Title: WINDSHOWREEL - MASTER
Duration: 1:54 minutes
Description:
This video showcases Shell’s wind project developments across the USA, Europe and Asia, aimed at helping customers to reduce their emissions by providing more renewable and low-carbon energy.
WINDSHOWREEL - MASTER Transcript
[Background music plays]
We begin with dramatic, fast-paced music with synthesised effects.
Narrator
How much wind energy would it take to power every household in…
[Text displays]
How much wind energy would it take to power every household in
[Video footage]
We open on a video montage of an offshore wind farm, including close-ups of the big turbine blades turning against blue sea and sky. Text displays at frame centre.
Narrator
Los Angeles, Paris and Singapore?
[Text displays]
Los Angeles - Paris - & Singapore?
[Split-screen footage]
We transition to a bird’s eye view of the city of Los Angeles. The frame then successively splits into two and then three screens, one above the other, as each city is mentioned. The middle screen show’s a bird’s eye view of the city of Paris and the lower screen shows a bird’s eye view of the city of Singapore. Text displays at the centre of each screen.
Narrator
Six gigawatts.
[Text displays]
6 Gigawatts
[Video footage]
We transition to close-up footage of a burning filament in a lightbulb, then to time-lapse footage of an illuminated cityscape by night, as text displays at frame centre.
Narrator
The same as Shell is developing in wind projects…
[Text displays]
The same as Shell is developing in wind projects
[Video footage]
Transition to aerial footage of an illuminated city by night.
Narrator
Across the USA, Europe and Asia.
[Text displays]
across the USA - Europe - & Asia
[Split-screen footage]
We transition to a panning bird’s eye view of Liberty Island with New York City in the background. The frame then successively splits into two and then three screens, one above the other, as each territory is mentioned. The middle screen shows a bird’s eye view of the Cologne skyline and the lower screen shows a hazy bird’s eye view of a dense collection of tall buildings in an industrial city. Text displays at the centre of each screen.
[Video footage]
We see high-angle footage of an Asian woman, seen from behind, reaching up to flick a light switch. We cut to a close-up of a bulb lighting up, shown mounted against a rough wall with exposed wiring.
Narrator
To help customers reduce their emissions…
[Text displays]
To help customers reduce their emissions
[Video footage]
Close-up of a hand slowly turning a dial down on a wall-mounted thermostat. Text displays in lower frame.
Narrator
Shell is building an integrated power business…
[Text displays]
Shell is building an integrated power business
[Video footage]
We see panning aerial footage of an onshore substation, then a panning bird’s eye view of power lines and Wintrack pylons running alongside a highway. Text displays in lower frame.
Narrator
To provide more renewable and low-carbon energy through…
[Text displays]
to provide more renewable and low-carbon energy through
[Video footage and animated sequence]
Close-up of the rotating blades of a wind turbine, seen against the background of a deep-water wind farm. Overlaying this, graphics animate on-screen, where the blades, drivetrain housing and tower of the turbine are outlined in white, while flow of energy through the drivetrain is indicated with yellow lines and arrows, and the flow of energy from the generator and down the tower is indicated by green lines along which white pulses move. Text displays in lower frame.
Narrator
Generation, trading and supply.
[Text displays]
Generation - Trading - Supply
[Split-screen footage and animated sequence]
We see a bird’s eye view of a row of offshore wind turbines. Graphical devices appear and animate onscreen. Green lines with white pulses move down each wind turbine’s tower successively, and extend out across the ocean, denoting the movement of energy. The frame then successively splits into two and then three screens, one above the other, as each step in the process is mentioned. The middle screen shows close-up footage of data and graphs displaying on side-by-side screens and the lower screen shows an aerial view of an illuminated city by night. Text displays at the centre of each screen.
Narrator
Wind power is crucial to this future.
[Text displays]
Wind power is crucial to this future
[Video footage]
Low-angle close-up of the blades of a wind turbine turning slowly against the background of a cloudy, blue sky.
[Background music plays]
We switch to dramatic, fast-paced music with an orchestral style.
Narrator
Shell’s wind story starts in 2000…
[Text displays]
2000
Shell’s wind story starts in 2000
[Video footage]
We pull back on footage of an offshore wind farm seen below cloudy blue skies. The year mentioned displays in a white-outlined text box at top of frame, and additional text displays in lower frame.
Narrator
With 50 years of offshore expertise helping construct the UK’s first offshore wind turbines.
[Text displays]
2000
with 50 years of offshore expertise helping construct the UK’s first offshore wind turbines
[Video footage]
We see side-view footage of the Aeolus moving across the surface of the ocean, seen from the point of view of an onlooker who is partially visible in the foreground. This cuts to a bird’s eye view of an offshore wind farm, and the camera zooms in on the turbines with a staccato effect. Over this series of footage, the year mentioned continues to display in a white-outlined text box at top of frame, and successive text displays below that.
Narrator
In 2007, Shell partners in Noordzeewind…
[Text displays]
2007
In 2007, Shell partners in Noordzeewind
[Video footage]
Transition to a slightly panning bird’s eye view of the Noordzeewind offshore wind farm in the North Sea with its distinctive yellow substructures. The year mentioned displays in a white-outlined text box at top of frame, and additional text displays at frame centre.
Narrator
To build the first 100+ megawatt Netherlands offshore wind farm.
[Text displays]
2007
To build the first 100+ Megawatt Netherlands offshore wind farm
[Video footage]
We again see a panning bird’s eye view of the Noordzeewind offshore wind farm in the North Sea with its yellow substructures. The year mentioned continues to display in a white-outlined text box at top of frame, and additional text displays at frame centre
Narrator
2016 is the launch of what is now Shell’s Renewables and Energy Solutions business…
[Text displays]
2016
2016 is the launch of what is now Shell’s Renewables and Energy Solutions business
[Video footage and animated sequence]
Transition to a bird’s eye view and then aerial footage of a vast area of open land alongside a highway, with electricity pylons seen in the foreground. Overlaying this, graphics animate on-screen, showing row upon row of photovoltaic panels filling the empty land either side of the highway. The year mentioned displays in a white-outlined text box at top of frame, and additional text displays at frame centre.
Narrator
To find new ways to help customers decarbonise.
[Text displays]
2016
to find new ways to help customers decarbonise
[Video footage]
We see close-up footage of a Shell Recharge charging station, with a car moving off in the background. This cuts to close-up footage of the left panels of a vehicle displaying Shell Hydrogen branding. The year mentioned continues to display in a white-outlined text box at top of frame, and additional text displays at frame centre
Narrator
In 2020, to develop two of the largest offshore wind farms in the USA…
[Text displays]
2020
In 2020, to develop two of the largest offshore wind farms in the USA
[Video footage]
We see footage of clouds, as seen from above, with blue sky in the background. The year mentioned displays in a white-outlined text box at top of frame, and additional text displays at frame centre.
Narrator
Shell partners in Atlantic Shores Offshore Wind and Mayflower Wind.
[Text displays]
2020
Shell partners in ‘Atlantic Shores Offshore Wind’ and ‘Mayflower Wind’
[Video footage]
We see panning footage of the glistening surface of the ocean. The year mentioned continues to display in a white-outlined text box at top of frame, and additional text displays at frame centre
Narrator
And in the Netherlands, Shell and Eneco win the Hollandse Kust Noord tender.
[Text displays]
2020
In The Netherlands, Shell & Eneco win the Hollandse Kust (Noord) tender
[Video footage and animated sequence]
Transition to aerial footage of a small vessel, surrounded by white water, moving through the ocean. This cuts to panning footage of a shoreline with short wooden poles in the foreground. Overlaying this, graphics animate on-screen, showing rows of white-outlined rotating wind turbines at the horizon. Over this series of footage, the year mentioned continues to display in a white-outlined text box at top of frame, and additional text displays below that.
Narrator
Today, Borssele III and BL in the Dutch North Sea are fully operational…
[Text displays]
2021
Today, Borssele III and BL in the Dutch North Sea are fully operational
[Video footage]
Transition to close and then wider-angle bird’s eye views of the Aeolus out in the ocean during the installation of the yellow substructures of the wind farm. This cuts to a wide-angle view of the wind farm during installation, with installed wind turbines seen at the horizon and a yellow substructure seen in close-up in the foreground. Over this series of footage, the year mentioned displays in a white-outlined text box at top of frame, and additional text displays at frame centre.
Narrator
Built with Shell’s expertise as part of the Blauwwind Consortium.
[Text displays]
2021
Built with Shell’s expertise as part of the Blauwwind Consortium
[Video footage]
We see high-angle footage of the wind farm, with the wind turbines seen in silhouette as their blades turn against the background of a glistening ocean surface. This cuts to low-angle footage of drivetrain components and turbine pipes standing tall against a blue sky in a shipyard, with team members engaged in discussion in the foreground, both seen from behind. Over this series of footage, the year mentioned continues to display in a white-outlined text box at top of frame, and additional text displays below that.
Narrator
Shell’s target is to be a net-zero emissions energy business by 2050 in step with society.
[Text displays]
Shell’s target is to be a net-zero emissions energy business by 2050 in step with society
[Video footage]
We transition to a series of footage showing the following. Time-lapse footage of a busy city interchange by night, light streaking across the highways at all levels. A low-angle close-up of the Shell Pecten on a Pylon sign at a service station, seen against the evening sky. Tilting close-up footage of rooftop photovoltaic panels, showing a vast and illuminated cityscape in the background. Time-lapse footage of a busy, illuminated city street, where pedestrian traffic is shown as just a blur and where a portrait street billboard shows footage of an operational wind turbine at an offshore wind farm. Slow-motion footage of pedestrians’ legs and feet moving in both directions as they cross a street by night while cars with burning headlights wait in the background for them to cross. Over this series of footage, text displays at frame centre.
[Audio]
Shell brand mnemonic played on keys.
[Text displays]
Join us shell.com/wind
© Shell International Limited 2021
[Video footage]
Text displays in lower frame over a panning bird’s eye view of the deep-water wind farm, and the Shell Pecten displays above the text.
