We are looking for your out-of-the-box, innovative ideas to leverage technology that would improve the quality of life for different under-privileged sections of society, with India as a base, but with global applicability.

The 2030 agenda for sustainable development of the United Nations, clearly articulates the need for attaining Sustainable Development Goals (SDGs) with a focus on People, Planet, Prosperity, Peace and Partnerships. Shell welcomes the SDGs and will play our part in helping governments and societies to achieve them.

Farmer walking in a field

Call for solutions

The objective of this call for solutions is to provide seed funding and coaching to early-stage tech start-ups with a focus on social entrepreneurship, who are addressing challenges relevant to our powering lives ambitions, notably on the following topics:

a) access to energy (sustainable and socially scalable energy harnessing and usage);

b) sustainable agriculture (which includes agricultural supply chain, technology, or market); and

c) robust sustainable mobility (Safe rural and last-mile mobility for people and goods).

We are open to submissions from companies globally, whose technology can be scaled across agrarian and rural communities in India or countries at similar levels of development.

For this call for solutions, we are looking for creative and robust technologies or solutions as articulated below:

  • Technologies which bolster and enable last-mile access to energy to the end user, mainly rural and agrarian users of energy
  • Data driven technologies which can primarily connect farmers and local supply chains (e-g cold carrier vans, suppliers of local ecosystems), apart from enabling them to fix a price which is market driven with a good payback.
  • Solutions which can enable harnessing renewable energy and deploys them towards reduction of wastage in agrarian communities.
  • Technologies that would help us better the lives of people who have lost livelihood during the COVID-19 pandemic.

What are we looking for?

Solutions that can capture and address each of the areas articulated above, and meeting the following conditions of deployment:

  • Overall net zero carbon (or negative) solution;
  • Solutions which have a strong and demonstrable social impact (see below detailed criteria);
  • Low maintenance, highly automated solutions;
  • Scalable solutions, allowing automated growth as the network grows;
  • Self-sustaining solutions where benefits outweigh potential costs significantly;
  • Automatically attracts participants to join; and
  • Easy to test through a Proof of Concept.

In scope

  • Solutions can be as simple as possible, but practically deployable;
  • Preferably an open solution that enables peers and suppliers to benefit from it across the value chain;
  • Simplicity to use and deploy;
  • Technology levers such as an artificial intelligence and machine learning are welcome but must be used as the “means” to achieve a broader goal which can help key goals such as access to energy and usage of energy;
  • Can be scaled up with little or no training;
  • Solutions that use technologies boosting automation, equitable governance, and user experience; and
  • Solutions must be contextualized for solving social challenges in India or a country at similar level of development.

Out of scope

  • Proposals on or related to policies & regulations;
  • Use of restricted access data or data that is not in the public domain;
  • Including commercial data (e.g., price);
  • Information that cannot be independently verified;
  • Consultancy type of projects (we are looking for a technical solution and partner that can turn the proposal into reality); and
  • The use of obsolete technologies or niche technologies that cannot be (self-)sustained.

Selection criteria

Submitted solutions will be assessed primarily on the three following impact criteria:

  1. Technological Impact (novelty and quality of solution, scalability, business model);
  2. Social Impact (supports local supply chains, has a positive impact on employability, sustainability and quality of lives) and;
  3. Environmental Impact (carbon neutral life cycle, modularization, minimalistic).

The Shell GameChanger criteria also apply to this competition.

  1. Novel – Is the idea fundamentally different and unproven?
  2. Valuable – Could the idea create substantial new value if it works?
  3. Doable – Is there a plan to prove the concept quickly and affordably?
  4. Relevant – Is the idea relevant to the future of energy?
  5. Scalability – If your solution is proven, how scalable is it?
Logo of the Energy Swaraj Foundation

Knowledge partner - Energy Swaraj Foundation

Shell GameChanger is partnering with Energy Swaraj Foundation as knowledge partner for this call. The Foundation is working to bring awareness to masses about climate change and its solutions in a manner that powers the lives sustainably.

Timelines and submission

Applications should be filed on the Shell GameChanger website by October 31st 2022.

Please submit a slide pack with max of 10 slides, covering the three impact criteria indicated in the selection criteria above) and a self-recorded video explaining in maximum 3 minutes what your solution is.

5 shortlisted companies will be announced per email in the week of November 10th and invited for a closed-door pitching session by Shell and the Energy Swaraj Foundation. The jury panel will be composed of 4 experts form Shell and the Energy Swaraj Foundation. Up to three winners will be announced during the week of November 17th.

For more information, contact Sreenivas.Raghavendr@shell.com


  • The Pitching session will be organised in accordance with all other events hosted by Shell GameChanger.
  • The submitted pitches will be jointly screened by the Shell GameChanger team and assigned technical experts from Shell and the Energy Swaraj Foundation.
  • Any information submitted as part of the process must contain only non-confidential data and information at this stage.
  • The seed funding opportunity will be a maximum of USD 50,000 per winner for the entire duration of a project with Shell GameChanger.

Why this call for solutions?

Powering Progress sets out Shell’s strategy to accelerate the transition of our business to net-zero emissions. It is designed to create value for our shareholders, customers and wider society. One of our strategic objectives is powering lives and livelihoods through our products and activities, and by supporting an inclusive society. This means to grow the supply of affordable, reliable and sustainable energy for homes, businesses and transport, for cooking, heating and lighting. Our ambition, by 2030, is to provide reliable electricity to 100 million people in Africa and Asia who do not yet have it.

Powering Lives also mean making a positive difference to countries and communities by providing training and skills via enterprise development programmes. Supporting local economic development and livelihoods and promoting entrepreneurship, innovation and meaningful employment is core to our strategy.

In India, we are driven by four key focus areas: respecting human rights, improving access to energy, promoting diversity, equity & inclusion and enhancing communities (e.g. through skill building). Our initiatives include sustainable agricultural and livelihood practices, clean energy interventions, running innovative and educational STEM education programmes, and supporting road safety campaign for truck drivers and allied transport workers.

Find out more about Shell GameChanger

About Shell GameChanger

Find out more about the programme, our approach, and what we are looking for.

Meet The Team

Our team consists of experts who work closely with entrepreneurs to help identify gaps and how to solve them.

Open Call for Solutions

Do you have a novel solution that could impact the energy future? We continuously scout for game changing start-ups to collaborate with, submit your solution now!