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As we continue to work towards being a net-zero emissions energy business, we're putting our customers at the centre of everything we do. For more about our journey watch our video or read our Read more about our Net Carbon Footprint.
Shell‘s Climate Ambition
Read the transcript
Title: Shell’s climate ambition #make the future
Duration: 1.59 minutes
Description:
A corporate video that outlines Shell’s ambition to be a net-zero emissions energy business by 2050. The video sets out Shell’s commitment to this target, explains what ‘net-zero emissions’ mean in principle and goes on to describe the impact the 2050 ‘net zero’ ambition will have on Shell’s operations, Shell’s offering, customers and society at large.
Shell’s climate ambition video transcript:
(Background music plays)
Plucked acoustic guitar music
[Narrator]
Even though the world is going through uncertain times, we know there is an urgent need to tackle climate change.
[Animated Sequence]
A woman wanders down a city street, the screen splits to show two additional commuters. One male commuter is waiting on an underground train station platform as an underground train enters the station. The other female commuter is shown in transit on the incoming train. Focus in on the woman’s smart phone screen that says “Tackle Climate Change”. Cut back to the male commuter who remains on the station platform.
[Narrator]
That’s why, at Shell, our ambition is to be a net-zero emissions energy business by 2050, or sooner. We aim to meet our customers’ demand for cleaner energy, keeping in pace with society.
[Animated Sequence]
The film cuts away from the male commuter to a poster opposite with the headline “Our ambition is to be a net-zero emissions energy business…”. Graphs and diagrams on the poster start to re-arrange. An additional pair of hands enter the frame and continue to re-arrange the graphs and diagrams. The hands belong to a male scientist who shares the presentation of a larger graph with a female technician. “Net Zero” is written across the full width of the graph.
[Caption]
Aiming to meet our customers’ demand for cleaner energy, keeping in pace with society.
[Narrator]
But what does “net-zero emissions” mean?
[Animated Sequence]
The text on the larger graph evolves to “But what does that mean”. Smaller subsidiary graphs form into a question mark
[Narrator]
It means change. It means the world working together to get as close to zero emissions as possible and using nature and technology to address emissions that remain.
[Animated Sequence]
The text on the graph turns into a roller blind. The male scientist pulls at the roller blind cord. As the roller blind rolls up, the text changes to “It means change”. The graph revolves to reveal a desk top. On the desk top is a tablet pc (on the screen is a bespectacled female in a hard hat), a laptop computer (showing a video conference call in progress with four participants) and a computer monitor (showing a male in a red pullover).
[Caption]
Working together to get as close to zero emissions as possible
[Animated Sequence]
The female in hard hat smiles, the man in the red pullover waves. The desk items shrink from view as a wind turbine flanked by two solar panels expands into view. As the blades of the wind turbine turns two light bulbs appear.
[Caption]
Using technology…
[Animated Sequence]
The wind turbine slides away from view to the left as a forest clearing slides into view from the right. In the clearing is a woman in white dungarees.
[Caption]
and nature
[Animated Sequence]
The woman in the forest clearing shrinks from view back into one of four diagrams being studied by a male scientist and two female technicians.
[Narrator]
Getting to net zero means change for Shell too. We aim to get there in three ways:
[Animated Sequence]
The diagrams re-arrange and a large graph appears. “2050” is written across the full width of the graph. The graphs and diagrams slide out of view to the left as a caption appears.
[Caption]
3 ways
[Narrator]
Firstly, as an energy user, we aim to be net zero across all our operations.
[Caption]
1
[Animated Sequence]
The caption gives way to a split screen comprising five frames. Frame one holds the caption “1”. Frame two is an image of an oil refinery. Frame three is an image of Shell Center London. Frame three is an image of an oil rig. Frame five holds the caption “We aim to be net zero across all our operations”.
[Narrator]
For example, a small Shell installation producing gas in the North Sea was the first of its kind to be powered by wind and solar energy.
[Animated Sequence]
Zero in on Oil rig. Wind turbines appear on the roof of the oil rig.
[Narrator]
And our Shell-owned service stations in the UK are powered by renewable electricity.
[Animated Sequence]
Oil rig gives way to service station
[Caption]
2
[Narrator]
Secondly, as an energy provider, we aim to sell more lower-carbon products. We already offer 100% renewable electricity for homes and businesses.
[Animated Sequence]
Caption “2” gives way to a bungalow with 100% in the backgound.
[Narrator]
We have hydrogen and fast electric vehicle charging points for cars.
[Animated Sequence]
Screen splits to show bungalow, a hydrogen fuel pump and an electric charging point.
[Narrator]
By selling products like these, we can help our customers reduce their carbon footprint.
[Animated Sequence]
Split screen changes to two screens. One frame features the bungalow with a car outside. The second frame features a female driver entering a car, closing the door and starting the car engine. As she drives away the car in front of the bungalow is revealed to be her car. The split screen becomes a single screen featuring the bungalow and car. The car drives away from the bungalow.
[Caption]
3
[Narrator]
And, finally, as a partner for change
[Animated Sequence]
Screen splits into two frames. One frame holds the caption “3”. The other frame shows an office setting featuring two female technicians meeting in front of a smart screen upon which is a schematic diagram. The office setting gives way to a meeting room. In the meeting room are four office workers sat around a conference table.
[Caption]
We will work with businesses, governments and others to help sectors find their own path to net-zero emissions.
[Narrator]
We will work with businesses, governments and others to help sectors find their own path to net-zero emissions.
[Animated Sequence]
The conference room gives way to an auditorium. The focal point of the auditorium is a presentation screen with “2050” projected on to the screen. The auditorium gives way to a dock side where a cargo ship is being loaded.
[Narrator]
This means working together to find ways to encourage the use of cleaner fuels in planes, ships and heavy-duty trucks.
[Animated Sequence]
The dock side setting gives way to a commercial jet airliner being fuelled, which in turn gives way to a plane in flight.
[Caption]
to encourage the use of cleaner fuels in planes
[Animated Sequence]
The plane in flight gives way to a cargo container ship at sea.
[Caption]
ships and heavy-duty trucks
[Animated Sequence]
The cargo container ship gives way to a man on a bicycle in the foreground. In the background is a cityscape and a light commercial vehicle
[Narrator]
So, our ambition means change.
[Animated Sequence]
The man on the bicycle cycles off.
[Background audio of ringing bicycle bell]
[Animated Sequence]
Focus in on an apartment block on a hill overlooking a suspension bridge busy with vehicular traffic.
[Caption]
Our ambition means change
[Animated Sequence]
Focus on the road way on the suspension bridge. Focus in on a car with female driver with young male passenger. The car leaves the bridge and pulls into a road side Shell service station where there are re-charging points.
[Caption]
The business plans we have today will not get us there.
[Narrator]
The business plans we have today will not get us there. So our business plans must change, as society and our customers also change.
[Animated Sequence]
The female driver exits her car and reaches for a petrol pump nozzle. The petrol pump nozzle morphs into an electrical charging plug. The female driver smiles.
[Narrator]
And, by working together, we can achieve a net-zero emissions world.
[Animated Sequence]
The car leaves the road side service station and the journey continues. The car is surrounded by a split screen comprising eleven frames. Frame one features the “2050” graph. Frame two features the smart phone with “Tackle Climate Change” on screen. Frame three features an office setting featuring two female technicians meeting in front of a smart screen upon which is a schematic diagram. Frame four features a Shell Re-charging point. Frame five features a caption “we can achieve a net-zero emissions world”. Frame six features the female driver in her car with young male passenger. Frame seven features the Shell logo. Frame eight features a road side service station. Frame nine features wind farm and solar panels. Frame ten features bungalow and car. Frame eleven features the forest clearing.
Split screen gives way to Shell logo.
(Background music stops)
Carbon credits come of age
The need for a robust market in voluntary carbon credits has never been greater. Over 1,100 leading companies have already made net-zero emissions commitments for 2050. Many will need to use carbon offsetting alongside avoiding and reducing emissions to make the progress necessary today. Carbon credits are also an efficient means of moving capital from developed to developing countries and into vital new carbon sinks - protecting nature and innovating for new emission capture technologies. For all of this to succeed the market will need strong collaboration, and Shell is playing its role.
Nature-based solutions
The world needs a range of measures to limit carbon dioxide (CO2) emissions while meeting rising energy demand. They include the protection and restoration of natural ecosystems such as forests, grasslands and wetlands. Shell offers nature-based voluntary carbon credits bundled with some of our products to help customers meet their own sustainability goals.
Let's close the gap
According to our research, 95% of Shell Environmental Products’ customers are actively reducing their carbon footprint by adopting cleaner technologies and innovations before they consider carbon offsets. Every journey towards net zero is unique. For Shell, carbon credits can play an important role. If you're avoiding and reducing emmisions, but want to do more carbon offsetting with Shell can help you close the gap.
“To achieve net zero, companies will need to decarbonise and many will need to offset some emissions as part of the transition, creating a surge in demand for offsets.”
Mark Carney
UN Special Envoy for Climate Action
Ownership
At Shell Environmental Products, we like to take our involvement in carbon credits to the next level. This is why we invest as owners of projects across the world, as well as trading credits available in the market.
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