Sustainable farming places increasing importance on agricultural machinery working efficiently and reliably for optimum productivity.
To help farmers meet these goals, we’ve outline three key areas of focus:
1. Upgrade Your Technology
Technology is key to driving efficiency and exponentially scaling value delivered. Farmers and food producers now have access to more advanced precision equipment than ever before, as agriculture is increasingly revolutionised by industry 4.0:
- drones help growers monitor crops
- GPS technologies help with soil sampling, field mapping and crop scouting
- autonomous vehicles and robotic technology benefit labour-intensive tasks
2. Effective Lubrication
Ensuring equipment is always working at peak performance will become increasingly important as the sustainable agenda grows.
Our industry research shows that 68 per cent of farmers say maximising the lifespan of existing equipment is a priority, however 41 per cent often experience equipment breakdown due to ineffective lubrication1.
The solution to this evident knowledge gap is to help farmers upskill and increase their knowledge of lubricants, enabling them to play their part in meeting the UN’s sustainable farming targets.
3. Knowledge is Power
Services such as Shell LubeMatch allow farmers to find the right lubricant for their equipment in seconds. While Shell LubeCoach offers an expert-led training programme to help employers, and their staff, deliver better performance through an in-depth lubrication training programme.
Products and partnerships are key solutions to this global challenge and, with a little help, farmers can play an important role in delivering a sustainable future.
1 ‘Agriculture: Global Report Powering Peak Performance’, Edelman Intelligence, and Shell, May 2018
Learn how to connect the dots between productivity, sustainability and profit with our suite of effective lubrication solutions.
See how Shell Lubricant Solutions doubled one company’s combine harvester component life.
It’s time to cultivate the farmers of tomorrow. But first, education is needed to master modern farming methods.
More about Shell Lubricants
Explore the insights, innovation and collaboration that have helped inform our suite of lubricant services, and see how they can help move your business forward.
Explore our range of high quality lubricants. Designed by experts, our products create substantial savings for businesses by helping to increase component efficiency, prolong equipment life and reduce downtime.
The Shell Naturelle range of oils and greases is suitable for use in environmentally sensitive areas, including agriculture. Read more about our range of biodegradable lubricants, Shell Naturelle.