{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","model":{"title":"Scaling carbon capture and storage: from policy support to commercial deployment","text":"Ross Brown draws on experience at the intersection of policy and practice to explore how CCS can be deployed at scale.","links":[{"name":"Scaling carbon capture and storage: from policy support to commercial deployment","value":"https://www.shell.com/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage.html"}],"image":{"src":"https://www.shell.com/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/_jcr_content/root/metadata.shellimg.png/1782637257507/a-large-shell-vessel-on-blue-water.png","alt":"Aerial view of a large Shell vessel on blue water near a coastal industrial site.","width":2955,"height":1674}},"id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/metadata"},{"organism":"ContentOwner","model":{},"id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/contentowner"},{"organism":"Container.Header","children":[{"organism":"Container.Raw","id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/header/inherited","model":{}},{"organism":"Breadcrumb","model":{"links":[{"name":"Home","value":"https://www.shell.com/"},{"name":"Business customers","value":"https://www.shell.com/business-customers.html"},{"name":"Shell Low Carbon Solutions","value":"https://www.shell.com/business-customers/shell-low-carbon-solutions.html"},{"name":"Low Carbon Solutions Insights Hub","value":"https://www.shell.com/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub.html"},{"value":"https://www.shell.com/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert.html"},{"name":"Scaling carbon capture and storage: from policy support to commercial deployment","value":"https://www.shell.com/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage.html"}]},"id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/header/breadcrumb"}],"id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/header","model":{}},{"organism":"Container.Main","children":[{"organism":"Container.Section","children":[{"organism":"PageHeaderBanner","color":"semitransparent","model":{"title":"Scaling carbon capture and storage: from policy support to commercial deployment","text":"\u003Cp\u003ERoss Brown, Global Policy Lead for CCS at Shell, discusses global carbon capture and storage (CCS) policies, lessons from Northern Lights and why scaling CCS requires both government support and global cooperation.\u003C/p\u003E\r\n","image":{"src":"https://www.shell.com/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/_jcr_content/root/main/section/page_header.shellimg.png/1782637284299/a-large-shell-vessel-on-blue-water.png","alt":"Aerial view of a large Shell vessel on blue water near a coastal industrial site.","width":3834,"height":1677}},"id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section/page_header"},{"organism":"PromoSimple.Text","color":"inherited","colspan":8,"id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section/text","model":{"text":"\u003Cp\u003EToday, carbon capture and storage (CCS) is widely recognised as a critical pathway for decarbonising sectors where alternatives currently remain limited. But moving from early demonstration projects to global infrastructure requires more than technical readiness: it depends on the right combination of policy frameworks, incentives and collaboration between governments, industry and customers.\u003C/p\u003E\r\n\u003Cp\u003ERoss Brown, Global Policy Lead for CCS at Shell, has spent much of his career exploring how policy, industry and technology intersect in the global energy transition. With a dynamic background that spans international law, public affairs and carbon management, he brings both a technical and policy perspective to a complex question facing heavy industry and government today: how to scale CCS and develop sustainable commercial models.\u003C/p\u003E\r\n\u003Cp\u003EIn this interview, Ross reflects on how different regions are approaching CCS policy, what lessons projects like Northern Lights offer for other markets, and why building the right conditions for emitters may ultimately determine whether CCS can move from ambition to large-scale deployment.\u003C/p\u003E\r\n"}},{"organism":"StandaloneAsset","color":"inherited","colspan":4,"id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section/standalone_asset","model":{"image":{"src":"https://www.shell.com/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/_jcr_content/root/main/section/standalone_asset.shellimg.png/1782775908201/ross-brown.png","alt":"Ross Brown, Global Policy Lead for CCS at Shell, has spent much of his career exploring how policy, industry and technology intersect in the global energy transition.","width":3840,"height":3009}}}],"id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section","model":{}},{"organism":"Container.Section","color":"inherited","children":[{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_17592267/text","model":{"title":"How do policy frameworks differ across regions, and what role can governments play in helping low-carbon technologies move from innovation to large-scale deployment?","text":"\u003Cp\u003EGovernments play a crucial role in helping low-carbon technologies move from innovation to large-scale deployment, particularly by shaping the market conditions needed to bridge what is often called the “missing middle.” Creating early demand, providing long-term policy certainty and enabling infrastructure are all key to helping technologies like CCS scale.\u003C/p\u003E\r\n\u003Cp\u003EGiven that market structures, resource endowments and political priorities differ across regions, policy frameworks understandably take different forms. These approaches reflect local circumstances rather than a single “right” approach.\u003C/p\u003E\r\n"}},{"organism":"StandaloneAsset","color":"inherited","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_17592267/standalone_asset","model":{"image":{"src":"https://www.shell.com/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/_jcr_content/root/main/section_17592267/standalone_asset.shellimg.png/1782637644135/ross-brown-and-his-colleagues-outside-a-modern-structure.png","alt":"A picture of Ross Brown and his colleagues outside a modern structure.","width":3066,"height":3066}}},{"organism":"Container","children":[{"organism":"PromoSimple.Text","color":"brand1-solid","id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_17592267/simple/text","model":{"text":"\u003Cp\u003EIn Europe, there is a relatively integrated policy landscape, with a combination of carbon pricing through the \u003Ca href=\"https://climate.ec.europa.eu/eu-action/carbon-markets/eu-emissions-trading-system-eu-ets_en\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EEU Emissions Trading System\u003C/a\u003E (ETS), binding climate targets, sector-specific regulation such as \u003Ca href=\"https://www.consilium.europa.eu/en/policies/fit-for-55/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EFit for 55\u003C/a\u003E, and industrial support through initiatives like the \u003Ca href=\"https://commission.europa.eu/topics/competitiveness/green-deal-industrial-plan_en\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EGreen Deal Industrial Plan\u003C/a\u003E. Together, these measures provide a coordinated framework for low-carbon investment.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"brand1-solid","id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_17592267/simple/text_copy","model":{"text":"\u003Cp\u003EIn North America, the approach is more decentralised, combining federal and state or provincial policies. Measures such as the Inflation Reduction Act and the Bipartisan Infrastructure Law focus on tax credits, grants and loan support to incentivise deployment, while Canada also complements this with a national carbon pricing system.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"brand1-solid","id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_17592267/simple/text_copy_1581756768","model":{"text":"\u003Cp\u003EAcross APAC, policy frameworks are more diverse, reflecting different stages of economic development and transition pathways. Countries such as Japan, South Korea, Singapore and China have developed increasingly sophisticated approaches, often linked to broader industrial strategies and long-term planning. While policy tools vary, there is strong emphasis in many cases on coordination, infrastructure development and strategic sector support.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"brand1-solid","id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_17592267/simple/text_copy_2117009729","model":{"text":"\u003Cp\u003EAcross all regions, the common thread is the important role of governments in enabling early markets and reducing risk, particularly for technologies like CCS where upfront investment is high. By aligning policy tools with local market conditions, governments can help accelerate the transition from innovation to widespread deployment.\u003C/p\u003E\r\n"}}],"colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_17592267/simple","model":{}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_17592267/text_1571681443","model":{"text":"\u003Cp\u003EStepping back, many low-carbon technologies are still stuck in what’s often called the “missing middle” – the space between innovation and large-scale uptake. That’s where governments have an important role to play in creating early demand. This is particularly relevant for CCS, where such support is crucial to help markets get off the ground.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"brand1-subtle","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_17592267/text_1879643186","model":{"title":"Where does CCS fit in the wider decarbonisation landscape, and what arguments support it as a core climate solution as opposed to a ‘nice to have’?","text":"\u003Cp\u003ECCS is one part of the wider decarbonisation agenda. A range of technologies and measures need to be developed and scaled in parallel, but CCS is an essential tool – particularly in hard-to-abate sectors, where it is a key pathway to decarbonisation. Another important argument – particularly in the European context – is that CCS can support industrial competitiveness, bolstering the ability of heavy industries to meet market demand and achieve sustainable profitability. This is important because it enables them to continue operating while reducing emissions, rather than facing decline or relocation.\u003C/p\u003E\r\n\u003Cp\u003EMost future energy scenarios indicate that some fossil fuel use will continue for a period of time, especially where alternatives remain limited. Organisations such as the \u003Ca href=\"https://www.iea.org/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EInternational Energy Agency\u003C/a\u003E (IEA) and the \u003Ca href=\"https://www.ipcc.ch/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EIntergovernmental Panel on Climate Change\u003C/a\u003E (IPCC) have weighed in, highlighting CCS as crucial to achieving net-zero goals.\u003C/p\u003E\r\n"}},{"organism":"StandaloneAsset","color":"inherited","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_17592267/standalone_asset_646316277","model":{"image":{"src":"https://www.shell.com/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/_jcr_content/root/main/section_17592267/standalone_asset_646316277.shellimg.png/1782775938257/ross-brown-seated-with-other-speakers-on-stage.png","alt":"Ross Brown seated with other speakers on stage during a panel session at AIEN IES Istanbul 2025.","width":3870,"height":2530}}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_17592267/text_426275921","model":{"title":"In many cases it is still cheaper to emit carbon than to capture and store it. What policy tools can help close that cost gap?","text":"\u003Cp\u003EThink of CCS policy instruments as a toolbox.\u003C/p\u003E\r\n\u003Cp\u003EDifferent countries use different combinations depending on their context. In the United States, tax credits have played a major role in underpinning CCS deployment, partly reflecting the relative ease with which that type of instrument has historically achieved bipartisan approval.\u003C/p\u003E\r\n\u003Cp\u003EIn Europe, we see a broader mix of tools: carbon pricing to incentivise decarbonisation, grants funded through carbon market revenues to support early infrastructure, and mechanisms such as contracts for difference – which support low-carbon projects by guaranteeing a stable price – to bridge the gap between the carbon price and the cost of CCS.\u003C/p\u003E\r\n"}},{"organism":"Quote.Small","color":"brand1-solid","id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_17592267/quote","model":{"title":"Ross Brown, Global Policy Lead for CCS at Shell","text":"\u003Cp\u003E“There is no single dominant instrument globally – countries tend to use different policy tools depending on their national context.”\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_17592267/text_644562716","model":{"title":"How can policymakers support CCS adoption without putting heavy industry at a competitive disadvantage?","text":"\u003Cp\u003EOne important mechanism for that is the \u003Ca href=\"https://taxation-customs.ec.europa.eu/carbon-border-adjustment-mechanism_en\" target=\"_blank\"\u003ECarbon Border Adjustment Mechanism\u003C/a\u003E (CBAM). In theory, CBAM levels the playing field by reflecting internal carbon pricing externally and helping to ensure that industries operating under carbon pricing regimes are not disadvantaged relative to imports.\u003C/p\u003E\r\n\u003Cp\u003EIt may also encourage CCS adoption beyond the regions where such policies originate.\u003C/p\u003E\r\n"}}],"id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_17592267","model":{"title":"The role of policy in scaling CCS"}},{"organism":"Container.Section","color":"brand1-subtle","children":[{"organism":"StandaloneAsset","color":"inherited","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_763189155/standalone_asset","model":{"image":{"src":"https://www.shell.com/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/_jcr_content/root/main/section_763189155/standalone_asset.shellimg.png/1782776182553/ross-brown-is-taking-hard-hats.png","alt":"Ross Brown is taking hard hats and high visibility vests inside an industrial control room.","width":3014,"height":2089}}},{"organism":"PromoSimple.Text","color":"inherited","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_763189155/text","model":{"title":"Northern Lights is seen as a successful example of policy enabling CCS. What made that project possible, in your view?","text":"\u003Cp\u003ENorway, where \u003Ca href=\"https://norlights.com/\" target=\"_blank\"\u003ENorthern Lights\u003C/a\u003E is based, has two key advantages: significant CO₂ storage capacity and a clear political commitment to adopting CCS.\u003C/p\u003E\r\n\u003Cp\u003EThrough the Longship Project – Europe’s first full value chain for capturing, transporting and storing industrial CO₂ – the Norwegian government funded the initial infrastructure and backed the first two emitters (\u003Ca href=\"https://www.heidelbergmaterials.com/en\" target=\"_blank\"\u003EHeidelberg Materials\u003C/a\u003E and \u003Ca href=\"https://www.hafslund.no/en\" target=\"_blank\"\u003EHafslund Celsio\u003C/a\u003E) so they could join the project. A final investment decision was taken last year on Phase 2 of Northern Lights, which aims to expand its capacity from 1.5 to at least 5 million tonnes of CO₂ per year, supported by commercial agreements and additional infrastructure. The expansion should be completed and ready for operation in the second half of 2028.\u003C/p\u003E\r\n\u003Cp\u003EThis strong government support and advocacy naturally created the conditions for commercialisation, allowing the joint venture partners to move into later phases and attract additional customers. The broader lesson here is that establishing early CCS value chains can help unlock commercial markets.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","colspan":8,"id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_763189155/text_1593982044","model":{"title":"How mature are the regulatory frameworks governing cross-border CO₂ transport and long-term storage?","text":"\u003Cp\u003EIt’s essential that I mention the London Protocol here. Introduced by the \u003Ca href=\"https://www.imo.org/\" target=\"_blank\"\u003EInternational Maritime Organisation\u003C/a\u003E in 2006, it has been absolutely central in shaping the rules around cross-border CO₂ transport and storage. Historically, it restricted subsea storage across borders because CO₂ was broadly classified as a waste product. That has since changed, with cross-border transport and storage now permitted through bilateral agreements between countries. Several such agreements have already been concluded, including those linked to Norway and the Northern Lights project, and more are expected as CCS hubs develop in regions where storage capacity and emissions sources are geographically separated.\u003C/p\u003E\r\n\u003Cp\u003EPersonally, I would also like to see more bilateral agreements happening in APAC, particularly between storage-constrained countries such as Japan and Korea with abundant-storage countries like Australia and Malaysia.\u003C/p\u003E\r\n\u003Cp\u003EFor long-term stewardship, the widely recognised model is that operators manage monitoring and storage sites while they are operational. After closure, once specific criteria are met or after a defined period, governments assume responsibility – reflecting the reality that public institutions are often better placed to oversee storage over the very long timeframes involved.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple","color":"brand1-solid","model":{"title":"How it works and why it matters","text":"\u003Cp\u003EExplore how carbon capture and storage (CCS) enables emissions reduction in hard-to-abate sectors and supports scalable, science-backed climate action.\u003C/p\u003E\r\n\u003Cp\u003E\u003Ca href=\"https://www.shell.com/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/low-carbon-solutions-and-products/carbon-capture-and-storage-ccs-how-it-works-and-why-it-matters.html\"\u003ELearn about CCS\u003C/a\u003E\u003C/p\u003E\r\n","image":{"src":"https://www.shell.com/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/_jcr_content/root/main/section_763189155/promo.shellimg.png/1782638683257/large-yellow-industrial-gas-pipelines.png","alt":"Large yellow industrial gas pipelines at a processing facility under a clear blue sky.","width":3840,"height":2163}},"colspan":4,"id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_763189155/promo"},{"organism":"StandaloneAsset","color":"inherited","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_763189155/standalone_asset_cop","model":{"image":{"src":"https://www.shell.com/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/_jcr_content/root/main/section_763189155/standalone_asset_cop.shellimg.png/1782776268303/ross-brown-speaking-into-a-handheld-microphone.png","alt":"Ross Brown speaking into a handheld microphone during a panel discussion.","width":3407,"height":2509}}},{"organism":"PromoSimple.Text","color":"inherited","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_763189155/text_1991844121","model":{"title":"What role do policymakers and industry play in creating the conditions for CCS adoption – both in terms of policy frameworks and public trust?","text":"\u003Cp\u003EThe most important step is creating the right conditions for CCS value chains to develop and mature. That means clear policy frameworks, greater regulatory certainty and support mechanisms for emitters. If emitters are not incentivised to adopt CCS, there will be no demand for transport and storage infrastructure.\u003C/p\u003E\r\n\u003Cp\u003EBuilding that foundation is therefore the first step – physical infrastructure will develop once the right conditions are in place.\u003C/p\u003E\r\n\u003Cp\u003EAt the same time, policymakers and industry need to communicate the societal benefits of CCS. Public engagement is essential wherever projects are developed. When projects come into operation, their benefits should become visible in practice: maintaining industrial competitiveness, creating jobs locally, helping to decarbonise industry and contributing to national climate targets.\u003C/p\u003E\r\n\u003Cp\u003ELike with most things, there will always be some opposition, but projects in operation are evidence that acceptance can be achieved.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_763189155/text_1919370823","model":{"title":"Looking ahead, what would indicate that CCS markets are on the right track?","text":"\u003Cp\u003EThe key signal will be whether early projects genuinely create the foundations for scale-up. Beyond that, sufficient carbon pricing will be important, particularly in regions such as Europe.\u003C/p\u003E\r\n\u003Cp\u003EOver time, we would also expect stronger customer demand for decarbonised products. If customers are willing to pay a premium for products such as lower-carbon cement or steel, that strengthens the CCS business case. There’s also potential for carbon dioxide removal markets to grow, both in voluntary and compliance spaces.\u003C/p\u003E\r\n"}},{"organism":"Quote.Small","color":"brand1-solid","id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_763189155/quote","model":{"title":"Ross Brown, Global Policy Lead for CCS at Shell","text":"\u003Cp\u003E“Ultimately, the industry needs to evolve beyond mere reliance on the government and develop new business models to ensure the industry can survive and thrive – in a nutshell, scale.”\u003C/p\u003E\r\n"}}],"id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_763189155","model":{"title":"Lessons from Northern Lights: the path to scale"}},{"organism":"Container.Section","color":"inherited","children":[{"organism":"StandaloneAsset","color":"inherited","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_2122476398/standalone_asset_cop","model":{"image":{"src":"https://www.shell.com/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/_jcr_content/root/main/section_2122476398/standalone_asset_cop.shellimg.png/1782776308804/ross-brown-and-a-group-of-delegates-standing-outdoors-in-london.png","alt":"Ross Brown and a group of delegates standing outdoors in London with the London Eye in the background.","width":3462,"height":2528}}},{"organism":"PromoSimple.Text","color":"brand1-subtle","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_2122476398/text_1991844121_copy","model":{"title":"How has your background shaped the way you think about climate policy today?","text":"\u003Cp\u003EStudying international law has made me more curious and analytical. Embarking on a Masters in carbon management later on gave me a greater understanding of the policy, business and scientific aspects of the energy transition. That combination has been useful because climate policy sits at the intersection of all three.\u003C/p\u003E\r\n\u003Cp\u003EEventually I moved from communications roles for shipping and energy companies to public affairs and policy work across the energy and industrial sectors. Moving into a role focused on CCS policy at Shell was a long time coming as I had applied for several roles in the company before, and it finally materialised four years ago.\u003C/p\u003E\r\n\u003Ch3\u003EWhat keeps you motivated working in climate policy today?\u003C/h3\u003E\r\n\u003Cp\u003EI believe having a full and active life outside of work is important. Creating that balance helps keep me happy and enthusiastic about the work itself.\u003C/p\u003E\r\n"}},{"organism":"Quote.Small","color":"brand1-solid","id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_2122476398/quote_copy","model":{"title":"Ross Brown, Global Policy Lead for CCS at Shell","text":"\u003Cp\u003E“I often say this job is my dream job – and I genuinely mean it. Being able to work on the policy and practical aspects of CCS, which I find deeply interesting and purposeful, is probably motivation enough.”\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_2122476398/text","model":{"text":"\u003Cp\u003ETake a look at the video below to see how we’re bringing the world’s first cross-border, open-access CO₂ transport and storage infrastructure network to life through Northern Lights – a joint venture with Equinor and TotalEnergies, and with support from the Norwegian government.\u003C/p\u003E\r\n"}},{"organism":"StandaloneAsset","color":"inherited","colstart":3,"colspan":8,"id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_2122476398/standalone_asset","model":{"title":"Northern Lights – a joint venture with Equinor and TotalEnergies","video":{"src":"https://www.youtube-nocookie.com/embed/gaMUOGCCFBw","caption":"Carbon Capture and Storage | Shell: Partner of Choice for Decarbonisation"}}},{"organism":"Container.List","children":[{"organism":"AccordionItem","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_2122476398/list/list_item","model":{"title":"Read the transcript","text":"\u003Cp\u003E\u003Cstrong\u003ETitle: Carbon Capture and Storage | Shell: Partner of Choice for Decarbonisation\u003C/strong\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Cb\u003EDuration: \u003C/b\u003E4:09 minutes\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EDescription: \u003C/strong\u003ECarbon capture and storage (CCS) is increasingly recognised as an important solution for reducing emissions, particularly in hard-to-decarbonise sectors. Shell has been working on CCS for decades. Through Northern Lights – a joint venture with Equinor and TotalEnergies – and with support from the Norwegian government, we have brought the world’s first cross-border, open-access CO₂ transport and storage infrastructure network to life.\u003C/p\u003E\n\u003Cp\u003E[Opening visuals]\u003C/p\u003E\n\u003Cp\u003EA fast-moving montage shows industrial and energy-related scenes. Visuals include close-ups of industrial equipment, people working in an industrial environment, a Shell-branded technical screen, an aerial view of an industrial facility near water, refinery structures, city traffic at night, storage tanks and underwater pipeline imagery.\u003C/p\u003E\n\u003Cp\u003E[Speech]\u003C/p\u003E\n\u003Cp\u003ENarration\u003C/p\u003E\n\u003Cp\u003EInnovation, for over 110 years, it's been at the heart of how Shell's connected the world with energy.\u003C/p\u003E\n\u003Cp\u003ENow, we're innovating to help industry decarbonise, including through carbon capture and storage, CCS.\u003C/p\u003E\n\u003Cp\u003E[Visuals]\u003C/p\u003E\n\u003Cp\u003EThe video shows an interview shot of Alistair Tucker seated indoors, followed by city and industrial visuals. Animated imagery shows CO₂ moving below the surface into underground storage.\u003C/p\u003E\n\u003Cp\u003E[Speaker details]\u003C/p\u003E\n\u003Cp\u003EAlistair Tucker\u003C/p\u003E\n\u003Cp\u003EGM Europe CCS\u003C/p\u003E\n\u003Cp\u003E[Speech]\u003C/p\u003E\n\u003Cp\u003EHere at Shell, we believe CCS is essential to help society meet its net-zero ambition.\u003C/p\u003E\n\u003Cp\u003E[Visuals]\u003C/p\u003E\n\u003Cp\u003EThe video cuts to industrial tanks and infrastructure, then to an animated view of CO₂ storage below the seabed.\u003C/p\u003E\n\u003Cp\u003E[Speaker details]\u003C/p\u003E\n\u003Cp\u003ESvein Tore Holsether\u003C/p\u003E\n\u003Cp\u003ECEO, Yara\u003C/p\u003E\n\u003Cp\u003E[Speech]\u003C/p\u003E\n\u003Cp\u003EWe have to capture that CO₂, compress it, and then pump it down below the seabed for permanent storage.\u003C/p\u003E\n\u003Cp\u003E[Visuals]\u003C/p\u003E\n\u003Cp\u003EIndustrial infrastructure and refinery-style facilities appear on screen.\u003C/p\u003E\n\u003Cp\u003E[Speech]\u003C/p\u003E\n\u003Cp\u003ENarration\u003C/p\u003E\n\u003Cp\u003EThree things make Shell a partner of choice when it comes to CCS.\u003C/p\u003E\n\u003Cp\u003E[Text displays]\u003C/p\u003E\n\u003Cp\u003ETechnological Le[adership]\u003C/p\u003E\n\u003Cp\u003E[Visuals]\u003C/p\u003E\n\u003Cp\u003EIndustrial plant footage appears behind the on-screen text. The video then shows refinery towers, pipework labelled “CO2 to pipeline”, control room-style digital displays and animated CCS infrastructure.\u003C/p\u003E\n\u003Cp\u003E[Speaker details]\u003C/p\u003E\n\u003Cp\u003EAlistair Tucker\u003C/p\u003E\n\u003Cp\u003EGM Europe CCS\u003C/p\u003E\n\u003Cp\u003E[Speech]\u003C/p\u003E\n\u003Cp\u003E(Narration) At the Shell-operated Quest CCS project in Canada, we've captured over nine million tonnes of CO₂ since 2015.\u003C/p\u003E\n\u003Cp\u003ECCS involves four stages. The first, capturing the CO₂ at source. Second, transportation to a suitable storage site. The third, injection into the underground geology. And the fourth, monitoring confirmation to ensure it is permanently stored. We at Shell are involved in all of those four stages.\u003C/p\u003E\n\u003Cp\u003E[Scene transition]\u003C/p\u003E\n\u003Cp\u003EThe video transitions to footage of a large blue and white vessel at sea and in harbour. The vessel has visible markings including “CO₂ carrier” and “Northern Pathfinder”. Tugboats guide the vessel near port infrastructure and a city skyline.\u003C/p\u003E\n\u003Cp\u003E[Speaker details]\u003C/p\u003E\n\u003Cp\u003EHemant Naik\u003C/p\u003E\n\u003Cp\u003ECommercial Business Manager, Shell Shipping and Maritime\u003C/p\u003E\n\u003Cp\u003E[Speech]\u003C/p\u003E\n\u003Cp\u003E(Narration) When it comes to the transportation stage, this is the cutting edge.\u003C/p\u003E\n\u003Cp\u003EWe are standing on the Northern Pathfinder. It happens to be this vessel’s maiden voyage. This vessel and her sister ship are the world’s first carriers of liquid carbon dioxide for large-scale CCS.\u003C/p\u003E\n\u003Cp\u003E(Narration) Shell is the lead developer of this ground-breaking vessel, owned by our Northern Lights joint venture. To unlock cross-border CO₂ transportation and scale CCS, the world will need a fleet of ships like this. And we're already planning ahead.\u003C/p\u003E\n\u003Cp\u003EPioneering as the ship is, we have already designed the next generation of low-pressure vessels to transport up to ten times the liquid CO₂, over longer distances, at lower cost.\u003C/p\u003E\n\u003Cp\u003E(Narration) All backed up by Shell's long-established integrated maritime capability.\u003C/p\u003E\n\u003Cp\u003E[Text displays]\u003C/p\u003E\n\u003Cp\u003EStrategic Collaboration\u003C/p\u003E\n\u003Cp\u003E[Visuals]\u003C/p\u003E\n\u003Cp\u003EAerial shots show the Northern Lights receiving terminal, storage tanks, pipework and industrial structures near the coast. The video also shows ships at sea, terminal operations and rail transport carrying cylindrical tanks.\u003C/p\u003E\n\u003Cp\u003E[Speech]\u003C/p\u003E\n\u003Cp\u003ENarration\u003C/p\u003E\n\u003Cp\u003EThe Northern Lights receiving terminal, another world first.\u003C/p\u003E\n\u003Cp\u003E[Speaker details]\u003C/p\u003E\n\u003Cp\u003EAlistair Tucker\u003C/p\u003E\n\u003Cp\u003EGM Europe CCS\u003C/p\u003E\n\u003Cp\u003E[Speech]\u003C/p\u003E\n\u003Cp\u003ENorthern Lights' mission is to demonstrate we can ship and store CO₂ on a commercial basis.\u003C/p\u003E\n\u003Cp\u003E[Speech]\u003C/p\u003E\n\u003Cp\u003ENarration\u003C/p\u003E\n\u003Cp\u003EIt's a joint venture with industry partners Equinor and TotalEnergies and with significant support from the Norwegian government.\u003C/p\u003E\n\u003Cp\u003EStrategic collaboration with different stakeholders is key to growing CCS worldwide, and we're excited to work with innovative partners to make this happen.\u003C/p\u003E\n\u003Cp\u003E[Visuals]\u003C/p\u003E\n\u003Cp\u003ETwo people wearing hard hats stand at an industrial site. Additional shots show cranes, large cylindrical industrial equipment and the exterior of an industrial facility.\u003C/p\u003E\n\u003Cp\u003E[Text displays]\u003C/p\u003E\n\u003Cp\u003ECustomer Focus\u003C/p\u003E\n\u003Cp\u003E[Speaker details]\u003C/p\u003E\n\u003Cp\u003ESvein Tore Holsether\u003C/p\u003E\n\u003Cp\u003ECEO, Yara\u003C/p\u003E\n\u003Cp\u003E[Speech]\u003C/p\u003E\n\u003Cp\u003EFor us, it's very helpful to work with a company like Shell that has decarbonization very high on the agenda and understand the needs that we have.\u003C/p\u003E\n\u003Cp\u003E[Visuals]\u003C/p\u003E\n\u003Cp\u003EThe video shows Yara-related industrial and agricultural imagery, including a factory site, people moving through an industrial or warehouse space, crop fields and a vehicle moving through farmland.\u003C/p\u003E\n\u003Cp\u003E[Speech]\u003C/p\u003E\n\u003Cp\u003ENarration\u003C/p\u003E\n\u003Cp\u003EA Northern Lights customer, Yara is one of the world’s leading fertiliser manufacturers, with operations in 60 countries.\u003C/p\u003E\n\u003Cp\u003E[Speaker details]\u003C/p\u003E\n\u003Cp\u003ESvein Tore Holsether\u003C/p\u003E\n\u003Cp\u003ECEO, Yara\u003C/p\u003E\n\u003Cp\u003E[Speech]\u003C/p\u003E\n\u003Cp\u003EIn order to produce this product, we use natural gas and we produce CO₂ as well. While we have made great progress in reducing that already, this is not something that any company can do alone.\u003C/p\u003E\n\u003Cp\u003E[Visuals]\u003C/p\u003E\n\u003Cp\u003EFurther footage shows industrial pipes, a Yara production facility and a world map graphic with marked locations.\u003C/p\u003E\n\u003Cp\u003E[Text displays]\u003C/p\u003E\n\u003Cp\u003EShell’s CCS projects\u003C/p\u003E\n\u003Cp\u003E[Visuals]\u003C/p\u003E\n\u003Cp\u003EThe video shows Alistair Tucker speaking on screen, followed by footage of the Northern Pathfinder and aerial views of the Northern Lights coastal terminal.\u003C/p\u003E\n\u003Cp\u003E[Speaker details]\u003C/p\u003E\n\u003Cp\u003EAlistair Tucker\u003C/p\u003E\n\u003Cp\u003EGM Europe CCS\u003C/p\u003E\n\u003Cp\u003E[Speech]\u003C/p\u003E\n\u003Cp\u003EThrough projects like Northern Lights, we want to work with forward-thinking customers like Yara to transport and store their captured CO₂ safely and permanently. These are the kinds of solutions the world needs now to address the emissions challenge.\u003C/p\u003E\n\u003Cp\u003E[Visuals]\u003C/p\u003E\n\u003Cp\u003EA graphic shows a globe and then three Shell CCS strengths displayed on screen.\u003C/p\u003E\n\u003Cp\u003E[Text displays]\u003C/p\u003E\n\u003Cp\u003ETechnological leadership\u003C/p\u003E\n\u003Cp\u003EStrategic collaboration\u003C/p\u003E\n\u003Cp\u003ECustomer focus\u003C/p\u003E\n\u003Cp\u003E[Speech]\u003C/p\u003E\n\u003Cp\u003ENarration\u003C/p\u003E\n\u003Cp\u003ETechnological leadership, strategic collaboration, and customer focus, three reasons why Shell is the partner of choice when it comes to carbon capture and storage.\u003C/p\u003E\n\u003Cp\u003E[Closing visuals]\u003C/p\u003E\n\u003Cp\u003EThe final frame shows the Shell logo and a web address.\u003C/p\u003E\n\u003Cp\u003E[Text displays]\u003C/p\u003E\n\u003Cp\u003E\u003Ca href=\"https://www.shell.com/what-we-do/carbon-capture-and-storage.html\"\u003Eshell.com/ccs\u003C/a\u003E\u003C/p\u003E\n"}}],"colstart":3,"colspan":8,"id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_2122476398/list","model":{}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/shell-low-carbon-solutions/low-carbon-solutions-insights-hub/ask-the-expert/scaling-carbon-capture-and-storage/jcr_content/root/main/section_2122476398/text_1412426694","model":{"text":"\u003Cp\u003E\u003Cb\u003EDate of publication: June, 2026\u003C/b\u003E\u003C/p\u003E\r\n"}},{"organism":"PromoBanner","color":"semitransparent","model":{"title":"Carbon Capture and Storage (CCS)","text":"\u003Cp\u003ECCS offers a way to reduce emissions, including from sectors that are slower-to-decarbonise. 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