explore practical ways to reduce emissions and enhance fleet performance.

WEBINAR1 Transcript

Introduction by Olcay Karacelebi

[Title]

B2B Marketing Manager, Shell

Olcay Karacelebi

Hello, everyone, and welcome to Shell Fleet Solutions Webinar today. My name is Olcay, and I'll be leading us through the event. I've been with Shell for 20 years now, and I'm in touch with fleet business and B2B customers every day.

Today, we have some special guests who will be talking about how to help reduce emissions and boost fleet performance. The transport industry is evolving fast. Fleets of all sizes and types are navigating a host of new challenges and opportunities. Our panel will be guiding us through those solutions and effective strategies in managing fleets. Let's meet our guests.

[Text displays]

Olcay Karacelebi – B2B Marketing Manager, Shell

Video footage

A medium close-up shows Olcay Karacelebi smiling and speaking directly to camera as she introduces the webinar. Behind her, shelving displays a copper industrial component, a vintage yellow Shell oil can, and a small Shell flag. A yellow lamp with a cream-coloured shade sits on a low table between the shelves. To her left, a yellow dotted wall panel completes the clean, branded corporate setting. A white textbox with a yellow accent briefly appears in the lower left, displaying her name and title.

Olcay Karacelebi

First up, Mubarak Moosa, Associate Partner and Vice President, Frost & Sullivan, will be looking at the current trends in the world of fleet.

Video footage

Medium close-up footage features Mubarak Moosa smiling and nodding in response to Olcay’s introduction. Behind him, a backdrop shows an aerial still image of a yellow truck and blue car on a highway. Return to Olcay speaking to camera.

Olcay Karacelebi

We have Janine Albrecht-Webb, Shell UK Mobility GM. She'll be talking us, how digital tools can help bring value and efficiency to a business.

Video footage

Medium close-up footage features Janine Albrecht-Webb smiling in response to Olcay’s introduction. Behind her, at frame right, vertical light-wood slats are accented with red, yellow, and white strips. At frame left, the backdrop featuring the yellow truck on the highway is partially visible. Return to Olcay speaking to camera.

Olcay Karacelebi

And finally, Head of Shell UK Mobility Solutions, Euan Moir, will be discussing opportunities to reduce carbon emissions whilst meeting business goals. And he's my boss.

Video footage

Medium close-up footage features Euan Moir smiling into the camera. Behind him, the vertical light-wood slats are visible, accented with yellow and white strips. Return to Olcay speaking to camera.

Olcay Karacelebi

We'll be rounding off the session with your questions to the panel. On the screen for your questions, we have the details on how to contact us. So, Mubarak, tell us a little bit how you help the mobility businesses.

[Text displays]

Ask the panel your question – menti.com 8268 3729

Video footage with animated sequence

As Olcay continues speaking, a yellow banner moves across the lower part of the screen from left to right, then returns and settles as a gently pulsing wave pattern. A white text box appears, inviting viewers to ask the panel questions, alongside a scannable QR code on the right. Below the main message, access details including a Menti code are shown.

The camera then cuts to a wider shot of the studio. The yellow graphic moves across the screen again and exits. Olcay stands with two presenters, Mubarak Moosa and Janine Albrecht-Webb, between two tall, narrow white round tables, each with glasses of water.

Behind Mubarak and Janine, a backdrop shows an aerial view of trucks and cars travelling along a highway. At the centre, a large screen on a stand, with decorative plants at its base, displays a white background with layered arrows pointing to the right. The arrows include side views of a truck, van, car, and scooter, all moving in the same direction. To the right of the screen, yellow dotted wall panels, the dots also arranged in a right-pointing arrow pattern, contrast with sections of vertical light wood slats accented in red, yellow, and white.

Insights from Mubarak Moosa

[Title]

Associate Partner, Frost & Sullivan

Mubarak Moosa

Thank you, Olcay. A very good afternoon, everyone. My name is Mubarak Moosa. So I work for a company called Frost & Sullivan, where we advise companies on their growth strategies. And I specifically work in the automotive sector, which also includes the fleets and the commercial road transportation. And for this purpose, we track the market development, the dynamics, the technological evolution, the product launches, the regulatory framework, and, of course, the voice of customers. And this helps us to provide an outside-in perspective to drive advisory in terms of growth for companies overall.

[Text displays]

Mubarak Moosa – Associate Partner, Frost & Sullivan

Video footage

Medium close-up footage features Mubarak Moosa against the highway backdrop. A white textbox with a yellow accent briefly appears in the lower left, displaying his name and title. He thanks Olcay and turns to camera to introduce himself. He glances in Olcay’s direction as he draws to a close.

Olcay Karacelebi

Mubarak, it has been a turbulent couple of years in the fleet industry, obviously. So I wonder, how do you see the growth outlook?

Video footage

Medium close-up footage of Olcay shows her turning to her left to ask Mubarak Moosa a question.

Mubarak Moosa

You're absolutely right. And you mentioned about the turbulent times, and I should emphasise that we have been living in challenging times, and interesting times, I should say. Starting with COVID, there have been many trends impacting the fleet, such as plant closures…

Video footage

Medium close-up footage shows Mubarak Moosa speaking against the highway backdrop.

Mubarak Moosa

Border or travel restrictions, semiconductor shortage, and even looking into aspects around social distancing. Fast forward four years, in 2025 year, some of the trends, such as, say, work from home or what we call the hybrid working or the online ordering have become a norm. There are a few, still, challenges. For example, the shortage of drivers still persists. And we anticipate plant relocations to continue, especially induced by Trump policies, tariff policies primarily.

[Text displays]

Business continuity, Air travel restrictions, Semiconductor shortage, Plant closure

Split-screen footage

Two inset frames appear against a white background, with a yellow dotted arrow at frame left. Mubarak Moosa continues speaking in the right inset. The left inset features a yellow-shaded box with each quadrant displaying relevant footage under a text headline. In the top left quadrant, under ‘business continuity,’ two colleagues stand at the front of a meeting room presenting a chart on a projected screen while others sit at the table watching the data being explained. In the top right quadrant, under ‘air travel restrictions,’ a digital departure board lists multiple international flights with destinations, times, gates, and status indicators. In the bottom left quadrant, under ‘semiconductor shortage,’ a blue gloved hand holds a small microchip between two fingers. In the bottom right quadrant, under ‘plant closure,’ a wide view of an industrial facility shows a long conveyor system lined with yellow bins, with a yellow metal staircase and elevated walkway above.

[Animated sequence]

The yellow-shaded box at frame-left, with its text and footage, contracts into the shape of a right-pointing arrow. A yellow dotted arrow enters from frame left, over side-view footage of a white commercial van driving along a road with mountains in the background, while a solid white arrow enters from frame right. The arrows move towards each other and meet at centre frame. The commercial van footage then sweeps across the frame, followed by a second solid white arrow. The elements then separate and expand outwards, exiting the box to reveal the next four quadrants.

[Text displays]

Improving cargo capacity, Border restrictions, Social distancing, Demand & supply shocks

Split-screen footage

In the top left quadrant, under ‘improving cargo capacity,’ a cargo plane is shown being offloaded as ground equipment comes and goes. In the top right quadrant, under ‘border restrictions,’ a lowered barrier arm blocks a roadway. In the bottom left quadrant, under ‘social distancing,’ floor markings with spaced footprints guide people to stand apart. In the bottom right quadrant, under ‘demand and supply shocks,’ a conveyor belt carries assorted boxed goods in motion.

[Text displays]

Working from home, Driver shortages, Production relocations, E-commerce

Split-screen footage

The familiar arrow transition sweeps across to reveal the next four quadrants. In the top left quadrant, under ‘working from home,’ a person works at a desk on a laptop during a video call, cutting to another person working at their laptop with bookshelves behind them. In the top right quadrant, under ‘driver shortages,’ a truck driver in a high‑visibility vest sits behind the wheel, driving through green countryside, cutting to a view from inside a truck’s cabin looking out onto the open road and distant hills ahead. In the bottom left quadrant, under ‘production relocations,’ three workers wearing hardhats walk together at an industrial site. In the bottom right quadrant, under ‘e-commerce,’ a couple sit at a home computer, one holding a credit card in one hand and typing with the other, cutting to a tablet screen in close-up, advertising a range of products.

[Text displays]

Decreased demand for road freight, Eurovignette & CO2e road tolls, Rebound in M&A prospects, Increased energy & fuel prices

Split-screen footage

The arrow transition reveals the next four quadrants. In the top left quadrant, under ‘decreased demand for road freight,’ an aerial view shows a truck travelling along a forested highway. In the top right quadrant, under Eurovignette & CO2e road tolls,’ an overhead view shows vehicles moving through a multi‑lane toll plaza, cutting to a front view of another multi‑lane toll station. In the bottom left quadrant, under ‘rebound in M&A prospects,’ a group of people sit around a conference table while colleagues at the front gesture to a graph on a projected screen. In the bottom right quadrant, under ‘increased energy & fuel prices,’ a close-up shot captures a fuel pump display, while another shows a digital energy‑usage display.

[Text displays]

Digital tech, Geopolitical chaos, Sustainability & Decarbonisation, Supressed economic activity

Split-screen footage

The arrow transition reveals the next four quadrants. In the top left quadrant, under ‘digital tech,’ an aerial view shows a white truck travelling along a rural road bordered by green fields, overlaid with a blue digital grid. In the top right quadrant, under ‘geopolitical chaos,’ an Israeli flag flies, partially obscured by a strand of barbed wire; cut to a person waving a Palestinian flag while another raises a clenched fist; cut to a large crowd carrying a long blue‑and‑yellow banner through a street. In the bottom left quadrant, under ‘sustainability and decarbonisation,’ a blue van drives along a tree-lined street; as it exits frame, centred text appears reading “accelerate to Zero”, with an animated location marker replacing the “O”; cut to the driver stopping to use a fast-charger at a Shell station and tapping his Shell Card to pay before leaving, while a businessman does the same. In the bottom right quadrant, under ‘suppressed economic activity,’ a screen displays multiple financial charts and data.

Mubarak Moosa

But what is interesting, Olcay, is we have seen over the last few years interesting trends popping up, starting with sustainability and decarbonisation. Sustainability as a topic is not an option or a footnote anymore. It's becoming a financial mandate. It puts stress in terms of new investments and new priorities for the fleet companies.

We've also seen, unfortunately, increasing geopolitical conflicts. In the last one decade, the number of geopolitical conflicts have doubled overall. And this puts tremendous pressures on supply chain disruption and rising fuel costs. And both of these topics immensely impact the fleet market. We also see, increasingly, use of digital technologies. But digital is not new. But what is imminent is digital is becoming a backbone of both trade and truck by itself.

And that said, talking about the fleet sector specifically, for us CRT might not be as glamorous as the passenger car market, but it is essential to remember that it is an important backbone and integral part of the economy. It contributes to about 10% to 12% of the GDP, and it accounts for, on average, about 20% to 30% of the vehicles on road. This particular sector is facing immense challenges, immense transformation around macroeconomical challenges and impact, technological evolution, new product launches, regulatory pressures. And this will drive new vehicle sales.

Video footage

Medium close-up footage shows Mubarak Moosa speaking against the highway backdrop.

Mubarak Moosa

Talking about growth, we expect about 21 million commercial vehicles to be sold globally by 2030. And interestingly, we can expect to see growth in low-carbon fuel alternatives in North America, in Europe, and in China.

[Text displays]

Global Commercial Vehicle Sales, 2030

17 million Light Commercial Vehicles, 4 million Medium and Heavy Commercial Vehicles – Diesel, Natural Gas, Electric & Hydrogen

Source: Frost & Sullivan

Global Commercial Vehicle Sales Powertrain Mix by Region, 2030

North America 30%, China 27%, Europe 26%, LATAM 85%, MEA 95%, India 85%, ASEAN 93% - Diesel, Natural Gas, Electric & Hydrogen

Source: Frost & Sullivan

Split screen footage and graphic

The scene shifts to two inset frames. Mubarak Moosa remains in the right inset. The left inset displays a yellow-shaded infographic comparing projected 2030 global sales of light-, medium-, and heavy-duty commercial vehicles by fuel type, shown as stacked bar charts. The key indicates white for diesel, red for natural gas, and green for electric and hydrogen.

The left inset updates to a second infographic showing regional 2030 commercial vehicle powertrain mixes as doughnut charts. The same colour key applies: white for diesel, red for natural gas, and green for electric and hydrogen.

Mubarak Moosa

But that said, diesel will still continue to be an important fuel type in emerging markets.

Video footage

The camera cuts to a wider shot of the studio. Mubarak Moosa brings his point to a close, referring to Olcay as he does so.

Insights from Janine Albrecht-Webb

 

[Title]

GM of Mobility, UK, Shell

Olcay Karacelebi

So, Janine, in your role, listening to Mubarak, are you also seeing or hearing this response as an industry impact? I wonder, for example, how fleet businesses balance their need for operational reliability, especially when transitioning to low-carbon fuels.

Video footage

Medium close-up footage shows Olcay turning things over to Janine with a question.

Janine Albrecht-Webb

Thank you, Olcay, and it's great to have you, Mubarak. Thank you for joining us.

[Text displays]

Janine Albrecht-Webb – GM of Mobility, UK, Shell

Mubarak Moosa

Pleasure.

Video footage

Medium close-up footage features Janine Albrecht-Webb against the highway backdrop and vertical light-wood slats. A white textbox with a yellow accent appears in the lower left, displaying her name and title. She smilingly thanks Olcay for her question and turns to thank Mubarak Moosa. The camera cuts to a wider shot of the studio as he responds.

Janine Albrecht-Webb

I have been very lucky in that I have spent time with quite a lot of our fleet customers, across Europe mainly, all the way from the UK to Latvia and Lithuania and down to Bulgaria, etc. And I know how challenging this space is for them, because the road landscape, as Mubarak said, is changing continuously, and is evolving. And so fleet managers and shippers and hauliers and business owners are all having to balance and manage a huge amount of pressure from society and from governments to decarbonise and to reduce emissions. But they need to also maintain a very sleek operation and cost-effective business.

According to the International Energy Agency, road transport is actually due to account for over 16% of carbon emissions globally in 2025. So obviously, as Mubarak said, this is no longer an if. It is, how do we get there? It is the destination. But there's also no question in my mind how essential road transport is for our economy and for all of our lives. What we wear, what we eat, our furniture, everything we need is transported across countries or within countries. So it's a really key part of the economy.

So it is really important, I think, that we are working with fleet customers to help them navigate this difficult transition, having, of course, the criticality of our standard offerings today, as Mubarak said, diesel is here to stay for a number of years, but also helping them navigate through the transition with a number of options.

Now, operating a fleet business is heavy on operations and on fleet management. And you have to have as much control over your business as you can, making sure that you have access to valuable insights in one place, that you can control the business, that you can be alerted to misuse or fraud. It is really about working with trusted partners and suppliers who can be there for you today, but also with you tomorrow, addressing what are your needs, and giving you peace of mind.

Video footage

Return to Janine speaking to camera.

Insights from Mubarak Moosa continued

Olcay Karacelebi

So Mubarak, no surprise to you, one of the main topics today is decarbonisation. So I wonder what businesses are doing, especially to explore the new opportunities around decarbonisation today?

Video footage

The camera cuts to a wider shot of the studio and then to a medium close-up view of Olcay as she picks up her questioning of Mubarak Moosa.

Mubarak Moosa

Olcay, I'm smiling because I hope we had a solid answer, a golden nugget to solve this problem. But what I see in the market, what we see in the market is fleets are adopting multi-facet approaches. There are a few fleets who are adopting, slowly, electric vehicles, but on specific use cases, specific journey types.

Video footage

Medium close-up footage shows Mubarak Moosa speaking against the highway backdrop.

Mubarak Moosa

But the majority of them are looking for low-carbon fuels, for example, renewable diesel. It provides no hassle, no financial impact. We also see fleets adopting natural gas-powered trucks. It’s already been there. But what makes it interesting is, adding it along with some renewable sources, for example, biomethane, it provides the needed reduction in carbon emissions. We also see fleets adopting operational efficiency in terms of, say, reducing miles driven, route optimisation.

[Text displays]

Fleet Decarbonisation Solutions

Transition to Electric Vehicles (EVs), Adoption of Alternative Fuels (LNG & RNG), Battery Swapping Infrastructure, Optimisation of Fleet Operations, Development of Decarbonisation Roadmaps

Split-screen footage

Two inset frames appear against a white background, with a yellow dotted arrow at frame left. Mubarak Moosa continues speaking in the right inset. The left inset features a yellow-shaded box with five screens playing a looped sequence of relevant footage under a text headline. In the top left screen, under ‘transition to electric vehicles,’ a green and white electric truck is parked at a charging unit with another truck in the background. This cuts to views of a white truck charging at Shell Recharge units in a paved lot, before returning to the green-and-white truck.

In the top middle screen, under ‘adoption of alternative fuels,’ a gloved technician disconnects a cryogenic hose from an LNG tank as vapour escapes. This is followed by a truck-focused Shell forecourt with multiple heavy-vehicle diesel and BioLNG pumps, with trucks and vans parked behind a fenced area. A Shell BioLNG tank is then shown against the low sun, intercut with close-ups of industrial gauges, valves, and connected piping. The sequence continues with a red-and-white Iveco truck pulling in to refuel, and a yellow truck positioned beneath a Shell forecourt canopy while a BioLNG tank stands against a cloudy sky

In the top right screen, under ‘battery swapping infrastructure,’ robotic arms operate around battery-related operations in an industrial setting. In the lower left screen, under ‘optimisation of fleet operations,’ heavy-duty vehicles drive along highways.

In the lower right screen, under ‘development of decarbonisation roadmaps,’ a blue van drives along a tree-lined street; as it exits frame, centred text appears reading “accelerate to Zero”, with an animated location marker replacing the “O”. This cuts to the driver stopping to use a fast-charger at a Shell station and tapping his Shell Card to pay before leaving, mirrored by a businessman doing the same. The sequence continues with a commercial van bearing G4S branding pulling up to a compact charging station beside green fencing and dense foliage, followed by additional angles of the charging unit and the driver connecting the vehicle. A DHL worker is then shown connecting a charging plug to his van, intercut with a close-up of yellow signage reading, ‘This vehicle is powered by electric drive.’

Mubarak Moosa

Some of these also contribute in reduction of carbon overall. We also see important is predictive maintenance and regular maintenance. I think this would allow the vehicle to function in peak fuel efficiency, and thereby reducing emissions as well. And last but not the least, the fleet managers are using connectivity, digital technologies, along with AI, to manage fleets, and in a way to reduce carbon emissions as well.

Video footage

Return to Mubarak Moosa speaking to camera. The camera cuts to a wider shot of the studio as he brings his point to a close.

Insights from Janine Albrecht-Webb continued

Olcay Karacelebi

Thank you, Mubarak. And Janine, based on Mubarak's response, I wonder, in your role, are you hearing or getting a similar response in the transport industry? Because I'm trying to understand the operational reliability of the story.

Video footage

Medium close-up footage shows Olcay thanking Mubarak and turning things over to Janine with a question

Janine Albrecht-Webb

We are seeing this a lot from our customers. And what is interesting is that this is not a magic wand, one-size-fits-all solution. I wish it would be. It would be so much simpler if that was the case. But as Mubarak said, this is very varied. It varies depending on the composition of your fleet, the size of your fleet, the type of journeys that that fleet does, the length, but also the destination. Is it city, is it rural? What are the local and the national regulations where you are? So many different considerations.

So I think fleet managers need to make sure that they select what is the right approach to decarbonise. And that one has to be reliable, because it needs to mitigate all of the operational disruption. It needs to be efficient in that it needs to be implemented with ease. And I think it needs to be also cost effective, because they need to, of course, maintain competitiveness. Our strategy, for example, helps fleet operators fuel those operations today, and then understand how can they over time transition to that low-carbon and no-carbon transport solutions.

Fun fact, we have actually been doing this since 1932 when we introduced the first very simple payment card solution actually for fuel purchases in aviation, for pilots. And this actually was a whole 18 years before the first world's credit card, which was introduced by Diners Club, if you remember Diners Club. So as our customers’ requirements continue to evolve, our offerings also, of course, have to evolve. We cannot continue on the 1932 simple payment offer. But we do need to continue partnering with our customers and making sure that we are that preferred mobility partner, that we can help make their journeys better.

Now, if I go into specifics, just a few examples. Across Europe but also in the UK and in parts of Asia, China, Hong Kong, Singapore, we have quite a wide range of energy solutions. So whilst we have many customers still, of course, very dependent on diesel, as Mubarak said, and this will be for years, we also have low-carbon fuels, like Shell Renewable Diesel, which is our brand of HVO100. By the end of this year, we'll have it in more than 90 service stations across Europe, in a handful of countries. We also have Shell BioLNG. You talked about biomethane. And actually, we have a network of 66 LNG sites across Europe, and some of them actually have BioLNG.

Video footage

Medium close-up footage features Janine presenting.

Janine Albrecht-Webb

We, of course, also have EV charging solutions, because some customers are transitioning to EV, and we have 73,000 public charge points, at Shell stations and on-street and destinations, plus a whole lot with roaming partners. So we continue to develop a range of energy and non-fuel offerings and make these accessible to markets…

[Text displays]

More than 40,000 Shell branded Mobility Locations
Shell V-Power makes up close to 20% of our global Fuel sales
Around 73,000 public charge points at Shell Stations, on-street and at destinations

80+ Markets
The Worlds #1 Mobility Retailer
220 million Shell Fleet Card Transactions Annually

Around 33 million customers served per day around the world
More than 100 million loyalty customers
500 thousand front-line service champions
500 million cups of coffee - 2 billion cold beverages - 1.5 billion snacks Sold Annually

Split-screen footage

Two inset frames appear against a white background, with a yellow dotted arrow at frame left. Janine continues speaking in the right inset.

The left inset shows a bright, structured infographic with bold numbers and simple visuals highlighting scale, reach, and customer activity. At the centre, a white globe with yellow-shaded continents is paired with prominent text indicating Shell’s leading position in mobility retail. A location marker with a numerical label appears above the globe against the light blue background. Below the globe, a white text box in the yellow-shaded area that stretches across the lower part of the inset displays additional numbers and text, alongside an image of a hand holding a Shell Card.

To the left of the globe, a Shell-branded forecourt is shown with both a Shell V-Power fuel pump and a Shell Recharge EV charging unit beneath the same canopy. Numbers and short text labels appear above the canopy and within white speech bubbles in the yellow shading below. To the right of the globe, a woman stands with a Shell worker in front of a stylised Shell Select storefront. Numbers and text appear across the windows. In the yellow shading below, a white speech bubble contains simple icon-style images of a coffee cup, a snack bag and cold drink bottles, each paired with a large numerical label.

Janine Albrecht-Webb

And to customers everywhere. And what they choose and where they choose and when they choose will vary from one to the next.

Video footage

Return to medium close-up footage of Janine bringing her answer to a close.

Mubarak Moosa

That's quite impressive, what I hear from Janine presenting. The different countries are in different stages of decarbonisation. And what I like seeing and hearing is Shell offers a mosaic of solutions for companies to select overall.

Video footage

The camera cuts to a wider shot of the studio and then to a medium close-up view of Mubarak Moosa as he responds to Janine’s answer.

Olcay Karacelebi

Indeed. And Janine, both of you referred to AI and digitalisation in your answers. I don't want to keep you in the spotlight, but I know this is one of your passionate areas. So I wonder what in fleet solutions we are doing in order to leverage AI opportunities.

Video footage

The camera cuts to a wider shot of the studio and then to a medium close-up view of Olcay as she picks up her questioning of Janine, intercut with a brief medium close-up shot of Janine smiling widely in response.

Janine Albrecht-Webb

I’ll start.

Olcay Karacelebi

And digital opportunities, of course.

Janine Albrecht-Webb

I'll start, and then maybe, Mubarak…

Mubarak Moosa

Sure.

Janine Albrecht-Webb

You can give also some points.

Olcay Karacelebi

Let’s do that.

Video footage

Medium close-up footage captures Janine smiling and starting to speak. The camera then cuts to a wider shot of the studio as the three speakers laughingly interact.

Janine Albrecht-Webb

I mentioned, actually, we started nearly 100 years ago with this mission to support transport through innovative payment solutions. And of course, that was innovative at the time, a card that would allow fewer purchases. But actually, we continue to evolve and to remain really our customers' preferred mobility partner. Now, a lot of that is with solutions that offer control, that offer convenience, that offer security.

So as part of this whole digital transformation, we have developed with our Shell Card one card for all the mobility needs, which, of course, is very convenient. But also, we have Fleet Hub, which is a 24/7 digital platform that empowers fleet managers with real-time access to their data. And they can do a plethora of things. They can monitor and manage fuel spend…

Video footage

Return to medium close-up footage of Janine speaking.

Janine Albrecht-Webb

They can set up velocity limits. They can have alerts if they see some unusual activity like card misuse. They can have real-time insights into operational costs.

[Text displays]

Track activity and spot savings, Boost security to help reduce fraud, Simplify admin and save time, Putting more control at your fingertips

Split-screen footage

Two inset frames appear against a white background, with a yellow dotted arrow at frame left. Janine continues speaking in the right inset.

The left inset shows a stylised Shell Card over footage of a person’s hands using a laptop. As the sequence progresses, different webpages appear on the laptop screen, while a yellow-shaded circular icon appears beside the Shell Card. A dotted line links the icon to the laptop screen.

The icons and corresponding webpages change in sequence: a document icon paired with a circular transaction summary showing recent spending; an alerts icon paired with a “Permissions” settings page; a settings icon paired with a summary bar chart; and a mobile payments icon paired with a tablet screen displayed between two mobile phones. Successive text displays in a yellow-shaded banner at the bottom of the inset.

Janine Albrecht-Webb

And now we've launched live chat to make it more convenient, faster and easier, more customer-friendly. So this platform is just an example, but it really shows how we're using digital tools and data and analytics to enhance transparency, to help with operations, and to help actually improve decision making for our customers. A lot of that will then help them assess how or which routes to take for decarbonisation.

The last point that I would say is, of course, all of this needs quite a lot of reliability. And it is not only reliability that we gain through years of experience, but actually, we process globally over 220 million transactions every year. And of course, this scale underscores the importance of providing something that is reliable and that is convenient as a payment solution, which, in fact, remains the cornerstone of our digital offering today.

Video footage

Medium close-up footage of Janine speaking fills the frame.

Olcay Karacelebi

And as promised, Mubarak, the same question goes to you, how the businesses are leveraging the use of AI and, of course, the digital tools to make their business a little bit more efficient.

Video footage

The camera cuts to a wider shot of the studio and then to a medium close-up view of Olcay as she picks up her questioning of Mubarak Moosa.

Mubarak Moosa

A great answer, by the way, and I echo what you said, in terms of the technologies from a digital standpoint have been there. But what AI does is, you add the AI engine on top of the data, it leverages the old analytical capability to advise fleets in terms of what decision they need to do. For example, let's take predictive maintenance. It can predict breakdown, and by that it can save cost, and of course time as well for fleets. And I think AI, going forward, will become a powerful fleet management tool overall.

Video footage

The camera cuts between medium close-up footage of Mubarak Moosa and wider shots of the studio, showing Mubarak referring to Janine as he responds. Janine has a drink of water during this exchange.

Olcay Karacelebi

Yes. Janine, I speak to B2B businesses almost every day, and to fleet businesses. I think we have covered most of their pain points. But one of the recurring pain points I always hear is more around when the drivers do not, at the very last minute, show up. That's keeping the fleet decision makers up at night. So I wonder how you support driver reliability at Shell. What would you do in that space?

Video footage

The camera cuts to a wider shot of the studio and then to a medium close-up view of Olcay as she picks up her questioning of Janine.

Janine Albrecht-Webb

And we know all how important a good night's sleep is. I think I'll just share a personal experience. A couple of years ago, I spent a day in a truck with a trucker driving across the UK and making deliveries, opening the curtains, closing the curtains, delivering the pallets, and really seeing what life is like on the front line. And it's a really difficult job. My hands were sore the day after of all of the work. But also, I learnt how difficult it is for them to navigate where to stop in their mandatory breaks, where can they park, where can they get a good coffee, how unsympathetic all the drivers on the road are to trucks. I have much more respect since that experience than I had before.

So I will just mention a couple of things. One is on that navigation and convenience, just being able to understand where you can stop. So, for example, through the Shell app, you have the opportunity to see all of the different 40,000 Shell-branded sites, and how can you navigate there, and where you can stop, what is open, what facilities there are.

But also, once you get there, then also we have a great loyalty programme that allows drivers, B2B drivers included, to have personal rewards. So they would get their personal points, and they can use it on discounted fuel, on coffee, on food, on car wash, even on partner's vouchers to spend in stores across Europe. So between the convenience, the rewarding part with loyalty, I think these two things help with drivers being able to actually come and turn up to work and have a tiny bit more easy life than if they wouldn't with us.

Video footage

Medium close-up footage captures Janine smiling in response to Olcay’s question, then responding, glancing between the camera and her fellow speakers.

Olcay Karacelebi

Thank you, Janine and Mubarak. It has been great to get a business update and alignment on this one from both of you.

Video footage

The camera cuts to a wider shot of the studio as Olcay thanks Janine and Mubarak. A medium shot captures Janine and Mubarak leaning slightly on the tall table between them and smiling in response to Olcay’s comments.

Olcay Karacelebi

If you have any questions so far, the details are on the screen. In today's world, fleet companies are trying to adapt to new regulations and finding ways to meet their decarbonisation targets. Now let's hear from one of our valuable customers, James Ferguson from DFDS, about their target.

[Text displays]

Ask the panel your question menti.com 8268 3729

Video footage and animated sequence

Medium close-up footage captures Olcay speaking to camera as a yellow banner wipes across the lower part of the screen, finally revealing a white text box that invites viewers to submit their questions, alongside a scannable QR code on the right. Below the main message, access details including a Menti code are shown. The yellow banner moves back across the lower part of the screen, wiping the text out of frame.

[Background music plays]

A brief musical introduction plays, featuring an instrumental adaptation of the Sound of Shell.

Interview with James Ferguson

 

[Title]

Regional Operations Managers, DFDS Logistics UK&I

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Tell us about your fleet

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Text transitions in within a yellow-outlined textbox against a white background.

James Ferguson

DFDS are a pan-European logistics and shipping company. From a fleet point of view in the UK, our tractor units are powered by either traditional diesel, HVO and electric. Our trailers are traditional diesel trailers or reefers. However, back end of 2024, we invested in ten brand-new-to-the-market, through a British startup company called Sunswap, electric reefer trailers that are completely diesel-free and powered by the sun.

[Text displays]

James Ferguson – Regional Operations Managers, DFDS Logistics UK&I

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In a medium close-up shot, James Ferguson speaks to camera from in front of large glass windows patterned with repeating DFDS logos, with trees and buildings visible outside. A white textbox with a yellow accent briefly appears in the lower left, displaying his name and title.

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What are your decarbonisation goals?

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A right-pointing arrow, with animated yellow dots hovering over it, enters from the left. Within its shape, aerial footage shows trucks and cars approaching a busy multi-lane toll plaza. The arrow wipes across the frame, expanding the aerial view of the toll plaza, then sweeping to the right, revealing text displaying within a yellow-outlined textbox, centred against a white background. Just prior to the scene shifting, the text box transitions out.

James Ferguson

From a DFDS point of view, we have decarbonisation goals across the business in both ferry and logistics. From a logistics point of view, we aim to reduce our CO2e intensity by 75% by 2030. And that's against the baseline set in 2022. And we will be carbon neutral by 2050. From a DFDS point of view in logistics across Europe, we currently have 146 e-trucks on the road.

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Medium close-up footage captures James Ferguson speaking to camera in front of the large glass windows.

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What challenges have you faced?

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The toll plaza footage once again sweeps across the frame in the shape of a right-pointing arrow, revealing a yellow-outlined text box centred on a white background. Just prior to the scene shifting, the text box transitions out.

James Ferguson

So, DFDS have faced numerous challenges in our road to decarbonisation in the UK. HVO fuel prices are turbulent, and availability is not always strong. Electrification of the fleets itself is expensive. Customer collaboration is difficult in the current economic market. UK power networks and local authorities have been slow to approve depot charging. I can count on one hand how many e-truck charging locations there are in the UK, and government legislation means we can't put e-trucks on our heaviest customer loads.

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Medium close-up footage captures James Ferguson speaking to camera in front of the DFDS-branded glass windows.

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What advice would you give to another company on their decarbonisation journey?

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The toll plaza footage sweeps across the frame in the shape of a right-pointing arrow, revealing a yellow-outlined text box centred on a white background. Just prior to the scene shifting, the text box transitions out.

James Ferguson

The shift to electromobility is difficult, and I doubt you'd be able to do it alone. You'll need strong relationships and partnerships with your suppliers as well as your customers. For example, in DFDS, we have an incredibly strong relationship with Volvo Trucks, who have allowed us to rapidly expand our e-truck fleet both in the UK and in Europe. From a customer point of view, we have a great relationship with Hypnos Beds, who have allowed us to implement e-trucks in the UK and expand our e-mobility footprint.

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Medium close-up footage features James Ferguson speaking to camera in front of the DFDS glass windows.

[Text displays]

How has Shell Fleet Solutions been supporting you?

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The toll plaza footage sweeps across the frame in the shape of a right-pointing arrow, revealing a yellow-outlined text box centred on a white background. Just prior to the scene shifting, the text box transitions out.

James Ferguson

The big one for DFDS was the opening of the Shell e-truck charging location at Markham Moor. That location has allowed us to expand our range of deliveries. It's been so successful that we've actually implemented additional e-trucks into our customer portfolio. Going forward, we continue to discuss future locations with Shell as we look to expand our e-truck presence both in the UK and in Europe.

Video footage

Medium close-up footage shows James Ferguson speaking to camera in front of the glass windows. A wide shot captures a Shell Recharge unit standing in an open parking area under a cloudy sky, with marked charging bays, safety barriers, and specialized road markings to highlight its presence. A close-up shot pans over the Shell Recharge unit. Return to James Ferguson speaking to camera.

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A white background replaces the prior footage, then contracts into the shape of a right-pointing arrow. The yellow dotted arrow with toll plaza footage enters from frame left and sweeps across the frame, followed by a second solid white arrow. The elements then separate and expand outwards, exiting the frame to reveal the next scene.

Insights from Euan Moir

[Title]

Head of Fleet Solutions, Shell

Olcay Karacelebi

Now, Euan, Head of Shell UK Fleet Solutions, is joining us.

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Returning to the studio, close-up footage captures Olcay speaking to camera. A brief medium close-up shot features Euan Moir smiling in Olcay’s direction. Behind him, the highway backdrop and the vertical light-wood slats are visible, accented with red and yellow strips.

Olcay Karacelebi

It was a pleasure, Euan, to hear from James at DFDS especially talking about the challenges they are managing, also the amazing progress that they are making. I wonder, with reflecting on the panel so far, are you getting similar responses from the industry players, potential customers?

Video footage

The camera cuts to a wider shot of the studio. Euan stands at the tall white table at frame-right, facing Olcay at the other tall table. Next, close-up footage of Olcay addressing Euan is intercut with a wide shot of the studio and a close-up of Euan listening attentively.

Euan Moir

Absolutely, Olcay. We definitely hear that as a reflection from customers when we're speaking to them.

[Text displays]

Euan Moir – Head of Fleet Solutions, Shell

Video footage

In a medium close-up shot, Euan responds, glancing between the camera and Olcay. A white textbox with a yellow accent briefly appears in the lower left, displaying his name and title.

Euan Moir

Firstly, I'd just like to say thank you to James at DFDS for sharing the challenges that they're currently navigating within DFDS as they go on their journey. Like Mubarak and Janine were saying earlier, when we're out speaking to fleet operators, the concerns are clear. One, it's cost. Two is actually operational management. Three is then navigating the regulations, things like the payload limits that James mentioned. And these aren’t just technical challenges. These are actually strategic ones.

So our own research, when we've spoken to customers, the biggest barrier is cost, with only 21% actually having decarbonisation as a KPI in their goals. So, as James already alluded to and shared with us, that they've got a mixture of different solutions already in place. You've got electric trucks, which we're obviously helping them out with, with our public charging station in Markham Moor. They're deploying HVO across their fleet, but also still running traditional diesel.

So, it's not a one-size-fits-all. And I think that's really what we're emphasising to customers, that you're going to have to be dynamic, you’re going to have to be pragmatic in how you go about that journey. But to come back to your question, Olcay, yes, the concern is definitely there. I think that with the right plan in place, it is all solvable. And that for us is really where the exciting opportunity lies.

Video footage

Euan continues in close-up as he presents, glancing frequently in Olcay’s direction.

Olcay Karacelebi

Yes. And again going back to the video, James was also talking about our famous Shell Markham Moor.

Euan Moir

Indeed.

Olcay Karacelebi

The first e-truck charging location in the UK. So I am thinking, let's say, Euan, a customer is approaching you and saying that I want to decarbonise, I want to just go for a transition for EV.

Euan Moir

Yes.

Olcay Karacelebi

Where would you start?

Video footage

The camera cuts between close-up shots of Olcay addressing Euan and wider shots of the studio, showing Euan listening attentively and occasionally interjecting.

Euan Moir

Yes, it’s a great question. So, initially, it's not going to be a one-solution-fits-all. So there are going to be a mixture, and different products available out there to customers. But you can avoid, reduce and compensate your emissions. So I think this ultimately led us to creating what we've called the Accelerate to Zero programme, which was set up several years ago now.

Video footage

Euan continues in close-up as he presents his insights, glancing frequently in Olcay’s direction.

Euan Moir

And it’s really about trying to bring that uncertainty, with all of this going on, to a tangible plan, so whether that is EV charging, whether it's biofuels, renewable natural gas. Obviously, it's about lowering emissions, but it's also about how do we drive better performance, achieve lower total cost of ownership, and also have operations that are future ready.

[Text displays]

Accelerate to Zero
Avoid – Reduce – Compensate – Carbon Emissions
One card for wherever you are on your decarbonisation journey

Split-screen footage

Two inset frames appear against a white background, with a yellow dotted arrow at frame left. Euan continues speaking in the right inset.

The left inset shows an animated infographic. The infographic shows a winding road map viewed from above, forming a looping journey across the white background. The road connects multiple stops marked by coloured location pins, each representing different Shell fleet solutions and energy options.

At the centre is a large Shell Card displayed on a green shaded area scattered with a few buildings. Next to it, a yellow circle contains the message: “One card for wherever you are on your decarbonisation journey.” Radiating out from the central ring road around the green area, the road branches in several directions. Along these routes are illustrated icons of trucks, buildings, fuel stations, solar panels, vessels and wind turbines, suggesting real-world fleet operations and energy sources.

On the left side, a vertical legend reads ‘avoid’ next to a red pin, ‘reduce’ next to a purple pin, ‘compensate’ next to a green pin, followed by ‘Carbon Emissions’ in red text. Red pins on the left highlight services such as Shell Fleet Solutions, Shell Fleet Navigator, Shell Recharge, SBRS. Purple pins on the right mark lower-emission fuel options, including Shell LNG, Shell Renewable Diesel, and Shell BioLNG, Shell FuelSave, Shell Lubricant Solutions, and Shell Fleet Insights. In the top-right corner, the phrase “Accelerate to Zero” displays next to a yellow pin.

Euan Moir

So to keep it simple, we've delved that into four very simple steps. So the first one we call is fleet assessment. And this is very much looking at the current operations as it is today, really using tangible insights and data to give us a really clear baseline. The second one then is what we call opportunity mapping. So this is actually, once we've understood where you are, what could be deployed today, so whether that's a low-carbon fuel, whether that's route optimisation through telematics, whether that's electric vehicle charging.

The third one then is infrastructure planning. So once we've understood, okay, you could deploy EV charging or you could access biofuels, do your sites have the readiness to take on that new infrastructure that needs to come in? Where would you refuel if you were going to take biofuels?

And then lastly, roadmap development. This is very much just bringing it all together into a tangible plan that really aligns with the business's goals, their own budgets, but also the regulation timelines. So, again, it's just really about getting that baseline first and foremost, is critical, and then obviously taking that forward into a tangible plan where we can deliver environmental and commercial benefits as soon as possible.

Video footage

Return to Euan in close-up as he presents.

Olcay Karacelebi

I think, Euan, those four steps are very clear. What I want to just hear a little bit more, more around those solutions, especially avoid and then reduce and compensate for emissions. How does it really work?

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Return to Olcay speaking in close-up.

Euan Moir

Indeed. So when we talk about avoid, reduce, compensate, Olcay, it's very much around the different product sets that we have available today for customers that can enable them to do that. So depending on where the customer goes through that process, as I said, in the Accelerator Zero programme, and we get to that point with the plan, if we're able to deploy electric vehicles or electric charging into their fleets, this is where we would look at then avoiding emissions.

So we've been on a bit of a journey ourselves within Shell Fleet Solutions over the last couple of years to really actually understand and build out the right capabilities for fleet customers to use. So we've just only recently announced, we've now got a million charge points available through our Shell Card for customers to access, and that's globally. Here in the UK, it's around 50,000. And that's obviously a mixture of our own network, but also roaming partners…

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Return to Euan in close-up as he presents.

Euan Moir

That we'll be absolutely relying on to give that coverage for fleet customers. We also have our eDepot charging business, called Shell Recharge Business Solutions. And this is actually providing innovative eDepot charging with energy solutions. And then lastly, we have our partner in 50five, who provides home and workplace charging.

Split-screen footage

Two inset frames appear against a white background, with a yellow dotted arrow at frame left. Euan continues speaking in the right inset.

In the left inset, a montage shows the following: daytime and nighttime aerial views of a busy urban Shell forecourt beneath its canopy, framed by high-rise buildings and cranes; a Shell Recharge EV charging unit is housed within a slatted wooden enclosure; a driver in a high-visibility vest taps a Shell Card on a 180 kW Shell Recharge unit; an ultra-fast charging plug is inserted into a vehicle; a driver in a black safety vest with red and white checked markings taps a card at a Recharge unit; an aerial shot captures rows of trucks and trailers across a large logistics yard in the light of the setting sun; a small square Shell Recharge unit is mounted to metal infrastructure; a DHL driver connects a charging plug to his van; a close-up of a charging port cover captures white fleet vans in a paved area in the blurred background; and finally, a white van pulls up to a charging unit in a quiet residential area.

Euan Moir

So all of that is encapsulated through our Shell payment solution, the Shell Hybrid Card, which many customers will be familiar with today. When we talk about then reducing emissions, Olcay, what we're going to focus in on today is maybe some fuel options that are available to customers now. First one is actually our Shell FuelSave. So this is really building on that 100-year research and development that we've had, creating high-quality fuels. And when fleets have been using this, and we've done testing on it, over the lifecycle basis…

Video footage

Return to Euan in close-up as he presents.

Euan Moir

We see an improvement of around 3.75% versus traditional B7 diesel. The second one, which is increasingly becoming popular with customers, is Shell Renewable Diesel. And this is our own version of HVO. And this is a drop-in fuel that can be used within your existing fleet, again when we compare that to traditional B7 diesel on a lifecycle basis saving typically up to 90% of emissions when you compare the two. And then the last one just to maybe mention is Shell BioLNG. And this is actually using a feedstock. And when you again compare that to traditional B7 diesel, you are reducing your emissions. And typically, we see this for those sort of hauliers that are using…

[Text displays]

Shell FuelSave – Proven to save fuel by up to 3.75%*
Shell Renewable Diesel – Up to 90% less CO2e emissions compared to B7 diesel on a lifecycle basis.*
Shell BioLNG – Made from biofeedstocks leading to less CO2e emissions on a life cycle basis compared to LNG.*
*Disclaimers at end of webinar

Split-screen footage

Two inset frames appear against a white background, with a yellow dotted arrow at frame left. Euan continues speaking in the right inset.

In the left inset, a bird’s eye view captures a large white heavy-duty truck parked at one of the fuel pumps beneath a Shell‑branded canopy, with the truck’s front grille and cab aligned close to the payment terminal and signage at the island. As the shot tilts down to a front view, three white callout boxes transition in to display over the scene, each using the distinct colours of the fuel product named. Alongside each name is a short block of information. A small disclaimer line runs along the bottom edge. The scene beneath the text boxes shifts to an aerial view of the service station and surrounding trees as the white truck passes under the canopy, and draws attention to the grids of solar panels covering the top of the canopy and the building’s roof.

Euan Moir

A significant amount of diesel over a long distance, so typically thousands of miles each week. Last one just to come to, just to wrap up, you mentioned about compensates, so we do have options for where emissions are unavoidable. And that's typically carbon credits. All of this is available through our Shell Card. And also, the CO2 reporting and carbon credits that come with either BioLNG or Shell Renewable Diesel are also available through our digital hub. So the great thing is you can take action now. And I think that will be my leave behind, that it's clear that there's definitely more that we can do, or customers can take action today.

Video footage

Return to Euan in close-up as he presents.

Q&A Session with the Panel

Olcay Karacelebi

Thanks, Euan. I know flexibility resonates with fleet businesses, and I can keep asking so many questions. But I'm dying to go for the Q&A. Today, we had a healthy blend of Shell expertise and external mindset covered in the room. Now we want to hear from you in our Q&A session. If you have any questions on what we have been discussing so far, please let us know. The details are on the screen.

[Text displays]

Find out more menti.com 8268 3729

Video footage and animated sequence

Close-up footage captures Olcay thanking Euan and drawing the presentation section of the webinar to a close. As she addresses the audience, a yellow banner wipes across the lower part of the screen, finally revealing a white text box that invites viewers to find out more, alongside a scannable QR code on the right. Below the main message, access details including a Menti code are shown.

[Background music plays]

A short musical intro plays, built around a repeating rhythmic motif that sets the tone.

[Text displays]

Q&A

[Animated sequence]

Prior footage contracts in the shape of a right-pointing arrow, overlapped by a white arrow layer entering from frame right and another arrow layer, with animated yellow dots hovering over it, entering from the left. Within its shape, close-up footage shows a hand holding a Shell Card. This arrow layer wipes across the frame, expanding the close-up of the Shell Card, which has a vehicle dashboard in the background, then moves back to display at frame-left. The hovering yellow dots remain as an arrow shape at frame right and red text transitions in to display at the centre of the white background. Finally, the arrow layers all wipe across to exit at frame-left, while an arrow layer displaying close-up footage of Olcay in studio moves in, eventually filling the frame.

Olcay Karacelebi

Our panellists are now ready to answer your questions. And the first question goes to… I'll go for Mubarak. What is the outlook of the fleet industry, and what are the most surprising mobility trends you have uncovered recently?

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Close-up footage of Olcay shows her turning to her left to ask the first question. As she addresses Mubarak Moosa, a wide view of the studio shows Olcay and Mubarak standing at the table in frame-left, while Janine and Euan stand at the second table to the right.

Mubarak Moosa

Oh, okay. It's a very intense question because it's just two. And that said, also fleet can be classified both passenger as well as commercial fleet. But let me try my best to answer both. Number one, when you look into fleet sector overall, the fleet in terms of passenger car vehicle or passenger fleet, it accounts for over 50% of the European market sales.

[Text displays]

Mubarak Moosa – Associate Partner, Frost & Sullivan

Video footage

As Mubarak Moosa begins his response, the camera cuts from a wide view of the studio and panel to a close-up of Mubarak speaking. A white textbox with a yellow accent briefly appears in the lower left, displaying his name and title.

Mubarak Moosa

And it has been quite resilient over the years now. And that said, we expect the growth of fleet market in Europe and globally. Now, talking about commercial vehicle fleets, we have spoken about the strength and the trends happening. What we also know, I like to stress the fact that the governments in many countries are sinking money in infrastructure projects. And of course, you need trucks to move to make these projects happen, number one. You need goods to be delivered, not just from an e-commerce standpoint. You need food, you need pharmaceuticals. So, definitely, it’s going to drive commercial vehicle fleets as well as vans in this context.

Now, the second part of the question is on the mobility aspect. We have been speaking about EV, we have been speaking about autonomous, multi-modality for quite some time now. But what we see quite surprising in the recent times is the customer behaviour, reflections, the investments. And these are quite interesting to observe.

One recent trend I can spot on is EV specifically, if I can mention. Of course, it’s growing, but the growth momentum has slowed down. We see a pickup for hybrids, especially plug-in hybrids, as it offers a sweet compromise in offering the same level of… Or not same, maybe to an extent reduction in carbon emissions, and also reduces the stress on the charging infrastructure.

We can also expect to see, going forward… Last year, we saw the announcement of robotaxis, for example. We have the success stories of Waymo. We can expect to see autonomous mobility rolled out. And these are some interesting times, and I am looking forward to it.

Video footage

As Mubarak continues his response, the camera cuts between close-ups of him and wide shots of the studio and panellists.

Olcay Karacelebi

Good. I am trying to multitask at the moment, because, Janine, we have so many good questions. The second question is your question. Shell is known for fossil fuels. What are low carbon fuels? What are the pros and cons?

Video footage

As Olcay resumes moderating, interacting with her tablet and then turning to Janine to pose the next question, the camera alternates between wide shots of the studio and panellists and a close-up of her.

Janine Albrecht-Webb

Thank you, Olcay. And I hope that Shell is known for far more than fossil fuels, especially now that we have really transitioned into a wider energy play.

[Text displays]

Janine Albrecht-Webb – GM of Mobility UK, Shell

Video footage

As Janine laughingly begins her response, the camera cuts from a wide view of the studio and panel to a close-up of her speaking. A white textbox with a yellow accent briefly appears in the lower left, displaying her name and title.

Janine Albrecht-Webb

But low carbon fuels, really good question, things like renewable diesel or LNG, BioLNG. Let me just say a few things about what they are. If I start with renewable diesel, it's also known as HVO. And HVO stands for hydrotreated vegetable oil. And what this means is that is a product made with 100% renewable feedstocks, things like animal fats, vegetable oils, used cooking oil. And as a result, they have no fossil in the feedstock, and they have lower emissions.

Now, they are a drop-in fuel, which means that your engine today can be running on normal diesel, and tomorrow can be running on HVO or renewable diesel without having to make any modifications, which, of course, is very easy. And if I look, for example, at the product of Shell Renewable Diesel, which is our brand of the product, we offer up to 90% CO2-equivalent emission reduction in the lifecycle of the product compared to B7 or standard diesel.

Now, just for clarification, lifecycle is assessed across the board in a way where you look at the feedstock production, at the feedstock transportation, then the fuel production and transportation, then the distribution, and then finally how it is consumed or used or combusted. And that is up to 90%. We provide even a product statement to show the actual intensity of the carbon on the product.

If I look at LNG, LNG is a fossil product, but actually, of course, BioLNG is the equivalent of renewable diesel for the gas engines. So it is made with, again, 100% renewable feedstock, like manure, so biomethane, and then it comes into the product, and then it also reduces greatly these emissions. It is also a drop-in fuel if you have already a gas engine. Also, carbon and product statements are available for this.

The one thing that I would just mention on renewable diesel, and just picking on something that James mentioned on the video, two things to watch yet are, one, it is not as widely available of course yet as standard diesel. Two, there is a cost premium, because the feedstock is much more expensive. But either way, these are technologies that are available, and that whilst our no-carbon solutions really, really ramp up and permeate the world, at least there is action that everybody can take, to consider.

Video footage

As Janine continues her response, the camera stays on her in close-up.

Olcay Karacelebi

Oh, there is a very comprehensive EV question. I'll go for Euan and Mubarak at the same time. So let's start with you, Euan. What are the EV technological developments that you see in the next five years? There is a concern on lack of EV infrastructure, whether it's true or not. And the final question embedded into that was, are there any more truck stops that we are planning for eHGV, planned in the UK?

Video footage

The camera alternates between wide shots of studio and close-ups of Olcay as she continues moderating. She interacts with her tablet and turns to pose the next question to Euan and Mubarak Moosa.

Euan Moir

Great. Yes, firstly maybe on the first question on developments, the next five years.

[Text displays]

Euan Moir – Head of Fleet Solutions, Shell

Video footage

The scene shifts to a close-up view of Euan beginning his response. A white textbox with a yellow accent briefly appears in the lower left, displaying his name and title

Euan Moir

So I think maybe two things would stand out for me. One would be the battery range and improvement that we're seeing there. I think initially, when we look back through our surveys that we do every year to our customer base, that kind of anxiety around how far could I go in the vehicles that were available at that point in time, that is improving year on year. OEMs are bringing much more to the markets, both from a passenger vehicle, and obviously increasingly in our eHGV segment as well, so I would say the battery range.

And then coinciding with that would be the technology available from a charging speed perspective. So obviously today, we've deployed a use case of megawatt charging in our Amsterdam office, and it's for trucks and also for electric boats. The plan will be to deploy that. And we will see that becoming more and more present, particularly for eHGVs, but also for passenger vehicles, having that ability to actually take on a higher charging speed.

I think maybe just quickly on the infrastructure concern, I'll come to Mubarak. I think if you look maybe just in the UK, where we are today, that year on year, we're actually seeing around 22% on the public charging infrastructure availability. But obviously, you've got to look a bit broader than that. So it's not just on the go.

So if you are looking to transition into electric vehicles, you would consider things like charging at home, charging at your workplace, charging at your depot. So the actual availability goes beyond just the infrastructure that you probably are used to as a fuel forecourt, but actually it's going to be a bit broader than that. So I don't know, Mubarak, if you've got anything else maybe to add to that.

Video footage

The camera remains on Euan in close-up as he continues his response, with brief cutaways to a close-up of Mubarak nodding in agreement, as well as a medium shot of Olcay and Mubarak at their table also nodding in response to Euan’s point.

Mubarak Moosa

I think you covered it fairly comprehensively. But a couple of things from our analysis. Number one, charging infrastructure for fleets, commercial fleets, is not as easy as your passenger car fleets. So what we expect is, over the years, around half a million chargers expected globally in the next five years’ time period.

What we would see is a phased development. Number one, maybe right now we'll see a lot more, say, depot charging, a lot more, say, private charging primarily. But over the period, we might see collaboration between different ecosystem partners here. It's already happening, by the way, ecosystem partners like Shell and the vehicle manufacturers. You guys have the partnership in place.

But what I'm trying to say is, between fleets, between logistics companies, you might have an open collaboration in order to charge your truck, not specifically on one specific depot of yours, but it might be in other depots. So it’ll happen in phases, and that’ll drive the overall infrastructure, we believe.

Video footage

As Mubarak Moosa takes the floor, the camera cuts between wide shots of the studio and panellists and close-ups of Mubarak, intercut also with a close-up of Euan and then a medium-angle shot of Euan and Janine at their table, listening attentively.

Euan Moir

Great. I think there was another question, Olcay, just about future eHGV locations.

Olcay Karacelebi

Yes. I was just about to remind that.

Video footage

Return to a wide shot of the studio as Euan resumes speaking. As Olcay laughingly interjects, the camera cuts to a medium close-up of Janine and Euan. Janine laughs while Euan continues, smiling.

Euan Moir

So, yes, I think as that market continues to evolve, obviously you heard from James at DFDS earlier, we're hearing that from similar customers that we're engaging with on that topic. So my answer there would be, watch this space. But my ask would also be that if you are developing that capability within your own fleet, we'd love to hear from you.

So, obviously from our perspective, where we want to deploy is where that demand is going to be. So the more we can know where that is coming from, that gives us assurance that putting that infrastructure in place, particularly on the go, that we are going to see that utilisation, particularly from an investment case perspective. So there will be more, but I think that the plea here would be, if you have any demand, please let us know.

Video footage

The camera remains on Janine and Euan in medium close-up during Euan’s response.

Olcay Karacelebi

Yes. I'm just going through the EV questions, and Euan, I have to come back to you on this one. Do the drivers prefer driving EV fleet vehicles?

Video footage

As Olcay resumes moderating, interacting with her tablet and then turning to Euan to pose the next question, the camera moves from a wide shot of the studio and panellists to a close-up of her.

Euan Moir

Yes.

Olcay Karacelebi

Tricky question.

Euan Moir

No, yes, It's a good question. Janine talked about obviously your experience earlier. I think just trying to dig into the recent survey that we actually did, I think something like 88%, it was around that kind of figure, of drivers actually, once they've switched to EV, preferred being in an EV over a traditional ICE vehicle. So, both the experience of driving it, no emissions etc. So, yes, I think we're seeing that continued trend from customers, and feedback that once fleets do switch to EVs, that there is a preferred preference versus traditional ICE vehicles.

Video footage

Close-up footage captures Euan addressing the question while glancing frequently at the other panellists, with a cutaway to a medium close-up view of Janine and Euan as Janine listens attentively, nodding in agreement.

Olcay Karacelebi

Thank you. I will stop here, because otherwise we will go through so many other questions. But we are out of time for the session. Thank you for all your questions. Our team will follow up if we couldn't cover your questions. And I see we couldn't really cover all of them.

Video footage

As Olcay starts to draw the webinar to its conclusion, the camera moves from a wide shot of the studio and panellists to a close-up of her speaking.

Olcay Karacelebi

A huge thank you to our guests for sharing their insights and expertise today in the room. We hope you found the discussion valuable and inspiring.

Video footage

The camera cuts to a medium close-up view of Janine and Euan as Olcay thanks the panellists, then to a wider shot of the studio, and then returns to a close-up view of Olcay speaking to the audience.

Olcay Karacelebi

If you want to learn more about Shell Fleet Solutions, please follow the link on screen, and find out how we can help your fleets. Don't forget to follow us on LinkedIn, so that you have a flavour of business insights and exclusive content. Have a great rest of the week. Thank you very much.

[Text displays]

Find out more menti.com 8268 3729

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As Olcay speaks, a white text box with yellow accent briefly appears along lower frame, inviting viewers to find out more, alongside a scannable QR code on the right. Below the main message, access details including a Menti code are shown. The camera cuts to a medium close-up view of Janine and Euan, finally returning to a close-up view of Olcay closing the webinar.

[Background music plays]

A brief musical conclusion plays, featuring an instrumental adaptation of the Sound of Shell.

Video footage and animated sequence

Prior footage contracts in the shape of a right-pointing arrow, overlapped by a white arrow layer entering from frame right and another arrow layer, with animated yellow dots hovering over it, entering from the left. Within its shape, close-up footage shows Shell V-Power signage at a service station, with a Shell Select store visible in the background. Successive arrow layers enter and overlay the one before, showing first a close-up of a car’s open fuel door and a person approaching in the background, then a close-up of a funnel being used to add oil to a car engine. The footage wipes out of frame, leaving a white background.

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Shell brand mnemonic played on keys

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Shell Fleet Solutions

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Disclaimers

1. Removes and protects from the build up of performance robbing deposits on key fuel system components such as intake valves and/or fuel injectors. Cleanliness and engine performance recovery demonstrated using industry standard and Shell proprietary tests. Actual effects and benefits may vary according to vehicle type, vehicle age, vehicle condition and driving style. No guarantees provided.

2. Helps to clean and protect key fuel system components such as diesel fuel injectors from the build up of performance robbing deposits. Shell V-Power Diesel compared with previous generation Shell V-Power Diesel and compared with typical market average deposit levels. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style. No guarantees provided.

3. Helps to protect the EGR system from the build up of deposits. Based on Shell proprietary methods. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style. No guarantees provided. See [please check with your local country Shell website] for more information.

4. Measured using industry standard ASTM D665. Actual effects and benefits may vary. No guarantees provided.

5. Helps to clean and protect key fuel system components such as intake valves and/or fuel injectors from the build up of performance robbing deposits. Based on industry standard and Shell proprietary methods. Compared with fuels of the same biocontent. Friction reducing molecules help critical parts of your engine. Shell gasoline compared with typical market average deposit level. Shell Diesel compared with industry standard reference fuel. Compared with fuels of the same biocontent. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style. No guarantees provided.

Shell BioLNG

1. The most common feedstocks include solid and liquid manure, agricultural waste and residues, industrial food and beverage waste, and the organic fraction of municipal solid waste.

2. CO2e [CO2 equivalent] refers to CO2, CH4, N2O.

3. Baseline LNG GHG emissions are calculated by comparing the LNG Well‑to‑Wheel emissions for the High Pressure Direct Injection [HPDI] engine from the “Greenhouse Gas Intensity of Natural Gas” study by Thinkstep for NGVA Europe [2017]. The specific calculation of reduced CO2e emissions of using Bio‑LNG compared to LNG may vary from region to region depending upon feedstocks used and accounting methodology allowed within the market

Shell LNG

1. CO2e [CO2 equivalent] refers to CO2, CH4, N2O.

2. The reduced GHG emissions are calculated by comparing the LNG Well-to-Wheel emissions for the High Pressure Direct Injection [HPDI] engine from the “Greenhouse Gas Intensity of Natural Gas” study by Thinkstep for NGVA Europe [2017]. This was compared to a GHG baseline intensity of 90 gCO2e/MJ on a Well‑to‑Wheel basis, which is representative of a European Union market B7 diesel. The carbon intensity of the B7 diesel is calculated by Shell using emission factors from the JEC Well‑to‑Tank report v5. [European Commission, Joint Research Centre, Prussi, M., Yugo, M., De Prada, L., et al., JEC well‑to‑tank report V5: JEC well‑to‑wheels analysis: well‑to‑wheels analysis of future automotive fuels and powertrains in the European context, Publications Office, 2020, https://data.europa.eu/doi/10.2760/959137].

Shell Renewable Diesel

1. When switching from diesel. Based on Shell’s operability studies and market experience to date. Vehicle handbook and/or label at the fuel tank socket must be checked for OEM approval. Not applicable for passenger cars.

2. Between 80%-90% CO2e. CO2e [carbon dioxide equivalent] refers to CO2, CH4, N2O. Applies to Austria, Belgium, Czech Republic, France, Germany, Netherlands.

3. The reduced CO2e emissions are calculated by comparing to a GHG baseline intensity of 90 gCO2e/MJ on a Well‑to‑Wheel basis, which is representative of a European Union market B7 diesel. The carbon intensity of the B7 diesel is calculated by Shell using emission factors from the JEC Well‑to‑Tank report v5 and Shell internal studies. [Link: European Commission, Joint Research Centre, Prussi, M., Yugo, M., De Prada, L., et al., JEC well‑to‑tank report V5: JEC well‑to‑wheels analysis: well‑to‑wheels analysis of future automotive fuels and powertrains in the European context, Publications Office, 2020, https://data.europa.eu/doi/10.2760/959137].

4. The full life-cycle assessment of a product’s CO2e emissions includes emissions associated with feedstock production, feedstock transport, fuel production, fuel transportation and distribution as well as end use and/or combustion.

The views you’ve heard today from individuals not affiliated with Shell are their own and not from Shell plc or its affiliates.

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Disclaimers

1. Helps to clean and protect key fuel system components such as fuel injectors from the build‑up of performance robbing deposits and hidden internal injector deposits. Compared to regular diesel without performance additives and with the same level of biocomponent. Based on Shell proprietary test methods in a range of HD engines/vehicles [including on‑road and off‑road technology]. Compared to regular diesel, showing up to a 3.75% fuel economy benefit under equivalent steady state conditions at the end of test. Actual savings may vary according to vehicle, driving conditions and driving style.

2. When switching from diesel. Based on Shell’s operability studies and market experience to date. Vehicle handbook and/or label at the fuel tank socket must be checked for OEM approval. Not applicable for passenger cars.

3. Between 80%-90% CO2e. CO2e [carbon dioxide equivalent] refers to CO2, CH4, N2O. Applies to Austria, Belgium, Czech Republic, France, Germany, Netherlands.

4. The reduced CO2e emissions are calculated by comparing to a GHG baseline intensity of 90 gCO2e/MJ on a Well‑to‑Wheel basis, which is representative of a European Union market B7 diesel. The carbon intensity of the B7 diesel is calculated by Shell using emission factors from the JEC Well‑to‑Tank report v5 and Shell internal studies. [Link: European Commission, Joint Research Centre, Prussi, M., Yugo, M., De Prada, L., et al., JEC well‑to‑tank report V5: JEC well‑to‑wheels analysis: well‑to‑wheels analysis of future automotive fuels and powertrains in the European context, Publications Office, 2020, https://data.europa.eu/doi/10.2760/959137].

5. The full life cycle assessment of a product’s CO2 emissions includes emissions associated with feedstock production, feedstock transport, fuel production, fuel transportation and distribution and combustion.

6. The most common feedstocks include solid and liquid manure, agricultural waste and residues, industrial food and beverage waste, and the organic fraction of municipal solid waste.

7. CO2e [CO2 equivalent] refers to CO2, CH4, N2O.

8. Baseline LNG GHG emissions are calculated by comparing the LNG Well‑to‑Wheel emissions for the High Pressure Direct Injection [HPDI] engine from the “Greenhouse Gas Intensity of Natural Gas” study by Thinkstep for NGVA Europe [2017]. The specific calculation of reduced CO2e emissions of using bio‑LNG compared to LNG may vary from region to region depending upon feedstocks used and accounting methodology allowed within the market.

9. Calculated by comparing the LNG Well‑to‑Wheel emissions for a High Pressure Direct Injection [HPDI] engine from the “Greenhouse Gas Intensity of Natural Gas” study by Thinkstep for NGVA Europe [2017] to a GHG baseline intensity of 90.2 gCO2e/MJ on a Well‑to‑Wheel basis, representative of a European Union market B7 diesel and calculated by Shell with emission factors from JEC Well‑to‑Tank report v5 [Link: https://data.europa.eu/doi/10.2760/959137].

10. Based on OM646LA engine tested with ACEA C3 specification oil.

11. Carbon credit standards include the Verified Carbon Standard, Gold Standard, American Carbon Registry and the Climate, Community and Biodiversity Standards.

11 [1]. We aim to support high quality carbon credit projects that help make a positive impact by helping to avoid or reduce emissions, and often delivering other co-benefits such as improved biodiversity, protection of wildlife and support for local communities. As part of our commitment to supporting high quality projects, we only offer carbon credits that hold independent third-party accreditation under an internationally recognised standard [e.g. Verra, Gold Standard, American Carbon Registry] and also undertake our own enhanced due diligence processes to assess projects against Shell’s quality markers.

11 [2]. The term “Product with carbon credits” does not imply that the product is a substitute for switching to low-emission energy solutions or reducing fossil fuel usage. Although carbon credits aim to compensate for CO2 emissions, actual emissions will still be released into the atmosphere. These carbon credits have been generated in accordance with international carbon standards, but the compensation is based on best available estimates and may not be exact. Shell businesses encourage their customers to focus first on emissions that can be avoided or reduced and only then compensate the remaining emissions through the purchase and retirement of voluntary carbon credits.

“Product with carbon credits” indicates that Shell will engage in a transaction where an amount of CO2 equivalent [LD1] to the estimated emissions from the product’s lifecycle including raw material extraction, transport, production, distribution and usage / end-of-life is intended to be compensated through the purchase and retirement of carbon credits. As the full lifecycle emissions cannot be calculated, the compensation is based on best available estimates.

Disclaimers

You could save as much as 30%* on energy costs, drive down your EV fleet’s total cost of ownership [TCO] by up to 25%* and build a commercially viable e-mobility model.

1. The actual savings are highly dependent on the customer use case, other customer impacts such as energy prices, cost of infrastructure, and geography.

2. Energy savings are estimated during off-peak hours, on the semi-public spaces, using the Gridcog web-based tool for energy optimisation.

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Cautionary Note

The companies in which Shell plc directly and indirectly owns investments are separate legal entities. In this content “Shell”, “Shell Group” and “Group” are sometimes used for convenience to reference Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to Shell plc and its subsidiaries in general or to those who work for them. These terms are also used where no useful purpose is served by identifying the particular entity or entities. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this content refer to entities over which Shell plc either directly or indirectly has control. The terms “joint venture”, “joint operations”, “joint arrangements”, and “associates” may also be used to refer to a commercial arrangement in which Shell has a direct or indirect ownership interest with one or more parties. The term “Shell interest” is used for convenience to indicate the direct and/or indirect ownership interest held by Shell in an entity or unincorporated joint arrangement, after exclusion of all third-party interest.

Forward-Looking Statements

This content contains forward-looking statements [within the meaning of the U.S. Private Securities Litigation Reform Act of 1995] concerning the financial condition, results of operations and businesses of Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management’s current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Shell to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as “aim”; “ambition”; ‘‘anticipate’’; “aspire”, “aspiration”, ‘‘believe’’; “commit”; “commitment”; ‘‘could’’; “desire”; ‘‘estimate’’; ‘‘expect’’; ‘‘goals’’; ‘‘intend’’; ‘‘may’’; “milestones”; ‘‘objectives’’; ‘‘outlook’’; ‘‘plan’’; ‘‘probably’’; ‘‘project’’; ‘‘risks’’; “schedule”; ‘‘seek’’; ‘‘should’’; ‘‘target’’; “vision”; ‘‘will’’; “would” and similar terms and phrases. There are a number of factors that could affect the future operations of Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this content, including [without limitation]: (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell’s products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks, including climate change; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, judicial, fiscal and regulatory developments including tariffs and regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; (m) risks associated with the impact of pandemics, regional conflicts, such as the Russia-Ukraine war and the conflict in the Middle East, and a significant cyber security, data privacy or IT incident; (n) the pace of the energy transition; and (o) changes in trading conditions. No assurance is provided that future dividend payments will match or exceed previous dividend payments. All forward-looking statements contained in this content are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional risk factors that may affect future results are contained in Shell plc’s Form 20-F for the year ended December 31, 2024 [available at www.shell.com/investors/news-and-filings/sec-filings.html and www.sec.gov

]. These risk factors also expressly qualify all forward-looking statements contained in this content and should be considered by the reader. Each forward-looking statement speaks only as of the date of this content. Neither Shell plc nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this content.

Shell’s net carbon intensity

Also, in this content we may refer to Shell’s “net carbon intensity” [NCI], which includes Shell’s carbon emissions from the production of our energy products, our suppliers’ carbon emissions in supplying energy for that production and our customers’ carbon emissions associated with their use of the energy products we sell. Shell’s NCI also includes the emissions associated with the production and use of energy products produced by others which Shell purchases for resale. Shell only controls its own emissions. The use of the terms Shell’s “net carbon intensity” or NCI is for convenience only and not intended to suggest these emissions are those of Shell plc or its subsidiaries.

Shell’s net-zero emissions target

Shell’s operating plan and outlook are forecasted for a three-year period and ten-year period, respectively, and are updated every year. They reflect the current economic environment and what we can reasonably expect to see over the next three and ten years. Accordingly, the outlook reflects our combined Scope 1, Scope 2 and NCI targets over the next ten years. However, Shell’s operating plan and outlook cannot reflect our 2050 net-zero emissions target, as this target is outside our planning period. Such future operating plans and outlooks could include changes to our portfolio, efficiency improvements and the use of carbon capture and storage and carbon credits. In the future, as society moves towards net-zero emissions, we expect Shell’s operating plans and outlooks to reflect this movement. However, if society is not net zero in 2050, as of today, there would be significant risk that Shell may not meet this target.

Forward-Looking non-GAAP measures

This content may contain certain forward-looking non-GAAP measures such as adjusted earnings and divestments. We are unable to provide a reconciliation of these forward-looking non-GAAP measures to the most comparable GAAP financial measures because certain information needed to reconcile those non-GAAP measures to the most comparable GAAP financial measures is dependent on future events some of which are outside the control of Shell, such as oil and gas prices, interest rates and exchange rates. Moreover, estimating such GAAP measures with the required precision necessary to provide a meaningful reconciliation is extremely difficult and could not be accomplished without unreasonable effort. Non-GAAP measures in respect of future periods which cannot be reconciled to the most comparable GAAP financial measure are calculated in a manner which is consistent with the accounting policies applied in Shell plc’s consolidated financial statements.

The contents of websites referred to in this content do not form part of this content.

We may have used certain terms, such as resources, in this content that the United States Securities and Exchange Commission [SEC] strictly prohibits us from including in our filings with the SEC. Investors are urged to consider closely the disclosure in our Form 20-F, and any amendment thereto, File No 1-32575, available on the SEC website www.sec.gov.

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Title: How can fleets leverage digital and data

Duration: 1:49 minutes

Description:  

A showcase of how Shell Fleet Solutions uses its digital Fleet Hub platform and real-time data analytics to help fleet managers improve efficiency, transparency, cost control, and decision-making across mobility operations. 

How can fleets leverage digital and data

[Background music plays]

A brief musical introduction plays, featuring a smooth, repeating electronic motif with a subtle oscillating tone.

Narrator

How can fleets leverage digital and data?

[Text displays]

How can fleets leverage digital and data?

[Animated sequence]

A right-pointing arrow, with animated yellow dots hovering over it, enters from the left. Within its shape, aerial footage shows trucks and cars approaching a busy multi-lane toll plaza. Title text transitions in within a yellow-outlined textbox against a white background. The arrow wipes across the frame, expanding the aerial view of the toll plaza. Then, additional layered arrows sweep the footage out to the right, expanding off-screen to reveal a close-up of Janine Albrecht-Webb. 

Interview with Janine Albrecht-Webb

[Title]

GM of Mobility UK, Shell

Janine Albrecht-Webb

As part of this whole digital transformation, we have developed with our Shell Card one card for all the mobility needs, which of course is very convenient. But also, we have a Fleet Hub…

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Janine Albrecht-Webb - GM of Mobility UK, Shell

Video footage

Close-up footage features Janine Albrecht-Webb speaking to camera. Behind her, at frame right, vertical light-wood slats are accented with red, yellow, and white strips. At frame left, the backdrop shows an aerial still image of a yellow truck on a road. A white textbox with a yellow accent briefly appears in the lower left, displaying her name and title. Subtitles appear along the lower frame throughout, accompanying speaker dialogue. 

[Animated sequence]

Prior footage contracts into the shape of a right-pointing arrow. The yellow dotted arrow with toll plaza footage enters from frame left, while a solid white arrow enters from frame right. The arrows move towards each other and meet at centre frame. The toll plaza footage then sweeps across the frame, followed by a second solid white arrow. The elements then separate and expand outwards, exiting the frame to reveal the next scene.

Janine Albrecht-Webb

Which is a 24/7 digital platform that empowers fleet managers with real-time access to their data, and they can do a plethora of things.

Video footage

A high-angle view of a laptop screen shows the Shell Fleet Hub website as a businessman navigates and types. Close-up profile shots show his hands typing, followed by his focused expression as he looks at the screen. The sequence then returns to close-up footage of Janine Albrecht-Webb speaking to camera.

Janine Albrecht-Webb

They can monitor and manage fuel spend, they can set up velocity limits, they can have alerts if they see some unusual activity, like card misuse. They can have real-time insights into operational costs. And now we've launched live chat to make it more convenient, faster and easier, more customer-friendly.

Video footage

The familiar arrow transition sweeps across, revealing the next scene. A high-angle view of a laptop screen shows the Shell Fleet Hub website displaying a summary bar chart labelled with months of the year. This is followed by close-up shots of laptop screens featuring the Card Groups, Card List, and Restriction Profiles sections of the website. In close-up, a woman’s hand navigates the Card Activity section of a mobile app. The sequence returns to close-up footage of Janine Albrecht-Webb speaking to camera.

Janine Albrecht-Webb

So this platform is just an example, but it really shows how we're using digital tools and data and analytics to enhance transparency, to help with operations, and to help actually improve decision-making for our customers. 

Video footage

The arrow transition sweeps across, revealing the next scene. A close-up shot shows an individual holding a mobile phone on the app login page, followed by a mobile phone being tapped to a card machine, and fingers scrolling through an E-Receipt on a mobile screen. One man wearing glasses focuses intently on his screen, while another types on a laptop keyboard. A man in a suit looks down at his laptop with a slight smile in one shot, and is shown opening it in a separate shot. At a PC, another user navigates the invoices section of the website. This is followed by further laptop typing, and a driver seated in a stationary vehicle reaching for a mobile phone mounted on the dashboard. Fuel-related interactions follow: a hand inserts a fuel nozzle into a vehicle, and a Shell Card is tapped against the contactless symbol at a fuel dispenser. The sequence concludes with a driver viewing map routes on a tablet device. 

Janine Albrecht-Webb

A lot of that will then help them assess how, or which routes to take for decarbonisation. The last point that I would say is, of course, all of this needs quite a lot of reliability. And it is not only reliability that we gain through years of experience, but actually, we process globally over 220 million transactions every year. And of course, this scale underscores the importance of providing something that is reliable and that is convenient as a payment solution, which in fact remains the cornerstone of our digital offering today.

Video footage

The scene shifts to close-up footage of Janine Albrecht-Webb speaking to camera. Then, the arrow transition plays, revealing a close-up of a driver retrieving a Shell Card from a vehicle dashboard. A Shell employee in a Shell Select apron appears in profile, focused on her screen. At a payment counter, a customer swipes a Shell Card through a card machine. An Ingenico terminal registers a contactless tap of a Shell Card. At a fuel dispenser, a driver holds a Shell Card to the contactless reader. Another close-up shows hands removing a Shell Card from a card machine after payment. Finally, the scene returns to close-up footage of Janine Albrecht-Webb speaking to camera.

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Prior footage contracts into the shape of a right-pointing arrow. The toll plaza footage, within its arrow shape with the hovering yellow dots, this time re-enters from the right, while the solid white arrow re-enters from the left. The arrows move towards each other and meet at centre frame. The toll plaza footage then sweeps back across the frame, followed by a second solid white arrow, finally exiting at frame left, revealing a white background. 

[Audio]

Shell brand mnemonic played on keys

[Text displays]

Shell Fleet Solutions

The views you’ve heard today from individuals not affiliated with Shell are their own and not from Shell plc or its affiliates.

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The small, iconic red and yellow Pecten transitions in to display at the centre of the white background, then shifts to frame-left as red and blue text between two blue lines wipes in to display beside it. Fine print displays along the lower edge.

Title: What are benefits of using Shell fuels

Duration: 1:57 minutes

Description:  

Toby Butler discusses how Shell fuels are engineered to enhance fuel economy, deliver cost savings, and protect engines through ongoing research and collaboration. 

What are benefits of using Shell fuels

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A brief musical introduction plays, featuring a looped rhythmic figure that sets the mood.

Narrator

What are the benefits of using Shell Fuels?

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What are the benefits of using Shell Fuels?

[Animated sequence]

A right-pointing arrow, with animated yellow dots hovering over it, enters from the left. Within its shape, aerial footage shows trucks and cars approaching a busy multi-lane toll plaza. Title text transitions in within a yellow-outlined textbox against a white background. The arrow wipes across the frame, expanding the aerial view of the toll plaza. Then, additional layered arrows sweep the footage out to the right, expanding off-screen to reveal a close-up of Toby Butler. 

Interview with Toby Butler

[Title]

General Manager of Mobility Products, Shell

Toby Butler

In Shell, we invest a huge amount in research and development.

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Toby Butler – General Manager of Mobility Products, Shell

Video footage

Close-up footage features Toby Butler speaking to camera. Behind him, the backdrop shows an aerial still image of a yellow truck and a blue car on a road. A white textbox with a yellow accent briefly appears in the lower left, displaying his name and title. Subtitles appear along the lower frame throughout, accompanying speaker dialogue

[Animated sequence]

Prior footage contracts into the shape of a right-pointing arrow. The yellow dotted arrow with toll plaza footage enters from frame left, while a solid white arrow enters from frame right. The arrows move towards each other and meet at centre frame. The toll plaza footage then sweeps across the frame, followed by a second solid white arrow. The elements then separate and expand outwards, exiting the frame to reveal the next scene.

Toby Butler

And we develop unique formulations, and then test them to really ensure that they deliver the benefits, such as fuel economy, engine cleaning and protection.

Video footage

A series of shots showcase activity inside a laboratory, as follows. Several technicians in protective gear work methodically at different stations, surrounded by neatly arranged instruments and glassware. A pipette dispenses a precise measure of liquid into a glass bottle, before the view widens to reveal the technician continuing the task at a well-organised bench. A gloved hand places a sealed vial into a circular tray among a ring of identical samples. Clear liquid swirls inside a flask housed within a testing instrument. A technician operates an OptiDist system as a colleague observes. One technician holds a small vial up to the light, studying it with a coworker, while another carefully adjusts glass apparatus as others watch. Two technicians pause to examine something at eye level against a wall, reinforcing the sense of focused, coordinated activity. 

Toby Butler

Shell FuelSave Diesel is one of our main fuels that fleets use and is engineered to improve engine efficiency…

[Text displays]

New + Improved Shell FuelSave Diesel

Video footage

A front-angle shot shows a FedEx delivery van pulling up beside a fuel pump on the forecourt of a Shell service station. The driver is shown removing the diesel nozzle from the pump, and inserting it into the van to refuel. The sequence then cuts back to a close-up of Toby Butler speaking directly to camera.

Toby Butler

And improve fuel economy by up to 2% for light duty vehicles and up to 3.75% for heavy duty vehicles.

[Text displays]

Up to 2% for LDV – Up to 3.75% for HDV

* Based on customer feedback. Actual benefits may vary depending on your fleet condition and operations

Split-screen footage

The familiar arrow transition sweeps across to the next scene, which features two insets displaying against a white background with the yellow-dotted arrow at frame-left. In the inset at frame right, Toby Butler continues speaking to camera. The inset at frame left is a yellow-shaded text box displaying dark text. A footnote displays along the lower edge. 

Toby Butler

So imagine, for a 195-litre tank in a heavy duty vehicle, this could help save up to 7 litres.

Split-screen footage

The inset at frame right continues to display footage of Toby Butler speaking to camera. The inset at frame left now shows a bird's eye view of a red-and-white heavy-duty truck travelling along a rural road.

Toby Butler

And as an example, one of our largest heavy duty customers in Europe achieved a 3.75% fuel saving on a volume of 32 million litres. The result of this is monthly savings of €135,000, a really significant amount…

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3.75% fuel saving – 32 million litres – €135,000

* Based on customer feedback. Actual benefits may vary depending on your fleet condition and operations

Split-screen footage

The inset at frame right continues to display footage of Toby Butler speaking to camera. The inset at frame left is again a yellow-shaded textbox displaying dark text. A footnote displays along the lower edge.

Toby Butler

And annual savings of €1.6 million.

Video footage

The sequence returns to close-up footage of Toby Butler speaking to camera.

Toby Butler

So this really helps fleets get more kilometres per tank and more value for your business. Of course, in the real world, the actual savings are going to vary according to the type of vehicle, the driving conditions, and the driving style. So we are really delivering measurable fuel cost savings for fleet customers across Europe.

Video footage

The arrow transition sweeps across, to reveal fleet vans moving between rows of identical white vehicles parked in a lot, all faintly highlighted in warm, low-angle light. A high-angle aerial shot follows, showing rows of parked trucks and trailers arranged across a large logistics yard, tinged with hues of the setting sun. The sequence then shifts to a wide-angle view of a quiet residential street lined with parked cars and brick houses, as a Hyundai Ioniq approaches and passes through the frame.

Toby Butler

The Shell fuels, they're designed to do more than just power your vehicles. It offers unbeatable protection against corrosion as well, and prevents internal diesel injector deposits and exhaust gas recirculation system build-up. We collaborate with OEMs, we also work with customers, and we're really trying to continuously understand what they need to develop our fuels.

Video footage

The arrow transition plays, revealing an urban Shell forecourt busy with vehicles beneath the canopy, framed by high-rise buildings and cranes in the background. A close-up shows a driver lifting a Shell FuelSave diesel nozzle from the pump to refuel their vehicle. In a similar close-up, a hand reaches for a green Shell fuel nozzle, highlighting the choice of fuel options available. A low-angle shot captures a grey Hyundai SUV pulling up to the pumps beneath the V-Power canopy, set against a backdrop of brick buildings and a cloudy sky. 

The sequence shifts to a wide-angle view of a dark grey SUV driving into a bright automotive workshop, as a technician wheels a red tool chest across the floor. A close-up follows of a technician wearing a cap and glasses, inspecting the underside of a vehicle with focused attention on the mechanical components above. The scene then returns to a close-up of Toby Butler speaking directly to camera.

[Animated sequence]

Prior footage contracts into the shape of a right-pointing arrow. The toll plaza footage, within its arrow shape with the hovering yellow dots, this time re-enters from the right, while the solid white arrow re-enters from the left. The arrows move towards each other and meet at centre frame. The toll plaza footage then sweeps back across the frame, followed by a second solid white arrow, finally exiting at frame left, revealing a white background. 

[Audio]

Shell brand mnemonic played on keys

[Text displays]

Shell Fleet Solutions

[Animated sequence]

The small, iconic red and yellow Pecten transitions in to display at the centre of the white background, then shifts to frame-left as red and blue text between two blue lines wipes in to display beside it. 

[Text displays]

Disclaimers

For more information please go to shell.com and your local Shell page.

Shell V-Power

- Keeps your engine running like new*

- Now 100% cleans critical engine parts to fully rejuvenate your engine’s performance

Removes and protects from the build up of performance robbing deposits on key fuel system components such as intake valves and/or fuel injectors. Cleanliness and engine performance recovery demonstrated using industry standard and Shell proprietary tests.*

- Our best-ever performance fuel

Compared to previous generation Shell V-Power. Removes and protects from the build up of performance robbing deposits on key fuel system components such as intake valves and/or fuel injectors. Cleanliness and engine performance recovery demonstrated using industry standard and Shell proprietary tests.*

- Improves your engine’s fuel economy

Removes and protects from the build up of performance robbing deposits on key fuel system components such as intake valves and/or fuel injectors. Improved fuel economy using Shell V-Power fuels has been demonstrated in industry standard and Shell proprietary tests.*

Shell FuelSave

- Independently proven (proven by experts) to save fuel by up to 3.75% to save up to 7 litres of fuel per tank – Heavy Duty Vehicles

- Improves fuel economy by 2%* – Light Duty Vehicles

- Supports better fuel economy by cleaning more thoroughly than ever before

Helps to clean and protect key fuel system components such as intake valves and/or fuel injectors from the build up of performance robbing deposits. Based on industry standard and Shell proprietary methods. Compared with fuels of the same bio-content. Friction reducing molecules help critical parts of your engine Shell gasoline (Shell FuelSave) compared with typical market average deposit level. Shell (Shell FuelSave Diesel) compared with industry standard reference fuel. Compared with fuels of the same biocontent.*

Claims may vary by market.

* Actual effects and benefits may vary according to vehicle type, vehicle age, vehicle condition and driving style. No guarantees provided.

[Graphic]

Against a white background, disclaimers display within a lightly shaded textbox.

Title: How can businesses reduce and save on fuel costs? 

Duration: 1:28 minutes

Description:  

In this interview, Toby Butler explains how businesses can reduce fuel costs through improved fuel efficiency and the use of data-driven tools to optimise fleet operations. 

How can businesses reduce and save on fuel costs? 

[Background music plays]

A brief musical introduction plays, featuring a strings adaptation of the Sound of Shell.

Narrator

How can businesses reduce and save on fuel costs? 

[Text displays]

How can businesses reduce and save on fuel costs?

[Animated sequence]

A right-pointing arrow, with animated yellow dots hovering over it, enters from the left. Within its shape, aerial footage shows trucks and cars approaching a busy multi-lane toll plaza. Title text transitions in within a yellow-outlined textbox against a white background. The arrow wipes across the frame, expanding the aerial view of the toll plaza. Then, additional layered arrows sweep the footage out to the right, expanding off-screen to reveal a close-up of Toby Butler. 

Interview with Toby Butler

[Title]

General Manager of Mobility Products, Shell

Toby Butler

We focus on helping to reduce operational costs in two ways.

Video footage

Close-up footage features Toby Butler speaking to camera. Behind him, the backdrop shows an aerial still image of a yellow truck and blue car on a road. A white textbox with a yellow accent briefly appears in the lower left, displaying his name and title. Subtitles appear along the lower frame throughout, accompanying speaker dialogue. 

[Animated sequence]

Prior footage contracts into the shape of a right-pointing arrow. The yellow dotted arrow with toll plaza footage enters from frame left, while a solid white arrow enters from frame right. The arrows move towards each other and meet at centre frame. The toll plaza footage then sweeps across the frame, followed by a second solid white arrow. The elements then separate and expand outwards, exiting the frame to reveal the next scene.

Toby Butler

One is through better fuel. The next is through better data. 

Video footage

From a slight side angle, a person in a red vest removes the nozzle from a renewable-diesel pump, then turns to refuel a heavy-duty vehicle. The scene shifts to a man in business attire opening his laptop at his desk. At a PC, another user scrolls through the invoices section of the Shell Fleet Hub website.

Toby Butler

So let me take the fuels first. We formulate our Shell fuels to help improve engine efficiency and reduce fuel consumption over time.

Video footage

A sequence of shots showcases activity inside a laboratory. A pipette dispenses a precise measure of liquid into a glass bottle, before the view widens to reveal the technician continuing the task at a well-organised bench. A gloved hand places a sealed vial into a circular tray among identical samples. Clear liquid swirls inside a flask housed within a testing instrument. A technician operates an OptiDist system as a colleague observes. One technician holds a small vial up to the light, studying it with a coworker, while another carefully adjusts glass apparatus as others watch. 

Toby Butler

We've been in the fuel business for over 100 years, and we've got really deep expertise in fuels development. 

Video footage

The familiar arrow transition sweeps across to the next scene, where Toby Butler continues speaking to camera.

Toby Butler

Year on year, we're testing, we're developing our products to fit the needs of businesses. 

Video footage

An arrow transition reveals the next sequence. From a close side angle, a technician uses gloved hands to disconnect a cryogenic hose from an LNG tank as vapour releases. From a driver’s perspective, the road stretches ahead through open fields and distant hills, framed by the steering wheel and mounted dashboard devices. Overhead, a worker loads cardboard boxes into the back of a white delivery van. From a slight side angle, a delivery worker closes the door of a white cargo van, with boxes and a hand truck nearby. From above, a truck pulls out of a loading bay at an industrial dock and follows the vehicle ahead. 

Toby Butler

Most customers that I talk to tell me that they experience really significant savings…

Video footage

The arrow transition plays, revealing close-up footage of Toby Butler speaking to camera.

Toby Butler

From maintenance reduction due to vehicle reliability and higher revenue due to less downtime when they're using our fuels. 

Split-screen footage

An arrow transition reveals two insets displaying against a white background with the yellow-dotted arrow at frame-left. In the inset at frame right, Toby Butler continues speaking to camera. 

The inset at frame left presents a series of shots of technicians in uniform working together on vehicle components with gloved hands, their grey shirts displaying Shell Rimula branding. One technician uses a tool to adjust a component inside an engine bay. The sequence shifts to a wide-angle view of a dark grey SUV driving into a bright automotive workshop as a technician wheels a red tool chest across the floor. Aerial footage shows a white van travelling along a straight road lined with autumn trees. Close-ups capture a wheel spinning on the road surface and a hand changing gears. Aerial time-lapse footage shows vehicles moving along a busy multi-lane highway through an urban area. From a close driver-side angle, a vehicle’s instrument cluster displays speed, range, and fuel-use information.

Toby Butler

And in addition to the benefits of Shell fuels, customers can leverage digital tools and Shell Card data. You know, with telematics and Shell Card data…

Video footage

The animated arrow transition introduces further close-up footage of Toby Butler speaking to camera.

Toby Butler

You can gain better visibility of your fleet to help control and manage your operations. You can identify inefficient routes or vehicles. You can monitor driver behaviour, such as speeding, harsh braking. You can manage vehicle weight, avoid unnecessary idling. 

Split-screen footage and animated sequence

The familiar arrow transition sweeps across to reveal two insets displaying against a white background with the yellow-dotted arrow at frame-left. In the inset at frame right, Toby Butler continues speaking to camera. 

The inset at frame left opens with an aerial view of a white truck travelling along a rural road bordered by open green fields, overlaid with a blue digital grid highlighting connected-vehicle technology. A close-up shows a hand tapping a Shell Card against a payment terminal for a contactless transaction, with a neon-yellow ring pulsing at the point of contact. Profile footage captures a businessman seated at a workstation, focused on his open laptop. Aerial shots show two trucks travelling along a countryside motorway, each marked with an animated yellow Wi-Fi symbol above the cab. Further aerial footage shows multiple trucks navigating a roundabout, with neon-yellow chevrons indicating traffic flow. From a close side angle, a driver in a high-visibility vest steers a large vehicle along a rural road. Overhead shots return to a worker loading boxes into a white delivery van and a delivery worker closing the van door beside a hand truck. Close-ups follow: a seatbelt clicks into place, a hand turns the ignition key, and a booted foot presses a pedal. 

Toby Butler

And savings can come from many aspects of the business, so fuel economy, less maintenance, better fleet management, and the use of data to operate your fleets.

Video footage

The scene shifts back to a close-up of Toby Butler speaking to camera.

[Animated sequence]

Prior footage contracts into the shape of a right-pointing arrow. The toll plaza footage, within its arrow shape with the hovering yellow dots, this time re-enters from the right, while the solid white arrow re-enters from the left. The arrows move towards each other and meet at centre frame. The toll plaza footage then sweeps back across the frame, followed by a second solid white arrow, finally exiting at frame left, revealing a white background. 

[Audio]

Shell brand mnemonic played on keys

[Text displays]

Shell Fleet Solutions

[Animated sequence]

The small, iconic red and yellow Pecten transitions in to display at the centre of the white background, then shifts to frame-left as red and blue text between two blue lines wipes in to display beside it. 

Title: What is a Shell Card

Duration: 1:51 minutes

Description:  

In this interview, Deepti Behl explains how the Shell Card and Shell Fleet Hub provide integrated payment, control, and data tools to help manage fleet operations more efficiently. 

What is a Shell Card

[Background music plays]

A brief musical introduction plays, featuring fast guitar strumming with a bright, resonant tone.

Narrator

What is a Shell Card and Shell Fleet Hub?

[Text displays]

What is a Shell Card and Shell Fleet Hub?

[Animated sequence]

A right-pointing arrow, with animated yellow dots hovering over it, enters from the left. Within its shape, aerial footage shows trucks and cars approaching a busy multi-lane toll plaza. Title text transitions in within a yellow-outlined textbox against a white background. The arrow wipes across the frame, expanding the aerial view of the toll plaza. Then, additional layered arrows sweep the footage out to the right, expanding off-screen to reveal a close-up of Deepti Behl. 

Interview with Deepti Behl

[Title]

GM Digital and Marketing, Shell

Deepti Behl

Our customers, through the Shell Card, get access to all the Shell network and its partner network, and all the services that we're trying to bring together. 

Video footage

Close-up footage features Deepti Behl speaking to camera, occasionally glancing towards the off-camera interviewer. Behind her, at frame right, vertical light-wood slats are accented with red, yellow, and white strips. At frame left, the backdrop shows an aerial still image of a yellow truck on a road. A white textbox with a yellow accent briefly appears in the lower left, displaying her name and title. Subtitles appear along the lower frame throughout, accompanying speaker dialogue.

[Animated sequence]

Prior footage contracts into the shape of a right-pointing arrow. The yellow dotted arrow with toll plaza footage enters from frame left, while a solid white arrow enters from frame right. The arrows move towards each other and meet at centre frame. The toll plaza footage then sweeps across the frame, followed by a second solid white arrow. The elements then separate and expand outwards, exiting the frame to reveal the next scene. 

Deepti Behl

It started with a simple payment tool, but now it's a comprehensive fleet management system. 

Video footage

In a high-angle shot, a customer taps their Shell Card on the payment terminal at a Select store counter, with a uniformed staff member in the foreground. In close-up, a customer holds their Shell Card to a payment terminal, while a uniformed staff member stands in the background. The scene shifts back to a close-up of Deepti Behl speaking. 

Deepti Behl

Fleet managers can now focus on strategic tasks. With Shell Fleet Hub and the different fleet management web portals we have across the globe, customers can order and block, set card limits, all in real time. So this brings additional control. You know what your fleet cards are being used for. You allow, disallow purchases, even days when cards should not be used. You can really manage your cards on your fingertips. You can customise reports and analyse transaction data to monitor fleet performance and spot unusual patterns. 

Split-screen footage

Against a white background with the yellow-dotted arrow at frame-left, two insets display footage. In the inset at frame right, Deepti Behl continues speaking to camera. 

In the inset at frame left, a high-angle view shows a laptop screen displaying the Shell Fleet Hub website as a businessman navigates and types. Cut to close-ups of his hands typing, followed by his focused profile as he looks at the screen. The sequence continues with close-up laptop views of the Card Groups, Restriction Profiles, and Card List sections of the website.

Cut to mobile and payment interactions: a woman navigates the Card Activity section on a mobile app, another user views the app login page on a phone, a mobile device is tapped to a card machine, and fingers scroll through an e-Receipt on a mobile screen. 

A high-angle shot of a laptop shows the Shell Fleet Hub dashboard with a Summary bar chart labelled by months. At a PC, another user scrolls down the invoices section of the website.

Cut to fuelling and payment activity: a Shell Card is tapped at a contactless fuel dispenser, followed by a customer swiping a Shell Card through a card machine with a staff member in the background

Cut to a workspace: hands type on a keyboard, then the camera tilts up to a man’s focused profile as he looks down at his screen. A low-angle close-up follows, with blurred DHL signage in the background. Finally, a medium shot shows a man in a DHL uniform working at a laptop.

Deepti Behl

Through Shell Card, we also try to bring complementary services together for our fleet customers. Actually, recently we launched a live chat functionality. 

Video footage

The scene shifts back to a close-up of Deepti Behl speaking.

Deepti Behl

So now, customers do not need to call and wait on the queue. 

Split-screen footage

The familiar arrow transition sweeps across to the next scene, which again features a white background with the yellow-dotted arrow at frame-left and two video insets. In the inset at frame right, Deepti Behl continues speaking to camera. In the inset at frame left, a series of shots shows a man wearing glasses focusing intently on his screen, another person typing rapidly on a laptop keyboard, a man in a suit looking down at his laptop with a slight smile, with a separate shot of him opening it at his desk.

Deepti Behl

We also offer drivers Smart Pay in Europe and Asia, that's digital payment service, Driver Dash in US, virtual cards in India and China for mobile payments and the pump, refuelling easier. And in many countries, drivers also get loyalty. 

Video footage

The arrow transition sweeps across, revealing a close-up of Deepti Behl speaking. 

Deepti Behl

So a lot of things are combined together for the Shell Card offer. I am touching on digital services, but that doesn't take away the spotlight away from the human element that we have. 

Video footage

The arrow transition plays, revealing a close-up of a driver retrieving a Shell Card from a vehicle dashboard. A Shell employee in a Shell Select apron appears in profile, focused on her screen. At a payment counter, a customer swipes a Shell Card through a card machine. An Ingenico terminal registers a contactless tap of a Shell Card. At a fuel dispenser, a driver holds a Shell Card to the contactless reader. Another close-up shows hands removing a Shell Card from a card machine after payment. Finally, the scene returns to close-up footage of Deepti Behl speaking to camera.

[Animated sequence]

Prior footage contracts into the shape of a right-pointing arrow. The toll plaza footage, within its arrow shape with the hovering yellow dots, this time re-enters from the right, while the solid white arrow re-enters from the left. The arrows move towards each other and meet at centre frame. The toll plaza footage then sweeps back across the frame, followed by a second solid white arrow, finally exiting at frame left, revealing a white background. 

[Audio]

Shell brand mnemonic played on keys

[Text displays]

Shell Fleet Solutions

[Animated sequence]

The small, iconic red and yellow Pecten transitions in to display at the centre of the white background, then shifts to frame-left as red and blue text between two blue lines wipes in to display beside it.

Title: How do fleets leverage digital and data

Duration: 1:10 minutes

Description:  

An interview with Deepti Behl explores how digital tools and AI are transforming fleet management through data insights, automation, and predictive analytics. 

How do fleets leverage digital and data

[Background music plays]

A brief musical introduction plays, featuring an ambient electronic adaptation of the Sound of Shell.

Narrator

What are some tips for fleet managers on using digital tools and AI? 

[Text displays]

What are some tips for fleet managers on using digital tools and AI? 

[Animated sequence]

A right-pointing arrow, with animated yellow dots hovering over it, enters from the left. Within its shape, aerial footage shows trucks and cars approaching a busy multi-lane toll plaza. Title text transitions in within a yellow-outlined textbox against a white background. The arrow wipes across the frame, expanding the aerial view of the toll plaza. Then, additional layered arrows sweep the footage out to the right, expanding off-screen to reveal a close-up of Deepti Behl. 

Interview with Deepti Behl

[Title]

GM Digital and Marketing, Shell

Deepti Behl

Digital solutions and analytics are already reshaping fleet operations. The industry has already embraced multiple technologies that predict maintenance needs, optimise your fuel consumption…

[Text displays]

Deepti Behl – GM Digital and Marketing, Shell

Video footage

Close-up footage features Deepti Behl speaking to camera, occasionally turning to the off-camera interviewer. Behind her, at frame right, vertical light-wood slats are accented with red, yellow, and white strips. At frame left, the backdrop shows an aerial still image of a yellow truck on a road. A white textbox with a yellow accent briefly appears in the lower left, displaying her name and title. Subtitles appear along the lower frame throughout, accompanying speaker dialogue.

[Animated sequence]

Prior footage contracts into the shape of a right-pointing arrow. The yellow dotted arrow with toll plaza footage enters from frame left, while a solid white arrow enters from frame right. The arrows move towards each other and meet at centre frame. The toll plaza footage then sweeps across the frame, followed by a second solid white arrow. The elements then separate and expand outwards, exiting the frame to reveal the next scene.

Deepti Behl

Monitor your driver behaviour, and even detect anomalies in fuel spend. At Shell, we are leveraging digital tools to deliver deeper fleet insights, automate reporting, personalise support. 

Video footage and graphics

Aerial footage shows two trucks travelling along a countryside motorway, each with an animated yellow Wi-Fi symbol displayed above the cab within a glowing circle. More aerial footage captures several trucks entering and navigating a roundabout surrounded by green countryside, with animated neon-yellow chevrons overlaid to indicate the direction of traffic flow. A high-angle view of a laptop screen shows the Shell Fleet Hub website as a businessman navigates and types. Close-up profile shots show his hands typing, followed by his focused expression as he looks at the screen. This is followed by a series of close-up shots of laptop screens featuring the Card Groups, Restriction Profiles and Card List sections of the website.

Deepti Behl

And with the advent of AI, fleet managers may have an agent… 

Video footage

The familiar arrow transition sweeps across to the next scene, close-up footage of Deepti Behl speaking to camera.

Deepti Behl

Who can assist them, analyse across all their different reports, across all their various tools…

Video footage

The arrow transition sweeps across, revealing a low-angle close-up of a screen displaying animated charts, including vertical bar charts, stacked bar charts, a radial chart and a triangular plot.

Deepti Behl

And take action on their behalf, 24/7, something that they do manually right now.

Video footage with animated sequence

Close-up footage shows a person holding and using a tablet displaying bright data visualisations, including multicoloured bar and pie charts. Semi-transparent, CGI-style chart overlays animate over the screen and hands, simulating a dynamic analytics dashboard. Next, close-up footage shows a pair of hands typing on a white keyboard, and above the keyboard there are multiple floating, semi‑transparent digital graphics layered into the scene. These include a glowing circular AI icon, document symbols, checklists with tick marks, and several other glowing icons.

Deepti Behl

Imagine a system that flags inefficient routes or alerts you to potential frauds before it impacts your bottom line. The real opportunity, in my view, lies in using AI to amplify the value of existing resources, which includes your manpower.

Video footage

The arrow transition plays, revealing close-up footage of Deepti Behl speaking to camera.

[Animated sequence]

Prior footage contracts into the shape of a right-pointing arrow. The toll plaza footage, within its arrow shape with the hovering yellow dots, this time re-enters from frame right, while the solid white arrow re-enters from frame left. The arrows move towards each other and meet at centre frame. The toll plaza footage then sweeps back across the frame, followed by a second solid white arrow, finally exiting at frame left, revealing a white background. 

[Audio]

Shell brand mnemonic played on keys

[Text displays]

Shell Fleet Solutions

[Animated sequence]

The small, iconic red and yellow Pecten transitions in to display at the centre of the white background, then shifts to frame-left as red and blue text between two blue lines wipes in to display beside it.

Title: What are Low Carbon Fuels

Duration: 2:00 minutes

Description:  

In this interview, Janine Albrecht-Webb explains what low-carbon fuels are, and how options like renewable diesel and BioLNG can help reduce emissions in fleet operations. 

What are Low Carbon Fuels

[Background music plays]

A short musical intro plays, built around a repeating rhythmic motif that sets the tone.

Narrator

What are low-carbon fuels?

[Text displays]

What are low-carbon fuels?

[Animated sequence]

A right-pointing arrow, with animated yellow dots hovering over it, enters from the left. Within its shape, aerial footage shows trucks and cars approaching a busy multi-lane toll plaza. Title text transitions in within a yellow-outlined textbox against a white background. The arrow wipes across the frame, expanding the aerial view of the toll plaza. Then, additional layered arrows sweep the footage out to the right, expanding off-screen to reveal a close-up of Janine Albrecht-Webb. 

Interview with Janine Albrecht-Webb

[Title]

GM of Mobility UK, Shell

Janine Albrecht-Webb

Low-carbon fuels? Really good question. Things like renewable diesel or bio-LNG. Let me just say a few things about what they are. 

Video footage

Close-up footage features Janine Albrecht-Webb speaking to camera. The backdrop is an aerial still image of a yellow truck and blue car on a road. A white textbox with a yellow accent briefly appears in the lower left, displaying her name and title. Subtitles appear along the lower frame throughout, accompanying speaker dialogue. 

Janine Albrecht-Webb

If I start with renewable diesel, it's also known as HVO. And HVO stands for hydro-treated vegetable oil.

[Text displays]

HVO = Hydrotreated Vegetable Oil

Video footage

Janine Albrecht-Webb continues speaking. A white text box outlined in yellow briefly appears at the lower part of the frame.

Janine Albrecht-Webb

And what this means is that it's a product made with 100% renewable feedstocks, things like animal fats, vegetable oils, used cooking oil. And as a result, they have lower emissions. Now, they are a drop-in fuel…

Video footage

Close-up of Janine Albrecht-Webb transitions to samosas frying in bubbling oil, turning golden brown. A worker wearing protective gloves pours used cooking oil from one large metal pot into another, among a row of pots in an industrial kitchen. Cut back to Janine Albrecht-Webb.

[Animated sequence]

Prior footage contracts into the shape of a right-pointing arrow. The yellow dotted arrow with toll plaza footage enters from frame left, while a solid white arrow enters from frame right. The arrows move towards each other and meet at centre frame. The toll plaza footage then sweeps across the frame, followed by a second solid white arrow. The elements then separate and expand outwards, exiting the frame to reveal the next scene.

Janine Albrecht-Webb

Which means that your engine today can be running on normal diesel, and tomorrow can be running on HVO or renewable diesel, without having to make any modifications. If I look, for example, at the product of Shell Renewable Diesel, which is our brand of the product, we offer up to 90% CO2e equivalent emission reduction in the lifecycle of the product compared to B7.

Video footage

Low-angle and side views show a white truck pulling up to a Shell forecourt pump. The driver unscrews the fuel cap, removes a nozzle from a Shell Renewable Diesel pump, and inserts it into the tank. Return to Janine Albrecht-Webb.

Janine Albrecht-Webb

BioLNG is the equivalent of renewable diesel for the gas engines. So it is made with, again, 100% renewable feedstock, like manure, so biomethane, and then it comes into the product. And then it also…

Video footage

A sweeping arrow transition reveals a truck-focused Shell forecourt. Multiple heavy-vehicle diesel and BioLNG pumps are visible, with trucks and vans parked behind a fenced area. Wind turbines turn in the background, and a Shell BioLNG tank stands against the low sun. Return to Janine Albrecht-Webb. 

Janine Albrecht-Webb

Reduces greatly these emissions. It is also a drop in fuel if you have already a gas engine. The one thing that I would just mention on renewable diesel…

Video footage

An arrow transition reveals the same forecourt as a red-and-white Iveco truck pulls in to refuel. In close-up, a gloved technician disconnects a cryogenic hose from an LNG tank as vapour escapes. Return to Janine Albrecht-Webb.

Janine Albrecht-Webb

It is not as widely available, of course yet, as B7 diesel. Two, there is a cost premium…

Split-screen footage

An arrow transition reveals two inset frames against a white background, with a yellow dotted arrow at frame left. In the right inset, Janine Albrecht-Webb continues speaking to camera. 

The left inset shows aerial footage of a white heavy-duty truck travelling along a straight highway through dense forest. A bird’s-eye view follows, with a red-and-white truck and a white van on a long rural road with mountains in the background. This transitions to a driver’s-eye view of the road stretching through open fields and distant hills, framed by the steering wheel and dashboard devices.

Janine Albrecht-Webb

Because the feedstock is much more expensive. But either way, these are technologies that are available, and that whilst our low-carbon solutions really, really ramp up and permeate the world, at least there is action that everybody can take.

Video footage

Close-up footage of Janine Albrecht-Webb speaking to camera.

[Animated sequence]

Prior footage contracts into the shape of a right-pointing arrow. The toll plaza footage, within its arrow shape with the hovering yellow dots, this time re-enters from the right, while the solid white arrow re-enters from the left. The arrows move towards each other and meet at centre frame. The toll plaza footage then sweeps back across the frame, followed by a second solid white arrow, finally exiting at frame left, revealing a white background. 

[Audio]

Shell brand mnemonic played on keys

[Text displays]

Shell Fleet Solutions

[Animated sequence]

The small, iconic red and yellow Pecten transitions in to display at the centre of the white background, then shifts to frame-left as red and blue text between two blue lines wipes in to display beside it. 

[Text displays]

1. Helps to clean and protect key fuel system components such as fuel injectors from the build‑up of performance robbing deposits and hidden internal injector deposits. Compared to regular diesel without performance additives and with the same level of biocomponent. Based on Shell proprietary test methods in a range of HD engines/vehicles (including on‑road and off‑road technology). Compared to regular diesel, showing up to a 3.75% fuel economy benefit under equivalent steady state conditions at the end of test. Actual savings may vary according to vehicle, driving conditions and driving style.

2. When switching from diesel. Based on Shell’s operability studies and market experience to date. Vehicle handbook and/or label at the fuel tank socket must be checked for OEM approval. Not applicable for passenger cars.

3. Between 80%-90% CO2e. CO2e (carbon dioxide equivalent) refers to CO2, CH4, N2O. Applies to Austria, Belgium, Czech Republic, France, Germany, Netherlands.

4. The reduced CO2e emissions are calculated by comparing to a GHG baseline intensity of 90 gCO2e/MJ on a Well‑to‑Wheel basis, which is representative of a European Union market B7 diesel. The carbon intensity of the B7 diesel is calculated by Shell using emission factors from the JEC Well‑to‑Tank report v5 and Shell internal studies. (Link: European Commission, Joint Research Centre, Prussi, M., Yugo, M., De Prada, L., et al., JEC well‑to‑tank report V5: JEC well‑to‑wheels analysis well‑to‑wheels analysis of future automotive fuels and powertrains in the European context, Publications Office, 2020, https://data.europa.eu/doi/10.2760/959137).

5. The full life cycle assessment of a product’s CO2 emissions includes emissions associated with feedstock production, feedstock transport, fuel production, fuel transportation and distribution and combustion.

6. The most common feedstocks include solid and liquid manure, agricultural waste and residues, industrial food and beverage waste, and the organic fraction of municipal waste.

7. CO2e (CO2 equivalent) refers to CO2, CH4, N2O.

8. Baseline LNG GHG emissions are calculated by comparing the LNG Well‑to‑Wheel emissions for the High Pressure Direct Injection (HPDI) engine from the “Greenhouse Gas Intensity of Natural Gas” study by Thinkstep for NGVA Europe (2017). The specific calculation of reduced CO2e emissions of using bio‑LNG compared to LNG may vary from region to region depending upon feedstocks used and accounting methodology aligned with the market.

9. Calculated by comparing the LNG Well‑to‑Wheel emissions for a High Pressure Direct Injection (HPDI) engine from the “Greenhouse Gas Intensity of Natural Gas” study by Thinkstep for NGVA Europe (2017) to a GHG baseline intensity of 90.2 gCO2e/MJ on a Well‑to‑Wheel basis, representative of a European Union market B7 diesel and calculated by Shell with emission factors from JEC Well‑to‑Tank report v5 (Link: https://data.europa.eu/doi/10.2760/959137).

10. Based on OM464LA engine tested with ACEA C3 specification oil.

11. When switching from diesel. Based on Shell’s operability studies and market experience to date. Vehicle handbook and/or label at the fuel tank socket must be checked for OEM approval. Not applicable for passenger cars.

13. Compared to regular diesel without performance additives and with the same level of biocomponent. Based on a Shell proprietary test method in a HD vehicle with a fuel tank size of 195 litres. Compared to regular diesel, showing up to a 3.75% fuel economy for heavy duty vehicles benefit under equivalent steady state conditions at the end of test. Actual savings may vary according to vehicle, driving conditions and driving style.

The views you’ve heard today from individuals not affiliated with Shell are their own and not from Shell plc or its affiliates.

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Title: What is Avoid Reduce  Compensate

Duration: 3:04 minutes

Description:  

In this interview, Euan Moir explains how fleets can avoid, reduce, and compensate for emissions through electric mobility, low-carbon fuels, and carbon reporting solutions. 

What is Avoid Reduce  Compensate

[Background music plays]

A brief musical introduction plays, featuring a looped rhythmic figure that sets the tone.

Narrator

How can fleets avoid, reduce and compensate for carbon emissions?

[Text displays]

How can fleets avoid, reduce or compensate for emissions?

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A right-pointing arrow, with animated yellow dots hovering over it, enters from the left. Within its shape, aerial footage shows trucks and cars approaching a busy multi-lane toll plaza. Title text transitions in within a yellow-outlined textbox against a white background. The arrow wipes across the frame, expanding the aerial view of the toll plaza. Then, additional layered arrows sweep the footage out to the right, expanding off-screen to reveal a close-up of Euan Moir. 

Interview with Euan Moir

[Title]

Head of Fleet Solutions, Shell

Euan Moir

You can avoid, reduce, compensate for your emissions. So, I think this ultimately led us to create what we’ve called…

[Text displays]

Euan Moir – Head of Fleet Solutions, Shell

Video footage

Close-up footage features Euan Moir speaking to camera. Behind him, at frame right, vertical light-wood slats are accented with red and yellow strips. At frame left, the backdrop shows an aerial still image of a yellow truck and blue car on a road. A white textbox with a yellow accent briefly appears in the lower left, displaying his name and title. Subtitles appear along the lower frame throughout, accompanying speaker dialogue. 

Euan Moir

The Accelerate to Zero programme. 

[Text displays]

Accelerate to Zero

Video footage and animated sequence

From a slight front-side angle, a blue van travels along a tree-lined street. As it passes through the frame and exits, centred overlay text appears reading “accelerate to Zero”, with an animated location marker replacing the letter “O”. 

Euan Moir

If we’re able to deploy electric vehicles or electric charging into their fleets, this is where we would look at then avoiding emissions. 

[Text displays]

Avoiding emissions

* Emissions are avoided if electricity generation is also renewable

Video footage

Cut to a close-up of Euan Moir speaking. A white text box, encircled in yellow, transitions in at the lower centre of the frame, while a footnote appears at the lower right. 

Euan Moir

So we’ve been on a bit of a journey ourselves within Shell Fleet Solutions over the last couple of years to really actually understand and build out the right capabilities for fleet customers to use. So we’ve just only recently announced we’ve now got a million charge points available through our Shell Card for customers to access. And that’s globally. Here in the UK, it’s around 50,000. And that’s obviously a mixture of our own network but also roaming partners that we’ll be absolutely relying on to give that coverage for fleet customers. 

Video footage

Return to a close-up of Euan Moir. A montage follows: daytime and nighttime aerial views show a busy urban Shell forecourt beneath its canopy, framed by high-rise buildings and cranes; a truck charges at Shell Recharge units in a paved lot; several trucks appear at a charging station on a wet, cloudy day with signage highlighting ultra-fast charging; a black car pulls into the Shell Fulham EV charging hub in London and reverses into a designated bay. Cut back to Euan Moir.

Euan Moir

We also have our eDepot charging business, called Shell Recharge Business Solutions. And this is actually providing innovative eDepot charging with energy solutions. And then lastly, we have our partner in 50five, who provides home and workplace charging. So all of that is encapsulated through our Shell payment solution, the Shell Hybrid Card, which many customers will be familiar with today. 

Video footage

A high-angle aerial shot reveals rows of trucks and trailers across a large logistics yard in the light of the setting sun. A close-up shows a Shell Recharge unit. A DHL worker connects a charging plug to his van, intercut with a close-up of yellow signage on the van reading, “This vehicle is powered by electric drive.” Return to Euan Moir.

Euan Moir

When we talk about then reducing emissions, what we’re going to focus in on today is maybe some fuel options that are available to customers. 

[Text displays]

Reducing emissions

Video footage

Euan Moir continues speaking. A white, yellow-outlined text box briefly appears at the lower part of the frame.

Euan Moir

The first one is actually our Shell FuelSave. So this is really building on that 100-year research and development that we’ve had, creating high quality fuels. And when fleets have been using this, we see a fuel saving improvement of around 3.75% versus traditional B7 diesel. 

[Text displays]

New + Improved Shell FuelSave Diesel

Video footage

Cut to an aerial view of a busy urban Shell forecourt beneath its canopy, framed by high-rise buildings and cloudy skies. A FedEx driver removes a FuelSave diesel nozzle and refuels his van. On-screen text appears in the top left. Return briefly to Euan Moir. Next, a red-and-white heavy-duty truck travels along a rural road, followed by a driver’s-eye view of the road stretching through open fields and distant hills, framed by the steering wheel and dashboard devices.

Euan Moir

The second one, which is increasingly becoming popular with customers, is Shell Renewable Diesel. And this is our own version of HVO. And this is a drop-in fuel that can be used within your existing diesel fleet, again, when we compare that to traditional B7 diesel on a lifecycle basis, reducing typically up to 90% of CO2e emissions when you compare the two. 

Video footage

From a close side angle, a driver in a high-visibility vest steers a large vehicle along a rural road. Cut to Euan Moir, then to low-angle and side views of a white truck pulling up to a Shell forecourt pump. The driver unscrews the fuel cap, removes a nozzle from a Shell Renewable Diesel pump, and inserts it into the tank. After a brief return to Euan Moir, close-ups show the driver replacing the nozzle and securing the cap. 

Euan Moir

And then the last one just to maybe mention is Shell Bio-LNG. And this is actually using a feedstock. And when you again compare that to traditional B7 diesel, you are reducing your emissions. And typically, we see this for those sort of hauliers that are using a significant amount of diesel over a long distance, so typically thousands of miles each week. 

Video footage

Cut to Euan Moir, then to a truck-focused Shell forecourt. Multiple heavy-vehicle diesel and BioLNG pumps are visible, with trucks parked behind a fenced area. Wind turbines turn in the background, and a Shell BioLNG tank stands against the low sun. A red-and-white Iveco truck pulls in to refuel. In close-up, a technician wearing gloves disconnects a cryogenic hose from an LNG tank as vapour escapes. Return to Euan Moir.

Euan Moir

Last one just to come to, just to wrap up, you mentioned about compensate. So we do have options for where emissions are unavoidable. And that’s typically carbon credits. 

[Text displays]

Compensate for emissions

Video footage

Euan Moir continues speaking. A white text box outlined in yellow briefly appears at the lower part of the frame. 

Euan Moir

All of this is available through our Shell Card. And also, the CO2 reporting and carbon credits are also available through our digital hub. So the great thing is you can take action now. Yeah? And I think that will be my leave-behind, that it’s clear that there’s definitely more that we can do, or customers can take action today. 

Video footage

A close-up shows a mobile phone displaying Shell’s app login page. A Shell Card is tapped on an Ingenico payment terminal, another removed from a card reader. A businessman types on a laptop; a high-angle view reveals the Shell Fleet Hub website on screen. At another desk, hands type on a keyboard before the camera tilts up to a man’s focused profile. A low-angle close-up follows with blurred DHL signage in the background. Cut back to Euan Moir.

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Prior footage contracts into the shape of a right-pointing arrow. The toll plaza footage, within its arrow shape with the hovering yellow dots, this time re-enters from the right, while the solid white arrow re-enters from the left. The arrows move towards each other and meet at centre frame. The toll plaza footage then sweeps back across the frame, followed by a second solid white arrow, finally exiting at frame left, revealing a white background. 

[Audio]

Shell brand mnemonic played on keys

[Text displays]

Shell Fleet Solutions

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The small, iconic red and yellow Pecten transitions in to display at the centre of the white background, then shifts to frame-left as red and blue text between two blue lines wipes in to display beside it. 

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Disclaimers

For more information please go to shell.com and your local Shell page.

Shell FuelSave

- Independently proven (proven by experts) to save fuel by up to 3.75% compared to traditional B7 Diesel.

Helps to clean and protect key fuel system components such as intake valves and/or fuel injectors from the build up of performance robbing deposits. Based on industry standard and Shell proprietary methods. Compared with fuels of the same biocontent. Friction reducing molecules help critical parts of your engine Shell gasoline (Shell FuelSave) compared with typical market average deposit level. Shell (Shell FuelSave Diesel) compared with industry standard reference fuel. Compared with fuels of the same biocontent.*

Claims may vary by market.

*Actual effects and benefits may vary according to vehicle type, vehicle age, vehicle condition and driving style.

No guarantees provided.

Shell Renewable Diesel

- On a lifecycle basis, reduces typically up to 90% of CO2e emissions, when compared to traditional B7 diesel.

When switching from diesel. Based on Shell’s operability studies and market experience to date. Vehicle handbook and/or label at the fuel tank socket must be checked for OEM approval. Not applicable for passenger cars.

Between 80%-90% CO2e. CO2e (carbon dioxide equivalent) refers to CO2, CH, NO. Applies to Austria, Belgium, Czech Republic, France, Germany, Netherlands.

The reduced CO2e emissions are calculated by comparing to a GHG baseline intensity of 90 gCO2e/MJ on a Well‑to‑Wheel basis, which is representative of a European Union market B7 diesel. The carbon intensity of the B7 diesel is calculated by Shell using emission factors from the JEC Well‑to‑Tank report v5 and Shell internal studies. (Link: European Commission, Joint Research Centre, Prussi, M., Yugo, D., De Prada, L., et al., JEC well‑to‑tank report v5: JEC Well‑to‑wheels analysis: well‑to‑wheels analysis of future automotive fuels and powertrains in the European context, Publications Office, 2020.)

The full life‑cycle assessment of a product’s CO2e emissions includes emissions associated with feedstock production, feedstock transport, fuel production, fuel transportation and distribution as well as end use and/or combustion.

Shell BioLNG

- Made using a feed stock, compared to a traditional B7 diesel, reduces your emissions.

The most common feedstocks include solid and liquid manure, agricultural waste and residues, industrial food and beverage waste, and organic fraction of municipal solid waste.

CO2e (CO2 equivalent) refers to CO2, CH4, N2O.

Baseline LNG GHG emissions are calculated by comparing the LNG Well‑to‑Wheel emissions for the High Pressure Direct Injection (HPDI) engine from the “Greenhouse Gas Intensity of Natural Gas” study by Thinkstep for NGVA Europe (2017). The specific calculation of reduced CO2e emissions of using bio‑LNG compared to LNG may vary from region to region depending upon feedstocks used and accounting methodology allowed within the market.

Carbon Credits

We aim to support high quality carbon credit projects that help make a positive impact by helping to avoid or reduce emissions, and often delivering other co‑benefits such as improved biodiversity, protection of wildlife and support for local communities. As part of our commitment to supporting high quality projects, we only offer carbon credits that hold independent third‑party accreditation under an internationally‑recognised standard (e.g. Verra, Gold Standard, American Carbon Registry) and also undertake our own enhanced due diligence processes to assess projects against Shell’s quality markers.

The term “Product with carbon credits” does not imply that the product is a substitute for switching to low‑emission energy solutions or reducing fossil fuel usage. Although carbon credits aim to compensate for the product’s lifecycle CO2 emissions, CO2 emissions will be emitted to atmosphere. Although these carbon credits have been generated in accordance with international carbon standards, the compensation may not be exact. Shell encourages energy customers to focus first on emissions that can be avoided or reduced and only then compensate the remaining emissions through the purchase and retirement of voluntary carbon credits.

“Product with carbon credits” indicates that Shell will engage in a transaction where an amount of CO2 equivalent to the value of the remaining CO2 emissions from the product’s lifecycle including raw material extraction, transport, production, distribution and usage /or end‑of‑life of the product are intended to be compensated through the purchase and retirement of carbon credits.

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