How Shell is Reimagining the Future of the Forecourt
Whilst the number of electric vehicles (EVs) across the globe will rise significantly over the coming decade, vehicles with internal combustion engines are expected to continue dominating roads until adequate and affordable EV charging infrastructure is available for customers to switch.
By 2030, it’s likely that no single fuel type will dominate road transport globally. That’s why, as part of the transition to cleaner mobility, we are reimagining our Shell service stations across the world to ensure we can continue to meet the needs of customers in a multi-fuel and multi-modal world.
At our recently opened Panlong Integrated Service Station in China, we have brought to life one example of how forecourts may look in future. The site offers at least ten different energy products and services for customers, all selected based on our insights into Chinese customers’ various and evolving needs while they are on the go.
At Panlong station, we aim to support all our customers on the road regardless of whether they drive an electric, petrol or diesel car, or even, a hydrogen truck. That is why the Panlong station also includes a wide range of fuel offers, including Shell V-Power Racing petrol and diesel, plus Shell China’s very first Hydrogen refuelling site.
With China continuing to be the frontrunner in EV adoption – accounting for around 60% of global electric car sales in 2022 [1] – we have equipped the site with 12 fast and superfast charge points, capable of charging electric cars designed to help customers recharge and continue their journeys as quickly as possible.
The site also has a Lube Bay and Shell Car Wash, because we know that drivers want their vehicle to be in great condition when they leave for their next journey.
To help our customers recharge themselves while they refuel, the site also includes a variety of food and beverage offerings including Shell Select, Shell Café and KFC, as well as the “Drivers’ Home” – a place for drivers to rest, eat, shower, do laundry and connect.
The customer experience at the Panlong station is underpinned with an advanced digitalization offering. Through the Shell Recharge smart phone application, customers can reserve their EV charging bay, pre-order food and drink for collection, and even receive personalized offers tailored to their needs. With customers increasingly looking for a seamless retail and charging experience, frictionless payment is available across our fueling and convenience areas.
Sustainability is at the core of Panlong station, with features such as rainwater recycling, insulating glass, energy-saving lighting and roof-top solar power systems, embedded in the design. Better still, while customer needs evolve, so will Panlong! The station has been designed in a way that it can be easily updated to new offers, by switching, for example, from fuel to EV, or from diesel to hydrogen!
However, the Panlong station is not the only innovative forecourt format that Shell is exploring.
In 2021, we unveiled the first “Site of the Future” in the Philippines, which notably features an alfresco area for cyclists, specially designed with stop-and-go bicycle racks that encourages Filipinos to use active transportation.
Launch of Shell "Site of the Future” in the Philippines
Read the transcript
Read the transcript
Title: Shell Acienda Silang Video
Duration: 5:15
Description: One of the first in the world, Pilipinas Shell opens the mobility site of the future in Acienda Silang. The new station is designed to cater to different customer needs, operate with low carbon emissions, include sustainable features, all the while keeping the quality service it has always been known for.
[Inspiring music plays]
[Voice over]
Welcome sa Shell
(Welcome to Shell)
Ito ang aming mobility site of the future kung saan ang aming mga customer
(This is our mobility site of the future where our customer)
Ay ang sentro ng mga paninda, disenyo, at customer experience.
(is the heart of the offers, design, and customer experience.)
[Inspiring music continues]
[Voice over]
Sa Shell, dinidisenyo at tinatayo ang aming mga mobility sites
(So in Shell, we design and build our mobility sites)
Nang naaayon sa ambisyon ng Shell na maging kumpanyang may net zero emission
pagdating ng taong 2050.
(Aligned to Shell’s ambition to be a net zero emission energy company by 2050.)
Ito ay mayroong solar panels
(It is equipped with solar panels)
Energy efficient na mga kagamitan tulad ng aming mga fridge, air conditioning
(Energy efficient equipment like our fridges, air conditioning)
At mga LED na ilaw upang makabawas sa kuryente, gayundin makabawas sa emissions.
(LED lighting to reduce electricity, thus reducing emissions.)
Bilang karagdagan, ang site na ito ay binuo gamit ng ecobricks
(On top of this, we built the site with ecobricks)
Gawa mula sa mga nirecycle na plastic
(Made from recycled plastic materials)
At ang mga pavement naman ay ginawa gamit ng Shell Bitumen Fresh Air
(And the pavement made from Shell Bitumen Fresh Air)
Na nakakapag-offset ng carbon emissions na katumbas ng 40 na kotse bawat taon.
(Which offset carbon emissions equivalent to 40 cars per year.)
[Inspiring music continues]
[Voice over]
Ni-ridefine din namin ang kahulugan ng convenience
(We have redefined convenience)
Sa pagimbita sa mga customer na piliin ang Shell Select bilang kanilang paboritong stopover
(Inviting customers to choose Shell Select as their favorite stopover)
Sa pamamagitan ng aming seamless identity, maximum visibility, spacious layout
(With seamless identity, maximum visibility, spacious layout)
At maraming parking spaces.
(And multiple parking spaces.)
Inaanyayahan ka namin na pumasok sa aming tindahan.
(We entice you with a comfortable treat in our store.)
Isang kaaya-ayang pintuan ang bubungad sa iyo.
(A warm and welcoming threshold receives your presence.)
Sa pagpasok mo sa aming tindahan, isang malinis at natural na ambiance ang babati sa iyo.
(As you enter our store, a clean and natural ambiance greets you.)
Marami kaming mga pagkain at ‘di pagkaing mga produkto at serbisyo
(We have a wide range of food and non-food products and services)
Na maaari mong pagpilian.
(That you can choose from.)
Maaari mong i-enjoy ang mga ito sa loob ng tindahan o iuwi ito sa iyong tahanan.
(You can enjoy these in store or bring these home with you.)
Mayroon kami ng lahat ng ito upang ipakita kung gaano kaimportante saamin
ang customer satisfaction.
(We got all of these to show how we value our customer satisfaction first.)
[Inspiring music continues]
[Voice over]
Nakipag-partner kami sa mga kalidad at minamahal na mga food brands
(We have partnered with quality and well-loved food brands)
Gaya ng Cha Time, Turks, at Potato Corner upang matugunan
(Such as Cha Time, Turks, and Potato Corner to meet)
Ang iyong snacking cravings nasa biyahe ka man o wala.
(Your snacking cravings whether you’re on or off the road.)
Ang mga panindang ito ay nababagay sa maraming mga tinda
(These offers will complement the wide range of assortments)
Na mayroon ang Select sa magkakaibang mga kategorya, para dumami ang iyong pagpipilian.
(We have in Select across categories, creating more options for you.)
Ang magkakaiba naming mga upuan ay matatagpuan sa loob at labas ng tindahan
(Our diverse seating types are available in and out of the store)
Upang tugunan anuman ang iyong pakay.
(To accommodate diverse customer missions.)
Maging ito man ay magpahinga nang panandalian mula sa iyong mahabang biyahe
(Whether you would like to take a short break from your long drives)
Kumaing mag-isa, o para lamang kumuha ng inumin bago umalis agad.
(Dine-in solo, or quickly grab a beverage and go.)
Mayroon rin kaming malinis at maayos na mga banyo
(We also have clean, working, well-staffed and air conditioned toilets)
Para sa iyong pangangailangan.
(for your comfort room needs.)
Sinasatunay ang kahulugan ng convenience.
(True to what convenience stands for.)
Naaayon sa aming pangakong maserbisyuhan ang lahat ng klase ng customer
(Aligned with our commitment to serve all types of customers)
Mayroon kaming mga parking pangbisikleta para magbigay ng lugar para sa mga siklista
(We have bicycle parking amenities to provide a secure place for cyclists)
Na magsa-stopover sa Shell.
(When they stopover at Shell.)
Lahat ng mga feature ng mobility station na ito ay masuring isinaisip
(All these mobility station features are all well thought of)
At dinisenyo nang nauuukol sa iyong mga pangangailangan
(and carefully designed with your needs in our mind)
Upang matulungan ka ng Shell na humayo sa iyong biyahe.
(So Shell will enable you to go well on your journeys ahead.)
[Inspiring music continues]
[Voice over]
Ang pagpapatakbo ng mga low carbon emission sites ay isa sa mga ambisyon ng Shell.
(Operating low carbon emission sites is one of our ambitions in Shell.)
Gusto ng Shell na sundin ang lowest carbon standards sa merkado
(Ultimately, Shell drives to implement the lowest carbon standards in the market)
Sa pamamaraang industry leading, sustainable, at affordable.
(In a manner that is industry leading, sustainable, and affordable.)
Dedikado ang Shell na bawasan ang carbon footprints nito
(Shell is invested in its dedication to reduce carbon footprints)
Maging sa mga produkto man o pang-araw araw na operasyon.
(both in our products and operations.)
Mayroon kaming power saving elements na nagpapababa ng konsumo ng kuryente
nang hindi bababa sa 30%.
(We have power saving elements that reduce electricity consumption by at least 30%.)
Habang ginagawa namin ang mga ito, mayroon rin kaming mga aksyon
(While we provide these features, we have conscious efforts in)
Upang ibaba ang energy consumption ng aming mga operasyon.
(improving our operations to reduce energy consumption.)
Mga simpleng gawain tulad ng pagsasara ng mga pintuan
(Simple things like keeping doors closed)
Pag-set ng mga air conditioning unit sa optimum na temperatura
(Setting air conditioning unit to optimum temperature)
At pagpatay ng ilaw ‘pag hindi ginagamit ay makatutulong
(And switching off lights when not in use will contribute)
Sa amin patungo sa energy conservation.
(In our drive towards energy conservation.)
[Inspiring music continues]
[Voice over]
Ipinapakita namin ang daan tungo sa operational carbon neutrality upang tulungan
(We demonstrate pathways to achieve operational carbon neutrality helping)
Ang ating lipunan na mabawasan ang carbon footprint gamit ng aming mga produkto
at operasyon.
(Our society reduce carbon footprint in our products and operations.)
Tropikal na bansa ang Pilipinas.
(Philippines is a tropical country.)
Tayo ay nakakaranas ng maraming ulan buong taon.
(We experience a good amount of rain all year round.)
Kami ay may kagamitan upang makalipon ng tubig na aming gagamitin
(We have equipped our sites with water harvesting facilities that we use)
Para sa iba’t-ibang mga pangangailangan gaya ng pagdidilig ng mga halaman at pagflush ng mga toilet.
(For operational use such as watering our plants and flushing our toilets.)
Magbibigay daan ito para maging self-irrigating ang aming plant wall at
(This allows our green wall to be a self-irrigating plant wall and)
Tagakolekta ng tubig ulan, na magbibigay daan sa istasyon na gumamit ng nalikom na tubig
(Rain water collector, allowing the station to use runoff water)
Para sa mga halaman sa landscape area.
(For the plants in the landscape area.)
Ikahuli, pinagmamalaki namin ang aming tagumpay sa aming adbokasiyang i-reuse at i-recycle
(Lastly, we are proud of our breakthrough in our advocacy to reuse and recycle)
Ang mga plastik mula sa aming mga bote ng lube sa aming pakikipagpartner sa Green Antz
(Plastics from our lubes bottle by partnering with Green Antz)
Upang gumawa ng ecobricks.
(To create our ecobricks.)
Ginagamit namin ang mga ecobricks na ito sa aming mga proyekto
(We are using these ecobricks in our projects )
Upang maisulong ang circular economy sa aming mobility business.
(To promote circular economy in our mobility business.)
[Inspiring music plays]
[Voice over]
Sa Shell, patuloy ang aming pagtulong
(In Shell, we continue to power the progress)
Sa ating bansa.
(of the Filipino nation.)
Patuloy ang aming pag-innovate, pag-differentiate, at pag-accelerate.
(We continue to innovate, differentiate, and accelerate.)
Let’s make the future.
(Let’s make the future.)
[Inspiring music fades]
[Shell mnemonic sound plays]
The site’s design is also energy-efficient and lowers carbon emissions of operations through solar panels integrated in the forecourt canopy; eco-bricks upcycled from used plastics that make up the walls and outdoor chairs and tables; as well as rain catchers that harvest water for watering plants and flushing toilets.
We are also exploring EV-only Mobility hubs without liquid fuels. Last year, we launched our first converted site in London that caters solely for EV drivers. The site features nine high-powered, ultra-rapid 175kW charge points.
In the Netherlands, we converted a former service station into a Mobility Hub that includes a location for customers, who prefer to move sustainably but do not have their own electric means of transport, to rent electric bicycles, scooters and cars.
But why is Shell exploring these different formats?
At Shell Mobility, we are best known for our trusted retail experience at our service stations that aim to offer customers convenience, quality and choice. However, we are also evolving with our customers and developing the way we support them in line with their changing needs and expectations.
The combination of integrated offers available at our Panlong station and our other innovative sites around the world are just some of the examples of how we are evolving our business so that we can continue to meet the needs of customers today, and tomorrow.
