Which product categories can be licensed?
Shell Licensees across the world are producing, marketing and selling Shell branded products in diverse categories ranging from car care fluids, car accessories and power generators to portable power stations, EV chargers and even E-scooters, Electric Vehicle chargers.
The Shell Product Licensing team is seeking best-in-class partners interested in licensing the Shell brand into a range of product categories.
Shell’s licensees share the view that Shell brand products are more than an object but rather a physical expression of the brand.
Designed with the user in mind in every respect, a Shell product deliveries excellence of the function, shape and material with precision in every detail.
Together Shell’s licenses are creating a collective product range that connects to the brand’s heritage and will thrive in the brand’s future.
Mobility today and tomorrow.
Leverage equities of performance and mobility, as the sector evolves towards greener solutions, multimodal urban transit and greater connectivity.
- Mobility (micromobility, EV charging, etc)
- Car Care and maintenance
- Garage storage and accessories
- Workwear and PPE
Transition to cleaner energy.
Utilise the brand’s power and technology equities and join Shell on its transition to cleaner, sustainable energy brand.
- Power generators and inverters
- Batteries and power storage
- Power management and smart home
- B2C and B2B new energy products
Education, services and relationships.
Shell’s heritage, global recognition and consumer trust make it a powerful brand partner across a range of branded products and services.
- Heritage and gifting
- Services and experiential
Inside Shell Product Licensing
How can the Shell Brand increase the value of my products and services?