Shell Bitumen is a breath of fresh air

Video script: Shell Bitumen 

Image guidance:

The visuals for this video will be bright and clean-looking. They’ll show nature and infrastructure in harmony – roads winding through lush countryside, and bridges across huge expanses of water, below clear blue skies. The mood is uplifting and optimistic.

Part one

Starting: 0 seconds

Delivery: Calm and slow

Visuals: Static at first, then with a ripple of movement (tree leaves, for example).

 

There’s a change in the air.

You can’t see it, hear it or feel it. But it’s there.

Part two

Starting: 10 seconds

Delivery: Calm, with gradually increasing tempo

Visuals: Tied directly to what we’re describing in the script. Walking the streets at sunrise, great works of infrastructure, etc.

It’s there every time we walk through our cities.

It’s there when we find new ways to bridge the boundaries between us.

It’s there when we create, transport and connect.

Part three

Starting: 20 seconds

Delivery: Calm and assertive, medium tempo

Visuals: Tied directly to what we’re describing in the script. Progress for developing countries, construction of roads and runways in natural settings, etc.

When we build.

When we forge new paths.

When we create new opportunities for those who need them most.

We all need to be aware that we’re affecting the air around us.

We all need to do our part to keep our air as clean as possible – with every road we lay.

Progress continues. But its ingredients are changing.

With research, creativity and commitment, we’re working on paving our way to a cleaner future.

And a positive change is already here.

Part four

Delivery: Calm and assertive, medium tempo

Time: 60 seconds

Visuals: Construction of roads and runways in natural settings, now with specific nods to air quality (clear skies, for example).

We focused our research on air quality, and developed a new kind of bitumen – one that’s kinder to our air. During construction, this new bitumen can help cut air quality emissions by 40% on average.

Lower emissions mean cleaner air for people paving the roads we drive on.

Cleaner air for everyone living and working nearby.

A breath of fresh air for whole communities.

Part five

Time: 75 seconds

Delivery: Medium tempo to start, then quickening.

Visuals: Still based on commerce and transport, but broader and even more aspirational. Final sign-off is Shell Bitumen FreshAir brand and Shell logo with URL, legal disclaimer and sound of Shell.

We’ve spent a century shaping the future of global infrastructure. And we’re determined to keep improving and innovating.

We all have a responsibility to find new ways of being kinder to the air around us. Standing still isn’t an option.

The future we see is more creative, more committed. And cleaner.

That change is already in the air.

And it’s only just beginning.

Title: Shell Bitumen FreshAir

Duration: 2:20 minutes

Description: 

Introducing Shell Bitumen FreshAir: What it is, How it works, Benefits

Bitumen FreshAir Transcript

[Background music plays]

Bright, uplifting music.

[Animated sequence]

Cityscape, port, factory zone. Countries around the globe. Cleaner Solutions tag. Cars on the street. Shell laboratory with researchers. Road paving scene. Community gathered in front of a road paver. Cars driving down the road.

[Text displays]

Roads and vehicles are the heartbeat of every modern city, facilitating the movement of people and goods.

But with urbanisation comes an increase in transport demand and industrial activity, which can lead to worsening levels of air quality.

The World Health Organisation estimates that most of the world’s population lives in places with air quality below acceptable levels.

Industries need to demonstrate cleaner operations or risk relocation away from urban cities.

Asphalt plants located far away from cities make road surfacing operations and supply chains more complex.

More governments across the globe are implementing stringent targets to monitor and reduce air pollution.

Cleaner ways of working are needed to ensure air quality guidelines are met.

Everyone plays a part.

At Shell, we help to keep the world moving with more and cleaner solutions for our customers.

Created in our world class R&D Centre and tested in four major locations.

We have developed a new bitumen solution to minimise the impact of road paving on local air quality.

We are the first major supplier of bitumen to focus our efforts on air quality improvement.

Our tests showed that Shell Bitumen FreshAir reduced the levels of sulphur oxides (SOx), nitrogen oxides (NOx), volatile organic compounds (VOC), particulate matter (PM) and carbon monoxide (CO) by an average of 40% during asphalt production and road paving when compared to conventional bitumen.

Shell Bitumen FreshAir is an innovative bitumen solution which can help our customers make a positive change and reduce impact of air quality in the communities where they operate.

Shell Bitumen FreshAir.

Paving the way for a cleaner tomorrow.