{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","model":{"title":"Route Management Technology ","text":"Born out of GPS technology launched fifty years ago, data-driven route optimisation is helping to shape the transport industry’s present and future.","links":[{"name":"Route Management Technology ","value":"https://www.shell.com/business-customers/shell-fleet-solutions/fleet-focus/route-managment.html"}],"image":{"src":"https://www.shell.com/business-customers/shell-fleet-solutions/fleet-focus/route-managment/_jcr_content/root/metadata.shellimg.jpeg/1705621517303/content-hub-route-mangement-header.jpeg","alt":"Truck driver using GPS","width":3819,"height":2151}},"id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/metadata"},{"organism":"ContentOwner","model":{},"id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/contentowner"},{"organism":"Container.Header","children":[{"organism":"Container.Raw","ref":"https://www.shell.com/_jcr_content/root/header/inherited.model.json","id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/header/inherited","model":{}},{"organism":"Breadcrumb","model":{"links":[{"name":"Home","value":"https://www.shell.com/"},{"name":"Business customers","value":"https://www.shell.com/business-customers.html"},{"name":"Shell Fleet Solutions","value":"https://www.shell.com/business-customers/shell-fleet-solutions.html"},{"name":"Fleet Focus: News & Resources","value":"https://www.shell.com/business-customers/shell-fleet-solutions/fleet-focus.html"},{"name":"Route Management Technology ","value":"https://www.shell.com/business-customers/shell-fleet-solutions/fleet-focus/route-managment.html"}]},"id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/header/breadcrumb"}],"id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/header","model":{}},{"organism":"Container.Main","children":[{"organism":"Container.Section","children":[{"organism":"PageHeaderBanner","color":"semitransparent","model":{"title":"Route management technology: The algorithm that could help save heavy-duty fleets time and money ","text":"\u003Cp\u003EBorn out of GPS technology launched fifty years ago, data-driven route optimisation is helping to shape the transport industry’s present and future.\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n","image":{"src":"https://www.shell.com/business-customers/shell-fleet-solutions/fleet-focus/route-managment/_jcr_content/root/main/section/item.shellimg.jpeg/1705952459184/content-hub-route-mangement-header.jpeg","alt":"Truck driver using GPS","width":3837,"height":1680}},"id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/main/section/item"},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/main/section/text_1315671706_copy","model":{"text":"\u003Ch2\u003EKey takeaways\u003C/h2\u003E\r\n"}},{"organism":"Container.List","children":[{"organism":"ListItem","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/main/section/list/list_item_copy_41792","model":{"title":" ","text":"\u003Cp\u003EGPS technology – which sits at the core of route management software – has only been around commercially since the late 1970s. However, just fifty years later, it’s projected that more than 35 million trucks will be connected to telematics worldwide.\u003Csup\u003E2\u003C/sup\u003E\u003C/p\u003E\r\n\r\n\r\n","image":{"src":"https://www.shell.com/business-customers/shell-fleet-solutions/fleet-focus/route-managment/_jcr_content/root/main/section/list/list_item_copy_41792.shellimg.jpeg/1705620576633/crt-content-hub-route-mangement-icon-gps-technology.jpeg","alt":"Icon of laptop screen with a truck and location pin","width":3841,"height":3841}}},{"organism":"ListItem","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/main/section/list/list_item_copy_41792_1465693592","model":{"title":" ","text":"\u003Cp\u003EToday’s route management technology relies on algorithms that can help fleet managers choose the shortest, most efficient or quickest routes between two points – all of which can have a positive impact on cost, emissions and driver safety.\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n\r\n\r\n","image":{"src":"https://www.shell.com/business-customers/shell-fleet-solutions/fleet-focus/route-managment/_jcr_content/root/main/section/list/list_item_copy_41792_1465693592.shellimg.jpeg/1705620596742/crt-content-hub-route-mangement-icon-route-managment.jpeg","alt":"Icon of truck with dollar sign pointing down","width":3841,"height":3841}}},{"organism":"ListItem","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/main/section/list/list_item_copy_41792_1168320214","model":{"title":" ","text":"\u003Cp\u003EArguably, three of its most significant features are: route planning and optimisation; visibility and driver monitoring; and real-time data integration. Together, these capabilities have been shown to potentially save fleets 9% in fuel, 12% in labour and 17% in accident costs.\u003Csup\u003E6\u003C/sup\u003E\u003C/p\u003E\r\n\r\n\r\n","image":{"src":"https://www.shell.com/business-customers/shell-fleet-solutions/fleet-focus/route-managment/_jcr_content/root/main/section/list/list_item_copy_41792_1168320214.shellimg.jpeg/1705620629745/crt-content-hub-route-mangement-icon-technology.jpeg","alt":"Icon of location pin","width":3841,"height":3841}}},{"organism":"ListItem","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/main/section/list/list_item_copy_41792_757470971","model":{"title":" ","text":"\u003Cp\u003EThe technology behind route management software is continually evolving, with everything from Artificial Intelligence (AI) and Machine Learning (ML) to smart road technology and autonomous vehicles promising to drive even further progress in the field.\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n","image":{"src":"https://www.shell.com/business-customers/shell-fleet-solutions/fleet-focus/route-managment/_jcr_content/root/main/section/list/list_item_copy_41792_757470971.shellimg.jpeg/1705620659134/crt-content-hub-route-mangement-iconsignificant-features.jpeg","alt":"Icon of a truck reaching end point","width":3841,"height":3841}}}],"id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/main/section/list","model":{}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/main/section/text","model":{"text":"\u003Ch3\u003EThe challenge\u003C/h3\u003E\r\n\r\n\r\n\r\n\r\n\u003Cp\u003EFor decades, commercial road transport businesses have relied on a blend of expertise, experience and data to support their decision-making process when it comes to identifying the most effective routes for their fleets. But, with so many competing tools and technologies available on today’s market – and an abundance of data to asses – how do fleet operators know they are making the most of the information available to them?\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n\u003Ch3\u003EThe solution\u003C/h3\u003E\r\n\r\n\r\n\r\n\r\n\u003Cp\u003EModern route management technology relies on vast swathes of data. However, it is what the software can do with that data that is the most valuable asset for any fleet manager looking to identify operational efficiencies. A programme like Shell Telematics, for instance, uses real-time data integration to help improve fuel economy by up to 20%.\u003Csup\u003E3\u003C/sup\u003E\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n"}},{"organism":"PromoSimple.Text","color":"brand3-solid","id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/main/section/section_header_2026579811","model":{"text":"\u003Ch2\u003EThe algorithm that could help save heavy-duty fleets time and money\u003C/h2\u003E"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/main/section/text_466330361","model":{"text":"\u003Cp\u003EIn the automotive industry, it’s not just the vehicles that move quickly. While 1978 saw the first GPS satellite launched\u003Csup\u003E1\u003C/sup\u003E, fast forward just fifty years later, and it is projected that more than 35 million trucks will be connected to telematics worldwide by 2028.\u003Csup\u003E2\u003C/sup\u003E Built around the advancement of connectivity, telematics, specifically route management technology, is one of the most powerful tools available for fleets aiming to achieve productivity, profitability, and sustainability goals. This is evident by its capacity to reduce driving hours by up to 20%.\u003Csup\u003E3\u003C/sup\u003E\u003C/p\u003E\n"}},{"organism":"StandaloneAsset","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/main/section/standalone_asset","model":{"image":{"src":"https://www.shell.com/business-customers/shell-fleet-solutions/fleet-focus/route-managment/_jcr_content/root/main/section/standalone_asset.shellimg.jpeg/1705952661263/crt-content-hub-route-mangement-infostat-telematics.jpeg","alt":"Infographic of a truck and a laptop","width":16000,"height":9000}}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/main/section/text_486543192","model":{"title":"The many benefits of route management technology","text":"\u003Cp\u003EAt its core, route management software is an algorithm that helps fleet managers and drivers identify the shortest, most efficient or quickest route between two points. With the first consumer-focused car navigation system released in 1985, its capabilities are familiar to most – if not all – drivers.\u003Csup\u003E4\u003C/sup\u003E However, in the hands of a multi-vehicle fleet, this technology is more than simply a tool to prevent drivers from getting lost – it’s a means to lower-emissions, lower-cost fleet management.\u003C/p\u003E\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/main/section/text_1093716608","model":{"title":"Route planning and optimisation","text":"\u003Cp\u003EAutomated routing helps address two key challenges, which also happen to be two of most fleets’ largest financial outlays: labour and fuel costs.\u003Csup\u003E5\u003C/sup\u003E With less controllable factors like fuel prices and labour shortages having both affected fleet operating margins in recent times, a ready-to-go solution that can save up to 9% in fuel, 12% in labour and 17% in accident costs, regardless of market volatilities, is worth its weight in gold.\u003Csup\u003E6\u003C/sup\u003E\u003C/p\u003E\n"}},{"organism":"StandaloneAsset","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/main/section/standalone_asset_cop","model":{"image":{"src":"https://www.shell.com/business-customers/shell-fleet-solutions/fleet-focus/route-managment/_jcr_content/root/main/section/standalone_asset_cop.shellimg.jpeg/1705952880037/crt-hontent-hub-route-mangement-infostat-fleets-save.jpeg","alt":"Infographic of a three trucks","width":15638,"height":8788}}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/main/section/text_925619554","model":{"title":"Visibility and driver monitoring","text":"\u003Cp\u003EWhen paired with driver monitoring systems, route management tools can also help fleet managers to track vehicle movements. Doing so not only promotes greater driver safety by notifying managers of when vehicles veer from their designated routes but can also be used to inform future driver training. That is due to the ability to aggregate individual driver behaviour around actions that impact fuel efficiency, such as idling, braking or acceleration.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/main/section/text_1000293177","model":{"title":"Real-time data integration","text":"\u003Cp\u003EOf course, it’s not just about the data you can collect, but what you do with that data once you have it. Thankfully, leading telematics software makes it simple to turn vehicle and driver insights into action, that can save fleets time and money. From weather or road conditions to traffic reports, route management technology can help fleets assess and adapt their decisions based on live, real-time information, allowing managers to approach routing and scheduling more proactively, while drivers benefit from more productive journeys.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/main/section/text_770366936","model":{"title":"How route optimisation is continuing to evolve","text":"\u003Cp\u003EAs the last fifty years prove, this is an area of technology that is continually evolving, with innovations always just around the corner.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/main/section/text_1346668376","model":{"title":"Smart road technology","text":"\u003Cp\u003EThe combination, and integration, of AI and ML is one such example. While route management technology has long been relied on to power the algorithms behind the software, recent rapid improvements have the potential to shift its capabilities up a gear. Today’s AI solutions can process larger datasets much faster, accelerating the decision-making process, while the increased sophistication of ML can make fleets smarter.\u003C/p\u003E\n\u003Cp\u003EPerhaps the most futuristic-seeming development being touted across the industry is smart road technology. Often involving sensor-based devices being embedded directly into the road, this encompasses everything from traffic management networks to Internet of Things (IoT) connectivity to traffic light optimisation. All of which could help a fleet’s own route management software connect with the live environment around it, helping to make routing decisions even more proactive and data-driven.\u003C/p\u003E\n"}},{"organism":"StandaloneAsset","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/main/section/standalone_asset_cop_68038711","model":{"image":{"src":"https://www.shell.com/business-customers/shell-fleet-solutions/fleet-focus/route-managment/_jcr_content/root/main/section/standalone_asset_cop_68038711.shellimg.svg/1705952819238/crt-content-hub-route-management-infostat-traffic-management.svg","alt":"Infographic of traffic lights"}}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/main/section/text_501648960","model":{"title":"Autonomous vehicle technology","text":"\u003Cp\u003EOften seen as the ‘final frontier’ when it comes to road transport and logistics, autonomous vehicle technology is potentially where route management will finally come into its own. A US pilot project by Boston Consulting Group’s (BCG) data analytics group, GAMMA, and Kodiak, revealed that an autonomous vehicle revolution could help ease driver shortages, reduce emissions and overcome cost barriers, saving a potential 30% or more in total cost of ownership.\u003Csup\u003E7\u003C/sup\u003E However, even as this technology does become more widely used – human drivers remain an important part of the equation, especially for first- and last-mile tasks.\u003C/p\u003E\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/main/section/text_1206010541","model":{"title":"Navigating the road ahead","text":"\u003Cp\u003ECompared to many of its peers, the automotive industry has always been a fast-moving field, and the developments around GPS and route management technology over the last half-century really put this pace of innovation into perspective. While it’s not completely clear what another fifty years of evolution might look like for this technology, one thing is for certain: route management and optimisation is a currently available solution that today’s fleets can – and should – be using to lower their emissions and future-proof their business.\u003C/p\u003E\n\u003Cp\u003ETo find out how Shell’s own telematics software can help shift your fleet into the future, visit: \u003Cb\u003E\u003Ca href=\"https://www.shell.com/business-customers/shell-fleet-solutions/fleet-management/shell-fleet-insights.html\"\u003Ehttps://www.shell.com/business-customers/shell-fleet-solutions/fleet-management/shell-telematics.html\u003C/a\u003E\u003C/b\u003E\u003C/p\u003E\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/main/section/text_1128948159","model":{"title":"References","text":"\u003Cp\u003E\u003Csub\u003E\u003Cb\u003E\u003Csup\u003E1\u003C/sup\u003E\u003C/b\u003E Beverley Wise. “\u003Ca href=\"https://www.webfleet.com/en_gb/webfleet/blog/history-of-telematics/\" target=\"_blank\"\u003EA journey through the history of telematics\u003C/a\u003E.” \u003Ci\u003EWebFleet. \u003C/i\u003E29 March, 2018.\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003E\u003Cb\u003E\u003Csup\u003E2\u003C/sup\u003E\u003C/b\u003E Mordor Intelligence. “\u003Ca href=\"https://www.mordorintelligence.com/industry-reports/connected-truck-market\" target=\"_blank\"\u003EConnected truck market size & share analysis – growth trends & forecast (2023 – 2028)\u003C/a\u003E.”\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003E\u003Cb\u003E\u003Csup\u003E3\u003C/sup\u003E\u003C/b\u003E The Standard. “\u003Ca href=\"https://thestandardmagazine.co.uk/shell-helps-accelerate-fleet-efficiency-launch-new-telematics-offering/\" target=\"_blank\"\u003EShell helps accelerate fleet efficiency with launch of new telematics offering\u003C/a\u003E.” August, 2020.\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003E\u003Csup\u003E\u003Cb\u003E4\u003C/b\u003E \u003C/sup\u003EBenj Edwards. “\u003Ca href=\"https://www.fastcompany.com/3047828/who-needs-gps-the-forgotten-story-of-etaks-amazing-1985-car-navigation-system\" target=\"_blank\"\u003EWho needs a GPS? The forgotten story of Etak’s amazing 1985 car navigation system\u003C/a\u003E.” \u003Ci\u003EFast Company. \u003C/i\u003E26 June, 2015.\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003E\u003Cb\u003E\u003Csup\u003E5\u003C/sup\u003E\u003C/b\u003E Fraikin. “\u003Ca href=\"https://www.fraikin.co.uk/wp-content/uploads/sites/5/2021/05/WYNTK-Truck-Operating-Costs.pdf\" target=\"_blank\"\u003ETruck operating costs\u003C/a\u003E.” May, 2021.\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003E\u003Cb\u003E\u003Csup\u003E6\u003C/sup\u003E\u003C/b\u003E Verizon Connect. “\u003Ca href=\"https://www.verizonconnect.com/resources/ebook/fleet-technology-trends-report/\" target=\"_blank\"\u003E2023 fleet technology trends report\u003C/a\u003E.” 2023.\u003Cb\u003E \u003C/b\u003E\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003E\u003Cb\u003E\u003Csup\u003E7\u003C/sup\u003E \u003C/b\u003EBrian Collie et al. “\u003Ca href=\"https://www.bcg.com/publications/2022/mapping-the-future-of-autonomous-trucks\" target=\"_blank\"\u003EMapping the future of autonomous trucking\u003C/a\u003E.” \u003Ci\u003EBCG.\u003C/i\u003E 25 October, 2022.\u003C/sub\u003E\u003C/p\u003E\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/main/section/section_header_803043959","model":{"text":"\u003Ch2\u003ERelated content\u003C/h2\u003E"}},{"organism":"PromoCard","color":"inherited","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/main/section/promo","model":{"title":"Drive savings at every turn","text":"\u003Cp\u003EKeep costs down with competitive pricing, credit terms and volume-based incentives. We're introducing a new range of solutions to help you avoid emissions, before reducing and compensating for them. So, you’ll be able to reduce your costs while efficiently achieving your decarbonisation goals.\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n\r\n\r\n","links":[{"value":"https://www.shell.com/business-customers/shell-commercial-road-transport/savings.html"}],"image":{"src":"https://www.shell.com/business-customers/shell-fleet-solutions/fleet-focus/route-managment/_jcr_content/root/main/section/promo.shellimg.jpeg/1705617920135/fleet-manager-looking-out.jpeg","alt":"fleet manager looking out","width":1713,"height":963}}},{"organism":"PromoCard","color":"inherited","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/shell-fleet-solutions/fleet-focus/route-managment/jcr_content/root/main/section/promo_copy","model":{"title":"A more efficient, seamless fleet","text":"\u003Cp\u003EThe ultimate convenience for all aspects of fleet management. 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