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Jul 6, 2022
Shell and Hyundai Motorsport have reached a new agreement that will see a three-year extension to its long-standing partnership
As well as continuing to be title sponsor of the Hyundai Shell Mobis World Rally Team, Shell will extend its technical collaboration with the Alzenau-based squad
The partnership has taken 21 WRC victories, including the most recent at Rally Italia Sardegna, the team’s first with the new Hyundai i20 N Rally1.
Shell Brands International (‘Shell’) has extended its long-standing partnership with Hyundai Motorsport to remain the title sponsor and technical partner of the FIA World Rally Championship (WRC) outfit for a further three years.
The two companies formed their WRC relationship ahead of Hyundai Motorsport’s debut WRC season in 2014 and have since developed a mutually beneficial collaboration.
Over the past eight years, Shell has supported the team across several iterations of technical regulations, including some of the most advanced cars ever to grace the WRC stages. Sweeping changes in 2017 and, more recently, the introduction of new hybrid technology for 2022, have strengthened the co-operation, delivering tangible gains in competition and in Shell’s product development.
Hyundai Motorsport and Shell have celebrated two manufacturers’ titles together, in 2019 and 2020, as well as its most recent victory in Rally Italia Sardegna, the first for the all-new Hyundai i20 N Rally1 car.
Across nine seasons to date, Hyundai Motorsport has had total engine reliability and no wear issues with the help of Shell Helix Ultra lubricants, which have been designed for ultimate engine performance without compromise. The technical partnership has delivered an additional 1.5 horsepower, representing an average of six seconds advantage at each rally, where even the most marginal of gains can make a huge difference.
Ade Ajala, Vice President Global Key Accounts, New Business Development and Strategic Alliances at Shell, said: “The extension of the title sponsorship and technical partnership represents a strong and valuable platform for Shell to showcase its technology leadership, using motorsport as the ultimate product development test bed. It will enable our teams to continue their joint work to help us achieve our respective current and future sustainability ambitions and initiatives. The learnings of that joint work will continue to be transferred directly into the development of Shell Helix Ultra lubricants to benefit Hyundai customers around the world, helping them to minimize their carbon footprint.”
Hyundai Motorsport President, Sean Kim, said: “Shell has been with us since the very start of our WRC journey. It is testament to the strength of our working relationship that we can extend the partnership for three more years. While our two companies share a corporate relationship, our WRC collaboration has technical development at its core. We have been through two major regulation changes in recent years, the first in 2017 and again this season. Shell has been with us every step of the way. They played a key part in our two title successes, and we’ve been pleased to carry on the winning partnership into the new hybrid era. This is far more than just title sponsorship of the Hyundai Shell Mobis World Rally Team, it is a true technical collaboration.”
Hyundai Shell Mobis World Rally Team driver Dani Sordo said: “I have been with Hyundai Motorsport since 2014, so I have seen first-hand the way in which the team works in partnership with Shell. When we compete on the limit, we must find every tenth-of-a-second we can. The evolution of our cars over the years has been helped by this technical co-operation between these two companies who understand what it takes to find performance – and deliver it when it is needed. We cannot score podiums and victories like we did in Sardinia recently without such a partnership.”
To download high-resolution photos for editorial use, full drivers’ profiles, as well as other useful press information about the team please refer to http://press.motorsport.hyundai.com/home (username: HMSGMedia / password: Alzenau)
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About Hyundai Motorsport GmbH
Established on 19 December 2012, Hyundai Motorsport GmbH is responsible for Hyundai’s global motorsport activities, including the FIA World Rally Championship (WRC), Customer Racing and electric racing projects. In WRC, Hyundai Motorsport quickly established a strong reputation taking victory in its debut season in 2014. The team finished as runners-up in the manufacturers’ championship on three consecutive occasions between 2016 and 2018 before claiming its first title in 2019 and repeating the feat in 2020. Since the establishment of its Customer Racing activities in September 2015, Hyundai Motorsport has become a trusted partner for teams and drivers looking for success on the rally stages or on racetracks around the world. From its competitive i20 R5 rally car to the competitive i30 N TCR, Hyundai Motorsport-built cars have claimed victory in several championships, including national rally series in France and Spain, as well as consecutive titles in the FIA World Touring Car Cup (WTCR) in 2018 and 2019. Designed and built at its Alzenau headquarters, the Veloster N ETCR was unveiled in September 2019 and heralded an exciting new era, in which electric racing became one of the company’s pillars. Unified under Hyundai Motorsport, WRC, Customer Racing, and electric racing are together playing instrumental roles in driving Hyundai’s global high-performance N brand and are supporting an important perception shift for the Hyundai brand around the world. Further information about Hyundai Motorsport is available at: http://motorsport.hyundai.com
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,' Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Urban Air Mobility (UAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies. More information about Hyundai Motor and its products can be found at: http://worldwide.hyundai.com or http://globalpr.hyundai.com/