{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","color":"brand1-solid","model":{"title":"Motorsport history","text":"Shell was there alongside the earliest motorsport pioneers, helping to fuel their dreams of turning a new mode of transport into an exciting way to compete. 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And Shell is still involved today, partnering with race teams at tracks around the world – from Formula 1 to MotoGP to Nascar.\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n","image":{"src":"https://www.shell.com/who-we-are/our-history/motorsport-history/_jcr_content/root/main/section/item.shellimg.jpeg/1709136525801/motorsport-history-banner.jpeg","alt":"Old style red racing car on racing track","width":3834,"height":1677}},"id":"/content/shell/corporate/global/en_gb/who-we-are/our-history/motorsport-history/jcr_content/root/main/section/item"},{"organism":"StandaloneAsset","color":"inherited","colspan":8,"colstart":3,"id":"/content/shell/corporate/global/en_gb/who-we-are/our-history/motorsport-history/jcr_content/root/main/section/standalone_asset_667394334","model":{"title":"Pushing the limits of Motorsport","video":{"src":"https://www.youtube-nocookie.com/embed/4hHkl0cyD-4","caption":"Pushing the limits of Motorsport"}}},{"organism":"Container","children":[{"organism":"Container.List","colspan":8,"colstart":3,"children":[{"organism":"AccordionItem","id":"/content/shell/corporate/global/en_gb/who-we-are/our-history/motorsport-history/jcr_content/root/main/section/simple/list/list_item","model":{"title":"Read the transcript","text":"\u003Ch4\u003ETitle: Motorsport\u003Cbr\u003E\r\nDuration: 1:09 minute\u003C/h4\u003E\r\n\r\n\u003Cp\u003EDescription:\u003C/p\u003E\r\n\r\n\u003Cp\u003E\u003Cb\u003EThis short video provides an overview of Shell’s involvement in and support of motorsport throughout the last century, how that involvement has led to advances for everyday drivers, and how Shell is involved with motorsport today.\u003C/b\u003E\u003C/p\u003E\r\n\r\n\u003Cp\u003E\u003Cb\u003EThe Motorsport Video Transcript\u003C/b\u003E\u003C/p\u003E\r\n\r\n\u003Cp\u003E[Background music plays]\u003C/p\u003E\r\n\r\n\u003Cp\u003ESound of Shell adaptation.\u003C/p\u003E\r\n\r\n\u003Cp\u003E[Footage sequence]\u003C/p\u003E\r\n\r\n\u003Cp\u003EHistorical black and white footage shows a man, standing about to interview Enzo Ferrari, who is seated next to him at a desk wearing black sunglasses\u003C/p\u003E\r\n\r\n\u003Cp\u003ETelevision show host begins speaking\u003C/p\u003E\r\n\r\n\u003Cp\u003E[Television show host]\u003C/p\u003E\r\n\r\n\u003Cp\u003E“Enzo Ferrari, Italy's greatest name in motoring has been discussing motor oils with me.”\u003C/p\u003E\r\n\r\n\u003Cp\u003ENarrator begins speaking\u003C/p\u003E\r\n\r\n\u003Cp\u003E[Footage sequence]\u003C/p\u003E\r\n\r\n\u003Cp\u003EA black and white image shows Enzo Ferrari standing among his cars at the factory in Maranello, followed by historical racing footage throughout the ages.  Cars are shown racing on the track as well as being repaired during pitstops.\u003C/p\u003E\r\n\r\n\u003Cp\u003E[Narrator]\u003C/p\u003E\r\n\r\n\u003Cp\u003EIt’s been 70 years since the first Ferrari rolled off the production line at Maranello, and innovation within motorsport has continued at pace.  As one of the sports’s longest-standing collaborators, we have been at the forefront of this relentless progress.\u003Cbr\u003E\r\n[Footage sequence]\u003C/p\u003E\r\n\r\n\u003Cp\u003EImages and footage of legendary Ferrari drivers are shown on screen.\u003C/p\u003E\r\n\r\n\u003Cp\u003E[Narrator]\u003C/p\u003E\r\n\r\n\u003Cp\u003EWorking side by side with some of the most legendary names on the track.\u003C/p\u003E\r\n\r\n\u003Cp\u003E[Footage sequence]\u003C/p\u003E\r\n\r\n\u003Cp\u003EHistorical black and white footage shows a television broadcaster conducting an interview with driver Graham Hill.\u003C/p\u003E\r\n\r\n\u003Cp\u003ETelevision broadcaster begins speaking\u003C/p\u003E\r\n\r\n\u003Cp\u003E[Television broadcaster]\u003C/p\u003E\r\n\r\n\u003Cp\u003E“Graham Hill.”\u003C/p\u003E\r\n\r\n\u003Cp\u003E[Graham Hill]\u003C/p\u003E\r\n\r\n\u003Cp\u003E“Well a racing engine is tremendously tough on oil.”\u003C/p\u003E\r\n\r\n\u003Cp\u003ENarrator begins speaking\u003C/p\u003E\r\n\r\n\u003Cp\u003E[Footage sequence]\u003C/p\u003E\r\n\r\n\u003Cp\u003ELaboratory footage featuring Shell V-Power products is shown on screen, followed by footage of high-performance motorcycles and cars in action on the track and in laboratory environments.\u003C/p\u003E\r\n\r\n\u003Cp\u003E[Narrator]\u003C/p\u003E\r\n\r\n\u003Cp\u003EDeveloping trophy-winning fuels and lubricants to help push the boundaries and deliver world-beating performances.\u003C/p\u003E\r\n\r\n\u003Cp\u003E[Footage sequence]\u003C/p\u003E\r\n\r\n\u003Cp\u003EA series of still photos showing Shell-sponsored drivers celebrating victories, followed by an aerial shot of a Shell filling station alongside a busy highway.\u003C/p\u003E\r\n\r\n\u003Cp\u003E[Narrator]\u003C/p\u003E\r\n\r\n\u003Cp\u003EWe’ve made it our mission to transfer every incredible breakthrough from the racetrack to our customers on the road.\u003C/p\u003E\r\n\r\n\u003Cp\u003ETelevision broadcaster begins speaking\u003C/p\u003E\r\n\r\n\u003Cp\u003E[Footage sequence]\u003C/p\u003E\r\n\r\n\u003Cp\u003EBlack and white footage of a television broadcaster standing beside a racetrack with cars whizzing by.\u003C/p\u003E\r\n\r\n\u003Cp\u003E[Television broadcaster]\u003C/p\u003E\r\n\r\n\u003Cp\u003E“The oil Shell develops for Ferrari is the oil Shell develops for you.”\u003C/p\u003E\r\n\r\n\u003Cp\u003ENarrator begins speaking\u003C/p\u003E\r\n\r\n\u003Cp\u003E[Footage sequence]\u003C/p\u003E\r\n\r\n\u003Cp\u003EVarious pieces of footage featuring Shell V-Power are shown on screen in sequence, including a truck delivering fuel, a man working with the fuel in the Ferrari factory, and finally a Ferrari race car whizzing around a track with the Shell V-Power logo prominent on the chassis.\u003C/p\u003E\r\n\r\n\u003Cp\u003E[Narrator]\u003C/p\u003E\r\n\r\n\u003Cp\u003EBringing you engine-cleaning performance fuels such as Shell V-Power.  The best part of it all?  Our journey has only just begun.\u003C/p\u003E\r\n\r\n\u003Cp\u003E[Footage sequence]\u003C/p\u003E\r\n\r\n\u003Cp\u003EDrivers celebrate after victories in motorsport, featuring flowers and trophies being held in the air and champagne being sprayed.  This is followed by footage of a Ferrari race car pulling up to a commercial filling station with a filling station attendant standing alongside it.  Finally the car pulls away very quickly and zooms past the Coliseum in Rome.\u003C/p\u003E\r\n\r\n\u003Cp\u003E [Graphic]\u003C/p\u003E\r\n\r\n\u003Cp\u003EShell logo centred on a white background.\u003C/p\u003E\r\n\r\n\u003Cp\u003E [Audio]\u003C/p\u003E\r\n\r\n\u003Cp\u003EShell mnemonic, piano version\u003C/p\u003E\r\n\r\n\r\n"}}],"id":"/content/shell/corporate/global/en_gb/who-we-are/our-history/motorsport-history/jcr_content/root/main/section/simple/list","model":{}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/who-we-are/our-history/motorsport-history/jcr_content/root/main/section/simple/section_header","model":{"text":"\u003Ch2\u003EA super-charged trip through our motoring highlights\u003C/h2\u003E"}},{"organism":"PromoSimple.Text","color":"brand2-subtle","id":"/content/shell/corporate/global/en_gb/who-we-are/our-history/motorsport-history/jcr_content/root/main/section/simple/section_header_1993843475","model":{"text":"\u003Ch2\u003E1905\u003C/h2\u003E"}},{"organism":"PromoSimple.Text","color":"inherited","colspan":6,"id":"/content/shell/corporate/global/en_gb/who-we-are/our-history/motorsport-history/jcr_content/root/main/section/simple/text","model":{"text":"\u003Cp\u003EJohn Napier’s win in an Arrol-Johnston at the RAC Tourist Trophy was the first official victory for a Shell-powered 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On this page, we’ve looked at some of the key areas where we’ve made breakthroughs over the years, and where we’re still pushing boundaries today.\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n\r\n\r\n","links":[{"name":"Major Innovation Milestones","value":"https://www.shell.com/who-we-are/our-history/major-innovation-milestones.html"}],"image":{"src":"https://www.shell.com/who-we-are/our-history/motorsport-history/_jcr_content/root/main/section_37277844/promo_copy_122846387_1217396435.shellimg.jpeg/1662722844002/major-innovation-milestone.jpeg","alt":"Three people wearing white lab coats talking","width":1890,"height":1065}}},{"organism":"Container.Gapless","id":"/content/shell/corporate/global/en_gb/who-we-are/our-history/motorsport-history/jcr_content/root/main/section_37277844/experience_fragment","model":{}}],"id":"/content/shell/corporate/global/en_gb/who-we-are/our-history/motorsport-history/jcr_content/root/main/section_37277844","model":{"title":" More aspects of Our Heritage"}}],"id":"/content/shell/corporate/global/en_gb/who-we-are/our-history/motorsport-history/jcr_content/root/main","model":{}},{"organism":"Container.Footer","children":[{"organism":"Breadcrumb.Large","model":{"links":[{"name":"Home","value":"https://www.shell.com/"},{"name":"Who we are","value":"https://www.shell.com/who-we-are.html"},{"name":"Our history","value":"https://www.shell.com/who-we-are/our-history.html"},{"name":"Motorsport history","value":"https://www.shell.com/who-we-are/our-history/motorsport-history.html"}]},"id":"/content/shell/corporate/global/en_gb/who-we-are/our-history/motorsport-history/jcr_content/root/footer/breadcrumb"},{"organism":"Container.Raw","ref":"https://www.shell.com/_jcr_content/root/footer/inherited.model.json","id":"/content/shell/corporate/global/en_gb/who-we-are/our-history/motorsport-history/jcr_content/root/footer/inherited","model":{}}],"id":"/content/shell/corporate/global/en_gb/who-we-are/our-history/motorsport-history/jcr_content/root/footer","model":{}}],"id":"/conf/shell/settings/wcm/templates/base/structure/jcr_content/root","model":{}}],"model":{"title":"Motorsport history","text":"Shell was there alongside the earliest motorsport pioneers, helping to fuel their dreams of turning a new mode of transport into an exciting way to compete. And Shell is still involved today, partnering with race teams at tracks around the world – from Formula 1 to MotoGP to Nascar.","links":[{"name":"canonical","value":"https://www.shell.com/who-we-are/our-history/motorsport-history.html"},{"name":"errorUrl","value":"https://www.shell.com/error.html"},{"name":"hierarchy","value":"en_gb/who-we-are/our-history/motorsport-history"},{"name":"homeTitle","value":"Shell Global"},{"name":"homeUrl","value":"https://www.shell.com/"},{"name":"locale","value":"en-GB"},{"name":"title","value":"Motorsport history | Shell Global"},{"name":"textDirection","value":"ltr"},{"name":"template","value":"base"},{"name":"contentPath","value":"/content/shell/corporate/global/en_gb/who-we-are/our-history/motorsport-history"},{"name":"externalDisclaimerText","value":"Shell plc Legal Disclaimer\r\n\r\nYou are now leaving the Shell global website.\r\n\r\nThe link you have selected will direct you to a website that is not controlled by Shell plc or any member of the Shell Group. Accordingly, neither Shell plc nor any member of the Shell Group endorses, adopts, certifies or otherwise validates the information and material contained on the linked website. This includes its sponsor and any policies, activities or services offered on the site, by any advertiser on the site or linked to the site.\r\n\r\nThank you for visiting the Shell global website."},{"name":"themeMode"},{"name":"lastModified","value":"2024-12-25T18:31:52.704Z"},{"name":"dateModified","value":"2025-11-29T00:00Z"},{"name":"adobeAnalyticsUrl","value":"https://scmetrics.shell.com/b/ss/shell.amidala.nativeimplementation.poc/0"},{"name":"themeName","value":"base"},{"name":"themePath","value":"/etc.clientlibs/amidala/clientlibs/theme-base"},{"name":"themeCss","value":"/etc.clientlibs/amidala/clientlibs/theme-base.ACSHASHb291465fc8d3c7bcefde74d34044b698.css"}],"image":{"src":"https://www.shell.com/who-we-are/our-history/motorsport-history/_jcr_content/root/metadata.shellimg.jpeg/1658934841199/motorsport-history-banner.jpeg","alt":"Old style red racing car on racing track","width":3840,"height":2562}},"id":"/content/shell/corporate/global/en_gb/who-we-are/our-history/motorsport-history/jcr_content"}