Community road safety

Malaysia

Shell Malaysia is known as a leader in road safety education in the country. Its current campaign ‘Shell Road Safety Movement’ (#ShellSelamatSampai) targets three key audiences:

• For secondary school children, it provides practical training about motorcycles and safe behaviour travelling to and from school. The programme also provides funding for selected students to obtain legal motorcycle licences after completing a Shell Road Safety Learning Module co-developed with Road Safety authorities.
• For college students, the emphasis is on the use of seat belts, mobile phones and vehicle maintenance, including free motorcycle inspections.
• In local communities, Shell works with Resident Associations to create ‘Shell Safety Zones’, so that communities are empowered to address and intervene on road safety matters.

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South Africa

Shell South Africa runs the ‘Shell Safe and Sound’ campaign to encourage road-user awareness. The campaign is about the little things that end up saving lives on the roads like buckling up, checking tyres and planning rest stops on long distance trips. For children, the campaign offers comics full of games and activities designed to improve road safety awareness. They teach children about road signs and rules via Snakes and Ladders, crossword puzzles and word searches

Shell South Africa also runs the ‘Safe to School, Safe to Home’ programme with GRSP and partners with the South African National Road Agency to improve road safety in education and identify low-cost engineering solutions to improve road safety around schools.

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