Shell Bitumen is 100
We’ve been shaping our role in the road pavement industry for one hundred years. Join us as we celebrate this milestone and reflect on what lies ahead for the industry.
Shell Bitumen 100
Title: Shell Bitumen centenary
Duration: 01:55 minutes
Description:
100 years of Shell Bitumen
Shell Bitumen centenary script
[Background music plays]
[Text displays]
Numbers count up from 0 to 100
[Video footage]
Sequence of historical footage of Shell Bitumen over the last 100 years
[Shell Bitumen centenary logo]
[Voiceover]
100 years of Shell Bitumen.
What does it really mean?
[Video footage]
Two Shell employees in PPE are talking
[Text displays]
A CENTURY OF EXCELLENCE
[Voiceover]
It means 100 years of experience
[Video footage]
A Shell employee’s hands feature in PPE pouring a black substance
[Text displays]
OVER 200 INVENTIONS PATENTED
[Voiceover]
Time spent creating new solutions
[Video footage]
A motorbike wheel appears and then drives off
[Text displays]
DEVELOPED FIRST HIGH FRICTION SURFACING
SHELL GRIP
[Video footage]
An underwater water scene with the sun shining through the water
[Text displays]
INVENTED FIRST UNDERWATER ADHESIVE
SHELL TIXOPHALTE
[Voiceover]
Pioneering innovations
And redefining what’s possible.
[Video footage]
A truck is driving down the road
[Text displays]
1 KM OF ROAD PAVED EVERY 3 MINUTES
[Voiceover]
It means helping to pave enough roads every year to travel around
[Video footage]
Aerial view of a truck driving down the road, followed by another two different sequences of trucks driving down roads
[Voiceover]
the world four and a half times
It means building connections
[Video footage]
Aerial view of car and crop harvester followed by a girl carrying a crate to a truck
[Voiceover]
Access to resources
[Video footage]
Red ambulance travelling up winding remote road
[Voiceover]
To remote places
[Video footage]
Two men wearing hi vis jackets looking at a mobile phone and talking in a truck
[Voiceover]
To each other.
[Video footage]
Two Shell employees in PPE are talking
[Voiceover]
It means understanding our customers and their needs
[Video footage]
Trucks driving on a bridge over the sea
[Voiceover]
And providing a seamless, end-to-end service
[Video footage]
Bitumen in the process of being laid on a road alongside bitumen being laid on a roof
[Text displays]
THE WORLD’S LARGEST MARKETER OF BITUMEN
[Voiceover]
It means a business you can depend on for quality and consistency.
[Video footage]
Shell employee in R&D laboratory, followed by another Shell employee in PPE standing by a road at dusk
[Voiceover]
It means thousands can rely on us
[Video footage]
Child riding bicycle, followed by a father kissing his daughter on her forehead, followed by an F1 race pitstop scene
[Voiceover]
So millions can rely on them.
[Video footage]
Lady gazing out of an airport window at an aeroplane at dusk followed by an aerial view of a M25 flyover
[Text displays]
M25, THE UK’S BUSIEST MOTORWAY
[Voiceover]
It means a world ever richer with iconic landmarks,
[Video footage]
An aeroplane taking off from a runway
[Text displays]
SERVED OVER 120 AIRPORTS GLOBALLY
[Voiceover]
Ways to bring us closer together
[Video footage]
F1 car driving down racetrack
[Text displays]
PAVED WORLD-CLASS RACETRACKS
[Voiceover]
Monuments to human ingenuity.
[Video footage]
Hong Kong Zhuhai-Macau Bridge
[Text displays]
WORLD’S LONGEST SEA CROSSING BRIDGE
HONG KONG ZHUHAI-MACAU BRIDGE
[Voiceover]
Creations recognisable not just for their size or stature
[Video footage]
A Shell employee in PPE talking on a walkie-talkie
[Voiceover]
But for the integrity and diligence on which they were built.
[Video footage]
Car driving down road with wind turbines on both sides of the roads
[Voiceover]
It means developing new, sustainable solutions.
[Video footage]
Aeroplane flying over a Frankfurt road sign at dusk
[Text displays]
LOW-TEMPERATURE BINDERS REDUCE ENERGY USE
[Voiceover]
From low-temperature binders to longer-lasting surfaces.
[Video footage]
Aerial view of cars going around a traffic roundabout
[Text displays]
SHELL BITUMEN RC
CONSERVES NATURAL RESOURCES
[Voiceover]
Using old roads to pave new ones,
[Video footage]
A large bubble floats through the air
[Text displays]
SHELL BITUMEN FRESHAIR
NEUTRALISES ODOURS, REDUCES IMPACT TO LOCAL AIR QUALITY
[Voiceover]
And always finding new ways to further reduce our impact on the environment.
[Video footage]
Low-level close up view of a road
[Voiceover]
What does 100 years of Shell Bitumen mean?
[Video footage]
High speed night time footage of motorway flyover
[Voiceover]
It means being ready for change as the world evolves.
It means using our experience to embrace new challenges
[Video footage]
Lady gazing out at the horizon at dusk
[Voiceover]
And it means that we, along with our partners,
[Video footage]
Aerial scene of motorway at dusk
[Shell Bitumen centenary logo]
[Voiceover]
Are ready for tomorrow.
[Background music ends]
[Audio]
Shell mnemonic
[Text displays]
[Shell Pecten logo]
[Shell Bitumen text]
Shell Bitumen: Global reach, local touch
Shell Bitumen is the world’s largest international marketer of Bitumen, serving customers across 52 markets. Over the last one hundred years we’ve developed technical capabilities and a robust, integrated supply chain network that allows us to support our customers around the world.
Consistent, quality production
With refineries, plants and depots around the world, we’re able to reliably source materials to meet our commitments to customers and support them with our integrated supply chain network.
Delivering at scale
Every year, we supply enough Shell Bitumen to travel around the world 4.5 times – that’s 500km daily.
Technical innovation
Along with producing paving-grade bitumen, we heavily invest in research and development, and testing new, innovative products. To date we own more than 1,000 patent series since we began 100 years ago.
Supporting a growing world
We supply bitumen and provide technical expertise and logistical support for global key projects in the transport, industrial and roofing sectors, including 120 airports, 17 leading racing circuits, and countless roads and bridges.
Did you know?
The word asphalt comes from the Greek "asphaltos", which means "secure". Asphalt has been used as a paving and waterproofing material since ancient times. Why not take our centenary quiz to learn more about our products, innovations and projects?
CELEBRATING 100 YEARS
Shell Bitumen is always evolving
Find out how Shell Bitumen has helped to drive technological discoveries and advances across the industry.
Shell Bitumen is driving progress
We’ve all got a part to play in reducing our environmental impact on the world. Find out how Shell Bitumen is playing our part.
Shell Bitumen is built to last
From racetracks to runways to roads, our products help keep the world moving. Find out how.
Shell Bitumen is helping pave the roads of the future
From record-beating bridges to world-class racetracks, take a look at some of the projects that make us proud.
Shell Bitumen is with you all the way
We’re proud to help over 1,800 customers from around the world achieve their goals. Find out how we build relationships that last.
