Every four minutes a child fatality occurs on the road somewhere in the world.[1] For young people, aged 10 - 24 years, road traffic injuries are the leading cause of death.[2] Road transport related fatality is the only non-medical cause of death in the top 15 or so causes of deaths.

The cause of car accidents is generally not the vehicle, but rather people’s behaviour; making the majority of incidents preventable and highlighting the importance of not being complacent on the road and using defensive driving techniques.The aim of this campaign is to spread awareness of such issues and the importance of taking action to reduce these numbers.

The United Nations programme, “Decade of Action 2011-2020” is an effort to address Road Safety globally, with the goal to save five million lives. The UN Global Road Safety Week is part of the Decade of Action. Central to the Road Safety Week is the #SaveKidsLives campaign, launched in November 2014, following research with over 150 children across the world. Ten strategies have been identified which can help protect and keep children safe on the road, highlighting risks such as speeding and seat belts which can make a significant difference.

We would like you to share the child declaration with your friends, family and colleagues as road safety advocates and encourage people to “sign it,” “show it” and “deliver it.” By signing the Child Declaration, you can help this campaign reach the eyes and ears of important leaders across the world, ensuring they take action against road deaths a priority globally.

Once you’ve signed the declaration, why not help spread the word? Take a ‘Safie.’ Download and print the signboard from the site, write a road safety message important to you, and take a photo, sharing the image across your social media. Using the hashtags #Safie and #SaveKidsLives, you can show your support for the campaign. To find out more information about this campaign, watch the video.

It’s important, whether as a business or an individual, to increase awareness of road safety. Through carrying out community days, whether it be with your neighbourhood, local schools or other community groups, you can make a real difference, and help increase the safety of children locally to you.

There are various activities which can help educate young people, ensuring they know how to keep themselves safe on the road, such as a Blind Spot Demonstration. This involves giving children the opportunity to sit inside a parked truck in a large car park with a parent or friends walking alongside the vehicle, demonstrating the blind spots of such vehicles. Other resources and activities for children can be found on the Road Safety GB website.

Register your event for the Third UN Global Road Safety Week here. To find out about more about what’s happing in your area for Road Safety Week, view the calendar of events.

[1] http://www.who.int/roadsafety/week/2015/Ten_Strategies_For_Keeping_Children_Safe_on_the_Road.pdf?ua=1

[2] http://www.who.int/violence_injury_prevention/road_safety_status/2013/en/


More in business customers

Check your tyres regularly

Reduce the risk of an incident. Check your tyres regularly. Having the recommended pressure and tread reduces your chances of a blow-out or other tyre-related incident, keeping you safer on the road.

The importance of defensive driving

Remember you and the other road users around you are only human; and humans make mistakes. A defensive driver does not just concentrate on his or her own actions, but anticipates the likely actions of other road users.