Duration: 1:39 minutes
Title text
Partner of Choice
Shell Bitumen
Every Runway Has a Story
[Audio]
Background music commences, ambient
Narrator: “Every runway has a story.”
[Video footage]
Against an overcast sky, a side view of a plane taking off from a runway over which text displays word by word: EVERY- RUNWAY- HAS – A STORY
Narrator: “Mobility is on the rise. Whether passengers are going on holiday, visiting a relative or signing the most important deal of their life, they want the confidence that they will experience a safe and smooth journey.”
[Video footage]
In a densely built-up city, heavy traffic is seen moving in multiple lanes at a flyover surrounded by high-rise buildings. From ground level, passengers’ legs are seen walking across an airport concourse, followed by wheeled suitcases of various colours. A man, a woman and two children are standing at an airline check in desk; the man hands passports to the check-in attendant. A woman waits at the top of an escalator as her relative comes up the escalator and rushes to greet her. From the rear, a suited businessman wheels his suitcase along an airport concourse. On board the plane, a flight attendant demonstrates how to access an oxygen mask.
Narrator: “Whether it is a technical issue on the aircraft, adverse weather conditions, or congestion in air traffic, various factors that delay flights can happen on a daily basis. Not only do they affect customer satisfaction, but they can also have a significant financial impact.”
[Video footage]
A plane is seen front on, with trees behind it, on the runway as it commences take off. A passenger seated in the boarding lounge checks his watch. An indicator board is seen in close up; as it scrolls down, flight statuses are shown as they change to cancelled and delayed. A woman passenger sits waiting with a cup of coffee at her feet; she too checks her watch
Narrator: “Choosing a durable bitumen binder for the construction and maintenance of your runways is a factor within your control. The less disruption your airport faces, the better it is for its reputation and your business.”
[Video footage]
Through the glass window of the boarding lounge, a landscape view is seen of the runway and a plane which has just taken off. In the foreground, passengers are waiting inside the boarding lounge, silhouetted against the window. Seated in the lounge, a suited businessman is on the phone as he waits with his suitcase while a business woman seated in a row behind him checks her phone. As the camera pans along, a businesswoman is seen checking her tablet a couple of seats along from the businessman.
Narrator: “The Shell Cariphalte range of polymer modified binders has been designed to deliver resistance to deformation and cracking under high stress conditions. Choosing Shell Cariphalte helps provide you with extra peace of mind.”
[Video footage]
A time-lapse on the runway at Frankfurt Airport, three Lufthansa planes come and go from their gates as assistance vehicles drive by. The Frankfurt Airport logo is visible as a plane approaches its gate. Inside the plane, a woman sits with a child either side of her; one child is reading. The arrivals hall is seen in time-lapse with passengers and greeters coming and going in the area around the flight indicator board. In close up, a reunited couple embraces in the midst of a throng of business people.
Narrator: “Shell Cariphalte has been used to pave many iconic runways around the world.”
[Graphic]
A red and yellow map of the world displays the locations of Shell Cariphalte airports: Heathrow, Kloten, Schiphol, Frankfurt, Dubai, Suvarnabhumi, Changi, Phnom Penh
Narrator: “With over 50 years of expertise in polymer modified binders and a track record of success, Shell's team of experts will work with you to offer a bespoke solution that meets your job-specific requirements. Servicing your needs is of paramount importance to us.”
[Video footage]
Against a sunny blue sky, a plane is seen from underneath as it flies overhead. At twilight, a plane is seen from the rear approaching and then landing, with the runway illuminated by multiple lights. From ground level, passengers’ legs are seen walking across an airport concourse.
[Narrator]: “Every runway has a story. Let's create one together.”
[Video footage]
Against a setting sun and blazing orange sunset, a plane is seen from the rear coming in to land on an illuminated runway over which text displays over word by word, EVERY – RUNWAY – HAS – A STORY. A pair of birds flies past.
[Audio]
Background music ends. Shell outro sting
[Graphic]
Shell Pecten
CARIPHALTE IS A TRADE MARK OF THE SHELL GROUP
© SHELL INTERNATIONAL LIMITED 2016
