Maserati and Shell launch new exclusive co-branded motor oil for hybrid models
Mar 16, 2021
Maserati started a new era in 2020 with the brand’s first-ever electrified model, the new Ghibli Hybrid, based on the company’s innovative and game-changing electrification strategy. To ensure the best performance and protection for Ghibli Hybrid engines, Shell and Maserati have extended their long-standing technical and commercial collaboration with the launch of the new Shell Helix Ultra Hybrid 0W-30 oil for Maserati hybrid engines. This new product will be available in Europe and Asia from official Maserati dealerships.
Shell Helix Ultra Hybrid 0W-30 oil bottles for Maserati hybrid (Europe and China)
Shell and Maserati’s collaboration dates back to 2007 and since then Maserati has recommended Shell lubricants in all its vehicles. The launch of this new co-branded motor oil for Maserati’s hybrid engines is the first step in the two brands commitment to work together to support Maserati’s electrification strategy. It joins the previous Shell Helix Ultra 5W-40 and 10W-60 oils for Maserati petrol and diesel engines, which have been specifically developed to guarantee long-lasting performance and superior protection throughout the car’s engine lifespan.
“Maserati has ignited the flame of its new energy solution, entering the world of electrification without betraying the Brand's core identity and DNA by choosing a hybrid solution focused primarily on improving performance, while also saving fuel and cutting emissions,” said Alberto Pantanelli, Head of Maserati Parts & Service, Maserati Spa. “Integral to our long-standing relationship with Shell has been our close collaboration to develop new co-branded motor oils that allow our Maserati owners to optimise their engine’s power and performance. Hybrid engines have specific lubrication requirements that can’t be met with motor oils that have been developed for internal combustion engines only. Shell’s innovation excellence and deep understanding of the specific technical requirements of electric drive trains have made them an ideal partner to deliver the high-quality products we both want to offer our Maserati drivers.”
“In this very significant year for the “Trident”, we are proud to have renewed our commercial and technical collaboration with the launch of this specialised co-branded lubricant for Maserati’s new hybrid engines,” commented Steve Reindl, Shell Global Commercial Vice President, Global Key Accounts. “This is another milestone of the collaboration that Maserati and Shell started back in 2007 and we look forward to being Maserati’s Technology and Innovation partner of choice in their journey to electrification.”
Specially designed in collaboration with Maserati to meet the strict technical requirements of their high-performance hybrid engine, Shell Helix Ultra Hybrid 0W-30 fully synthetic motor oil provides exceptional sludge control and excellent turbocharger protection against extreme engine temperatures. Its low viscosity also offers protection against damage from Low-Speed Pre-Ignition (LSPI) while delivering greater fuel consumption.
With the launch of the new hybrid engine product, the labels of the whole co-branded Maserati and Shell Helix Ultra engine oils product range have been completely redesigned with new premium features that embed and support Maserati’s new Visual Identity.
For further information:
Royal Dutch Shell plc:
+44 (0) 207 934 5550
About Shell Lubricants
The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, construction, mining, power, agriculture and general manufacturing. Shell’s portfolio of lubricant brands includes Pennzoil, Quaker State, Shell Helix, Shell Advance, Shell Rotella, Shell Rimula, Shell Argina, Shell Gadinia, Shell Corena, Shell Diala, Shell Morlina, Shell Mysela, Shell Naturelle, Shell Omala, Shell Spirax, Shell Tellus, Shell Tonna, and Shell Turbo. We are active across the full lubricant supply chain. We manufacture base oils in four plants; blend base oils with additives to make lubricants in 29 plants; distribute, market and sell lubricants in more than 100 countries. We also provide technical and business support to customers. We offer lubricant-related services in addition to our product range. These include: Shell LubeMatch –the market leading product on-line recommendation tool available in more than 100 countries in 26 languages, Shell LubeAdvisor - helps customers to select the right lubricant through highly trained Shell technical staff as well as online tools, and Shell LubeAnalyst - an early warning system that enables customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance and avoid potential lost business through equipment failure. Shell’s world-class technology works to deliver value to our customers. Innovation, product application and technical collaboration are at the heart of Shell lubricants. We have leading lubricants research centres in USA, China, Germany, and India. We invest significantly in technology and work closely with our customers to develop innovative lubricants. We have a patent portfolio with more than150 patent series for lubricants, base oils and greases; more than 200 scientists and lubricants engineers dedicated to lubricants research and development. Customer benefits include lower maintenance costs, longer equipment life and reduced energy consumption. One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari and BMW Motorsport. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.
Royal Dutch Shell plc
Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 70 countries and territories with businesses including oil and gas exploration and production; production and marketing of liquefied natural gas and gas to liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects. For further information, visit www.shell.com.
Maserati produces a complete range of unique cars with an amazing personality, immediately recognisable anywhere. With their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been a global automotive industry benchmark. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available on more than seventy markets internationally. Ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan, now also available in hybrid version, the Trident Brand’s first electrified car, and the Levante, the first made by Maserati SUV, all models denoted by use of the choicest materials and technical solutions of superlative excellence. A complete range, including V6 and V8 petrol, 4 cylinder hybrid and V6 diesel powerplants, with rear-wheel and four-wheel drive. The range’s prestige was recently even further enhanced by the introduction of the new Trofeo Collection, comprising Ghibli, Quattroporte and Levante, equipped with the powerful 580 hp V8 engine.
The top-of-the-range is the new MC20 supercar, powered by the ground-breaking Nettuno V6 engine, incorporating F1-derived technologies now made available in the power unit of a standard production car for the first time. Today, the Maserati range is produced at three plants: Ghibli and Quattroporte are built at Grugliasco (Turin) at the Avvocato Giovanni Agnelli Plant (AGAP), and Levante at the Mirafiori Plant in Turin. The new MC20 supercar is produced in Modena, at the historic Viale Ciro Menotti plant.