
Digital Transformation in Energy Industry
Digital technologies are transforming our lives in ways that were unimaginable even a decade ago. This digital transformation of the energy industry is improving efficiency and safety, and it is facilitating the increased use of renewable energy.
We are at a tipping point of exponential technological advancement. In the coming years, the internet of things will consist of a trillion sensors, all generating and sharing data. Machine learning and artificial intelligence are no longer science fiction; they are already automating and optimising operations. Digital technologies are driving cost efficiency, providing new revenue opportunities and changing business models. They have the potential to redefine the oil and gas industry.
But the digital transformation is about more than technology. It is also a cultural change, about people and agile ways of working. We employ leading data scientists who unlock value from the data Shell has access to. They work in teams with other experts across our businesses to combine commercial acumen with technical and data expertise. They develop practical solutions, allowing us to learn and improve all the time.
How will digitalisation change the energy industry
Title: How will digitalisation change the energy industry?
Duration: 01:48 minutes
Description:
From blockchain to artificial intelligence, how can digitalisation change the energy industry? Hear from Shell's Project & Technology Director Harry Brekelmans and experts from Microsoft, Salesforce and techUK.
[Video footage]
Three workers are on site talking, pointing and looking at plans on a tablet.
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Rhythmic medium-tempo music swells
[voice of Harry Brekelmans]
Digitalisation is going to help us accelerate towards finding solutions that we need,
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Medium shot of Harry Brekelmans talking to camera.
[Text displays]
Harry Brekelmans
Shell Projects & Technology Director
[Harry Brekelmans]
to deal with the questions that are in front of us in the energy system, which is we have to meet more demands but, at the same time, we have to make for a lower-carbon energy system.
[Video footage]
Workers talking and walking on site in discussion with a clipboard.
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[video footage]
Medium shot of Raghu Ramakrishan talking to camera.
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Raghu Ramakrishan
Microsoft CTO for Data
The energy industry is going through a secular expansion,
[Video footage]
Workers in office pointing at data on screens.
[Voice of Raghu Ramakrishan]
when you have to process large amounts of information in near real-time.
[video footage]
Medium shot of Raghu Ramakrishan talking to camera.
Digitalisation, essentially, is your opportunity to react and make decisions quickly.
[Video footage]
Medium shot of Jonathan Miranda talking to camera.
[Text displays]
Jonathan Miranda
Salesforce Emerging Strategy Principal
[Jonathan Miranda]
In this world as a futurist, we consider two to five years the future. Whereas the energy industry has been working in 20, 30 years.
[Video footage]
Various workers analysing data on screens.
[voice of Jonathan Miranda]
In this new field, blockchain is probably one of the most important technologies to pay attention to. It is an incredibly powerful tool that gives you transparency of data across partners,
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Medium shot of Jonathan Miranda talking to camera.
across eco-systems, across all the B2B companies you work with, across the customers and, if you want to have a solid data strategy you need a way to share information that is trusted.
[Video footage]
Shots of workers pointing at data on large screens.
[Voice of Jaqueline de Rojas CBE]
Technology is moving so fast, we have to make sure we are on point.
[Video footage]
Medium shot of Jaqueline de Rojas CBE talking to camera.
[Text displays]
Jaqueline de Rojas CBE
techUK President
Always evolving and always learning.
[Video footage]
Workers pointing at screens and talking.
[Jaqueline de Rojas CBE]
It's really exciting to see how tech can enable big shifts for the consumption of energy and climate change.
[Video footage]
Worker analysing data on screen.
[Video footage]
Medium shot of Daniel Jeavons talking to camera.
[Text displays]
Daniel Jeavons
Shell Data Science General Manager
[Daniel Jeavons]
The energy industry is going through a really transformational period.
[Video footage]
Shots of workers discussing, pointing and analysing data.
[Voice of Daniel Jeavons]
To be able to process data quickly and provide real-time insight to the people that need it, is something we've always struggled with.
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Medium shot of Daniel Jeavons talking to camera.
The new generation of algorithms that have been developed as part of artificial intelligence,
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Shots of data on tablet, and a worker next to a display on screen talking to someone off camera.
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Medium shot of Daniel Jeavons talking to camera.
Is providing the ability to do just that.
[Video footage]
Medium shot of Harry Brekelmans talking to camera.
[Harry Brekelmans]
If you think about the efficiencies we can achieve,
[Video footage]
Shots of screens displaying data in a variety of ways and workers on site pointing and talking.
[voice of Harry Brekelmans]
if you think about the added value you can create by new products and new customers,
[Video footage]
Medium shot of Harry Brekelmans talking to camera.
[Henry Brekelmans]
It’s billions and billions of dollars
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Shell logo appears on blurred and dimmed background long shot of silhouetted people in front of a large screen.
[Text displays]
shell.com/innovation
© Shell International Limited 2019
shell.com/innovation fades out.
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[Text displays]
#makethefuture
© Shell International Limited 2019
[Music]
Shell tune piano version
Why I do what I do
Title: Why I Do What I do
Duration: 3:18 minutes
Description:
Digital technologies and trends are transforming the way we live, work and interact. Digitalisation is also transforming the energy industry, by improving efficiency and safety, and by facilitating the use of renewable energy. But it is also a cultural change, about people and agile ways of working. At Shell, leading data scientists and IT professionals are working on the transition of our business to net-zero emissions, in step with society. Meet some of our colleagues, who help power progress each day!
India Recruitment Master (01-02-21) Transcript
[Background music plays]
Bright, uplifting instrumental music with guitar.
[Video footage]
Deepa Rani, in pink and blue running gear, jogs through a garden. Close up of her moving feet. Close up of her face in profile with greenery in the background.
Deepa Rani
Working at Shell is my dream job.
[Video footage]
Deepa's face while still jogging. An office building with the Shell logo is behind her. Cut to aerial shot of Bangalore, showing a busy multi-lane highway.
[Text displays]
Bengaluru India
[Video footage]
Close up of Rishabh in a taxi.
Rishabh Chopra
I love travelling to work every day.
[Video footage]
The taxi pulls up to a building. On the back of it are the words, 100% electric. Shot of Rishabh getting out and closing the door. Cut to Rishabh's face looking up. Cut to shot of Shell office building.
Rishabh Chopra
How many people can say that?
[Video footage]
Aarthi is walking through a garden, surrounded by greenery. Shot of Shell building through the trees.
Aarthi Thyagarajan
I could change the world working at Shell.
[Video footage]
Close up of an adult hand holding a child's hand. Pull back to show Asmi walking down a garden path with her son. Cut to closeup of Asmi and her son kneeling on the ground, playing with toy dinosaurs. Cut to Asmi and her son walking in the garden.
Asmi Rizvi Khaleeli
To be the best mum and the best Data Scientist, I need support, and Shell provides that.
[Video footage]
Bus driver's point of view showing an open road. Cut to a shot of a yellow, red and white bus. Cut to a close up of Harshil's hands as he rides the bus. Cut to his face in profile, then full face as he watches out the window. The Shell building is seen, and people shown in silhouette getting off the bus. Harshil stands next to the bus and gives a V for victory sign. Cut to a shot of people's legs walking into the building. Cut to the back of Harshil's head as he enters the building.
Harshil Patel
My journey is Shell’s journey. Digital and AI are key to delivering cleaner energy solutions as we transition to a lower carbon future.
[Video footage]
Deepa is shown jogging near a pond. Her pink top is seen reflected in the pond. A bronze sculpture of two herons is near the pond. Cut to a head shot of Deepa stopped in front of the Shell building. She checks her phone and smiles. A text conversation shows on the screen.
[Text displays]
We've found a solution to help predict valve malfunctions, enjoy your jog. Wow, that's great.
Deepa Rani
My role is to increase the adoption of Artificial Intelligence across Shell by connecting people.
[Video footage]
Head shot of Deepa talking to the camera, the Shell building in the background.
Deepa Rani
And work together to make the air cleaner for all of us.
[Video footage]
Deepa types on her phone. A text conversation displays on the screen. Deepa starts running again.
[Text displays]
Thanks.
[Video footage]
Close up of Deepa in a studio interview.
[Text displays]
Deepa Rani, Shell.ai Manager
Deepa Rani
I studied Computer Science and Engineering, but I wanted to work with future technologies.
[Video footage]
Deepa sits at a glass table in the atrium of a building, working on a laptop. Closeup of Deepa's hands typing on the laptop keyboard. Closeup of Deepa's face in profile.
Deepa Rani
It’s very dynamic in nature, the way we work here.
[Video footage]
Close up of Aarthi in a studio interview.
Aarthi Thyagarajan
I just finished graduation in chemical engineering.
[Text displays]
Aarthi Thyagarajan, Senior Researcher: Computational Science
[Video footage]
Aarthi is shown in a lab surrounded by equipment. She is wearing safety goggles. Cut to view of gardens near the Shell building. Aarthi is sitting on a bench under a pergola.
Aarthi Thyagarajan
But what really motivated me is the cleaner energy concept.
[Video footage]
Closeup of Aarthi using her phone. A text conversation shows on the screen.
[Text displays]
We've got the results back from the last model simulation. It's better than we expected. Super, excited about further improvements.
Aarthi Thyagarajan
I joined Shell in 2007 and from then I never looked back.
[Video footage]
Closeup of Rishabh in a studio interview.
[Text displays]
Rishabh Chopra, Artificial Intelligence Technical Analyst
Rishabh Chopra
I wanted to enhance my skills to make a positive change.
[Video footage]
Closeup of Rishabh working on a laptop. Pull back to show that he is working in a break room. A messenger conversation shows on the screen.
[Text displays]
How's your prep going for the hackathon next week? It's going great, looking forward to it.
Rishabh Chopra
The work I do here has an impact around the world.
[Video footage]
Close up of Asmi and her son squatting in the grass. Asmi points out something to her son, who excitedly looks.
Asmi Rizvi Khaleeli
Look over there!
[Video footage]
Close up of Asmi in a studio interview.
[Text displays]
Asmi Rizvi Khaleeli, Data Science Researcher
Asmi Rizvi Khaleeli
After spending several years studying and working in some leading universities and companies in Europe I realised that there are equally good opportunities in India, and decided to come back.
[Video footage]
Asmi sitting on steps in a garden using her phone. A text conversation shows on the screen.
[Text displays]
Got the data from the plant through, ready to begin building the model? Smile emoji. Absolutely.
[Video footage]
Closeup of Asmi kneeling down, playing with her son. Closeup of Asmi's face, smiling as she plays. Close up of her son's face, looking up.
Asmi Rizvi Khaleeli
Flexible working at Shell has given me the opportunity to give my family the time they deserve, and still achieve at work.
[Video footage]
Close up of Asmi and her son in the garden. The son lifts his arms to be carried.
Asmi's son
Carry me! Carry me!
[Video footage]
The Shell building is seen through the trees. Cut to closeup of Harshil in a studio interview.
[Text displays]
Harshil Patel, Data Science Researcher
Harshil Patel
I’m a numbers and computers guy. I wanted to work for Shell to combine my knowledge of computer science and mechanical engineering.
[Video footage]
Harshil is seen working on a computer. Closeup of his hands on the keyboard. Close up of a computer screen showing data. Cut to a shot of Harshil sitting at his computer. Close up of his face, he stretches and smiles.
Harshil Patel
I get to use my coding skills to do something meaningful. I’m now writing code to help businesses reduce their carbon emissions.
[Video footage]
Deepa is walking up the stairs in the Shell building. The lobby of the building can be seen in the background. Closeup of Deepa in a studio interview. Cut to a computer screen showing some code. Cut to a shot of red and yellow hexagonal tiles showing work goals. Pull back to show many of these hexagonal tiles surrounding a whiteboard. Deepa is looking at the whiteboard.
Deepa Rani
Digitalisation is two parts of an equation. One is technology another one is people. So that is what excites me.
[Video footage]
Closeup of Rishabh's hand placing his access card on a turnstile. Shot of Rishabh walking through a corridor in the Shell building. A mural of many hands coming together is visible in the background. Cut to Rishabh working at his laptop.
Rishabh Chopra
I’ve got all the tools and the best people right here, so my work is always diverse. I’m constantly exploring new ideas and there’s never a dull moment!
[Video footage]
Long shot of Aarthi with colleagues in a laboratory. Closeup of Aarthi's face wearing a face shield. Cut to Aarthi talking with colleagues, all dressed in lab gear including red lab coats, face shields and gloves. Closeup of a small container being placed into a piece of lab equipment.
Aarthi Thyagarajan
Shell’s a global company. In the research projects I’m working on, I get to collaborate with experts and employees not only on campus, but also internationally.
[Video footage]
Shot of Harshil playing table tennis. The Shell logo on the side of the building can be seen through the window. Blurry shot of the blue table and orange ball. Closeup of Harshil's face as he plays. He bounces the ball several times on his paddle.
Harshil Patel
Shell challenges you - what you know every day, keeping you on your toes.
[Video footage]
Closeup of Aarthi's face wearing a face shield. Closeup of her hands on the laptop keyboard. Shot of her face as she works at the laptop, still with the face shield. Shot of the laptop screen displaying data. Cut to Aarthi speaking to the camera, in her lab coat and wearing goggles.
Aarthi Thyagarajan
I love working with top talent and having the freedom to explore cutting edge innovations. The Digital Technology is helping Shell in playing its part in addressing the climate change and this is at the forefront of the energy transition.
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Shell jingle.
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Shell logo.
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Shell.ai
Discover more, Shell.com/digitalization.
© Shell International Limited 2021
What drives this digital transformation?
What we see happening in the world today is an explosion of data leading to a radical transformation in information technology. According to the IDC there are 33 Zettabytes of data in the world, this is projected to grow to 175 Zettabytes by 2025. 90% of that data was created in the last 2 years. 80% of it will be unstructured by 2025. And this is transforming how we do our work. These vast data volumes make information more accessible and make algorithms much smarter.
These days our data is no longer about structured tables - it comes from drones, from blockchains, from IoT devices, from documents and of course from videos. In Shell, big data is not new – our robotic subsea inspection videos exceed 7TB, our land seismic surveys are up to 20 petabytes and our marine surveys range from 10-30 TB. To give you an idea of the scale here, a terabyte is about 500 hours of video. Each of our physical assets – from refineries to wind turbines - generate hundreds of thousands of measurements per minute.
There is now an expectation that this data can be processed in near real-time using cloud technologies – and we’ve been growing our capabilities rapidly in this domain. It is the companies who can harness these new data sources using machine learning technology and provide business insights who will be the ones that really make an impact. The ultimate benefit of digital technologies is how they influence decision making, driving business value. For Shell, this becomes critical – the world needs more and cleaner energy solutions.
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