Using its Premium Shell Bitumen Low Temp Binder (LT), Shell Bitumen together with its contractor FM Conway, created a challenging 2.2km street circuit for young engineers to race their vehicles. Part of the track included a decline with turns requiring more stability from vehicles. A ramp with a five percent gradient posed another challenge. These features posed new questions to students around how to save maximum energy in the descent to compensate the necessity of high power and consumption in the climb.
Young students competed in two main categories – one for Prototype vehicles and the other for UrbanConcept cars. The students had spent the last 12 months designing, building and testing their energy efficient vehicles with the aim of seeing which one could travel the furthest on the least amount of fuel. They competed for a variety of awards in both categories, such as the Battery Electric prize, Hyrdogen Fuel Cell prize and FuelSave Diesel Prize through to the likes of the Alternative Fuel Prize and Shell FuelSave Gasoline prize (pictured: University of Central Lancashire).
Emma Mallinson, Regional Marketing Manager Europe/Africa Shell Bitumen, said: “The Shell Eco-marathon is all about innovation and adapting to new challenges around energy and mobility. With a short window to lay the track, we were able to create a high performance circuit using our Shell Bitumen Low temperature binder that helped pave the way for the young engineers to put their energy efficient vehicles through their paces.”
Themed as ‘Make the Future London’, the festival marked the first time that the Shell Eco-marathon had come to London. More than 30,000 people of all ages came to watch the races and participate in the Shell Eco-marathon over four days.
The Shell Eco-marathon began in 1939 at a Shell research laboratory in the US following a friendly wager between scientists about ultimate fuel economy: who could travel the most miles per gallon.
Shell Eco-marathon Europe began in 1985 in France with 25 teams participating from four different countries. Over the years, the competition has grown into a truly global event attracting thousands of students from all over the world.
2016 saw the most significant change to Shell Eco-marathon with the introduction of the Drivers’ World Championship: a head-to-head race against the 2016 UrbanConcept winners from North America, Asia and Europe to find the quickest and most energy-efficient driver. Universitas Pendidikan from Indonesia won. The team has been awarded a week’s training with Scuderia Ferrari in Maranello, Italy. They will meet the Formula 1 team and receive coaching on how they can improve their technology for next year’s Shell Eco-marathon
Notes to Editors
- Shell has been innovating in the bitumen business since 1920 and currently has 49 active patents linked to bitumen and asphalt.
- Shell operates one of the world’s largest bitumen-dedicated research and development centres in Bangalore, India.
- Shell is a leader in bitumen technology, and recently published the “Shell Bitumen Handbook, Sixth Edition”, which covers the latest topics in bitumen technology and application.
- Shell Bitumen operates a network of Regional Technical Centres located in key regions (Beijing, China, Strasbourg, France, and Bangkok, Thailand.)
- Shell is the world’s largest bitumen marketer, and delivers enough bitumen to pave a one-lane kilometre road every four minutes.
- Shell Bitumen also offers its customers fixed price risk management services, giving contractors greater price stability, enabling them to plan project budgets more accurately.
Shell Bitumen Global:
+ 65 9727 8960
Shell Bitumen Eco-marathon
+44 (0)7976 460130
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