...planting 16 trees
On particulate matter (PM10), it’s the equivalent of planting an average of 16 trees per kilometre of asphalt laid per year2
Developing cleaner ways of working in the road paving industry.
Shell Bitumen FreshAir
Video script: Shell Bitumen
Image guidance:
The visuals for this video will be bright and clean-looking. They’ll show nature and infrastructure in harmony – roads winding through lush countryside, and bridges across huge expanses of water, below clear blue skies. The mood is uplifting and optimistic.
Part one
Starting: 0 seconds
Delivery: Calm and slow
Visuals: Static at first, then with a ripple of movement (tree leaves, for example).
There’s a change in the air.
You can’t see it, hear it or feel it. But it’s there.
Part two
Starting: 10 seconds
Delivery: Calm, with gradually increasing tempo
Visuals: Tied directly to what we’re describing in the script. Walking the streets at sunrise, great works of infrastructure, etc.
It’s there every time we walk through our cities.
It’s there when we find new ways to bridge the boundaries between us.
It’s there when we create, transport and connect.
Part three
Starting: 20 seconds
Delivery: Calm and assertive, medium tempo
Visuals: Tied directly to what we’re describing in the script. Progress for developing countries, construction of roads and runways in natural settings, etc.
When we build.
When we forge new paths.
When we create new opportunities for those who need them most.
We all need to be aware that we’re affecting the air around us.
We all need to do our part to keep our air as clean as possible – with every road we lay.
Progress continues. But its ingredients are changing.
With research, creativity and commitment, we’re working on paving our way to a cleaner future.
And a positive change is already here.
Part four
Delivery: Calm and assertive, medium tempo
Time: 60 seconds
Visuals: Construction of roads and runways in natural settings, now with specific nods to air quality (clear skies, for example).
We focused our research on air quality, and developed a new kind of bitumen – one that’s kinder to our air. During construction, this new bitumen can help cut air quality emissions by 40% on average.
Lower emissions mean cleaner air for people paving the roads we drive on.
Cleaner air for everyone living and working nearby.
A breath of fresh air for whole communities.
Part five
Time: 75 seconds
Delivery: Medium tempo to start, then quickening.
Visuals: Still based on commerce and transport, but broader and even more aspirational. Final sign-off is Shell Bitumen FreshAir brand and Shell logo with URL, legal disclaimer and sound of Shell.
We’ve spent a century shaping the future of global infrastructure. And we’re determined to keep improving and innovating.
We all have a responsibility to find new ways of being kinder to the air around us. Standing still isn’t an option.
The future we see is more creative, more committed. And cleaner.
That change is already in the air.
And it’s only just beginning.
If you’ve ever driven past a construction team resurfacing a road, you’re probably familiar with the distinctive smell of hot bitumen. Shell Bitumen FreshAir® was developed specifically to tackle the impact of asphalt production and paving on local air quality.
Road infrastructure is essential to modern living, but urbanisation and denser transport and industrial activity have resulted in worsening levels of local air quality. The need for cleaner construction and transport infrastructure requires every industry to do its part in developing cleaner ways of working.
Asphalt road being paved
During the production and paving of asphalt roads, certain gases and particulates are released. Shell Bitumen FreshAir® helps reduce those by an average of 40%1 in addition to eliminating the odour released when compared to conventional bitumen. Developed in our R&D centre in Bangalore, it consists of an innovative technology that acts directly with the chemical compounds affecting air quality, as well as odour-releasing molecules. This chemical reaction takes place in situ at a molecular level, helping to cut specific gases and particulates, or minimise their release into the air to reduce the impact on local air quality.
Shell Bitumen is the first major supplier of bitumen to develop a solution designed to reduce the impact of road paving on local air quality.
On particulate matter (PM10), it’s the equivalent of planting an average of 16 trees per kilometre of asphalt laid per year2
On NO2 levels, it’s the equivalent of removing an average of 40 cars per kilometre of asphalt laid per year2
Shell Bitumen FreshAir® has been tested with road constructors and air quality experts during externally monitored field trials in cities in France, the Netherlands, Singapore, Thailand, China and the United Kingdom. With its ready-to-use solution, it can be easily used with existing asphalt mixing and laying processes.
Shell Bitumen FreshAir Explained | Shell Bitumen
Duration: 2:20 minutes
Description:
Introducing Shell Bitumen FreshAir: What it is, How it works, Benefits
Bitumen FreshAir Transcript
[Background music plays]
Bright, uplifting music.
[Animated sequence]
Cityscape, port, factory zone. Countries around the globe. Cleaner Solutions tag. Cars on the street. Shell laboratory with researchers. Road paving scene. Community gathered in front of a road paver. Cars driving down the road.
[Text displays]
Roads and vehicles are the heartbeat of every modern city, facilitating the movement of people and goods.
But with urbanisation comes an increase in transport demand and industrial activity, which can lead to worsening levels of air quality.
The World Health Organisation estimates that most of the world’s population lives in places with air quality below acceptable levels.
Industries need to demonstrate cleaner operations or risk relocation away from urban cities.
Asphalt plants located far away from cities make road surfacing operations and supply chains more complex.
More governments across the globe are implementing stringent targets to monitor and reduce air pollution.
Cleaner ways of working are needed to ensure air quality guidelines are met.
Everyone plays a part.
At Shell, we help to keep the world moving with more and cleaner solutions for our customers.
Created in our world class R&D Centre and tested in four major locations.
We have developed a new bitumen solution to minimise the impact of road paving on local air quality.
We are the first major supplier of bitumen to focus our efforts on air quality improvement.
Our tests showed that Shell Bitumen FreshAir reduced the levels of sulphur oxides (SOx), nitrogen oxides (NOx), volatile organic compounds (VOC), particulate matter (PM) and carbon monoxide (CO) by an average of 40% during asphalt production and road paving when compared to conventional bitumen.
Shell Bitumen FreshAir is an innovative bitumen solution which can help our customers make a positive change and reduce impact of air quality in the communities where they operate.
Shell Bitumen FreshAir.
Paving the way for a cleaner tomorrow.
1 Tests showed that using Shell Bitumen FreshAir reduced the levels of sulphur dioxide (SO2), nitrogen oxides (NOx), carbon monoxide (CO), volatile organic compounds (VOC) and particulate matter (PM) by an average of 40% during asphalt production and road paving when compared to conventional bitumen
2 As compared with conventional bitumen. For full details, refer to Shell Bitumen FreshAir Technical Knowledge Guide
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