The GameChanger approach

Disruptive ideas that could help accelerate the energy transition can exist anywhere. We evaluate and mature early-stage technologies that companies are working on, to help de-risk, move towards a proof of concept and increase the chances of their success.

Through an established approach, GameChanger evaluates technologies to check for a match with the programme. We assess against four key criteria:

  1. Novelty: is your technology fundamentally different and unproven?
  2. Value: could your technology create substantial new value if it works?
  3. “Why Shell?”: is your technology relevant to Shell and the energy future?
  4. Testing: can the concept be proven quickly and affordably? Is the right team in place to deliver this?

  • one

    Step 1 Submission

    Submit your early-stage technology solution as part of a Call for Solutions, or as an open submission.

    GameChanger submission form

  • two

    Step 2: Screening

    A GameChanger member will reach out to validate the potential fit with the programme and may involve identified experts.
  • three

    Step 3: Maturation

    You will be invited to join a framing workshop in which we will work together to detail out a phased project plan
  • four

    Step 4: Extended panel

    You will have 30 mins to pitch your proposal to a mixed panel, followed by Q&A and ultimately the funding decision.
  • five

    Step 5: Contracting

    Companies in the programme are asked to adopt a ‘win-win’ spirit from the start, but now it needs to go on paper.
  • six

    Step 6 Execution

    A typical project has 2-3 phases and lasts 12-18 months. The results of each phase are discussed at tollgate panels
  • seven

    Step 7: Graduation

    On project completion there will be a close-out panel.

Areas of interest

GameChanger previously ran calls in the following key areas that could greatly contribute to a more sustainable energy future.

Our history and partnerships

Founded in 1996, the Shell GameChanger programme has interacted with more than 5,000 innovators around the world, helping them turn more than 150 ideas into reality.

We actively collaborate with technology development partners around the world.

  • NREL

    National Renewable Energy Laboratory (NREL)

    Shell GameChanger and NREL collaborate to run the GCxN Accelerator

    GCxN website

  • YES!Delft


    Shell GameChanger and YES!Delft are proud programme partners

    YES!Delft website

  • The Idea Village

    The Idea Village

    Working to identify, support, and retain entrepreneurial talent in New Orleans

    Idea Village website