{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","color":"brand1-solid","model":{"title":"Our Aspiration for Sustainability ","text":"We’re proud to introduce Shell Helix Ultra Carbon Neutral. It is designed for ultimate engine performance and offers lower emissions and better fuel economy.","links":[{"name":"Our Aspiration for Sustainability ","value":"https://www.shell.com/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration.html"}],"image":{"src":"https://www.shell.com/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/_jcr_content/root/metadata.shellimg.jpeg/1710920059923/carbon-neutral-ambition-header.jpeg","alt":"Car on the road","width":1698,"height":957},"tags":[{"name":"Lubricants","value":"line-of-business:b2c/lubricants"}]},"id":"/content/shell/corporate/global/en_gb/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/jcr_content/root/metadata"},{"organism":"ContentOwner","color":"brand1-solid","model":{},"id":"/content/shell/corporate/global/en_gb/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/jcr_content/root/contentowner"},{"organism":"Container.Header","children":[{"organism":"Container.Raw","ref":"https://www.shell.com/_jcr_content/root/header/inherited.model.json","id":"/content/shell/corporate/global/en_gb/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/jcr_content/root/header/inherited","model":{}},{"organism":"Breadcrumb","model":{"links":[{"name":"Home","value":"https://www.shell.com/"},{"name":"Motorists","value":"https://www.shell.com/motorist.html"},{"name":"Shell engine oils and lubricants","value":"https://www.shell.com/motorist/oils-lubricants.html"},{"name":"Shell Helix Product Range Page","value":"https://www.shell.com/motorist/oils-lubricants/helix-for-cars.html"},{"name":"Our Aspiration for Sustainability ","value":"https://www.shell.com/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration.html"}]},"id":"/content/shell/corporate/global/en_gb/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/jcr_content/root/header/breadcrumb"}],"id":"/content/shell/corporate/global/en_gb/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/jcr_content/root/header","model":{}},{"organism":"Container.Main","children":[{"organism":"Container.Section","children":[{"organism":"PageHeader","color":"semitransparent","model":{"title":"Our Aspiration for Sustainability","image":{"src":"https://www.shell.com/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/_jcr_content/root/main/section/item.shellimg.jpeg/1752571203964/carbon-neutral-ambition-header.jpeg","alt":"Car on the road","width":3840,"height":960}},"id":"/content/shell/corporate/global/en_gb/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/jcr_content/root/main/section/item"},{"organism":"PromoSimple.Text","id":"/content/shell/corporate/global/en_gb/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/jcr_content/root/main/section/text","model":{"text":"\u003Cp\u003EAt Shell Helix we want to help drive the future by reducing our carbon footprint. We are committed to providing lower-carbon alternatives.\u003C/p\u003E\n\u003Cp\u003ELubricants play a vital role in keeping the world moving. As the world’s needs for mobility increase, so too will the demand for lubricants\u003Csup\u003E1\u003C/sup\u003E. There is a need to balance this increase in demand with the environmental impact of lubricants. As part of Shell Lubricants, we understand customers and consumers expect brands to offer sustainable products and services and make it easier for them to make sustainable choices.\u003Csup\u003E2\u003C/sup\u003E Motorists and vehicle manufacturers want lower-carbon alternatives for their current and future mobility needs.\u003C/p\u003E\n\u003Cp\u003EShell is the biggest supplier of lubricants in the world. Shell Lubricants focuses on delivering products designed to achieve efficiencies in any technology with moving metal parts, helping achieve fuel economies in passenger and commercial vehicles.\u003C/p\u003E\n\u003Cp\u003ETo achieve this, we are focused on two strategic initiatives:\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003EReducing CO\u003Csub\u003E2\u003C/sub\u003E intensity of our own products.\u003C/li\u003E\n\u003Cli\u003EHelping customers manage their sustainability needs.\u003C/li\u003E\n\u003C/ul\u003E\n"}},{"organism":"PromoSimple.Text","color":"brand2","id":"/content/shell/corporate/global/en_gb/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/jcr_content/root/main/section/section_header","model":{"text":"\u003Ch2\u003EReducing CO₂ intensity of our products\u003C/h2\u003E"}},{"organism":"PromoCard","color":"brand2-subtle","colspan":4,"id":"/content/shell/corporate/global/en_gb/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/jcr_content/root/main/section/promo_copy","model":{"title":"Avoid emissions","text":"\u003Cp\u003EAvoid emissions by optimising the efficiency of our production process and product design and by aiming to embed circular economy thinking at the heart of our lubricants business.\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n","links":[{"name":"Avoid emissions","value":"https://www.shell.com/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/avoid-emissions.html"}],"image":{"src":"https://www.shell.com/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/_jcr_content/root/main/section/promo_copy.shellimg.jpeg/1710920060028/regasification-terminal.jpeg","alt":"Engineer in a red suite reading  documents on site","width":3831,"height":2157}}},{"organism":"PromoCard","color":"brand2-subtle","colspan":4,"id":"/content/shell/corporate/global/en_gb/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/jcr_content/root/main/section/promo_copy_890337038","model":{"title":"Reduce emissions","text":"\u003Cp\u003EReduce emissions by improving the energy efficiency of our facilities and increasing the use of renewable energy to help reduce the CO\u003Csub\u003E2\u003C/sub\u003E emissions of our supply chain.\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n","links":[{"name":"Reduce emissions","value":"https://www.shell.com/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/reduce-emissions.html"}],"image":{"src":"https://www.shell.com/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/_jcr_content/root/main/section/promo_copy_890337038.shellimg.jpeg/1710920060078/silicon-ranch-solar-farm.jpeg","alt":"Silicon ranch soloar farm","width":3831,"height":2157}}},{"organism":"PromoCard","color":"brand2-subtle","colspan":4,"id":"/content/shell/corporate/global/en_gb/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/jcr_content/root/main/section/promo","model":{"title":"Delivering CO₂ compensation solutions to our customers","text":"\u003Cp\u003EDiscover the decarbonisation solutions to help you and your business avoid and reduce carbon emissions wherever possible.\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n\r\n\r\n","links":[{"name":"Delivering CO₂ compensation solutions to our customers","value":"https://www.shell.com/business-customers/industrial-lubricants-and-specialty-fluids-for-business/delivering-co2-compensation-solutions-to-our-customers.html"}],"image":{"src":"https://www.shell.com/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/_jcr_content/root/main/section/promo.shellimg.png/1752571607098/shell-sls-carbon-comp.png","alt":"Sunlight through green forest trees","width":3729,"height":2097}}},{"organism":"PromoFull.Right","color":"inherited","id":"/content/shell/corporate/global/en_gb/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/jcr_content/root/main/section/promo_377275505","model":{"title":"Helping customers manage their sustainability needs","text":"\u003Cp\u003EWe help customers set and meet CO\u003Csub\u003E2 \u003C/sub\u003Eemissions goals by providing premium products and cutting-edge technology to help maximise performance and processes.\u003C/p\u003E\n","image":{"src":"https://www.shell.com/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/_jcr_content/root/main/section/promo_377275505.shellimg.jpeg/1710920060172/gw-carcare.jpeg","alt":"Engineer repairing a car","width":3840,"height":3344}}},{"organism":"Container","color":"brand2-subtle","children":[{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/jcr_content/root/main/section/simple/text","model":{"title":"More information and associated documentation","text":"\u003Cp\u003ETo support our CO\u003Csub\u003E2\u003C/sub\u003E compensated product offerings, Lloyd’s Register Quality Assurance (LRQA), an independent, accredited Verification Body, has provided external assurance on the associated processes and underlying product level carbon footprint calculations.\u003C/p\u003E\n\u003Ch3\u003ELegal Disclosure\u003C/h3\u003E\n\u003Cp\u003E\u003Cspan style=\"font-weight: normal;\"\u003EFind more details on \u003Ca href=\"https://www.shell.com/sustainability/climate/our-climate-target-faqs.html\"\u003EShell’s Net Carbon Footprint ambition\u003C/a\u003E and how we plan to meet it.\u003C/span\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Cb\u003E\u003Ca href=\"https://www.shell.com/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/_jcr_content/root/main/section/simple/text.multi.stream/1650988805766/c4f1260b3e3c3d7142e269667211b16217a1b291/carbon-footprint-disclaimer.docx\"\u003ECarbon Footprint Disclaimer\u003C/a\u003E\u003C/b\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Cb\u003E\u003Ca href=\"https://www.shell.com/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/_jcr_content/root/main/section/simple/text.multi.stream/1651076864187/57f59ac93bb13a0def964b86f5a77a2f9cef78b0/sky-scenarios-and-cn-combined-disclaimer.pdf\"\u003ESky Scenarios & CN Combined Disclaimer\u003C/a\u003E\u003C/b\u003E\u003C/p\u003E\n\u003Ch3\u003E\u003Cstrong\u003EAssurance Statements\u003C/strong\u003E\u003C/h3\u003E\n\u003Cp\u003EThe associated processes have been independently reviewed by LRQA, an external, accredited Verification Body. This includes the following processes:\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003EProcesses for calculation of the life cycle carbon dioxide emission associated with a product (\u003Cb\u003E\u003Ca href=\"https://www.shell.com/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/_jcr_content/root/main/section/simple/text.multi.stream/1763392101905/597778c88b2e697e8af4efccf7bd5b083e766df6/irqa-independent-assurance-statement-nov-25.pdf\"\u003Edocumentation here\u003C/a\u003E)\u003C/b\u003E,\u003C/li\u003E\n\u003Cli\u003EProcesses for carbon credit screening, project performance monitoring, procurement, reconciliation, retirement and certificate issuance (\u003Cb\u003E\u003Ca href=\"https://www.shell.com/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/_jcr_content/root/main/section/simple/text.multi.stream/1740392893699/453307c38a439636999b9730cc31ddcc299402e9/nbs-eptb-2024-assurance-statement-rev-till-oct-2025.pdf\" target=\"_blank\"\u003Edocumentation here\u003C/a\u003E)\u003C/b\u003E.\u003C/li\u003E\n\u003C/ul\u003E\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/jcr_content/root/main/section/simple/section_header","model":{"text":"\u003Ch2\u003EFrequently asked questions\u003C/h2\u003E"}},{"organism":"Container.List","colspan":10,"colstart":2,"children":[{"organism":"AccordionItem","color":"inherited","id":"/content/shell/corporate/global/en_gb/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/jcr_content/root/main/section/simple/list/list_item_copy_1783195791","model":{"title":"Why aren’t you introducing CO₂ compensated products across your full portfolio now and across your conventional products as well as premium? As this is done through your own offsetting programme surely you can do it sooner?","text":"\u003Cp\u003EWe have selected our premium lubricants to be CO\u003Csub\u003E2 \u003C/sub\u003Ecompensated products, because they are the most efficient to deliver fuel economies for any car. Our aim is to encourage customers and consumers to select motor oils that reduce emissions in their everyday life. For example, the CO\u003Csub\u003E2\u003C/sub\u003E avoided by fuel savings from top tier fuel economy lubricant compared to a lower tier lubricant helps reduce emissions of a car in use and can outweigh a significant part of the carbon footprint of that lubricant.\u003C/p\u003E\r\n\r\n\r\n"}},{"organism":"AccordionItem","id":"/content/shell/corporate/global/en_gb/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/jcr_content/root/main/section/simple/list/list_item_copy_1208552774","model":{"title":"Why aren’t you doing more to reduce CO₂e emissions rather than simply offset them?","text":"\u003Cp\u003EWe are taking action to cut the CO\u003Csub\u003E2\u003C/sub\u003E intensity for the life cycle of each of our products: from raw material extraction, transport, production, distribution, use and end-of-life. We also aim to design products to reduce CO\u003Csub\u003E2\u003C/sub\u003E emissions in our value chain and with the customer. While these are the leading means to help tackle emissions, until scalable solutions are deployed, carbon offsetting programmes provide an immediate solution to reduce CO\u003Csub\u003E2\u003C/sub\u003E impact of our products.\u003C/p\u003E\n"}},{"organism":"AccordionItem","id":"/content/shell/corporate/global/en_gb/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/jcr_content/root/main/section/simple/list/list_item_copy_1286914488","model":{"title":"How much does offsetting cost and are Shell passing that cost on to the customer?","text":"\u003Cp\u003EShell calculate the amount of CO\u003Csub\u003E2\u003C/sub\u003E emissions generated and will purchase carbon credits to compensate these emissions. The cost is absorbed by Shell and is not charged directly to the customer, but pricing policies vary by region. Please contact a local Shell sales representative for more information about pricing.\u003C/p\u003E\n"}},{"organism":"AccordionItem","id":"/content/shell/corporate/global/en_gb/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/jcr_content/root/main/section/simple/list/list_item","model":{"title":"Is this just greenwashing by Shell?","text":"\u003Cp\u003ENo. We have carefully listened to our critics, our supporters and our shareholders. We have heard what they expect this from a company who is the leading lubricant manufacturer, and which wants to be a responsible member of society.\u003C/p\u003E\n\u003Cp\u003ECarbon emissions is a complex challenge with many contributing factors. This is why the response will need to be as equally multi-faceted, requiring every stakeholder to do its part in developing cleaner ways of working.\u003C/p\u003E\n"}}],"id":"/content/shell/corporate/global/en_gb/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/jcr_content/root/main/section/simple/list","model":{}}],"id":"/content/shell/corporate/global/en_gb/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/jcr_content/root/main/section/simple","model":{}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/jcr_content/root/main/section/text_371632255","model":{"text":"\u003Cp\u003E\u003Csub\u003E\u003Csup\u003E1 \u003C/sup\u003E\u003Cb\u003E\u003Ca href=\"https://klinegroup.com/reports/global-lubricants-market-analysis/\" target=\"_blank\"\u003EGlobal Lubricants: Market Analysis and Assessment Report 2019, Kline\u003C/a\u003E\u003C/b\u003E\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003E\u003Csup\u003E2\u003C/sup\u003E Customers and consumers are increasingly expecting brands to offer sustainable products and services as a table-stake, with 74% globally citing environmental concerns. Consumers want brands to make it easier for them to make sustainable choices (43%), Project Maximus, Shell Insights + Kantar, Nov 2019\u003C/sub\u003E\u003C/p\u003E\n"}},{"organism":"Container.Gapless","id":"/content/shell/corporate/global/en_gb/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/jcr_content/root/main/section/experience_fragment","model":{}}],"id":"/content/shell/corporate/global/en_gb/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/jcr_content/root/main/section","model":{}}],"id":"/content/shell/corporate/global/en_gb/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/jcr_content/root/main","model":{}},{"organism":"Container.Footer","children":[{"organism":"Breadcrumb.Large","model":{"links":[{"name":"Home","value":"https://www.shell.com/"},{"name":"Motorists","value":"https://www.shell.com/motorist.html"},{"name":"Shell engine oils and lubricants","value":"https://www.shell.com/motorist/oils-lubricants.html"},{"name":"Shell Helix Product Range Page","value":"https://www.shell.com/motorist/oils-lubricants/helix-for-cars.html"},{"name":"Our Aspiration for Sustainability ","value":"https://www.shell.com/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration.html"}]},"id":"/content/shell/corporate/global/en_gb/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/jcr_content/root/footer/breadcrumb"},{"organism":"Container.Raw","ref":"https://www.shell.com/_jcr_content/root/footer/inherited.model.json","id":"/content/shell/corporate/global/en_gb/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/jcr_content/root/footer/inherited","model":{}}],"id":"/content/shell/corporate/global/en_gb/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration/jcr_content/root/footer","model":{}}],"id":"/conf/shell/settings/wcm/templates/base/structure/jcr_content/root","model":{}}],"model":{"title":"Our Aspiration for Sustainability ","text":"We’re proud to introduce Shell Helix Ultra Carbon Neutral. It is designed for ultimate engine performance and offers lower emissions and better fuel economy.","links":[{"name":"canonical","value":"https://www.shell.com/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration.html"},{"name":"errorUrl","value":"https://www.shell.com/error.html"},{"name":"hierarchy","value":"en_gb/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration"},{"name":"homeTitle","value":"Shell Global"},{"name":"homeUrl","value":"https://www.shell.com/"},{"name":"locale","value":"en-GB"},{"name":"title","value":"Our Aspiration for Sustainability  | Shell Global"},{"name":"textDirection","value":"ltr"},{"name":"template","value":"base"},{"name":"contentPath","value":"/content/shell/corporate/global/en_gb/motorist/oils-lubricants/helix-for-cars/our-carbon-neutral-aspiration"},{"name":"externalDisclaimerText","value":"Shell plc Legal Disclaimer\r\n\r\nYou are now leaving the Shell global website.\r\n\r\nThe link you have selected will direct you to a website that is not controlled by Shell plc or any member of the Shell Group. Accordingly, neither Shell plc nor any member of the Shell Group endorses, adopts, certifies or otherwise validates the information and material contained on the linked website. 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