About Make the Future

Our world is exciting, dynamic and fast-moving. Energy plays a critical role in this. It keeps people moving, it takes us places and delivers products around the world. It's a key ingredient in countless things that we rely on every day, from building materials to the clothes on our backs.

As populations grow and thrive, so does the need for more energy. Energy to refrigerate food and medicines… to build roads and hospitals… to make plastics, fuels and fertilisers. Energy to transport goods across the world, and to the corner store… and to ensure people can get to work and school.

But, this increasing demand is contributing to rising environmental pressures. The production and use of energy contribute to climate change and pollution.  The challenge is clear: the world must meet rising energy demand while bringing down greenhouse gases and improving the quality of the air people breathe.

This means changing the way the world produces and uses energy. From a high carbon system to a more sustainable, low carbon one.

Shell is a willing and able player in this transition. We continue to supply the world with natural gas - the cleanest burning hydrocarbon - to heat and light homes and power industry. We are investing in renewable energy like solar, wind and advanced bio fuels made from waste. We are exploring new ways of storing renewable energy. And we are developing digital products and services that help consumers and businesses use energy more efficiently, day in day out.

#MakeTheFuture showcases the on-going actions Shell is taking to help create this more sustainable energy-rich, lower carbon future.

Our initiatives

  • Cleaner Mobility

    Discover how Shell is providing more sustainable mobility options for cleaner transport, including electric vehicle charging, liquified natural gas and hydrogen.

    Cleaner Mobility

  • Cleaner Energy for Homes

    Find out how Shell is investing in more sustainable and cleaner energy to provide power to homes and neighbourhoods, including wind farms, heat recovery and energy efficient batteries.

    Cleaner Energy for Homes

  • Cleaner Energy for Business

    Learn how Shell is providing more sustainable and cleaner energy for businesses, including liquified natural gas, energy efficient batteries and natural gas.

    Cleaner Energy for Business

"I want Shell to be the biggest contributor to addressing one of the biggest societal problems we have on this planet – providing access to reliable energy for the 2 billion people who do not have it today."

Ben van Beurden, CEO of Shell.

Latest on Cleaner Mobility

How is hydrogen like emoticons? | Ludicrous Analogies

Title: How is hydrogen like emoticons? | Ludicrous Analogies

Duration: 1:00 minutes

Description:

Making the Future with Hydrogen fuel technology.

MTF_HYDROGEN_TEXTED_WIP_1Min_v02-16-9_5.10.18 Transcript

[Background music plays]

Happy upbeat instrumental music featuring ukulele, other strings and keys.

[Voiceover]

How to make the future?

[Text displays]

How to Make the Future

[Animated sequence]

We open on a pair of hugging emoticons on a blue post-it floating across the screen, from frame left to frame right. Bolts of electricity streak across the screen at various points. As the post-it floats out of frame, it reveals a title, below which we see the Shell logo.

[Audio]

Electrical buzzing

[Voiceover]

Let’s talk about hydrogen fuels.

[Text displays]

Let’s talk about hydrogen fuels

[Animated sequence]

We pan down over columns of hydrogen atoms – squares with H2 written on each of them – and a title rolls up to centre frame.

[Voiceover]

Hydrogen is the most common element in the universe.

[Text displays]

Hydrogen is the most common element in the universe

[Animated sequence]

We zoom out, hydrogen atoms floating outwards, to reveal the universe – stars, planets, asteroids etc. Floating among them are the hydrogen atoms.

[Audio]

Whooshing sounds, electronic signal.

[Voiceover]

To use a ludicrous analogy, it’s a bit like emoticons on the internet. It’s everywhere!

[Text displays]

To use a ludicrous analogy

It’s a bit like emoticons on the internet

It’s everywhere!

[Animated sequence]

Yellow post-it notes with emoticons suddenly appear over each hydrogen atom, and then quickly proliferate to fill the screen with yellow post-it notes.

[Audio]

Popping bubble sounds, playful sounds of excitement.

[Voiceover]

Even in water, where it’s bonded to another common element: oxygen.

[Text displays]

Even in water

Where it’s bonded to another common element:

Oxygen

Oxygen – Water

[Animated sequence]

The yellow post-it notes clear towards outer frame, and an emoticon on a small yellow post-it appears alongside an emoticon on a small white post-it at centre frame. We zoom in on the post-its, as the emoticon on the yellow-post it approaches the emoticon on the white post-it with arms outstretched. An arrow points from the word ‘oxygen’ to the white post-it emoticon. The post-its collide and become one blue post-it on which the two emoticons hug closely. Blue droplets briefly splash out from the post-it.

[Audio]

Playful sounds of excitement, splashing sound.

[Voiceover]

So cute… I can’t even… But they can be split up using electricity.

[Text displays]

So cute…

But they can be split up using electricity

[Animated sequence]

Bolts of electricity streak across the screen at various points. A bolt of electricity inserts itself between the hugging couple on the blue post-it, causing them to separate into two post-its again, one yellow, one white, as before. An electric pulse encircles the emoticon on the yellow post-it, and this rotates towards and out of frame left, the emoticon grinning broadly. The white post-it floats away and exits at frame right.

[Audio]

Electrical buzzing.

[Voiceover]

And if that electricity comes from renewable sources, then this whole deal becomes free of CO2 emissions

[Text displays]

And if that electricity comes from renewable sources

Then the whole deal becomes free of CO2 emissions

[Animated sequence]

We then see several turning wind turbines and solar panel set on a bank alongside hydropower turbines with fast-flowing water, a yellow sun in the sky above. We pan down to reveal the outline of a square which flaps open, revealing itself to be a fuel tank flap, and a fuel pump nozzle is inserted into the tank opening.

[Audio]

Bird’s chirping, water flowing, clicking sounds.

[Voiceover]

When hydrogen is used in a fuel cell, it bonds back together with oxygen from the air.

[Text displays]

When hydrogen is used in a fuel cell

It bonds back together with oxygen from the air

[Animated sequence]

We see the outline of the fuel pump nozzle, and the blue hydrogen flowing down towards the car’s hydrogen tank. As we pan down, we see a flow of yellow post-its with emoticons encircled in electric pulses, flowing through the car’s hydrogen tank and then into the battery. We see white post-its also flowing into the battery, joining the yellow post-its. We zoom to a closer view of the yellow and white post-its.

[Voiceover]

D’awwww... you guys.

[Text displays]

D’awwww... you guys

[Animated sequence]

We see an emotional reunion between a yellow post-it emoticon and a white post-it emoticon, where the encircling electric pulse disappears and the two post-its become a happy blue post-it again, the two emoticons embracing closely. Different coloured post-its appear around the blue post-it, depicting hearts, confetti, fireworks, etc. The frame fills with hugging emoticon couples on blue post-its as bolts of electricity fly between the post-its.

[Audio]

Electrical buzzing, popping bubble sounds.

[Voiceover]

This releases the electricity to power your car.

[Text displays]

This releases the electricity to power your car

Hydrogen Tank – Fuel Cell Stack – Engine

[Animated sequence]

We see the bolts of electricity move upwards, away from the blue post-its and through a pipe and into a motor, which starts spinning. We zoom out to a diagram of the hydrogen tank, fuel cell stack and engine of the car.

[Audio]

Whooshing sounds, engine running.

[Voiceover]

As well as trucks and even trains.

[Text displays]

As well as trucks

And even trains

[Animated sequence]

We further zoom out to see the red car containing the motor, driving down a motorway, alongside a large lake. We see a truck pass the car on the motorway, and then a train cross over the bridge over the lake in the background. Each of these vehicles emits a small number of tiny blue post-its.

[Audio]

Vehicle engine sounds, birds chirping.

[Voiceover]

And of course, the only emission of this cleaner fuel is sweet sweet water vapour.

[Text displays]

And of course

The only emission of this cleaner fuel

Is sweet sweet water vapour.

[Animated sequence]

The red car continues on the motorway, alongside the lake. We zoom all the way into the lake where we see a hugging emoticon couple on a blue post-it land on a tiny raft, arms over each other’s shoulders. They wave to camera. We pan up to a title.

[Audio]

Car’s engine, bird’s chirping, water splashing, playful sounds of excitement.

[Voiceover]

Now that’s how to make the future.

[Text displays]

Now that’s how to make the future

#MakeTheFuture

[Animated sequence]

The title rolls down to display at centre frame, with the Shell Pecten and #MakeTheFuture displaying below.

[Audio]

The familiar sound of Shell plays to round the film to the end.

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