Shell re-enters Italy with licensee partner pad multienergy
Feb 11, 2022
Shell expands its worldwide presence by re-entering the Italian market through a brand licence agreement.
Shell expands its worldwide presence by re-entering the Italian market through a brand licence agreement with PAD Multienergy, one of Italy’s leading fuel retailers. As part of the agreement, PAD Multienergy will rebrand 500 service stations across Italy to the Shell brand. The first site is expected to open in March, with more sites to be rebranded in the following months.
The agreement with PAD Multienergy will help Shell to take a material position in the mobility market across Italy by offering customers a wide range of lower-carbon products and services.
Customers in Italy will soon have access to Shell’s premium products including Shell V-Power and Shell Lubricants. Fleet customers will be able to use the hybrid Shell Card to access Shell mobility solutions and one of the largest networks of service stations and charging offer with 24,000 locations.
Over time, Shell and PAD Multienergy will incrementally increase their offer of lower-emission fuels including biofuels, liquefied natural gas (LNG) and charging points for electric vehicles. A growing number of stations will become mobility hubs, offering the diverse solutions needed for the energy transition.
Giorgio Delpiano, Senior Vice President, Shell Fleet Solutions and E-Mobility said: “We are excited about re-establishing our retail presence in Italy. The Shell brand stands for quality, service and innovation and soon Shell intends to offer Italian motorists more solutions for their journeys, including EV charging and lower-carbon fuels. This agreement is yet another part our commitment to maintaining our position as the world’s leading mobility retailer and our ambition to be present in over 90 markets by 2025.”
Federico Petrolini, CEO of PAD Multienergy said: “The collaboration with Shell will allow us to introduce innovative products and services that will now be available to Italian users. Shell's consolidated know-how represents an important opportunity to strengthen our presence on the Italian market, above all through new collaborations with operators in the industry.”
Shell has had a presence in Italy for more than 100 years and is currently one of the main energy suppliers on the Italian market and one of the leaders in lubricants.
Notes for editors:
Shell is the world's largest mobility retailer. Currently, it has a presence in over 80 markets with 46,000 service stations visited by over 30 million daily customers. Shell has targets for supplying more low-emission fuels by 2025 as part of its broader target of becoming a net-zero emissions energy business by 2050, in step with society’s progress in achieving the goal of the UN Paris Agreement on climate change1.
About PAD Multienergy:
PAD Multienergy SpA was established as an evolution of Petrolifera Adriatica, a historic leader in the distribution and marketing of traditional and innovative fuels and “non-oil” services (cafes, restaurants, car washes). Thanks to the contribution of its two partners, Goldengas Group and Brixia Group, PAD Multienergy now has over 700 fuel distribution stations in northern and central Italy.
1 Shell’s operating plan, outlook and budgets are forecasted for a ten-year period and are updated every year. They reflect the current economic environment and what we can reasonably expect to see over the next ten years. Accordingly, Shell’s operating plans, outlooks, budgets and pricing assumptions do not reflect our net-zero emissions target. In the future, as society moves towards net-zero emissions, we expect Shell’s operating plans, outlooks, budgets and pricing assumptions to reflect this movement.
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