Construction Total Cost of Ownership
The benefits of effective lubrication can lower maintenance costs for vehicles and equipment. Our experts have a proven track record of reducing the total cost of equipment ownership by helping you embrace more efficient lubrication solutions in your operations.
There are two key ways to reduce the total cost of ownership in the construction sector; the first is ensuring that you use the most appropriate lubricant for every piece of equipment. The second is implementing effective lubrication management.
Lubrication management is critical to the construction industry in particular. 87% of construction companies have experienced unplanned downtime, with the majority of downtime incidents directly related to lubrication issues. Our expertise lies in working with you to ensure that you manage lubrication properly, helping you to reduce the total cost of equipment ownership.
As the construction industry continues to grow, particularly in places like China where rapid urbanisation is taking place, there is a greater competition to deliver projects on budget and on time. Companies that outperform competitors are eating up this new growth, there is every effort to maximise productivity in this fierce market landscape.
We see many customers extending equipment life beyond warranty and opting to rent rather than purchase new machinery in an effort to maximise availability of capital and minimise operating costs. Those investing in new equipment are looking for technology that offers cost- saving potential. However, one thing too few customers appreciate is the impact their lubrication practices have on productivity. Shell’s experts work with customers in order to assess a construction project’s end to end maintenance costs, and deliver lubrication solutions capable of minimising them.
Shell’s experts work with customers in order to minimise maintenance costs.
A common issue in construction equipment is fuel injector malfunction. When this happens, unburnt fuel often enters combustion chambers and dilutes oil which significantly impairs product performance and wears down the component. Shell’s lubricants are designed to remain stable despite dilution and thus help to prevent unplanned shut downs.
The emergence of new OEMs from Asia is introducing a broader variety of construction equipment to the industry, all with slightly different lubrication requirements. In addition, in regions like North America, many construction companies are starting to move into quarrying and cement manufacturing. This is diversifying their portfolio of equipment, and means that the lubricant must be able to perform in even more challenging operating conditions.
As changing conditions, equipment and construction needs disrupt the marketplace, Shell’s expertise lies in delivering lubrication processes that can help customers achieve their goals, and ultimately reduce costs. Through effective lubrication, Shell has achieved helping customers worldwide to make over $139m in savings.
Based on research commissioned by Shell Lubricants, conducted by Edelman Intelligence (Nov - Dec 2015.)
Total Cost of Ownership (TCO) is defined by Shell Lubricants as the total amount spent on the equipment, incl. cost of acquisition and operation over its entire working life, and costs from lost production during downtime.
Based on savings delivered to Shell Lubricants customers.
TCO Impact of Machinery
Title: TCO impact of machinery
Duration: 2:31 minutes
Global film created to visually articulate the Total Cost of Ownership or TCO impact of machinery in the Driveline sectors (Construction, Agriculture, and Fleet), through animation.
TCO impact of machinery Transcript
[Background music plays]
Bright uplifting music plays lightly in the background
Three machines – an excavator, a truck, and a tractor – make their way along a stylised graphic timeline which has oil running through the pipe with the Shell pecten indicated on top.
Each vehicle and Shell pecten changes as time moves on until we reach the present day.
Over the last 100 years, innovation has revolutionised equipment in the fleet, construction and agriculture industries and beyond.
The oil running through the pipe leads to a new panel: a moving tractor. As each equipment part is mentioned, the vehicle is overlaid with icons of equipment parts and each are animated while the tractor moves.
Oil continues to pump around the panel through the pipes.
Just as it has transformed Shell’s high-performance lubricants that look after your machinery’s critical parts.
Such as engine oil, hydraulic fluid, transmission oil or grease. To ensure equipment is constantly performing at its best throughout its lifecycle.
Oil in pipe moves to a new panel that features a digger moving in snow. We see a site being built in the background and the oil continues to pump around the panel through the pipes.
Demands on operators, machines and service requirements are increasing. They need to operate in more extreme conditions, on complex projects, within tighter timeframes.
Oil in pipe moves to a series of moving icons that animate across the screen. Each illustrates a machine’s health, efficiency, and eco-standards across time to highlight reliability and environmental awareness.
Oil in pipe continues to frame these icons and moves across each icon as highlighted in the voice over.
High-quality lubricants will help make your equipment more reliable, reduce downtime, lower your total cost of ownership and protect the environment. Through products that are biodegradable, can reduce fuel and cut CO2 emissions, meeting industry regulations worldwide.
Oil frames a new panel that shows a customer support technician on the telephone, with a Shell pecten on their shirt. Lube chat is also highlighted on the right of the panel.
Oil continues to move around the panel and onto the next.
Our global digital and personal expert services provide trusted and immediate advice.
Oil in pipe moves to a laptop screen with Solutions Hub in view. Icons from Solutions Hub gradually appear to display Shell’s services.
From technical training to on-site support, our services are available at your fingertips. To help you choose the right lubricants and get the most out of your equipment.
As well as provide the health checks your machinery needs to never let you down.
Oil in pipe moves to another monitor on screen, showcasing Shell LubeAnalyst.
At Shell, we believe in the power of preventive maintenance and taking action at key moments of the machine’s lifecycle, such as:
The oil then moves to a series of infographic style action panels to illustrate the script including updating machinery, an expired warranty, engineer looking at a vehicle, cross on top of a lubricant bottle, a graph illustration, and a split panel featuring a customer on the phone trying to connect.
Integrating new or upgrading machinery
Ineffective recommendations and lubricants
Unexpected price changes
Or simply, not getting the response you need to run your business effectively
Oil moves to a panel of machines working well in the rain and sun, with a performance gauge at the bottom left.
Lubrication is the key to unlocking vehicle performance, greater reliability and ongoing operations, come rain or shine.
The next panel introduces another sequence of animated infographic style illustrations, highlighting the statistics and visualising equipment maintenance and cost savings.
83% of construction businesses believe that effective equipment maintenance has led to cost savings.
In fact, lubricants can be as little as 1-2% of your total maintenance budget but could help save a third of your operating costs, boosting your bottom line.
Another timeline is introduced from 2020 onwards, as the oil moves along the pipe. An excavator moves along the timeline as a piggy bank animates in place highlighting cost savings.
The excavator lifts up in a futuristic fashion and the piggy bank and timeline move away.
Just imagine: if YOUR vehicles could work harder for much longer, how much would YOU save?
Grid lines fade away leaving a white frame. The pecten and call to action reveal themselves.
Find out more by visiting Shell.com/LubricantSolutions
[Shell mnemonic plays]
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